Consumerization of IT Study 2011 - …marketing.networkworld.com/...ConsumerizationofIT... ·...

Consumerization of IT Study 2011

Presented by

October 2011

Purpose and Methodology

Survey Sample

Field Work Sept 12-27, 2011

Total Respondents 351

Margin of Error +/- 5.2%

Audience Base Network World Online

Survey Method

Collection Online Questionnaire

Number of Questions 23 (incl. demographics)

Survey Goal

• To gain a better understanding of how

consumer technologies are affecting

end-users’ expectations of IT and IT’s

ability to meet those expectations

2

All survey respondents are involved in the

purchase of IT products and services at their

organization

Average IT Budget $149 Million

Organization Size

Respondent Profile

IT Leadership

3

Top Represented Industries

6%

6%

8%

9%

11%

12%

12%

21%

Services

Retail, Wholesale andDistribution

Financial Services

Healthcare

Education

Manufacturing (Hardwareand Software)

Government - State orLocal/Federal

High Tech Telecom &Utilities

Average Company Size 12,100 Employees

Average Annual Revenue $5.8 Billion

Job Title Breakdown

Senior IT/Network Management 25%

IT/Network Management 25%

IT/Network Professional 29%

Business Management 15%

Other (Non-Manager) 6%

351

Total Respondents

Consumer Device Decision-Making Involves Multiple Stakeholders

4

11%

39%

28%

72%

72%

44%

78%

5%

8%

14%

74%

88%

77%

53%

14%

38%

30%

85%

85%

79%

53%

37%

67%

50%

85%

87%

87%

81%

All of the above

Authorize or approve the purchase of consumertechnology products/services

Sell internally (e.g. outside of the IT team)

Recommend or select vendors for purchase

Evaluate consumer technology products/services

Determine technical requirements

Determine the business need

Senior IT/Network Management IT/Network Management IT/Network Professional Business Management

Source: Network World Consumerization of IT Study, October 2011

Q: How are you personally involved in decisions related to IT purchases at your organization?

Consumer Device Deployment Now the Standard

5

Q: In general, how has your organization responded to the consumerization of IT an employees’ interest in using consumer devices to do their work?

Our organization

provides an allowance

for employees to buy

personal devices to use

for work.

Our organization

requires employees to

use company provided

devices.

Our organization has

expanded the list of

devices we provide to

our employees to

include more consumer

devices than we had

previously.

Our organization allows

employees to do work

using their own devices

either away from the

office or at work.

ENTERPRISE

SMB

46%

51%

44%

45%

30%

26%

11%

16%


Enterprises are at Early Stage with Inflated Expectations

Based on the “Gartner Hype Cycle,” at what stage do you perceive the consumerization of IT to have

reached at your organization?

6

1,000+ <1,000

Technology trigger 33% 20%

Peak of inflated expectations 29% 20%

Trough of disillusionment 11% 10%

Slope of enlightenment 19% 35%

Plateau of productivity 8% 15%

1

1

2

2

2


30%

40%

42%

44%

52%

54%

62%

62%

64%

66%

70%

75%

29%

54%

26%

51%

43%

41%

30%

32%

31%

27%

23%

18%

41%

6%

32%

5%

5%

5%

8%

6%

5%

7%

7%

7%

Enterprise security

Revenue growth

IT support services

Competitive differentiation

External customer satisfaction

Product/service innovation

Access to critical business information

Business agility

Workflow velocity/speed at which your business can move

Process efficiency collaboration

User productivity

User satisfaction

Positive impact Little or no impact Negative impact

7

Q: What type of impact will the consumerization of IT trend have on the following areas of your business over the next 12-18 months?

User Satisfaction & Productivity Tops Business Benefits


Device Types Supported Skew Toward Smartphone

8

Q: Which of the following types of employees’ personally owned devices does your organization’s IT department support currently?

