Consumer Behaviour Towards Small Cars
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Transcript of Consumer Behaviour Towards Small Cars
CONSUMER BEHAVIOUR TOWARDS
SMALL CARS: SURVEY OF MARUTI
UDYOG LTD.
COMMENCED AT HIRA AUTOMOBILES, PATRAN
A training report submitted in partial fulfillment of the requirement for the degree of
Bachelors of Business Administration
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CHAPTER -1
INTRODUCTION
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1: INTRODUCTION
INDIA IS the world’s largest small car market and is now all set to gain from an increased
demand for small cars from East Asia and European countries. The country is well known in
automotive circles as the world’s largest small car manufacturer.
Small cars in India are the most common mode of personal vehicles. The use of small cars as a
reliable mode of private transportation system is well suitable to the economic state and transport
conditions in India. In various cities of the country the use of small cars has been popular due to
narrow roads, excellent fuel economy of these cars, and price of these small cars.
The Indian automobile market is largely contributed by the
small cars. There are some prominent small car
manufacturing companies both from India and abroad, who
have established their production, sales, and service centers in
the country.
Maruti, Suzuki, Hyundai, TATA, and GM are some of the
small car manufacturers in India. TATA, one of the major
international automobile companies has brought the recent
sensation to launch the most inexpensive car of the world.
Priced at Rs 1 Lacs, the TATA Nano is expected to hit the
Indian automobile market early in the year 2009. This will
remarkably change the popularity of small cars among Indian
automobile lovers.
Small cars have suddenly become popular in many wealthy
western countries after the recent revelations of global
warming. People now prefer the small car for their mileage
and easy usability. In countries like Germany, France, United
Kingdom and Italy, the local governments are promoting use of small cars. This was evident as
Maruti Suzuki reported a hike in exports to 1.5 lakh units in the new fiscal year 2009-10.
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The South Korean car manufacturer Hyundai Motors has exported 2.53 lakh units to it overseas
markets in the last fiscal year.
Most of the exports are results of European government policies.
Germany, France and Italy have devised methods of scrappage of old car in exchange for new
cars. According to Industry sources, nearly two lakh cars were swapped under the scheme and
nearly 90 per cent of them purchased small cars. Germany is paying €2,500 for the exchange
scheme to every car owner. The South Korean government offers 70 per cent rebate on taxes to
car owners who exchange their 10 year old cars for smaller or hybrid cars.
The UK government offers a discount of 2000 pounds on new cars in exchange for their old
cars.
According to an estimate the country produces 15 lakh small cars per year. India is in a position
to take advantage of the surging demand and cater to the world markets. Indian exports have
grown by 54 per cent in the last fiscal year and is valued at six billion dollar. If more cars are
exported, it means increased revenue for India. The country can sail on top of the small car wave
spread across the world.
SMALL CARS are attracting Indian buyers and are also becoming a
vogue on Indian roads. Leading players like Hyundai Motor, Maruti
Suzuki, and General Motors are broadening and setting up research
and development (R&D) operations in India. Their dream is to make
India a manufacturing hub for small cars.
Hyundai is ready to set up a four-fold increase in headcount at its R&D
division to boost models for both local as well as worldwide markets.
Maruti has also made huge recruitment this year. Around 250
engineers are recruited and have set a target of going up to 1,000
engineers by 2010 to make new models for Suzuki.
According to HS Lheem, managing director and chief executive officer
(CEO), Hyundai Motor India Limited, “We will increase headcount
from 200 now to 800 in 2009 at our R&D centre in Hyderabad with
focus on developing new models for the Indian market.”
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According to S Nakanishi, managing director, Maruti Suzuki, developing Maruti R&D is among
the company’s top priorities to meet the aggressive plan for new model launches. Of late even
General Motors India has set up an R&D centre in Bangalore and the centre targets to obtain the
headcount up to 500 to deliver needs to global markets.
Car manufacturers are geared up to provide the best cars to the Indian market. This definitely
proves that they also want to increase their share in the market and give a fair competition to
other manufacturers.
Small Cars in India
Maruti Suzuki India Ltd
Maruti 800 STD BS III
Maruti 800 AC BS III
Maruti 800 Duo
5 seater Maruti Omni
8 seater Maruti Omni
LPG Maruti Omni
Alto
Alto Lx
Alto Lxi
Maruti Zen Estilo
Reva Electric Car Co.
Reva AC
Reva Standard
Reva Classe
Reva i
HyundaiSantro
Santro Xing Hyundai i10 Gets Prime
TATA Indica
Chevrolet Chevrolet Spark Chevrolet Aveo U-VA
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CHAPTER 2
COMPANY
PROFILE
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2: COMPANY PROFILE
Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary
of Suzuki Motor Corporation, Japan. Maruti Suzuki has been the leader of the Indian car market
for over two and a half decades. The company has two manufacturing facilities located at
Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability
to produce over a 1.5 million (1,500,000) vehicles annually. The company plans to expand its
manufacturing capacity to 1.75 million by 2013.
The Company offers 15 brands and over 150 variants ranging from people's car Maruti 800 to
the latest Life Utility Vehicle, Ertiga. The portfolio includes Maruti 800, Alto, Alto K10, A-star,
Estilo, WagonR, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Kizashi, Grand Vitara, Gypsy and
Ertiga. In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory
fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo,
Wagon R and Sx4. With this Maruti Suzuki became the first company in India to introduce
factory fitted CNG vehicles.
In terms of number of cars produced and sold, the Company is the largest subsidiary of Suzuki
Motor Corporation. Cumulatively, the Company has produced over 10 million vehicles since the
roll out of its first vehicle on 14th December, 1983.
Maruti Suzuki is the only Indian Company to have crossed the 10 million sales mark since its
inception. In 2011-12, the company sold over 1.13 million vehicles including 1,27,379 units of
exports.
The Company employs over 9000 people (as on 31st March, 2012). Maruti Suzuki's sales and
service network is the largest among car manufacturers in India. The Company has been rated
first in customer satisfaction in the JD Power survey for 12 consecutive years. Besides serving
the Indian market, Maruti Suzuki also exports cars to several countries in Europe, Asia, Latin
America, Africa and Oceania.
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3.1 HISTORY OF MARUTI SUZUKI COMPANY :
Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament,
to meet the growing demand of a personal mode of transport caused by the lack of an efficient
public transport system.
Suzuki Motor Company was chosen from seven prospective partners worldwide. This
was due not only to their undisputed leadership in small cars but also to their commitment to
actively bring to MUL contemporary technology and Japanese management practices (which had
catapulted Japan over USA to the status of the top auto manufacturing country in the world).
A license and a Joint Venture agreement were signed between Govt of India and Suzuki
Motor Company (now Suzuki Motor Corporation of Japan) in Oct1982.
The objectives of MUL then were:
Modernization of the Indian Automobile Industry.
Production of fuel-efficient vehicles to conserve scarce resources.
Production of large number of motor vehicles which was necessary for economic growth
Maruti created history by going into production in a record 13 months.
On 14 December 1983, the then Prime Minister of India, Mrs Indira Gandhi,
released the first vehicle for sale by handing over the keys of a Maruti 800 to
Mr.Harpal Singh of Delhi.
