Consumerization of Learning
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Transcript of Consumerization of Learning
![Page 1: Consumerization of Learning](https://reader036.fdocuments.us/reader036/viewer/2022062523/587d5ca11a28abee158b71ab/html5/thumbnails/1.jpg)
Consumerizing Learning Udemy For Business
Where people choose to learn
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“We have entered a global economy where talent and skills shortages challenge world economic and business growth”
Klaus Schwab Chairman, World Economic Forum
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The rapid pace of knowledge guarantees that people will continue to face skills challenges at work
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1992 MBA from Harvard Business School 1987 UC Berkeley
1998 SEO/SEM
2010 Social Media Management
2009 #Advertising
2008 Marketing Automation
1995 Internet
2005 YouTube Ads
Social Media Marketing 2007
1990 TV, Radio, Print
1990 1995 2000 2005 2010 2015 ?
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We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning
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70% On the job experience
10% Formal training
20% Mentoring
70-20-10 learning model
75% HR professionals don’t believe their workforce has the right skills to do their jobs
35% Of organizations say that their employees don’t complete training programs
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
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We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning
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70% On the job experience
10% Formal training
20% Mentoring
70-20-10 learning model
75% HR professionals don’t believe their workforce has the right skills to do their jobs
35% Of organizations say that their employees don’t complete training programs
Classroom training is temporary
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
![Page 6: Consumerization of Learning](https://reader036.fdocuments.us/reader036/viewer/2022062523/587d5ca11a28abee158b71ab/html5/thumbnails/6.jpg)
We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning
12
70% On the job experience
10% Formal training
20% Mentoring
70-20-10 learning model
75% HR professionals don’t believe their workforce has the right skills to do their jobs
35% Of organizations say that their employees don’t complete training programs
Outdated content
Classroom training is temporary
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
![Page 7: Consumerization of Learning](https://reader036.fdocuments.us/reader036/viewer/2022062523/587d5ca11a28abee158b71ab/html5/thumbnails/7.jpg)
We’re failing with training today because the 70-20-10 learning model doesn’t foster continuous learning
13
70% On the job experience
10% Formal training
20% Mentoring
70-20-10 learning model
75% HR professionals don’t believe their workforce has the right skills to do their jobs
35% Of organizations say that their employees don’t complete training programs
Business-‐focused priori7es
Outdated content
Classroom training is temporary
Source: THE STATE OF CORPORATE TRAINING PROGRAMS IN AMERICA, Udemy for Business HR survey report, 2015
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Average monthly learner engagement using current training tools at work is low
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30 minutes per
month
2.5
hours per month
Source: ATD 2015 State of the Industry Report
Average employee learning hours each month
Average learning minutes each month in self-paced online learning
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We must transform our learning strategy to the needs of today’s organization and today’s learner
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How things were How things are
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Poll #1
• What percent of people look to their workplace for on-the-job training?
– 83% – 56% à CORRECT ANSWER – 27%
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Training must happen where the majority of work is getting done - outside the classroom
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Traditional training
• Top-down • Formal • Discontinuous
• Rigid • Expensive • Inefficient
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Consumerizing learning at work drives continual learning
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Great learning technology should help people reach maximum productivity levels
Consumer-first learning
• Collaborative • Anytime, anywhere • Engaging
• On-demand • Cost-effective • Intuitive
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11M people around the world make the choice to learn on Udemy everyday
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2009 2010 2011 2012 2013 2014 2015 2016
Udemy users
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11M people around the world make the choice to learn on Udemy everyday
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2009 2010 2011 2012 2013 2014 2015 2016
Udemy users
11M Users
190+ Countries
40,000 Courses
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3 key learning principles are required for today’s workplace
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Learning never stops
• Organic, on-demand learning
• Continual learning breeds a culture of learning
Learning is continuous
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Great content empowers people to learn
Learning must be continuous
• Content is a choice
• Create the opportunity for employees to engage and fill their own skills gaps
Content must be engaging
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Content must be fresh, relevant, and up-to-date
Learning must be continuous
Content must be engaging
• Relevant and accurate
• Keep up with market demands
Content must be fresh
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The right learning technology meets all requirements
Learning must be continuous
Content must be engaging
Content must be fresh
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The right learning technology meets all requirements
Anytime, anywhere
Learning must be continuous
11M learners
Content must be engaging
Marketplace model Content must be fresh
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Our marketplace content model enables us to keep up with market demands
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Our marketplace content model enables us to keep up with market demands
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Product launch
Apple announces Swift
2
June 2, 2014
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Our marketplace content model enables us to keep up with market demands
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Instructor: Rob Percival
• Cambridge University mathematics graduate
• CEO of Eco Web Hosting
• Founder of Code School, a technology education youth program
Course facts
• 5 star rating
• 110,000+ students
• 88,000 hours of content consumed
Product launch
Apple announces Swift
2
June 2, 2014 3 days later
Udemy releases Swift course
5
June 5, 2014
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Our marketplace content model enables us to keep up with market demands
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Instructor: Rob Percival
• Cambridge University mathematics graduate
• CEO of Eco Web Hosting
• Founder of Code School, a technology education youth program
Course facts
• 5 star rating
• 110,000+ students
• 88,000 hours of content consumed
Product launch
Apple announces Swift
2
June 2, 2014 3 days later
Udemy releases Swift course
5
June 5, 2014 10 days later
Over 1,000 students enrolled
12
June 12, 2014
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The Udemy for Business Solution Brings the Best Learning Content in One Central Place
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The Udemy for Business Solution Brings the Best Learning Content in One Central Place
Available on all devices, all platforms
Udemy’s industry expert content
1,800+ Courses Designed for Businesses
On-Demand Skills Tested by 11M Learners
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The Udemy for Business Solution Brings the Best Learning Content in One Central Place
Available on all devices, all platforms
Udemy’s industry expert content
1,800+ Courses Designed for Businesses
On-Demand Skills Tested by 11M Learners
Your organization’s content Easy Course Assembly
Proprietary Content Hosting Multimedia Support
Built for Scale
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1800+ courses your employees can use to gain the skills they need to perform and advance
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Poll #2
• On a scale of 1-5, where does your organization fall when it comes to incorporating a consumerized learning strategy?
– 1 = Not at all – 2 – 3 = Neutral – 4 – 5 = Completely consumerized
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The Udemy for Business content collection is a consumerized approach to learning
• Consumer-tested • High-quality content • A variety of content • Fresh content
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From our customers
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Eric Hunter, Manager of Learning and Development, PayPal
Our employees were already using Udemy to learn on their own time so offering unlimited access to learning at work through Udemy for Business was a no brainer. We’re thrilled to be partnering with a company that shares our vision of consumerizing learning and putting the learner first.
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People are active and engaged on Udemy for Business
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People are active and engaged on Udemy for Business
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40 minutes
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People are active and engaged on Udemy for Business
40
40 minutes
40 minutes
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People are active and engaged on Udemy for Business
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40 minutes
40 minutes
30 minutes
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We help anyone build the life they imagine
Featured in:
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$173M in funding 3 global offices
240 employees Founded in 2010
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Leading organizations use Udemy for Business to build skills and drive learning forward
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