Content 1

CONTENTS

PREFACE

S.N.SINHA INSTITUTE OF BUSINESS MANAGEMENT, DHURWA RANCHI.

A SUMMER INTERNSHIP PROJECT REPORT FOR

HCL INFOSYSTEM ON

Consumer Behavior

PREPARED BY NAME – RUPESH KUMAR SINGH

REPORT IN PARTIAL FULFILLMENT FOR THE REQUIREMENT OF THE MBA PROGRAMME OF S.N.SINHA INSTITUTE OF BUSINESS MANAGEMENT, DHURWA, RANCHI

UNDER THE GUIDENCE OF

INTERNAL GUIDE COMPANY’S GUIDE PRO. N.P. SINGH RAMESH SINGH(DIRECTOR OF SNSIBM) (REGIONAL SALES EXECUTIVE)PRO. H.P BEHERA PADAM GOPAN CV (MARKETING FACULTY) (SENIOR SALES EXECUTIVE)

1

Industrial training for eight weeks in an organization is an essential part of the MBA, Business Management’s curriculum in S.N. Sinha Institute of Business Management, Ranchi.

In the internship programme the management student get into the practicalities of the learn how to works are done in the real life situation in the organization. It’s not only a learning process but also experiencing process. Project work is the best way to practice what we have learnt. The purpose of including this work in the MBA programmer is to provide us an opportunity to investigate a problem applying the management concept in a scientific manner. The essential requirement of a project is that it should entail scientific collection of data leading to valid conclusions.

It gives me a great pleasure to reveal the fact that I got the opportunity to undergo my industrial training in one of the best organization, HCL. I was fortunate enough to get into our internship programmed at HCL Infosystems Ltd Ranchi.

I have done to the best of my ability and potential throughout the period of training to collect all the information carefully related to the topic and scrutinize again and again to avoid risk of biased analysis and to maintain the originality of report.

S.N.SINHA INSTITUTE OF BUSINESS MANAGEMENT, DHURWA RANCHI. 2

CONTENTS

1) Acknowledgement

2) Introduction to project

3) Company Profile:

3.1 Name of Company

3.2 History of the Company

3.3 Board of Director

3.4 Product Profile

3.5 Organisation Chart

3.6 Balance Sheet

3.7 Sales Figure for 6) Findings

7) Recommendation /Suggestion

8) Conclusion 9) References 10) Annexure


ACKNOWLEDGEMENT

With immense pleasure, I put on record my heart felt thanks to Prof N.P.Singh, Director, S.N.Sinha Institute of Business Management, Dhurwa, Ranchi, for granting me permission to go for summer training. I also express my gratitude to Prof. P. chattergee, HOD, MANAGEMENT, of SNSIB, RANCHI for all sorts of help. I also thank our guide Prof H.P.BEHERA of SNSIBM, Dhurwa, Ranchi, under whose guidance I undertook the project. I also thank my entire faculty member for the help extended by them as and when sought for.

I also express my thanks to Mr. Ramesh Singh Regional Manager, (HCL Infosystems Ltd, Ranchi) and my guide Mr. Padma Gopan CV Territory Manager HCL Infosystems Ltd Ranchi.

Last but not the least, I thank all the Distributors, Retailers, corporate, institution and Customers of HCL at Ranchi who were kind enough to spare their valuable time to respond to my questionnaire and helped us to complete the project successfully.

RUPESH KUMAR SINGHRoll No: O8MBA02026 4nd SemesterSNSIBM, Ranchi

Introduction to Project


Business refers marketing as the process of distribution marketing representing all the business activities involved in the determination, creation and satisfaction of human wants at the fair price.

Marketing is a comprehensive term and it includes a group of activity in order to create and promote consume demand and to the final consumer in the process of distribution.

Marketing, according to American association may be defined as the performance of the business activity that directs the flow of the goods or services.The main objective of study of the marketing activities of the organization is to visualize the marketing process and to observed the organization is to visualize the marketing process and to observe the marketing strategy and decision.The main objective of the study the marketing activities is to find out the position of the product in the market.

1. To find out the consumer preference on different brand of product.2. To find out the sales and growth of the product.3. To find out how the sale plan is made.4. To find out how pricing is controlled.5. To find out how sale target is fixed.6. To find out technique adapted to increase the sales.

Consumer Behavior


DEFINITION:This may be defined as “the decision process and physical activity individuals

engage in when evaluating, acquiring, using or disposing of goods and services.”

CUSTOMERThe term customer is typically used to refer to someone who regularly purchase

from a particular store or company.

CONSUMERThe term consumer more often refers to anyone engaging in any of the activities

used in definition of consumer behavior.

The term consumer is often used to describe two different kind of consuming entities.

1) The personal consumer:Buying goods and services for his/her own use, also referred to as end users or ultimate consumers.

2) The organizational consumer:This Includes profit and non profit organization, government agencies (schools, hospitals etc.) all of which must buy products, equipment and services in order to run their organization.


The behavioral science disciplines that have most contributed to our understanding of consumers are.

1) Psychology:Study of the behavior and mental processes of individuals

2) Sociology:Study of the collective behavior of peoples of groups.3) Social Psychology:Study of how individuals influences and are influenced by group.

4) Economics:Study of people’s production, exchange, and consumption of goods and services.5) Anthropology:Study of people in relation to their culture.

A sound understanding of consumer behavior is essential to the long run success of any marketing program. In fact, it is seen as a cornerstone of the marketing concept, an important orientation of philosophy of many marketing managers. The study of consumer behavior is to study of how individuals make decision to spend their available resources (time, money, effort) on consumption related items. It includes;

What they buy? Why they buy the product or services? How often they buy the product or services? From where they buy the product or services? And how often they use it?


Consider a durable product such as fax machine.

What kind of consumer buy fax machine for home use? What features they look for? What benefit they seek? What types of document they fax and for what reason? How likely are they to replace their old models when new models with

added feature become available?

The answer to these questions can be found through consumer research and can provide fax machine manufacturer with important input for product scheduling, design modification, and promotional strategy.

STUDY OF CONSUMER BEHAVIOR:

As ‘consumer’, we benefit from insight into our own consumption related decision. The study of consumer behavior enables us to become better that is wiser consumer.

As a ‘marketer and future marketer’, it is important for us to recognize why and how individuals make their consumption decisions, so that we can make better strategic marketing decisions. If marketer understands consumer behavior they are able to predict how consumers are likely to react upon various informational and environmental cues, and are able to shift their marketing strategy accordingly.