Volume targets were routinely exceeded, and in March 1994, we became the first Indian
company to produce over one million vehicles, a landmark yet to be achieved by any
other car company in India. Maruti is the highest volume car manufacturer in Asia,
outside Japan and Korea, having produced over 4 million vehicles by April 2003.
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Maruti (subsidiary of Suzuki), has made profits every year since inception except 2000-01. In
2001-02, we made a profit (before tax) of Rs 1183 million. In 2002-03, the profit (before tax)
rose to Rs 2821 million, recording a growth of 138.4%over the previous year.
Maruti revolutionized the way Indians looked at cars. "No other car company so completely
dominates its home market" - (The Economist). MUL is the first and only car company in the
world to lead its home market in terms of both market share and in the JD Power Customer
Satisfaction study (JD Power Asia Pacific 2000 India Customer Satisfaction studies). It is also
the only car company in the world to be Top ranked four times in a row (2000, 2001, 2002 &
2003).
Present Status
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Manufacturing Excellence
They began our operations in 1983, with the first Maruti 800 rolling out from our Gurgaon plant.
Over the next two decades Maruti Suzuki car models led by Maruti 800 brought about a
revolution in the Indian car market.
As the automobile market grew so did our production capacities, production process and
infrastructure. Our scale and manufacturing today is completely different from when it began.
Today, Maruti Suzuki's plants are comparable with the best in the world in terms of quality,
productivity and operational efficiency.
3.2 TRANSFER OF TECHNOLOGY OF THE MARUTI SUZUKI COMPANY :
Every minute two vehicles roll out of the Maruti Plant. It is therefore imperative that the
transfer of contemporary technology from our partner Suzuki is a smooth process.
Great stress is laid on training and motivating the people who man and maintain the
equipment, since the best equipment alone cannot guarantee high quality and productivity.
From the beginning it was a conscious decision to send people to Suzuki Motor
Corporation for on-the-job training for line technicians, supervisors and engineers. This helps
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them to imbibe the culture in a way that merely transferring technology through documents can
never replicate. At present 20% of our workforce have been trained under this programme
Gurgaon Facility
The Gurgaon facility spread over 300 acres is located around 25 kms south of Delhi. This facility houses
three fully integrated plants. Together the three plants churn out around 9 lakh units annually.
K- series Plant
The Gurgaon premises also houses the 'K Engine' Plant. Commissioned in 2008, the K-series engine plant
has an installed capacity of over 7.7 lakh units per annum. Since the launch of the engine cumulatively,
over 10 lakh K-series engines have been rolled out.
K-series engines are available in 1 litre, 1.2 litre and 1.4 litre capacities. The highly fuel efficient,
technologically advanced K-series engines have been very well appreciated by our customers for their
performance.
Several Maruti Suzuki cars such as the Alto K10, A-star, Estilo, WagonR, Swift, Swift Dzire, Ritz and
Ertiga are powered by the K-series engines.
Manesar Facility
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The 600 acre Manesar facility located around 25 kms south of Gurgaon facility was inaugurated in February 2007. The Manesar facility houses two fully integrated plants with a capacity of 5.5 lakh units annually. The third assembly line is in advanced stage of completion and is expected to be completed in the year 2013.
Both manufacturing facilities are highly automated with advanced robotics, contemporary paint,
weld and machining infrastructure. While the different models can be assembled on same lines,
inter plant flexibility helps to increase productivity. On a single line diverse car models can be
made conveniently. Automatic tool changers, centralized weld control systems and advance
numerical control machines help for quick change over between models.
Suzuki Powertrain
Suzuki Powertrain India Limited is a joint venture of Maruti Suzuki with Suzuki Motor Corporation,
Japan.at Manesar. It manufactures world class diesel engines and transmissions for cars.
SMC holds 70 per cent equity in SPIL the rest is held by Maruti Suzuki.
3.3 ETHOS OF THE MARUTI SUZUKI COMPANY :
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Our employees are our greatest strength and asset. It is this underlying philosophy that has
moulded our workforce into a team with common goals and objectives. Our Employee-
Management relationship is therefore characterised by:
Participative Management.
Team work & Kaizen.
Communication and information sharing.
Open office culture for easy accessibility
To implement this philosophy, we have taken several measures like a flat organisational
structure. There are only three levels of responsibilities ranging from the Board Of Directors,
Division Heads to Department Heads. Other visible features of this philosophy are an open
office, common uniforms (at all levels), and a common canteen for all.
This structure ensures better communication and speedy decision making processes. It also
creates an environment that builds trust, transparency and a sense of belonging amongst
employees
3.4 Products
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CHAPTER -3
REVIEW OF
LITERATURE
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3. REVIEW OF LITERATURE
Analyzing consumer behaviour is perceived as cornerstone of a successful marketing strategy
(Papers4you.com, 2006). Consumer behaviour is ‘the mental and emotional processes and the
observable behaviour of consumers during searching purchasing and post consumption of a
product and service(Batra & Kazmi, 2004) . Similarly Engel (et al, 1990) refers consumer
behaviour as the action and decision process of people who purchase goods and services for
personal consumption.
Now if these defining criteria are closely observed, it is evident that analyzing consumer’s
decision making process is the foundation of entire notion of consumer behaviour.
There are four different views related to consumer decision making process and behaviour
(Schiffman & Kanuk, 2004). It is argued that first of them is ‘economic view’ that consumers are
primarily facing imperfect competition and they are always expected to make rational decision
on the basis of assumptions that they are aware of all product alternatives, they can rank benefits
and limitation of each alternative and are able to identify one best alternative. Second ‘Passive
View’ is absolutely opposite to economic view and suggests that consumers are irrational and
impulsive as they are submissive to self-centered interests of marketers and got influenced by
marketing tools. Similarly third, ‘ Emotional View’ is related to perceive consumer’s decision
making based on their emotional association or feeling about some products and services. For
instance, a person loosing red colour specific pen neither go for rational decision by evaluating
alternatives ( economic view) nor will the person get influenced by marketers ( passive view).
Rather the person will try to purchase any pen closely resembled with his favourite possession.
Fourth and arguably most acknowledged view is ‘Cognitive View’ where consumers are
considered as “thinking problem solver’ which are receptive as well as actively searching for the
products and services that can fulfil their need. Consumer’s behaviour under this view is based
on information seeking and processing attributes usually directed by a goal. For instance, buying
a tooth paste from shop can have a certain goal of choosing product that can taste good
(Papers4you.com, 2006).
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Despite of critiques for each viewpoint, it can be considered a valid argument, that all four types
of decision making behaviour exist and provide marketer guidelines to analyze consumer
accordingly.
Based on general perception about most acknowledged and common ‘cognitive view’, Batra &
Kazmi (2004) asserts broader stages of a consumer’s decision making process that includes
problem identification (feeling need of a new car), information search ( on internet and
showrooms), evaluation of alternatives (comparing brands, for instance’ on basis of repute and
features), outlet selection and purchase ( purchasing selected item) and post-purchase action
(satisfaction or dissonance).
The discussion may be concluded on the notion that no matter which view point out of four
discussed above is common; it is an imperative fact that marketers have to realize existence of all
of them to analyze consumer behaviour effectively.