Enterprise

61% 50% 39% 38% 26%

Desktop Smartphone Laptop Tablet Netbook

Desktop Smartphone Laptop Tablet Netbook

68% 64% 53% 42% 35%

SMB


BlackBerry Dominant, but iPhone Gains are Significant

75%

65%

54%

45%

28% 26%

24% 22%

17% 16% 14%

18% 14%

9% 8% 7% 5% 4%

6%

57% 58%

53% 55%

31%

22%

25% 24% 24%

14% 15%

8% 11%

10%

6% 6%

11%

1,000+ <1,000

9

Q: Which types of consumer devices is your IT department currently supporting, whether these are company-provided or employee-owned?


50% - Privacy and compliance issues

65% - Lack of control

83% - Security

38% - Cost

44% - Intellectual property protection

Security Tops the Challenges

10

Q: Which of the following are the greatest challenges for your organization in embracing the consumerization of IT trend?

34% - Lack of experience in this area

None of the above/Other – 3%


Consumerization Impacting Bandwidth, Governance, and Security

49%

50%

57%

61%

64%

66%

73%

3%

7%

7%

4%

6%

8%

3%

40%

35%

24%

29%

24%

19%

21%

8%

8%

12%

6%

6%

7%

3%

Use of cloud computing services

Demand for new applications by customers/clients

Use of Web 2.0 technologies

Demand for new applications by end users

Level of investment in security products and services

Complexity of governance/policies/procedures

Network/bandwidth needs

Increasing Decreasing No impact Not sure

11

Q: How is the use of consumer technologies in the workplace impacting the following at your organization?

*Network World Only question


Managing Device & Network Security Most Challenging

12

Q: Which of the following activities related to consumer technology enablement and support are most challenging to manage and support?


1,000+ <1,000

Managing device security 71% 58%

Managing network security 59% 64%

Enforcing mobile policies 55% 44%

Supporting connectivity and Wi-Fi access 52% 55%

Setting mobile policies 46% 38%

Too many OS/platforms to support 46% 32%

Ensuring compliance and producing audit trails 45% 32%

Managing network/bandwidth needs/capacity 45% 38%

Gaining visibility into the compliance of remote devices 44% 30%

Resolving help desk incidents and problems 42% 35%

Installing and updating software 34% 40%

Closed/proprietary nature of mobile platforms 25% 21%

1

2

3

1

2

3


IT Support Impacted by Skills and Resources

29%

54%

56%

58%

58%

60%

62%

71%

73%

78%

12%

10%

15%

5%

7%

7%

8%

4%

8%

2%

48%

28%

19%

32%

24%

23%

23%

18%

15%

17%

11%

8%

10%

5%

11%

10%

7%

7%

4%

3%

IT staff headcount

End user self-service

End user satisfaction

Demand for software/application development

Enablement of employee collaboration

Number of helpdesk cases

Network management and support costs

Enablement of anytime/anywhere access to criticalbusiness data and applications

Staff time/resources required for IT support

Need for specialized IT skills

Increasing Decreasing No impact Not sure

13

Q: How is the use of consumer technologies in the workplace impacting the support and services that IT provides at your organization?



Email/Messaging & Collaboration: Leading Apps for Mobile Access

6% 15% 43% 39% 46% 55% 58% 66% 57% 66% 47% 32% 35%

81% 70%

55% 52% 42% 36% 38% 41%

31% 28% 32% 23% 22%

18% 17%

14% 15% 21%

23% 18% 13% 15% 16% 12%

13% 13%

Not providing mobile access to this type of application 3rd party packaged application(s) Custom built/in-house application(s)

14

Q: For each corporate application category listed below, please indicate the types of applications end users at your organization are

currently accessing via consumer devices. *Network World Only question

Leading 3rd Party: Email/Messaging Apps

Leading In-House: Collaboration Apps


Integration and Security are KPIs for Vendors

48%

51%

66%

59%

65%

84%

81%

65%

67%

69%

72%

72%

84%

87%

Advice/best practices for vetting devices

Advice/best practices on issues surrounding governance

Offerings do not lock us into long term relationships

Products or services that work on a variety ofplatforms/operating systems

Ability to help manage the proliferation of devices

Ability to provide security for the devices

Ease of integration into our IT architecture

1,000+

<1,000

15

Q: Please rate the importance of the following factors when evaluating technology vendors for your organization. (Percentages show

Critical/Very important.)