As a ‘student’ one is concerned with understanding the consumer behavior with going insight into why individuals act in certain consumption related ways and with learning what internal and external influences impel them to act as they do.

CONSUMER BEHAVIOR is typically a subset of human behavior that is factors affecting individuals in their daily lives also influences their activities. Internal influences, such as learning and motives, as well as external factors, such as social expectations and constraints, affects in our role as consumer as well as in our other capacities.


Modeling Behavior:

The study of consumer behavior can be quiet complex, because of the many variables involved and their tendency to interact with and influence each other. Models of consumer behavior have been developed as a means of dealing with these complexities. Models can help organize our thinking about consumer into a coherent whole by identifying relevant variables, describing their basic characteristics, and specifying how the variables relate to each other.

External Environment: Cultural influences, Sub cultural influences, Social class influences, Social group influences, Family influences, and Personal influences.

Individual Determinant: Personalities and self concept, Motivation and involvement, Information processing, Learning and memory, and Attitude.

Decision Process: Problem recognition, Information search and evaluation, Purchasing process Post purchase behavior.


Several major activities can be undertaken by an organization that is market oriented, these include:

Market-opportunity analysis, Target-market selection, and Marketing-mix determination

These include decisions on the proper combination of marketing variables to offer consumers.

1) Market –opportunities analysis:This activity involves examines trends and conditions in the market place to identify consumer needs and wants that are not being fully satisfied. The analysis begins with the study of general market trends, such as consumer life style and income level which may suggest unsatisfied wants and needs. More specific examination involves assessing any unique abilities the company might have in satisfying identifies consumer desires.

2) Target –Market selection:The process of reviewing market opportunities often results in identifying distinct groupings of consumers who have unique wants and needs. This can result in a decision to approach each market segment with a unique marketing offering. In some of the cases unique packaging arrangements (container type and size), point-of-purchase promotions, and another variation are made for each segment.The marketer may decide to concentrate company efforts on serving only one or a few of the identified target markets. By segmenting consumers according to their lifestyle patterns and personalities, the Colgate- Palmolive Company was able to identify a unique group of consumers in needs of a certain type of deodorant soap. Development of Irish spring for this target group led to the capturing of 15 percent of the deodorant-soap market within three years of introduction.


3) Marketing- mix determination: This stage involves developing and implementing a strategy for delivering an effective combination of want satisfying feature to consumers within target markets.

A series of decisions are made on four major ingredients frequently referred to as the marketing mix variables:

Product, Price, Place, and Promotion.

PRODUCT:

The nature of the physical product and services features are of concern here.

Among decisions that are influence by consumer behaviors are: What size shape and features should the product have? How should be packaged? What aspects of services are most important to consumer? What type of warranties and service programs should be provided? What types of accessories and associated product should be offered?

PRICE:


Marketers must make decision regarding the prices to charge for the company’s products or services and any modification to those prices. These decisions will determine the amount of revenue the firm will generate.

A few of the factors involving consumer behavior: How price- aware are consumers in the relevant product categories? How sensitive are consumer to price differences among brands? How large a price reduction is needed to encourage purchase during new-

product introduction and sales promotions? What size discount should be given to those who pay with cash?

PLACE:

The place variable involves consideration of were and how to offer products and services for sale. It also is concerned with the mechanisms for transferring goods and their ownership to consumers.

Decisions influenced by consumer behavior include: What type of retail outlet should sell the firm’s offering? Where should they be located and how many should there be? What arrangements are needed to distribute products to retailers? To what extent is it necessary for the company to own or maintain tight

control over activities of firms in the channel of distribution? What image and clientele should the retailer seek to cultivate?

4) PROMOTION:

Of concern here are the goals and methods of communicating aspects of the firms and its offerings to target consumers.

Consumer-related decisions include: What methods of promotion are best for each specific situation? What are the most effective means for gaining consumers attention? What methods best convey the intended message? How often should a given advertisement be repeated

CONSUMER BEHAFIOR TOWARDS HCL:


Consumer behavior consists of a diverse collection of incentive tools mostly long term designed to stimulate quicker and greater purchase of particular product. There has been a rapid growth in the use of Consumer behavior tools in the past years and it is still growing at a fast rate.

There has been a lot of competition because of the large number of brands entering in the market and so many brands seem similar. Therefore, competitors are using Consumer behavior more frequently. More over, the consumers are becoming more price-oriented and therefore, trade demands more deals from manufacturer, Advertising efficiency has declined because of rising cost, media clutter and legal restrains.

This dissertation deals with the behavior of the Consumer towards HCL. To get a general overview of market position of HCL. It involves studying the Consumer behavior towards HCL and the weightage the company gives to its various activities. After identifying the passion areas of an Indian consumer the brand has come on the same attitudinal plane as the consumer. The company has worked upon so many things like pricing etc. and that is why today it is the major desktop player in the Indian market.

CONSUMER BEHAVIOR TOWARDS HCL:


Techniques used to know the consumer behavior towards HCL during summer training:

Direct contact with customers, corporate and institutions

Advertising HCL.

Convincing all the persons whom I met about the after sales service.

Giving configuration of the systems.

Explaining deference between home segment and the corporate segment.

Convincing the customers, corporate and institutions about the purchasing style.

Also describing that if you make your purchase with us that mean you are purchasing directly from the company and there is no one between us.

STUDY OF CONSUMER BEHAVIOR:


As ‘consumer’, we benefit from insight into our own consumption related decision. The study of consumer behavior enables us to become better that is wiser consumer.

As a ‘marketer and future marketer’, it is important for us to recognize why and how individuals make their consumption decisions, so that we can make better strategic marketing decisions. If marketer understands consumer behavior they are able to predict how consumers are likely to react upon various informational and environmental cues, and are able to shift their marketing strategy accordingly.

As a ‘student’ one is concerned with understanding the consumer behavior with going insight into why individuals act in certain consumption related ways and with learning what internal and external influences impel them to act as they do.

CONSUMER BEHAVIOR is typically a subset of human behavior that is factors affecting individuals in their daily lives also influences their activities. Internal influences, such as learning and motives, as well as external factors, such as social expectations and constraints, affects in our role as consumer as well as in our other capacities.

COMPANY PROFILE


HCL Infosystems Ltd. is India's premier information enabling company. It is the one-stop-shop for the requirements of products & services in the areas of Computers, Laptops, Servers, Storage, Enterprise Networking, Copiers, Digital Projectors & Communication Devices. This is backed by HCL's service support infrastructure - the widest in the country.