Three concepts of marketing and consumer behavior are presented, including (1) Demographic
factors (2) Marketing Mix (3) Consumer decision making process concept.
DEMOGRAPHIC FACTORS
This study seeks to account for the effects of age of the respondent, gender, education,
occupation level and income seriously considered by the respondents on the amount of search.
Age
Consumers of different are groups obviously have very different needs and wants. Although
people who belong to the same age group differ in many other ways, they do tend to share a set
of values and common cultural experiences that they carry throughout life. (Natalie Perkins,
1993) .
Gender
Within every society, it is quit common to find products that are either exclusively or strongly
associated with the members of one sex. Sex roles have an important cultural component. It is
quite fitting to examine gender as a sub-cultural category (Schiffman, Kanuk, 1997)
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Education
Education levels vary substantially among regions of a nation and affect considerably on need
and wants of each region (Proctor, 1996).
Income
The effect of wage rate on search is less clear. While one may assume that the higher the hourly
wage rate, the less search one can expect owing to the greater opportunity costs of search, the
opposite may also be true. Studies have shown that lower income consumers are less efficient
shoppers owing to a lack of search resources or a lower ability to process information in the
search rather than a lack of motivation to search ( Andreasen, 1975; Goldman, 1976; Sturdivant,
1973), leading to a smaller propensity to search. In addition, some consumers may treat the
search for a new car as a highly pleasurable activity, thus further negating the economic effect on
search.
MARKETING MIX
1. Product
A product is a physical good, service, idea, person or place that is capable of offering tangible
and intangible attributes that individuals or organizations regard as so necessary, worthwhile or
satisfying that they are prepared to exchange money, patronage or some other unit value in order
acquire it. (Brassington and Pettitt 2000). For a product such as a car, consumer choice decisions
are likely to be more elaborate than for products that are generally less costly and less
complicated (Engel et al., 1990; Howard and Sheth, 1969). A car is a complex product with
many salient attributes, which consumers may use in product evaluations and subsequent brand
preference formation. However, product attribute information used in these evaluations may not
be easily accessible without involving consumers in relatively extensive information search.
Hence, the full information disclosure assumption associated with many experimental studies is
tenuous at best.
2. Price
Price is the amount of the money a buyers pays to a seller in exchange for products and services.
It reflects the economic sacrifice a buyer must take to acquire something. (William O. Bearden et
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al., 2004). Price is what a buyer must give up to obtain a product. It is often the most flexible of
the four marketing mix element the quickest element to change. Marketers can rise or lower
prices more frequently and easily than they can change other marketing mix variables. Price is an
important competitive weapon and very important to the organization because price multiplied
by the number of units sold equals total revenue for the firm. (Lam, Hair, and McDaniel, 2002).
3. Place
Distribution channels are designed to give customer ready access to goods and services at a
minimum cost. The choice of distribution method begins with a decision on planned market
coverage. Depending on the product and the number of customer, the organization must decide
whether it wants broad distribution or more selective coverage with a few dealers. (Dalrymple
and Parsous, 2000).
4. Promotion
Sale promotion is a range of tactical marketing techniques designed within a strategic marketing
framework to add value to a product or service in order to achieve specific sales and marketing
objective. (Brassington and Pettitt, 2000). The promotion mix is the direct way in which an
organization attempts to communicate with the various target audiences.
CONSUMER DECISION MAKING PROCESS CONCEPT
The consumer decision making process model represents a roadmap of consumers’ minds that
marketers and managers can use to help guide product mix, communications, and sales
strategies. There are fives stages when making decisions: need recognition, search information,
pre-purchase evaluations, consumption, and post-consumption evaluation. (Roger D. Blackwell,
Paul W. Miniard, and James F. Engel, 2001).
Figure 2.1: Customer Decision Making Process
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1. Problem Recognition
The buyer decision process begins with problem recognition (Douglas J.Dalrymple and Leonard
J. Parsous, 2000). This occur when a person perceives a difference between he or she has and
what he or she would like. Problem recognition can be awakened by information on past
experiences stored in memory, basic motives, or cues from reference groups. Motives are
enduring predisposition toward specific goals that both start and direct behavior.
2. Information Search
Once buyers become aware of their needs, the next step in the decision process is to gather
information on products and alternative solutions to the customer’s problem (Douglas J.
Dalrymple and Leonard J. Parsous, 2000).
3. Evaluation Of Alternatives
The evaluation phase of the consumer decision model is the most complex and the least
understood part of the process (Douglas J. Dalrymple and Leonard J. Parsous, 2000).
4. Purchase Decision
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Once consumers have selected a product alternative, the next step in the behavioral model is to
complete the purchase (Douglas J. Dalrynple and Leonard J. Parsous, 2000).
5. Post purchase Behavior
Once the choice has been made, a number of post-purchase processes occur. These processes
encompass the customers’ feeling of consonance or dissonance about the purchase, satisfaction
or dissatisfaction with the purchase, and communication to other customers or potential
customers regarding the positive/negative experience, product disposal and so fourth. After
purchasing the product, the consumer will experience some level of satisfaction or
dissatisfaction. The consumer’s satisfaction or dissatisfaction with the product will influence
subsequent behavior. If the consumer is satisfied, he or she will exhibit a higher probability of
purchasing the product again. If they are dissatisfied, the customers respond differently such as
complain to the company, go to a lawyer, or complain to other groups, stopping using products
and so on (Kotler et al., 1994).
References
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CHAPTER -4
STATEMENT OF
THE PROBLEM
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4. SMALL CARS AND THEIR CONSUMER BEHAVIOUR
Consumer behaviour also called as Consumer Psychology is a branch of applied Psychology,
marketing and Organizational Behaviour. It examines consumer decision making process and
ways in which they gather and analyze information from the environment. See the consumer
behaviour article for an overview. Consumer behaviour is a multidisciplinary field which is
integral to Psychology and aspects of household economy studied in microeconomics.
Top 10 Small Cars in India
So many small cars swarming around the Indian auto market truly makes it a Confusions Galore.
Here is identifying the Top 10 Small Cars that have influenced the lifestyle of an everyday
person.
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Tata Indica
Tata entered the car market in 1998 with the launch of the Indica. Earlier this model had some
flaws and was notorious for breaking down, until Tata launched an improved version in the form
of Indica V2. Now it comes with a newer face and slightly updated interiors as the Indica Xeta.
A 5-speed manual transmission is standard. The Tata Indica plays host to a 1.4L diesel engine
that gives 53 bhp and this engines Turbo version churns out 67 bhp. The 1.2L Xeta petrol engine
generates 64 bhp. Tata Indica provides a great mileage compared to other cars of the same
segment. The estimated fuel economy average is 13 km/l in the city and 17 km/l on the highway.
The starting price tag is Rs 2.56 Lakh (ex-showroom Delhi).
Design and Interior
The car has features like block shock absorbers, easy shift gears, a smooth ride suspension, a
super drive engine and wide tread tyres. The tea-drop headlights and bison tail lamps are its
striking features. Tata Indica comes with attractive exteriors which include powerful fog lamps,
rear spoiler with integrated LED stop lamp and chrome lining on grill and bonnet.