Cisco, Microsoft and Apple Lead the Pack

Respondents were asked which companies they would consider to be leaders in helping

to integrate consumer technologies into the workplace.

16

Q: Which companies do you consider to be leaders in helping your organization adopt consumer technologies into the workplace?

*Results stem from an open-ended question. Network World Only question.

1 2 3

5 4


UC Enablement Seems Within Reach

59%

39%

26%

15%

44%

31%

21%

30%

Unified communications E-commerce of e-purchasingapplications

Touch user interface None of the above

1,000+

<1,000

17

Q: Has your organization implemented or is your organization considering implementing any of the following technologies?


Business Has Yet to Embrace Gamification

10%

8%

14%

15%

53%

Enterprise

18

8% 2%

7%

6%

77%

SMB

Q: Has your organization incorporated/is considering incorporating gamification (e.g. the use of play mechanics for non-game applications

in order to encourage people to adopt the applications)?

Yes, for website Yes, for mobile-

based applications

Yes, for internal use (e.g.

employee training programs

project management)

No Not sure

32% say yes

17% say yes


Conclusions

Organizations realize the potential benefit to the organization of their employees

having the capability to work virtually anywhere.

The consumerization of IT trend will have to live up to the hype surrounding its

potential benefits and organizational investment, since there are still major challenges

ahead in embracing the trend.

With the increasing desire among employees to utilize personal devices to perform

work within the organization and remotely, network and IT professionals say that the

most significant impact is on the need for specialized IT skills and in

network/bandwidth needs.

Security is the foremost challenge for organizations looking to embrace consumerized

IT and thus is a key concern for vendors to address.

19

RESPONDENT

DEMOGRAPHICS

20

Less than $50 million, 38%

$50 million to $999.9 million,

27%

$1 billion and more, 35%

Annual Gross Sales or Revenue

21

Average Annual Revenue: $6.5 billion

Q: Please select the dollar amount that best represents the annual gross sales or revenue for your company or enterprise (include all plants,

divisions, branches, parents and subsidiaries worldwide).


Job Title

22

6%

3%

1%

3%

1%

7%

15%

18%

4%

7%

29%

7%

1%

17%

25%

11%

4%

5%

5%

25%

Other

Other corporate, business manager

Consultant (non-technical)

Director, Manager

Executive VP, Senior VP, VP, GM

CEO, COO, Chairman, President

Business Management (NET)

Other IT/network staff

Application/software developer

Systems Integrator

IT/Network Professional (NET)

Technical consultant

Supervisor

Manager

IT/Network Management (NET)

Director

Executive VP, Senior VP, VP

CTO or IT/network architect/engineer

CIO

Senior IT/Network Management (NET)

Q: What is your primary job title?

45% say they are the top IT executive at their organization


Industry or Function

23

9%

1%

2%

3%

6%

6%

8%

9%

11%

12%

12%

21%

Other

Travel and Leisure (cruiselines, hotels, theme parks, casinos)

Transportation (airlines, trucking, railroads, shipping, logistics)

Advertising/Marketing/PR/Media (publishing, broadcast, online)

Retail, Wholesale and Distribution

Services (legal, consulting, real estate)

Financial Services (banking, insurance, brokerage)

Healthcare (providers and pharmaceuticals)

Education

Manufacturing (including automotive, aerospace & defense,construction, engineering, chemical metals & mining)

Government (state or local, federal)

High Tech, Telecom & Utilities

Q: Which of the following best describes your organization’s industry or function?


Company Size

27%

16%

7%

14%

8%

4%

4%

6%

2%

3%

4%

5%

Less than 100

100 - 499

500 - 999

1,000 - 2,499

2,500 - 4,999

5,000 - 7,499

7,500 - 9,999

10,000 - 19,999

20,000 - 29,999

30,000 - 49,999

50,000 - 99,999

100,000 or more

24

Average Company Size: 12,119 employees

Q: Approximately how many people are employed in your entire organization or enterprise?


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