HCL Infosystems offers its customers technology solutions across multiple platforms. It has partnerships with some leading global player like Intel, AMD, Toshiba, Ericsson, Microsoft, Nokia and Sun Microsystems among others.

HCL Infosystems has direct customer services center across 300+ locations and two ISO 9001 certified state-of-the-art manufacturing facilities. With a mission to provide world-class information technology solutions and services to enable its customers to serve their customers better, HCL Infosystems is forever setting new standards of IT in the country.

HCL Infosystems draws it's strength from 29 years of experience in handling the ever changing IT scenario , strong customer relationships , ability to provide the cutting edge technology at best-value-for-money and on top of it , an excellent service & support infrastructure.

COMPANY NAME : HINDUSTAN COMPUTERS LIMITED(HCL)


TWO UNITS1. HCL TECHNOLOGY.2. HCL INFOSYSTEMS LTD.

COMPANY PROFILE : Deals in Total IT Solution

CORPORATE OFFICE : HCL INFOSYSTEMS LTD E- 4,5 & 6 , Sector II NOIDA . 201301, UP,INDIA. TEL.NO. – 2526518/19 , 2520977 FAX – 2550923 E-mail- [email protected]

MANUFACTURING UNIT : PONDICHERRY CHATTISHGARH

ZONAL OFFICE : KOLKATA

PRODUCT RANGE : DESKTOP , LEAPTOP , SOFTWARES , All Solution for IT.

ESTABLISHED IN : 1976

CURRENT POSITION : No.1.Co.in India. ( Since 6 yrs . quarterly)

CHAIRMAN & CEO PROFILE

HCL INFOSYSTEMS LTD AJAI CHOWDHARY (Chairman & CEO)

COMPITITORS : HP , COMPAQ , LENEVO , ACER , INFOSYS , WIPRO , LG , IBM etc

EMPLOYEE STRENGTH : 3800 +TOTAL TURNOVER : 3500crore (approx.)

ABOUT COMPANY


mailto:[email protected]

HCL Infosystem is India’s premier information enabling company.HCL Infosystem is among the leading player in all the segment comprising the domestic IT products , solution & related services , which including PC’s , Servers ,Networking products , Imaging & Communication products.

HCL Infosystem today has a direct support force of over 3000+ members, is operational at 350+ locations across the country & is the largest such human resources of its kind in the IT business.manufacturing facilities are ISO 9001 -2000 & 14001 certified & adhere to stringent quality standards &global processes. The channel business of HCL Infosystem has an extensive network of over 3200+ resellers across 300 locations.

HCL Infosystem has long standing relationship with world technologyleaders such as SUN for enterprise computing solutions, Intel & AMD for PC’s & PC Servers Immediate vision is to grow as no. 1 company.

HCL ADVANTAGE


Staying competitive in today’s dynamic business environment means finding new ways to reduce costs while maximizing the value for your technology and personal resources. More than ever, your ability to “ do more with less” determines how successful your organization will be.

We make IT possible to save money---------------------------------We tell you where As well as time ----------------------------------We show you how. 6 S Offerings for Business Empowerment

Solutions

Services

Support

Standard

Savings

Satisfaction

STORY


Vision bravado and grit have seen HCL evolve from a dream of eight youngsters in 1977 to the country’s top IT group today with revenues closing in on Rs. 5000 crore.

“Even a typist can Operate”

1975 : Six young men get together over a cup of coffee and snacks.

And the conversation goes on.

“ Six of them, all with DCM, wanted to start a computer Co. But they didn’t have enough funds then they decided to establish a calculator company and the journey goes on and created HINDUSTAN COMPUTERS LTD (HCL)

The name itself had a reason behind it –It denoted largeness, it was Indian, it was patriotic, it was perfect ----------------Two more person joined HCL in 1976.

HCL GROUP :- 83 lacs (US $ 3826.85).

HOW THE DREAM HAS EVOLVED –

1975 :- Shiv Nadar and 5 colleagues start micro computers.


1976 :- HCL promoted with startup capital of Rs. 1 crore (approx).

1980 :- HCl’s first transactional ventures for east computers, established in Singapore.1981 :- Set up NIIT, India’s first private sector IT education institution.1985 :- HCL America established with headquarters at Sunnyvale, California.1991 :- HCL and HP, USA agree to enter into a partnership to from HCL:HP.

1994 :- HCL Technology formed as separate software company.

1996 :- Joint venture with James Martin & Co. and perot systems corporation.

1997 :- HCL Technology uncorporated in UK, Germany, France, Sweden, Belgium, Italy and Switzerland.

1998 :- Operations started in Japan, Hongkong, Australia & New Zealand.

1999 :- Initial public offering made by HCL.

2000 :- Large deals with Bankers Trust, KLA and Gtech.

2001 :- Acquisition Deutsche Software Acquires Ireland based BPO firm,

Appollo Contact Centre HCL. Enterprise solutions formed as a joint venture with Comptech Communication Inc., USA.

I did my summer training at HCL Infosystems Limited from 15th June to 15th August 2009(60 days) under Mr Ramesh Singh (Business Manager)191-c,vidyalaya marg,Ashok nagar,Ranchi,Jharkhand

HISTORY OF THE COMPANY:


HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, it has developed and implemented solutions for multiple market segments, across a range of technologies in India. HCL has been in the forefront in introducing new technologies and solutions. The highlights of the HCL saga are summarized below:

1976: Foundation of the Company laid, introduces microcomputer-based programmable calculators with wide acceptance in the scientific / education community.

1977: Launch of the first microcomputer-based commercial computer with a ROM -based Basic interpreter.

1978: Initiation of application development in diverse segments such as textiles, sugar, paper, cement, transport.

1980: Formation of Far East Computers Ltd., a pioneer in the Singapore IT market, for System Integration solutions.

1981: Software Export Division formed at Chennai to support the bespoke application development needs of Singapore.

1983: HCL launches an aggressive advertisement campaign with the theme ' even a typist can operate'.

1985: Bank trade unions allow computerization in banks. HCL sets up core team to develop the required software - ALPM (Advanced Ledger Posting Machines). ALPM becomes the largest selling software product in Indian banks.

1991: HCL enters into a joint venture with HP; HP assists HCL to introduce new services: Systems Integration, IT consulting. HCL establishes a Response Centre for HP products, which is connected to the HP Response Centre in Singapore.

1994: HCL acquires and executes the first offshore project from IBM Thailand, HCL sets up core group to define software development methodologies.