The vehicle accommodates five people comfortably. The car boasts spacious interiors. It is the
first compact car to offer air conditioning and electric windows in India. Its rear seats of this
vehicle are fully foldable, providing space for extra luggage.
Variants and Price
The car is available in petrol and diesel versions. The price tag begins at approx Rs 3.3 lakhs.
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Engine
The 1.4L diesel engine of the car produces a power of 54.2 hp @ 5000 rpm and 85.0 Nm of
torque @ 2500 rpm. The petrol engine (1.4L) of the vehicle delivers a maximum power of 60.8
hp @ 5000 rpm and a torque of 105.0 Nm @ 2500 rpm.
Safety
For safety, the car has been equipped with driver/passenger seat belt warning and door open
warning. It also has side-impact beams, rigid monochrome frame and child safety locks to ensure
a safe and secured drive. The car has disc front and drum rear brakes which can bring car to a
rapid halt. Rack & Pinion makes it easy for the driver to control the car.
Specifications of Tata Indica V2
Engines
Type 475 IDI with Microprocessor based Engine Management System
(ECU)
No. of cylinders 4 inline
Piston Displacement 1405 cc
Maximum Power 53.5 PS @ 5500 rpm
Maximum Torque 85 Nm @ 2500 rpm
Compression Ratio 22:1
Suspension
Front Independent, Wish Bone type, with McPherson strut, Antiroll
Bar
Rear Independent,Semi trailing arm with coil spring mounted on
hydraulic shock absorbers
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Steering
Type Rack and pinion
Turning Radius 4.9 m
Brakes
Type Dual circuit, diagonally split, vacuum assisted, with PCR Valves
Front Ventilated disc
Rear Drum
Tyres & Wheels
Type Radial
Size 165 x 65 R13
Seating
Capacity Five
Weight
Kerb Weight (kg) 995
Fuel Tank
Capacity 37 litres
Dimension
Ground Clearance 170 mm
Wheelbase 2400 mm
Length 3675 mm
Height 1485 mm
Width 1665 mm
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Maruti Suzuki Alto
Alto is Maruti Udyog’s subcompact offering to India and has become the most popular design
and sold like ‘hot cake’ in the small car segment. This hatchback can be described as a small &
cute car with adequate power, low maintenance, and awesome fuel economy. A 5-speed manual
transmission comes as standard. The 796 cc engine produces a maximum power of 46 bhp and a
torque of 62 Nm giving fuel economy of 18 km/l. Its interiors are satisfactory with comfortable
seating and good upholstery. The styling is conservative but tasteful for the common man who
thinks that a car is an extension of their personality. The starting price tag is Rs 2.68 Lakh (ex-
showroom Delhi).
POWERTRAIN
Engine: 796cc, Inline-three, petrol
Transmission: 5-forward, 1-reverse, manual
Max power: 47 bhp@5000 rpm
Max torque: 6.7 kgm@3000 rpm
DIMENSIONS
L/W/H (mm): 3495/1495/1460
Wheelbase: 2360 mm
Ground clearance: 166 mm
Turning radius: 4.6 m
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Kerb weight: 725/740 kg
Fuel tank capacity: 35 litres
Boot volume: 175 litres
Tyres: 145/80 R12
PERFORMANCE
0-60 kph: 6.9 secs
0-100 kph: 20.4 secs
Top speed: 138 kph
Mileage (overall): 15 kpl
PRICE: Rs 2.36 to 2.86 lakh
Hyundai Santro Xing
Hyundai Motors India Limited launched its hatch ‘Santro’ in 1999. Along with the Maruti Alto
and WagonR, Hyundai Santro is India’s most popular ‘B’ segment car. The Santro was
revamped in 2003 and was renamed ‘Santro Xing’. Xing comes with a 1.1L Inline-4 engine that
provides 62 bhp and has an estimated fuel efficiency of 9 km/l in the city and 11 km/l on the
highway. CNG variants are also available in appropriate cities. Santro Xing comes with a 5-
speed manual or a 4-speed automatic transmission. A three-spoke power steering wheel with
central locking and front power windows was the selling point when Santro was first launched.
The starting price tag is Rs 2.7 Lakh (ex-showroom Delhi).
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POWERTRAIN
Engine: 1086cc, Inline-four, petrol
Transmission: 5-forward, 1-reverse, manual/ 4-speed auto
Max power: 62 bhp@5500 rpm
Max torque: 9.1 kgm@3500 rpm
DIMENSIONS
L/W/H (mm): 3565/1525/1590
Wheelbase: 2380 mm
Ground clearance: 172 mm
Turning radius: 4.4 m
Kerb weight: 854/868 kg
Fuel tank capacity: 35 litres
Boot volume: 218 litres
Tyres: 155/70 R13
PERFORMANCE
0-60 kph: 5.5 secs
0-100 kph: 14.6 secs
Top speed: 150 kph
Mileage (overall): 13 kpl
PRICE: Rs 2.72 to 4.00 lakh
Chevrolet Spark
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GM launched Chevrolet Spark in India as a come-back vehicle to the long forgotten Matiz.
Chevrolet Spark is produced at GM's Halol factory near Baroda. The first striking feature in the
Spark is its unconventional interior layout with a gracefully designed, clear, and easy-to-read
instrument panel placed in the center of the dashboard. Flexible seating options with spacious
head and leg room make the drive comfortable. The Spark comes with a 1.0L Inline-4 petrol
engine that generates 63 bhp and is coupled to a 5-speed manual transmission. The estimated fuel
economy is 12/17 km/l (city/highway). The Spark is easily the cutest looking small hatch today,
but the recently launched i10 is definitely a competitor for this position now. The starting price
tag is close to Rs 3.1 Lakh (ex-showroom Delhi).
POWERTRAIN
Engine: 995cc, Inline-four, petrol
Transmission: 5-forward, 1-reverse, manual
Max power: 62 bhp@5400 rpm
Max torque: 9.02 kgm@4200 rpm
DIMENSIONS
L/W/H (mm): 3495/1495/1518
Wheelbase: 2345 mm
Ground clearance: 170 mm
Turning radius: 4.6 m
Kerb weight: 840 kg
Fuel tank capacity: 38 litres
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Boot volume: 170 litres
Tyres: 155/70 R13
PERFORMANCE
0-60 kph: 6.4 secs
0-100 kph: 15.2 secs
Top speed: 164 kph
Mileage (overall): 12 kpl
PRICE: Rs 2.92 to 4.01 lakh
Maruti Suzuki WagonR
Launched in the year 2000, the Maruti WagonR met with a lukewarm response from the market
and the initial sales were sluggish at best largely because the Hyundai Santro was launched much
before and was still in the spot light. However, in recent times, WagonR has picked up its
popularity and become a fast moving car in the small car segment. It is available in petrol and
LPG versions with a 1.1L Inline-4 engine that produces 64 bhp (petrol) and 57.5 bhp (LPG). A
5-speed manual and a 3-speed automatic are available as transmission options. Interiors are at its
best with a three spoke steering wheel, an auto lock system, enhanced front power windows, and
rear door pockets. The car gives fuel economy of 13.1 km/l in LPG variant, 17 km/l in petrol
variant with manual transmission and 13.7 km/l in petrol variant with automatic transmission.
