Consumer HealthConsumer Health

What is a consumer?What is a consumer?

Anyone who uses a Anyone who uses a product or a service.product or a service.

What are the five main What are the five main factors that influence factors that influence consumers’ choices?consumers’ choices?

Price of product/servicePrice of product/service Family/friendsFamily/friends Quality of product/serviceQuality of product/service Convenience Convenience AdvertisingAdvertising

Why do companies Why do companies advertise?advertise?

To attract consumers to To attract consumers to buy their product so they buy their product so they

can make moneycan make money

What are parity products?What are parity products?

Products that are equivalent or Products that are equivalent or similar to each other.similar to each other.

Companies must rely on Companies must rely on advertising to distinguish their advertising to distinguish their product from the rest of the product from the rest of the products on the market.products on the market.

MARKETING TO TEENSMARKETING TO TEENS

Why do advertisers Why do advertisers want to target teens?want to target teens?

Many have high Many have high disposable incomesdisposable incomes

Companies need to build Companies need to build brand loyaltybrand loyalty

Where do you see Where do you see advertising?advertising?

magazinesmagazinescommercialscommercialsbillboardsbillboardsinternetinternetsporting eventssporting eventsclothingclothing

ADVERTISING: AGREE OR ADVERTISING: AGREE OR DISAGREE?DISAGREE?

I can ignore most advertising.I can ignore most advertising.

Songs from commercials stick into my Songs from commercials stick into my head.head.

I have made a conscious effort to look I have made a conscious effort to look like someone specific I have seen in like someone specific I have seen in an ad.an ad.

Some ads make people feel bad about Some ads make people feel bad about themselves.themselves.