1995: Starts execution of Information System Planning projects, Execution projects for Germany and Australia, begins Help desk services.

1996: Sets up the STP (Software Technology Park) at Chennai to execute software projects for international customers, becomes national integration partner for SAP.

1997: Kolkata and Noida STPs set up, HCL buys back HP stake in HCL Hewlett Packard.

1998: Chennai and Coimbatore development facilities get ISO 9001 certification.

1999: Acquires and sets up fully owned subsidiaries in USA and UK, Sets up fully owned subsidiary in Australia, HCL ties up with Broadvision as an integration partner.

2000: Becomes the 1st IT Company to be recommended for latest version of ISO 9001: 2000, bags MAIT's Award for Business Excellence, rated as No. 1 IT Group in India.

2001: Launched Pentium 4 PCs at below Rs 40,000, IDC rated HCL Info as No. 1 Desktop PC Company of 2001.

2002: Declared as Top PC Vendor by Dataquest.

2003: Became the first vendor to register sales of 50,000 PCs in a quarter, Enters into partnership with AMD, HCL Infosystems Info Structure Services Division received ISO 9001:2000 certification, Launched Infiniti PCs, Workstations & Servers on AMD platform, Launches Infiniti Mobile Desktops on Intel Platform, and Launched Home PC for Rs 19,999.

2004: First to announce PC price cut in India, post duty reduction, offers Ezeebee at Rs. 17990, IDC India-DQ Customer Satisfaction Audit rates HCL as No.1 Brand in Desktop PCs, Maintains No.1 position in the Desktop PC segment


for year 2003. Becomes the 1st company to cross 1 lacks unit milestone in the Indian Desktop PC market, registers a market share of 13.7% to become No.1 Desktop PC company for year 2004, Crosses the landmark of $ 1 billion in revenue in just nine months.

GUIDING PRINCIPLES:


Vision and mission:

Vision Statement

"Together we create the enterprises of tomorrow"

Mission Statement

"To provide world-class information technology solutions and services to enable our customers to serve their customers better"

6 ‘S’ Offerings for Business Empowerment: SOLUTIONS:

The one stop shop solution center for all the IT needs, customized to meet and


scale with ones unique Business Needs.

SERVICES: A range of value added services in IT infrastructure operations and management.

SUPPORT: Pan-India footprint of support and logistics locations. Over 260 Direct service

support locations. Technically sound workforce of over 1700 certified professionals.

STANDARDS: World Class Quality standards maintained for PPP (People, Processes &

Performance). Alliance with global technology leaders

SAVINGS: helps to find new ways to reduce costs & "do more with less" by maximizing the value of your technology and personal resources, thereby reducing the total cost

of ownership (TCO).

SATISFACTION: Complete Satisfaction for the customers through the HCL 6S offering that

enables one to maximize system uptime through rapid response and resolution services, thereby optimizing ones IT investments.

QUALITY AT HCL INFOSYSTEMS LTD


PHILOSOPHY OF QUALITY:

"We deliver defect-free products, services and solutions to meet the requirements of our external and internal customers, the first time, every time."

The history of structured quality implementation in HCL Infosystems began in the late 1980s with the focus on improving quality of its products by using basis QC tools and Failure Reporting and Corrective Active Systems (FRACAS). HCL also employed concurrent engineering practices including design reviews, and rigorous reliability tests to uncover latent design defects.

In the early 90s, the focus was not merely on the quality of products but also the process quality systems. HCL manufacturing unit at NOIDA was certified initially to ISO 9002:1994 by BVQI in 1994 and later on to ISO 9001:1994 in 1997. As of now, all our manufacturing units are certified by BVQI as per ISO 9001:2000

In early 1995, a major quality initiative was launched across the company based on Philip B. Crosby's methodology of QIPM (Quality Improvement Process Management). This model was selected to because it considered the need and commitment by an organization to improve but more importantly, the individual's need towards better quality in his personal life. Under HCL Quality Education System program, we train our employees on the basic concepts and tools of quality.

A number of improvement projects have been undertaken by our employees, whereby process deficiencies and bottlenecks are identified, and Corrective Action Projects (CAPs) are undertaken. This reduces defect rates and improves cycle times in various processes, including personal quality.

HCL has received MAIT's 'Level II recognition for Business Excellence' for the initiatives in the Information Technology Industry, adding another commendation to HCL fold. MAIT's Level II recognition is based on the 'European Foundation for Quality Management' (EFQM), for gaining quality leadership and business competitiveness.

HCL certifications / awards in 2003 include ISO 9001-2000 by BVQI for our InfoStructure Services and award of First Prize by ELCINA (Electronic Component Industries Association) for Quality, 2002-03. The ELCINA award


http://www.hclinfosystems.com/trophy.htm

http://www.hclinfosystems.com/iso-info-ss.pdf

http://www.hclinfosystems.com/iso-info-ss.pdf

http://www.hclinfosystems.com/mait.htm

http://www.hclinfosystems.com/iso9001.pdf

criteria consider two aspects. (1) Enablers (Leadership & Management commitment, Resource Management, Product Realization, Measurement Analysis & Improvement) and Results (Product Quality, Customer / Stake holder satisfaction , Business results).

The tryst for continuous quality improvement is never-ending in HCL Infosystems. We always strive to maintain high quality standards, which help us fulfill our mission to provide world-class information technology solutions and services, to enable our customers to serve their customers better.

HCL OBJECTIVES:

Our Management Objectives:

To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives.

Our People Objectives:

To help people in HCL INFOSYSTEMS Ltd. share in the company's successes, which they make possible; to provide job security based on their performance; to recognize their individual achievements; and help them gain a sense of satisfaction and accomplishment from their work.

Core Values:

We shall uphold the dignity of the individual We shall honor all commitments. We shall be committed to Quality, Innovation and Growth in every

endeavor. We shall be responsible corporate citizens.

ALLIANCES AND PARTNERSHIPS:


To provide world-class solutions and services to all our customers, we have formed Alliances and Partnerships with leading IT companies worldwide.

HCL Infosystems has alliances with global technology leaders like Intel, AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP, Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates, RedHat, Infocus, Duplo, Samsung and Novell.

These alliances on one hand give us access to best technology & products as well enhancing our understanding of the latest in technology. On the other hand they enhance our product portfolio, and enable us to be one stop shop for our customers.

Recent Updates:

HCL & Nokia decide on longer term strategy to further penetrate Indian market.