The starting price tag is Rs 3.28 Lakh (ex-showroom Delhi).
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Design and Interior
Interior of the car has accessories like Plush Upholstery, Front Ashtray, Front and Rear Door
Pocket, Cup Holder, Moulded Roof Lining, Rear Split Seats, Front Seat Head Rest, Rear Seat
Head Rest, Reclining and Sliding Front Seats, Moulded Floor Carpet, Luggage Compartment
Carpet, Door Trim Fabric, Front Door Arm Rest, Cabin Lamps, Console Box, Vanity Mirror,
Boot Lamp etc, which make traveling in car absolutely comfortable.
The plush upholstery lures the customers, while the door trim fabric looks trendy. Interiors are
adorned with an elegant instrumental cluster. The rear seat can be folded to accommodate
luggage. The vehicle has little but useful facilities in nook and corners of the cabin.
Variants, Price and Mileage
The car is available in the variants of
WagonR LX E3 MINOR-06
WagonR LX LPG BS III
WagonR LXi
WagonR LXI LPG BS3 MINOR-06
WagonR VXi ABS
WagonR AX
The car is available in the price range of Rs 3.2 lakhs to Rs 4.5 lakhs.
Engine
Wagon R is equipped with1061cc MPFI low friction engine which delivers an awesome
64bhp@6200rpm power for smooth pick-up and fast acceleration. Equipped with 1.1-litre MPFI
ignition system, the engine delivers maximum power of 64 bhp @ 6200 rpm. The maximum
torque is 84 Nm @ 3500 rpm.A 32 bit on-board computer with diagnostic capability monitors
the air-fuel ratio for maximum fuel efficiency.
Safety
Maruti Suzuki Wagon R is equipped with myriad safety features. Systems incorporated are
36
Antilock Braking System (ABS) and iCAT intelligent computerized anti-theft system. The VXi
variant of the vehicle is equipped with dual SRS airbags to safeguard the occupants in case of
collision.
TECHNICAL SPECIFICATIONS OF MARUTI WAGON R
Dimensions in mm
Length 3495
Width 1495
Height 1660
Wheelbase 2360
Front Track 1295
Rear Track 1290
Min. Ground Clearance 165
Weight in kg
Kerb Weight 825 (LX, LXi), 830 (Vxi), 840 (AX)
Gross Vehicle Weight 1225 (LX, LXi), 1230 (VXi), 1240 (AX)
Capacity
Seating Capacity 4 persons
Fuel Tank Capacity 35 litres
Engine
Swept Volume 1061cc
Engine Type 4 cylinder in line, FC Engine, 4 Valves per cylinder, MPFI
Engine Control 16 - Bit Electronic Control Module (ECM) in Bharat Stage II variant 32 - Bit Electronic Control Module (ECM) in Bharat Stage III variant
Max. Power, bhp 64@6200 rpm
Max. Torque, Nm 84@3500 rpm
37
Power Steering
Type Electronic Power Steering (EPS) (LXi, VXi & AX)
Transmission
Type Manual (LX, LXi, VXi) 5 speed, All- synchromesh with two overdrive gears Automatic (AX), 3 speed
Suspension System
Front McPherson Strut with torsion type roll control device
Rear Coil spring, gas-filled shock absorbers with three-link rigid axle and isolated trailing arms
Hyundai i10
The Korean auto major launched the Hyundai i10 at the end of 2007 to bridge the gap between
the Getz Prime and the Santro Xing. Compact cars being India's favourite, Hyundai has chosen
the right place to launch the model. The wheels pushed out to the corners to maximize interior
space. i10 is available in two major choices: iRDE and Kappa. The basic variant level includes
air-conditioning, electric front windows, central locking, tinted glass, body-coloured bumpers,
and an integrated six-speaker CD/MP3 stereo. Sunroof, auto dimming interior lights, and a rear-
window wiper are optional features available in the car. Doors are large with body-coloured door
handles and power door locks. It has total five doors including a large hatchback door in the
back. The 5-speed manual transmission is standard with a choice of two engines: 1.1L iRDE I4
and 1.2L I4. i10. The car gives an impressive fuel economy of 12/15 km/L (city/highway). The
price starts with Rs 3.39 Lakh (ex-showroom Delhi).
38
Skoda Fabia
The Czech car manufacturer, Skoda Auto of the Volkswagen Group has introduced its second
generation Skoda Fabia in India as a 2008 model. Fabia comes in both diesel and petrol variants
with 4 options: Classic, Ambiente, Elegance and Active. Fabia offers a choice of one diesel and
2 petrol engines. A splendid 70bhp 1.4-litre PD TDI Inline-3 diesel engine, an 86bhp 1.4-litre
MPI Inline-4 and a 70bhp 1.2 MPI I4 petrol engine are available across all four variants. The
engine is mated to a 5-speed manual transmission. The Skoda Fabia stands apart for its plush
interiors include convenient height-adjustable driver and co-passenger seats, easy-to-read
instrumentation with multi-information display system, power windows, optional parktronic rear
parking display, optional electric sunroof and lots more. Standard features in the Fabia are fog
lamps, rear defogger, power steering wheel, and single CD/MP3 audio player with 4 speakers.
The starting price tag is Rs. 5.38 Lakh (ex-showroom Delhi).
Design and Interiors
Skoda Fabia is equipped with appealing external colors and high-quality material in the interiors.
The car has available boot capacity of 300 and when the rear seats of Fabia are folded down, it
increases it to 1163 litres. The car has larger legroom for all passengers. The driver and front
passengers have high seats, making driving easier for them. Space in the Front and Rear Seat has
been effectively used.
Newly designed taillights add to the appeal of rear part. Alloy wheels with wide tyres look
39
stylish. The design element of Skoda Fabia also includes an electrically controlled sunroof,
which can be slide-opened with a push button. The dual tone designed interiors of Skoda Fabia
looks pretty to the passengers.
Variants, Price and Mileage
The two variants of the car are
1.2L (1198cc) Petrol
1.4L (1422cc) Diesel
It is priced between Rs 5-6 lakhs.
Engine
The car has 3 cylinders/1.2 litre engine in Petrol and 3 cylinders/1.4 litre engine in diesel version.
diesel engine produces a maximum power of 68 bhp at 4000 rpm and a maximum torque of
155nm at 1600-2800rpm. The 1.4L MPI petrol engine on the other hand, delivers a maximum
power of 85 bhp and 132 Nm of maximum torque.
Safety
The car has Electronic Control for opening & closing of windows and elbow rest at rear. Side air
bags reduce the risk of injury for the passengers. Seat Belt on the rear seat reduces the risk of
forward movement for a child in the event of collision. The car is equipped with ABS (Anti-
Lock Braking System), Dual Rate brake booster, ASR (Anti Slip Regulation) and ESP
(Electronic Stabilization Program).