Gist of Q&A with callers/ investors/ shareholders on the announcement relating to the long term Agreement with Nokia

Toshiba in partnership with HCL Infosystems expands its retail presence in India by unveiling 'shopToshiba'.

HCL forms a strategic alliance with Bull to launch a new range of Scalable Enterprise Class Servers on Open Architecture

AMD & IT Ministry unveil affordable computer to promote 50x15 visions in India.

PEOPLE AT HCL INFOSYSTEM LTD:

HCL Infosystems believes in "Leadership based on Trust". HCL is the progenitor of the HCL Group and is known as the "Entrepreneurial Incubator"


http://www.hclinfosystems.in/news38.htm




http://www.hclinfosystems.in/excl-news2.htm

http://www.hclinfosystems.in/excl-news2.htm

http://www.hclinfosystems.in/excl-news.htm

http://www.hclinfosystems.in/excl-news.htm

in the Indian IT industry. Our institutionalized, consistent model to "Catch them young & set their minds on fire", has made it extremely successful in all HCL ventures, thereby creating entrepreneurs from and for HCL. HCL believe that ideas stem out of expertise - and expertise is the coming together of talent and experimentation which has led to tremendous growth for all. HCL take pride in creating IT skills in India, further strengthening the HR philosophy.

4.3 Organizational chart of HCL Infosystem ltd:

Name Designation Category


Ajay Chowdhry Chairman & CEO Promoter and ED

J.V. Ramamurthy Head of Operation Executive

T.S. Purushothaman Director Non Executive Director

Ravi Thurnboochetty Whole time Director Executive Director

R.P.Khosla Director Independent Non-ED

S.Bhattacharya Director Independent Non-ED

D.S.Puri Director Promoter

E.A. Kshirsagar Director Independent Non-ED

Anita Ramachandran Director Independent Non-ED

PRODUCTS Profile

HCL Infosystems portfolio of products covers the entire spectrum of the IT needs of its customers.


By virtue of the immense diversity of markets and customers that it addresses, HCL Infosystems products offerings include everything from high end enterprise level servers for mission critical applications to multimedia home computers. It may be a large multi-location company exploring solutions to e-enable the organization or it may be a new born rising star looking for someone for IT planning or setting up your the Infrastructure, HCL Infosystems has a solution tailor-made for it.

DESKTOPS & NOTEBOOKS: Business PCs Home PCs HCL leaptops

WORKSTATIONS:HCL Infosystems, India's premier technology integration company, offers 'Infiniti Challenger Workstations' which harness the amazing new capabilities offered by the next generation Intel® Pentium® 4 Processor. The customers are constantly demanding more and more power and functionality from their systems and these new workstations address this need

INTEL WORKSTATIONS: Infiniti Challenger Workstations SUN Workstations

AMD WORKSTATIONS: Infiniti Xcel Line 2200NL Infiniti Xcel Line 2200SY

SERVERS:In today's competitive business environment, these servers are your foundation for a dependable network- helping you reduce costs and boost profits and keeping you ahead of competition. If you are investing in computer technology, invest in these servers and get a new level of dependability and productivity. HCL presents power packed performance through its wide range of servers to choose from. The wide range of servers is designed to respond to your changing business needs. They provide the perfect building block necessary to run your business, today and tomorrow.


http://www.hclinfosystems.in/ixl-2200sy.pdf

http://www.hclinfosystems.in/ixl-2200nl.pdf

http://www.hclinfosystems.in/pd_sunwork.htm

http://www.hclinfosystems.in/pd_work.htm

http://www.hclinfosystems.in/ip_notebook.htm

http://www.hclinfosystems.in/pd_home.htm

INTEL SERVERS: Infiniti Global Line Servers IGL Entry Level Servers IGL True Enterprise Servers IGL Blades Servers IGL Itanium Servers Infiniti Solutions

AMD OPTERON SERVERS: Infiniti Xcel Line 2200AT Infiniti Xcel Line 2200MI Infiniti Xcel Line 2200AZ Infiniti Xcel Line 4200TL

OTHER SERVERS SUN Servers HP Risc Servers & Workstations

THIN CLIENTS: Winbee Thin Clients SUN Thin Clients

DISPLAY PRODUCTS:

NETWORKING PRODUCTS: WinSmart Switch SNMP Managed Switch

SECURITY PRODUCTS: HCL InfoWall HCL InfoSecuAccess HCL InfoVPNe HCL InfoSecuMon HCL InfoNetMon HCL InfoSurveillance HCL InfoSmartCard HCL InfoLoadBalancer HCL InfoDashboard HCL InfoSMS HCL InfoSecuDesk - Biometric Logon HCL InfoSecuDesk - SmartCard Logon HCL InfoAttendance - BN model HCL InfoAttendance - SN model


http://www.hclinfosystems.in/hclinfoatnd-sn.pdf

http://www.hclinfosystems.in/hclinfoatnd-bn.pdf

http://www.hclinfosystems.in/hcl-infosecudesk-smartcard-logon.pdf

http://www.hclinfosystems.in/hcl-infosecudesk-biometric-logon.pdf

http://www.hclinfosystems.in/hcl-infosms.pdf

http://www.hclinfosystems.in/hcl-infodashboard.pdf

http://www.hclinfosystems.in/hcl-infoloadbalancer.pdf

http://www.hclinfosystems.in/hcl-infosmartcard.pdf

http://www.hclinfosystems.in/hcl-infosurveillance.pdf

http://www.hclinfosystems.in/hcl-infonetmon.pdf

http://www.hclinfosystems.in/hcl-infosecumon.pdf

http://www.hclinfosystems.in/hcl-infovpne.pdf

http://www.hclinfosystems.in/hcl-infosecuaccess.pdf

http://www.hclinfosystems.in/hcl-infowall.pdf

http://www.hclinfosystems.in/snmp.pdf

http://www.hclinfosystems.in/winsmart.pdf

http://www.hclinfosystems.in/pd_sunthin.htm

http://www.hclinfosystems.in/winbee.htm

http://www.hclinfosystems.in/ps_risc.htm

http://www.hclinfosystems.in/pd_sunserv.htm

http://www.hclinfosystems.in/ixl-4200tl.pdf

http://www.hclinfosystems.in/ixl-2200az.pdf

http://www.hclinfosystems.in/ixl-2200mi.pdf

http://www.hclinfosystems.in/ixl-2200at.pdf

http://www.hclinfosystems.in/ps_infisol.htm

http://www.hclinfosystems.in/int_itanium.htm

http://www.hclinfosystems.in/int_itanium.htm

http://www.hclinfosystems.in/int_blades.htm

http://www.hclinfosystems.in/int_enterprise.htm

http://www.hclinfosystems.in/int_entry.htm

http://www.hclinfosystems.in/ps_gl.htm#igl

STORAGE SOLUTIONS:

HCL IGL NAS Servers IGL NAS 1400 BT IGL NAS 2700 SP IGL NAS 2700 BD SUN Storage Solutions EMC Storage Solutions HCL Infiniti SAN ARRAY 2502FC

TOSHIBA NOTEBOOKS Product Line-up

SOLUTIONS Infostructure Services Networking Services Domestic Hardware Services Security Services Facilities Management Services SOFTWARE LICENSESHCL Infosystems, India's premier technology integration company has the capability to deliver end-to-end implementations for its clients across regions and segments. To provide end-to-end solutions to the customers, HCL has partnered with many leading companies to provide software licenses like:

Oracle SAP BroadVision Microsoft Novell Linux/SCO Computer Associates Citrix Veritas

Besides, HCL can support these products and develop solutions on these products.

SERVICES:1) Infostructure Services:


http://www.hclinfosystems.in/pse_fac.htm

http://www.hclinfosystems.in/pse_sec.htm

http://www.hclinfosystems.in/pse_net.htm

http://www.hclinfosystems.in/pse_infra.htm

http://www.hclinfosystems.in/p_note.htm

http://www.hclinfosystems.in/san%20array%20fc2502.pdf

http://www.hclinfosystems.in/pst_emc.htm

http://www.hclinfosystems.in/sun_store.htm

http://www.hclinfosystems.in/igl-nas2700bd.pdf

http://www.hclinfosystems.in/igl-nas2700sp.pdf

http://www.hclinfosystems.in/igl-nas1400bt.pdf

In the emerging net economy, IT infrastructure Plays the role of a Powerful business enabler to improve business processes, to help focus on goals and strategies and more importantly, to help serving customers better. IT Infrastructure demands constant change latest technology, reliable operations and high availability. Leaders, in the process of selecting the best of breed in technology, require integrating different solutions from various vendors. Thus a situation where one need a strong reliable and trusted partner committed to deliver beyond just services.2) Networking Services:Network Management involves Network Monitoring of Bandwidth Utilization, Network Errors / Collisions, Network Troubleshooting, Day-to-day Network Operations, Network performance monitoring, Tuning Network Operating System and advice action plan. Service Offerings

Liaison with networking hardware support provider for all hardware related problems.

Use the NMS (Network Management Software) tool available with the customer (if not, then to be made available) to monitor the functioning of Network.

Use the special device/software tool for monitoring the port/network traffic and take appropriate action or recommend preventive actions. (Device / Software tool to be made available by the customer.)

Co-ordinate with cabling warranty providers for repair of faulty points / cables and other related issues.

Setup Network File System - NFS - Configuration of files and folders for sharing across the network.

Setup Network Information Service - NIS Setup Domain Name Service - DNS Setup Heterogeneous Networking Setup Dynamic Host Configuration Protocol - DHCP Provide detail documentation for all the above-mentioned activities.

3) Facilities Management:


Facilities Management Services are a comprehensive set of services that helps customers to fully utilize their IT investments by improving availability, reliability and performance. HCL achieve this by offering a complete portfolio of customized services and expertise, from planning and design to procurement, installation, integration, migration assistance to system management, telephone support and on-site hardware and software fixes. Through Total Facilities Management Solution, HCL offer a range of service options, customized to the specific requirements of yours.

Service Offerings- 365x24x7 Support for mission critical sites - Value added Support Services- System Administration - Helpdesk Services - Network Consulting - Network Implementation and Management - Asset Management etc.

All this helps customer in deriving maximum value from the investment in IT hardware and software.


IkjhAx9016-HCL Leaptop Z9912 C2D+VistaIntel centrino Duo Mobile TechnologyIntel core 2 duoprocessor T5300with Intel 64 architecture2MB cache,1.73 GHz, 533MHz FSBIntel 945GM chipsetIntel PRO/Wireless 3945 Network 802.11b/gGenuine Window Vista Home Wasic EditionMicrosoft Works 8.5Anti virus with 12 months updates1GB DDR2SDRAM upgradeable upto 2GB160GBSATA Hard Disk Drive,DVD super Multi Drive14.0” WXGA Wide Screen TFT (1280X768)4 in 1Card Reader,Express Card Slot86 Key+5 Hot Keyboard


Li-ion Battery (6 cell) Approx.3 Hrs 10 minApprox. 2.5 Kg weight without Adaptor100 Hour Sify Internet Pack 10/100/1000 mbps Ethernet ,56K Modem, Inbuilt Speaker SystemACPI2.0 Power Management with intel speedstep technologyPorts:3USB,1*IEEE1394,1*External MIC Input,1*External AudioOut,1*ExternalSPDIF OUTOne year warranty Leaptop Companion DVDTargus Carry BagProduct code ;AX009016+GC000758CPTP:-46,990+Tax

AX9015-HCL Leaptop X9912 C2D+VistaIntel centrino Duo Mobile TechnologyIntel core Duo processor T2250, 2MB cache,1.73 GHz, 533MHz FSBIntel 915GM chipsetIntel PRO/Wireless 3945 Network 802.11b/gGenuine Window Vista Home Wasic EditionMicrosoft Works 8.5Anti virus with 12 months updates512MB DDR2SDRAM upgradeable upto 2GB120GBSATA Hard Disk Drive,DVD super Multi Drive14.0” WXGA Wide Screen TFT (1280X768),with view perfect technology


4 in 1Card Reader,Express Card Slot86 Key+5 Hot KeyboardLi-ion Battery (6 cell) Approx.3 Hrs 10 minApprox. 2.5 Kg weight without Adaptor100 Hour Sify Internet Pack 10/100/1000 mbps Ethernet ,56K Modem, Inbuilt Speaker SystemACPI2.0 Power Management with intel speedstep technologyPorts:3USB,1*IEEE1394,1*External MIC ,1*External AudioOut,1*External SPDIF OUTOne year warranty Leaptop Companion DVDTargus Carry BagProduct code ;AX009015+GC000758CPTP:-36,490+Tax

AX8008-HCL Leaptop D9904Intel centrino Duo Mobile TechnologyIntel core Duo processor T2250, 2MB cache,1.73 GHz, 533MHz FSBIntel 915GM chipsetIntel PRO/Wireless 3945 Network 802.11b/gGenuine Window Vista Home Wasic EditionLinux preloaded


Anti virus with 12 months updates512MB DDR2SDRAM upgradeable upto 2GB120GBSATA Hard Disk Drive,DVD super Multi Drive14.1” WXGA Wide Screen TFT (1280X768),with view perfect technology 4 in 1Card Reader,Express Card Slot86 Key+5 Hot KeyboardLi-ion Battery (6 cell) Approx.3 Hrs 10 minApprox. 2.5 Kg weight without Adaptor100 Hours Sify Internet Pack 10/100/1000 mbps Ethernet on Board ,56K Modem, Inbuilt Speaker SystemACPI2.0 Power Management with intel speedstep technologyPorts:3USB,1*IEEE1394,1*External MIC input ,1*External AudioOut,1*External SPDIF OUTOne year warranty Leaptop Companion DVDLeaptop Carry BagProduct code ;AX008008+DT00098CPTP:-35,990+Tax

AX7011-HCL Leaptop C9504Intel centrino Mobile TechnologyIntel Pentium M processor 755, 2MB cache,1.73 GHz, 533MHz FSBIntel 915GM chipsetIntel mini PCI Wireless LAN Linux Preloaded


512MB DDR2SDRAM expanable upto 2GB60GB Hard Disk Drive, Dual DVD Layer Writer12.1” XGA TFT Screen (1O24x768 pixel),with view perfect technology 4 in 1Card Reader,Express Card Slot84 Keys Keyboard including Funtional KeysLi-ion Battery (6 cell) Approx.3 Hrs 45 mins Approx. 2.5 Kg weight without Adaptor100 Hour Sify Internet Pack 10/100/1000 mbps Ethernet ,56K Modem, Inbuilt Touch pad with 2click buttons Ports:3USB,1*IEEE394,*External MIC input ,one*External AudioOut,1*One year warranty +2 year Additional Warranty Leaptop Bag for 12’ Light weightProduct code ;AX007011+GC00071+WEO10301ENCPTP:-37,990+Tax

SOME KIND OF MODELS


Home Notebooks

TOSHIBA NOTEBOOKS

Product Line-up

S.N.SINHA INSTITUTE OF BUSINESS MANAGEMENT, DHURWA RANCHI.

DESKTOPS & NOTEBOOKS

Business PCs Home PCs Business Notebooks

42

http://www.talk2hcl.in/

http://www.hclstore.in/

http://www.hclinfosystems.in/pd_bus.htm

http://www.hclinfosystems.in/ip_notebook.htm

http://www.hclnotebooks.com/

DEALERS

Our Brand Image speaks for itself. Complementing the marketing team is our strong and vast dealer network – the backbone of our vital marketing operations.

Recent initiative have been launched by HCL in the field of business-to-business(B2B) as well as business-to-consumer(B2C) cooperation with dealers. Our dealer network works on the “ 3S ” fundamentals of SALES SERVICE & SPARE PARTS under one roof. With a strongly dedicated team of sales and service engineers, HCL targets the fulfillment of customer needs. Every single customer matters to us. Together the 3S operate in tandem to serve our customer and forge an everlasting bond with them.


CUSTOMER SATISFACTION is our motto and we remain steadfast in our commitment to our valued customer. Offering nothing but the very BEST to Them .

DEALER OF HCL IN RANCHI

Exel International.

Mc.s Micro-sys Chokhani


Computer network

Quality Computer

La-vision Tej Computer Master

Computer Agarwal

Computer Ranjan

Electronics Sidhi Vinayak Technocrat

P/L & Balance Sheet


DIRECTORS’ REPORT

Nineteenth Annual Report with the Audited Accounts for the financial year ended 30th June, 2005.


Details of Shareholding of entities/persons more than 1% of the share.

METHODOLOGY


The present market survey project report, as submitted gas been completed on the basis of primary data and the secondary data.

The survey has been performed on the basis of the questionnaire as prepared in accordance to the customer need and preference. The questions were asked on the basis of the Customer Relationship Management. A random sampling was done by interviewing the various categories of the customer.

The secondary data has been collected on the basis of the various journals published by the company and various magazine issued in this interest.

DESIGN:

Research design is the plan, structure and strategy of investigation conceived. So as to obtain answers to research questions and to control variance and it is design specifies the methods and procedures for conducting a particular study.

METHOD:Survey method has been adopted to collect primary data from the respondents at Ranchi City and the secondary data collected from the Magazines, Journals, News papers and company reports. Retailer responses are conducted with the help of a prepared schedule. Sample is taken at various zones of Ranchi City.

DCUMENTARY OBSERVATION

We consulted Secondary sources like Books, Magazines and Websites. (Published and unpublished materials, annual reports).

MAJOR COMPETITORS FOR HCL:


1) IBM2) COMPAQ3) HP

IBM OPERATION:

IBM started operations in India in early 1990s, but the real boost came after 2003 when it began making India a key base to support services for clients around the globe. IBM has operations in 14 Indian cities and its network of 2,500 business partners covers 40 cities. IBM is the largest multinational software services exporter from India. IBM's workforce in India is the firm's largest outside the US.

India is one of the six countries to host an IBM research lab. The unit employs 100 out of the total 3,000 spread across the globe. During the first quarter, IBM's business in India grew 61% compared to the same period a year ago, the fastest among emerging economies including Brazil, China and Russia

Computer giant IBM has announced plans to invest nearly $6bn (£3.2bn) in India over three years on the back of strong growth in business outsourcing

Price in India (Delhi market)

IBM 8291-Q2A 27850 IBM LENOVO 3000 H 100 (8789Q6) 31300

COMPAQ OPERATION:


Compaq was founded in 1982 by Joseph R. (“Rod”) Canion, James M. Harris, and William H. Murto, all former employees of Texas Instruments, Incorporated, for the purpose of building a portable computer that could use all of the software and peripheral devices (monitors, printers, modems) created for the IBM PC. In 1983, its first full year of production and the year Compaq became a publicly traded corporation, the company shipped 53,000 portable PCs for more than $111 million in revenues—at the time the most by any first-year company in U.S. business history.