40
Hyundai Getz Prime
Hyundai Motors India Ltd (HMIL), the third largest car manufacturer in the country and the
largest exporter of cars from India, launched the new and improved hatchback called Getz Prime
to replace its not-so-hot Getz model to compete with the Maruti Swift and Chevrolet Aveo U-
VA. Engine options of the Prime include a 1.3L petrol engine that produces 82 bhp, a 1.1L petrol
engine that churns out 66 bhp, and a 1.5L diesel engine that generates 108 bhp. The Prime comes
with a 5-speed manual transmission and an estimated fuel efficiency of 12/15 km/l
(city/highway). It is one of the most spacious cars in its segment. A tilt steering ensures easy
maneuvering. The starting price tag is Rs 3.95 Lakh (ex-showroom Delhi).
Design and Interior
The car has impressive sleek design and delicate looks. The front grille has been given a new
look. The chrome strip of the grille enhances the sporty look of its exteriors. Sleek tail-lamps and
tilted add to its distinct look. It is equipped with features like Air-conditioning, Heater,
Adjustable Rear Seat Inclination, Full Door Armrest, Utility Tray, Luggage Tray, Parcel Shelf,
Room Lamp, Low Fuel Warming Lamp, Double Folding rear seat, and many more, which
combine to make the car a delightful entity. The car has enough space to take five people on
comfortable ride. Higher seating arrangement supports an easy ingress and egress.
Variants, Price & Mileage
The car is available in variants like
GLE
GVS
41
GLS
GLX
Price tag of the car is between Rs 4 lakhs to Rs 5.25 lakhs.
Hyundai is available in color variants of Bright Silver, Ebony Black, Noble White and Electric
Blue.
Engine
A 12V, 4 Cylinder Inline, MPFI, 1.3-Litre SOHC engine runs the car. It delivers an amazing
power of 82.9 ps at 5500 rpm and a torque of 11.8 Kgm at 3200 rpm.
Safety
The car is equipped with Rear Bumper Reflectors which avoid any hazardous situation by
reflecting the light falling on them from the trailing vehicle. It has energy absorbing collapsible
steering, clutch lock and anti lock brake system. The Front Ventilated Disc & Rear Drum Brakes
contribute to GETZ's surefooted, confident braking ability. The optional Anti Lock Brake
System (ABS) modulates brake pressure in sudden braking situations and prevents wheel lock or
skidding.
Classification Feature GL GLS GLS With ABS
Dimensions
OverallLength (mm) 3810
Overall Width (mm) 1665
Overall Height (mm) 1515
Wheel Base (mm) 2455
42
Engine
No. of Cylinders 4
Displacement (cc) 1341
Max Power (ps @ rpm) 82.9@5500
Max Torque (kgm @ rpm)
11.8@3200
Tyres
Size 155/80 R13
175/70 R13 175/65 R14
Brakes
Front Ventilated Discs
Rear Drum
Suspensions
Front Mcpherson Strut
Rear Coupled torsion beam axle
Rear -Shock Absorbers Gas Filled
43
Maruti Suzuki Swift
Suzuki’s position as the world leader in manufacturing compact cars is well known. 21 engineers
and designers in India got together to create a unique model and design. ‘Swift’ was created with
Japanese technology and European styling. It is an attractive upgrade for small car owners.
Clever pricing makes it fantastic value for money. It is highly desirable, fun to drive, and very
cool. The 1.3L engine generates 87 bhp in the petrol version and 75 bhp in the diesel version
with fuel economy of 15.9 km/l and 21 km/l, respectively. The cabin is well designed and
controls are well laid out which gives the interior a classy look. A well-designed instrument
cluster with digital tripmeter and tachometer provides precise information to the driver and a
three-spoke power steering ensures responsive handling. Swift comes with a 5-speed manual
transmission with cable-shift mechanism. The starting price tag is Rs 3.96 Lakh (ex-showroom
Delhi).
Design and InteriorsThe car has great design and equally good interiors. It has a clean-sheet design, built on a newly developed platform with three and five-door models on offer. It has adopted contemporary mechanicals. Features like torsion beam rear suspension and electronic brake force distribution have been incorporated. Enough legroom and luggage space is available in the car.The automobile has fabric accented trendy looking door trims. The boot can accommodate plenty of luggage. The long wheelbase and width of the car mean high level of comfort and spaciousness.
Variants, Price and MileageVarious variants of Maruti Suzuki Swift on availability are
Swift LXiSwift VXiSwift ZXi
44
Swift Diesel LdiSwift Diesel Vdi
The car is available in the price tag of Rs. 4 Lakhs to Rs. 5.60 Lakhs.
EngineThe car is equipped with 1298cc engine with 4 cylinders and 16 valves. The maximum power is 87bhp @ 6000rpm, and maximum torque 113Nm @ 4500rpm. As for fuel distribution, it is Multipoint injection.
SafetyA range of safety features have been incorporated in Maruti Suzuki Swift. The car is available with a number of safety features like collapsible steering column, front seatbelt pre-tensioners with load limiters, and energy absorbing trim all around. Active safety technologies include dual front airbags, and antilock braking system together with electronic brake-force-distribution have been roped in.
Technical Specifications Of Maruti Swift
Body Type Hatchback
Numbers of Doors 5
Seating Capacity 5
Tyre 165 / 80 R14 / 185/70 R14 (tubeless)
Weights
Kerb Weight 980 kgs. (LXi) / 1000 kgs. (VXi) / 1010 kgs. (ZXi)
Gross Vehicle Weight 1415 kgs.
160 kmph
Fuel Tank Capacity 43 litres
Engine
Capacity 1298cc
Number of Cylinders 4
Number of Values 16
Bore x Stroke 74.0 x 75.5 mm
Compression Ratio 9.0:1
45
Maximum Power 87bhp @ 6000rpm
Maximum torque 113Nm @ 4500rpm
Fuel distribution Multipoint Injection
Transmission
Type Five-speed manual with syncromesh in all gears, one reverse
Gear Ratios
1st 3.545
2nd 1.904
3rd 1.280
4th 0.966
5th 0.757
Reverse 3.272
Maini REVAi
Reva, the India’s first electric car is a 2-door fully automatic hatchback that is fun to drive and
easy to maneuver. Reva is available in 3 variants: Standard, AC, and Classe. The REVAi runs on
batteries that deliver 18bhp peak power with 52 Nm torque and is equipped with an on-board
charger that can be plugged into a 15-amp socket. It has a completely automatic transmission
involving no clutch or gears. The car delivers an estimated 80kms on full charge. The comfort
and convenience on the new REVAi include an on-board mobile phone charger and foldable rear
seats for extra luggage space. The Maini REVAi Seats are in dual-tone and the driving position
46
is elevated. Climate controlled seats are optional. The starting price is close to Rs. 3 Lakh (ex-
showroom Delhi).
Reva Car
Rewa is a battery operated electric car, specially designed for city roads. A totally pollution free
vehicle, it has an onboard charger to facilitate easy charging, which can be carried out by
plugging into any 15 Amp socket at home or work. A fully automatic car, it has no clutch or
gears.
Design and Interior
The Classe variant of the car has body colored bumpers, with trendy hub-caps and stylish Decals.
Maintenance cost is low. The hatchback version provides comfortable ride for the passengers.
With high seating position and wide doors, passengers have easy ingress and egress. All seats in
the car have adjustable head-rest, making the journey comfortable.
The car has well-appointed interiors, with ample space for the passengers and luggage. All the
three models have foldable rear seats, which means that you can make extra room for the
luggage. Small storage spaces have been placed tactfully in the car. An efficient air conditioning
system has been mounted on Rews AC. The compressor is powered by a separate electric motor.
AM/FM stereo system ensures that you have music to listen while you journey. Accoutrements
like dual-tone leather eats, floor mats and luxury carpets have put in the Classe variant.
Variants and Price
Reva is available in three variants - Reva Standard, Reva AC, and Reva Classe.
Safety
The car has safety features like dent-proof ABS body panels, side-impact beams, a steel space
frame and dual-braking system. The steel space frame protects the passengers in the event of
collision. All models have scratch proof ABS body panels. The cars can withstand small impact
collisions. Side impact beams are fitted on the doors. Large crush zone in the front ensures that
the passengers do not get a serious injury in the event of a collision.
47
Technical Specifications of Reva
Type Two door hatch back
Payload 4 persons (227 Kg)
Top Speed 65 km/hr
Charge time 80% charge in 2.5 hrs; 100% charge in 6 hrs
INTEGRATED POWER SYSTEM
Motor High torque (70 Nm), separately excited DC motor, 13 KW peak
Controller 400 Amp microprocessor based with regenerative braking
DIMENSIONS
Length 2638 mm
Width 1324 mm
Height 1510 mm
Ground Clearance 150 mm
Wheel Base 1710 mm
Turning Radius 3505 mm
Unladen Weight 750 kg
TATA NANO
Manufacturer Tata Motors
Parent company Tata Sons
Also called The People's Car
48
Production 2008—present
Assembly Charodi, near Sanand-Ahmedabad, Gujarat, India
Predecessor none
Class City car, Unlocalized, Tier 0
Body style(s) 4-door saloon
Layout RR layout
Engine(s)2 cylinder SOHC petrol Bosch multi-point fuel injection (single injector) all aluminium 623 cc (38 cu in )
Transmission(s) 4 speed synchromesh with overdrive in 4th
Wheelbase 2,230 mm (87.8 in)
Length 3100 mm (122 in)[1]
Width 1500 mm (59.1 in)[1]
Height 1600 mm (63 in)[1]
Kerb weight 580 kg (1,300 lb)-600 kg (1,300 lb)[2]
Fuel capacity 15 L (4 US gal; 3 imp gal)[2]
RelatedMaruti AltoChevrolet Spark
Designer Girish Wagh, Justin Norek of Trilix, Pierre Castinel
The Tata Nano is a rear-engined, four-passenger city car built by Tata Motors, aimed primarily
at the Indian market. The car is very fuel efficient, achieving around 78mpg on the highway and
around 92 in the city. It was first presented at the 9th annual Auto Expo on 10 January 2008, at
Pragati Maidan in New Delhi, India.[4] Nano had a commercial launch on March 23, 2009 and ,a 49
booking period from April 9 to April 25, generating more than 200,000 bookings for the car. [5][6]
The sales of the car will begin in July 2009,[7] with a starting price of Rs 115,000 (rupees), which
is approximately equal to UK£1,467 or US$2,421 as of June 2009. This is cheaper than the
Maruti 800, its main competitor and next cheapest Indian car priced at 184,641 Rupees.[8][9][10]
Tata had sought to produce the least expensive production car in the world[11] — aiming for a
starting price of Rs.100,000 (approximately US$2,000 in June 2009).
POWERTRAIN
Engine: 624cc, Parallel twin, petrol
Transmission: 4-forward, 1-reverse, manual
Max power: 34.5 bhp@5250 rpm
Max torque: 4.9 kgm@2500-4000 rpm
50
DIMENSIONS
L/W/H (mm): 3099/1495/1652
Wheelbase: 2230 mm
Ground clearance: NA
Turning radius: 4 m
Kerb weight: 600 kg
Fuel tank capacity: 15 litres
Boot volume: 80 litres
Tyres: 135/70 R12 (F), 155 R12
PERFORMANCE
0-60 kph: 8.66 secs
0-100 kph: 31.3 secs
Top speed: 106 kph
Mileage (overall): 23 kpl (claimed)
PRICE: 1.25 to 1.75 lakh (estimated)
MORE RECENT CARS
1) Chevrolet
CHEVROLET AVEO U-VA
Incredibly Spacious
51
The Hatchback car family of India has got a new member
Chevrolet Aveo U-VA from the world's largest car maker General
Motors (GM). This small car in the B segment is big in space and
comfort & better in performance and safety. U-VA boasts roomy
and premium quality interior with sporty speedometer,
tachometer, comfortable seats for all occupants, convenient cup
holder (front & rear) has been nicely graced with peppy and
attractive hatchback. Chevy U-VA With its comfy spaciousness and attractive features may pose
a tough competition to its rival models from Maruti and Hyundai.
Chevy Aveo U-VA has been designed thoughtfully to deliver hassle free riding experience in different
Indian road conditions. Launched in three variants Chevy U-VA is available for sale throughout India in
beautiful color options bearing a price tag of Rs. 4.0 lacs. .
Company Name Segment Maximum Power
General Motors India Pvt.Ltd. Hatchback 76 PS @ 5500 rpm with 110 Nm @ 4400 rpm
Striking Features of Chevrolet Aveo U-VA
Attractive sporty looks
Body coloured bumper with catchy front chrome grill
Bright grey interior color scheme
Convenient cup holder at Front and Rear
Remote fuel filler and tailgate release
Engine check lamp
Door ajar warning lamp
Equipped with headlamp levelling device
Front and rear bumpers resistant to 2.5 MPH collision
52
Variants and Their Price
Variant Price (ex-showroom Delhi)
AVEO U-VA 1.2 Rs. 3,99,869.00
AVEO U-VA 1.2 LS Rs. 4,40,385.00
AVEO U-VA 1.2 LT Rs. 4,80,437.00
(Please Note: The price range is ex-showroom and based on the close approximation. Please
check the latest prices and variant specifications with your dealer)
Color Options in Chevrolet Aveo
Blazing Red
Platinum Metallic
Icy Blue
Intense Black
Cashmere
Rainforest Green
Quote-Unquote
"We have re-engineered the car to suit Indian conditions and it carries a local content of less than
50 per cent, which we plan to take up to about 55 per cent in the coming time."