This would not be Compaq's only business record. It reached the list of Fortune 500 companies (1986) faster than any organization before or since—less than four years after its founding. It was also the youngest company to reach $1 billion in annual sales (1987).In 1986 Compaq makes the Fortune 500 list. Introduces its first Intel 80386-based PC


Compaq Compaq Presario SR1722IL Desktop PC 27500

Compaq 1730IL/ 3.06GHZ/ 256MB DDR2 / 80GB/16X DVD WRITER/

32990

HP OPERATION:


http://www.britannica.com/eb/article-9001636

HP delivers vital technology for business and life. The company's solutions span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium business.

HP established a presence in Asia Pacific in 1963 when the first office was set up in Japan. Today it has more than 36,000 employees in this region with operations in 14 countries – Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam.In addition, there are 158 customer service centers in Asia Pacific, providing warranty and after sales support of HP technologies. HP presence in the region also consists of 12 manufacturing sites located across Australia, China, India, Japan, Malaysia, Singapore and Thailand. HP manufactures the following products in Asia Pacific for the global market: PCs, notebooks, Pocket PCs, workstations, servers, storage, networking products, printers, scanners, inkjet cartridges and inks.

HP Labs in Bangalore, India was set up to create a world-class research lab, focusing on the needs of emerging markets such as India. It is one of seven HP Labs sites worldwide. The mission of this lab is to generate technology innovations for the benefit of the world's emerging economies by understanding relevant social, cultural, economic and technological drivers. Research here is focused on language technology; low-cost Internet and computing access devices; communication concepts and techniques for developing countries; and new models for human interaction with IT equipment and software.

MERGER OF HP WITH COMPAQ:


The 2002 merger with Compaq Computer Corporation forged a dynamic, powerful team of 140,000 employees with capabilities in 178 countries doing business in more than 40 currencies and more than 10 languages. Revenues for the combined companies were $72 billion for the fiscal year that ended October 31, 2002. Chairman and CEO Mark Hurd leads HP, which has corporate headquarters in Palo Alto, California.


HP COMPAQ SG 1008IL 2.4GHz / 128 MB / 40GB / 48X CD-R 22390 HP HP D260- P4 3.0/256/15"TFT/ 80GB/ KB/MOUSE 34800

SURVEY GRAPGH:


COMPAQ

IBM

HCL

OTHER


Survey conducted on approx 320 systems and 100 customers.

COMPAQ 4.53%

IBM 11.65%

HCL 19.74%

OTHER 64.08%

IBM constitutes 11.65%COMPAQ & HP constitutes 4.53%HCL constitutes 19.74%

Rest include Zenith, Acer, Wipro, Assembled and it constitutes 64.08% in which assembled computers constitutes 53.39%.

SWOT ANALYSIS :


STRENGTH:

High quality product

Premier information enabling company.

HCL Infosystems is among the leading players in all the segments comprising the domestic IT products, solutions and related services, which include PCs, servers, networking products, imaging & communication products.

HCL Infosystems manufacturing facilities are ISO 9001 - 2000 & ISO 14001 certified.

Top desktop vendor in the market.

Maintains very good customer relation.

Low cost and very best product.

WEAKNESS:

Takes very long delivery time, normally twenty to twenty five days.


There is no advertisement of the company.

In home segment there is a great problem of after sales service.

Like other company is giving installment there has been no provision for any installment schemes.

OPPORTUNITY:


In home segment HCL is one of the best player in the market, so by giving good after sales service it can promote the product in wide range and hence increase its market share.

It can increase penetration in rural areas with effective distribution network because villages are going to be the next buzz word in the computer segment.

As the competitors are providing installment schemes, the company can also provide installment to its customers.

Through better advertisement campaigns the company can capture the market.

THREATS:

Local vendors are eating the market, IBM and COMPAQ is the major threat for the company.


People are becoming more price-oriented and going for assembled system for higher configuration.

IBM and COMPAQ is the major competitor in the market and they are selling systems on installment to its customers, but there has been no provision for installment schemes in the company.

7 FINDING

After extensive market survey & analysis of data ,it has been observed that there are many brand of computer & Laptop in Ranchi market.


On the hardware parts of Microsoft market there is tough competition between HCL & other competitor but after analysis the whole thing I came to the conclusion that HCL has attain the good market in the fast changing market.

(1) The high volume of HCL is due to the following reason:

Good quality Reasonable price.

(1) In the market problem relation to HCL were :-

Avoiding problem Some other brands are available especially foreign brand are

providing same quality in lesser price or by providing some more margin to the customers or distributors.

As a part of competition of the project on sales promotion & competition of the company , I visited different market of Ranchi ,in my survey I found…………… What are the other brands available?What is the market share of different brands?What are the offer’s with the product ?What are the consumer’s feedback as per dealers?

8 SUGGESTION

- Market research and advertising of goods.


- Planning of sales execution of order and dispatch the same in time.

- Open more branch offices in key towns and also in the world market.

- HCL is well recognized company in the country. For its improvement, the following recommendations are offered.

* HCL is the pride of our ration comparable to any organization in its line.

* Its aim is not only to earn profit but to get best out of it for the nation.

CONCLUSION


The study through the survey report and project training at Ranchi, the capital city of Jharkhand, has enabled me to understand various aspects of the Consumer behavior of HCL product to establish a better environment between the customer and the organization. This not only enhances my practical knowledge about the customer but also helps me to know about the CRM programmes in the organization and its important.

The interaction with customer and dealers of different companies were very interesting and it helped me consolidate my theoretical knowledge with my practical experience.

This practical experience has helped me on improving my personal attributes also. I sincerely accept that this survey and training will go long way in shaping my career.


References:

Hclinfosystems.com

www.dqindia.com/content/dqtop202k3/giants/

www.google.co.in

Marketing Management by Philip Kotler

Consumer Behavior

India Today

Business Today

Marketing Management -- Philip KotlerMarketing Management -- V.S.Ramaswamy S.Namakumari


http://www.google.co.in/

http://www.dqindia.com/content/dqtop202k3/giants/

Annexure

PROJECT ON CONSUMER BEHAVIOR TOWARDS HCL:

QUESTIONAIRE:

Name of the customer:

Name of the organization:

Name of the institution:

Address of the contacted person:

Post of the contacted person:

Of which company the customer uses system?

When did the customer made his/her purchase?

From where did the customer made his/her purchase?

Total number of systems?


What is the purpose to use system?

How important is brand image when you make your purchase.

How is the performance of the system?

Would the customer like to have any additional feature?

How is the after sales service?

Any feedback?

Any suggestion for improvement?

Contact number :

-----------------------------------------------------------------------------------------------------------------THE END---------------------------------------------------------------------------------------------------------------------


Content 1

Documents

Transcript of Content 1