Said Mr Rajeev Chaba, General Motors India President and Managing Director
Technical Specifications of Chevrolet Aveo U-VA
53
Dimensions & Weights
Overall Length 3880 mm
Overall Width 1670 mm
Overall Height 1495 mm
Wheel Base 2480 mm
Ground Clearance 188 mm
Kerb Weight 1075 kg
Seating Capacity 5 person
Engine
No. Of Cylinders 4 cylinder/In line
Configuration SOHC
Torque 127 Nm @ 3400 rpm
Displacement (cc) 1150 cc
Transmission 05 Gears Manual
Top Speed 148 Km/Hour
Suspension
FrontMcpherson Struts with Anti Torsion roll bars, Hydraulic shock-absorbers
Rear Torsion Beam, Gas Filled shock-absorbers
Steering
Steering Type Power Assisted
Brakes
Front Ventilated Disc
Rear Self Adjusting Drum
Tyres
Type Steel
Wheels Size 5.0Jx13"
Performance
Max. Horsepower (ps/rpm)
76 PS @ 5500 rpm
Max. Torque (kg m/rpm)
110 Nm @ 4400 rpm
2) Hyundai
HYUNDAI i20
54
In the phase of dipping sale figures, India's leading automaker
Hyundai Motor India Limited (HMIL), has stepped-up its
existing car model i10 with the refined one i20. The all new
Hyundai i20 car model is an another addition in the company's
hatchback cars stable that has been launched with more room for
the luggage, higher-quality interiors with the flexibility of seating that is near to its predecessor
i10. Hyundai i20 car was first showcased in the Paris Motor Show 2008 and in India it was
launched in the end of December 2008 meeting all existing emission norms including the Euro-
V. The newly launched Hyundai i20 car is equipped with the latest technology 1.2 litre Kappa petrol
engine that pumps out maximum power of 80 ps @ 5200 rpms. Hyundai i20 is up for sale throughout
India in three variants with seven colors and carries the ex-showroom price range starting from 5.0 Lacs
going upto 6.0 lacs for the top version.
Company Name Segment Performance
Hyundai Motor India Ltd. Hatchback80 ps @ 5200 rpms (Max. Power)
11.4 nm/ 4000 (Max. Torque)
Striking Features of Hyundai i20 Car
Electrically adjustable outside mirror on both sides
Top variant features five spoke light-weight alloy wheels
USB port at the centre console for playing music on the i-pod
Globe box connected with the air-conditioning system of the car
Adjustable steering wheel for better riding comfortable
The seats with head rests can be adjusted at different angles
Safety of the car is assured by the responsive systems of ABS with EBD
55
Six air bags dual front, side and curtain keep the occupants safe in case of head-on
collision
Variants of Hyundai i20 Car
Hyundai i20 Magna
Hyundai i20 Asta
Hyundai i20 Asta (O)
Color Options in Hyundai i20 Car
Crystal White
Black Diamond
Sleek Silver
Silky Beige
Sparkle Blue
Berry Red
Dark Grey Metallic
Quote-Unquote
"Designed to meet the high quality standards, i20 is developed to meet the increasing customer
expectations in terms of styling, features and safety standards."
Said, H.S. Lheem, HMIL Managing Director.
Price of Hyundai i20 Car
56
The ex-show price of all new ranges between Rs. 5.0-6.0 Lakhs.
(Please Note: The price range is ex-showroom and based on the close approximation. Please
check the latest prices and variant specifications with your dealer)
Technical Specifications of Hyundai i20 Car
Dimensions & Weight
Length (mm) 3940
Width (mm) 1710
Height (mm) 1505
Wheelbase (mm) 2525
Seating Capacity 05
Engine
Type DOHC
Engine Configuration All Aluminium Engine, 4 Cylinder, 16 Valve
Displacement (cc) 1197
Transmission 5-Speed Manual
Suspension
Front MacPherson Strut, Coil Spring
Rear Double Wishbone, Coil Spring
Brakes
Type Disc
Front / Rear Brakes Drum
Tyres
Size 175/70 R14, Tubeless
Type Steel Wheel
Performance
Max. Horsepower (ps/rpm) 80@ 5200
Max. Torque (Nm/rpm) 11.4@ 4000
Fuel Tank Capacity (ltrs) Fuel Tank Capacity (ltrs)
57
3) Maruti Suzuki
MARUTI SUZUKI 800
Change Your Life
For years Maruti 800 has remained the right opening car for
people who look for low cost of ownership and fuel efficiency. It
is a car perfectly made for the Indian roads. It goes in any
location, be it in town, around town, highways, busy streets,
narrow lanes... anywhere and everywhere.
In order to make the car more attractive, new engine has been
installed in M800. The M800 E 2 AC has been a major success.
Company Segment Biggest USP
Maruti Udyog Ltd. 'A' Best value for money on Indian roads.
Striking Features
Sleek
Slim dimensions.
Short turning radius of 4.4 m.
Unbeatable purchase price.
Hassle-free maintenance.
Model Variants
Maruti 800 Std - Bharat III
Maruti 800 AC - Bharat III
58
Color Variants
Icy Blue
Caribbean Blue
Super White
Silky Silver
Bright Red
Crystal Gold
Awards and Accolades
Maruti 800 stands tall as the most preferred automobile brand of over 23 lakh customers
across india by the Awaz Consumer Awards'06.
Price Tag
Variant Colour Type Ex-showroom Price (Rs.)
Maruti 800 Std -
Bharat IIINon-Metallic 191646
Maruti 800 Std -
Bharat IIIMetallic 194134
Maruti 800 AC -
Bharat IIINon-Metallic 213062
Maruti 800 AC -
Bharat IIIMetallic 215550
(Please Note: The price range is ex-showroom and based on the close approximation. Please
check the latest prices and variant specifications with your dealer)
Maruti Helpline
59
1800 1800 180 (Toll-Free)
Alternative Drives
Maruti Alto LX
Technical Specifications
Dimensions & Weight
Overall height 1405 mm
Overall length 3335 mm
Overall Width 1440 mm
Wheelbase 2175 mm
Minimum turning
radius4.4 m
Ground Clearance 170 mm
Seating Capacity 4 persons
Unladen weight 665 kg (AC BS III), 650 kg (Std. BS III)
Laden weight 1000 kg
Engine
Type 4 stroke cycle, water cooled SOHC (1C2V)
No. of cylinders 3
Piston
displacement796 cc
Maximum output
(Std.,AC)37 bhp at 5000 rpm
Maximum torque
(Std.,AC)59 Nm at 2500 rpm
Power Transmission
Std., AC 4-forward, all synchromesh, 1 reverse
Steering
60
Steering Rack & pinion
Suspensions
Front McPherson strut & coil spring
Rear Coil spring with gas filled shock absorbers
Brakes
Front Brakes Disc
Rear Brakes Drum
Tyres
Tyre Size (Radial) 145/70 R-12
Capacity
Fuel tank capacity 28 liters (BS III)
MARUTI SUZUKI ZEN ESTILO
Shape Your World
Maruti Suzuki has launched a new model to replace the existing
Zen with a new name Estilo which has been derived from Spanish
word 'style'. Estilo is all set to compete against the Hyundai
Santro, Tata Indica and possibly can eat into the sales of its own
model, the Swift. It will be somewhere between 3 and 4 lakh.
Maruti Udyog launched the Zen to cater to a slightly upmarket
customers then that of the Maruti 800 had. Estilo will also
capitalise on the same formula.
Justifying its name 'style', Zen Estilo wears an aerodynamic body in unique bean shape with stunning
body line complimented nicely with sizzling color options. The interiors of Estilo boasts a rich fabric
upholstery, ergonomically designed seats that adds up to the comfy driving pleasure for all occupants.
Just step inside Zen Estilo which is soft-plush from inside and sleek-dynamic from outside, would shape
your world in new dimension of comfort, style and performance.
61
Company Segment Maximum Power
Maruti Udyog Ltd. Hatchback 64 bhp @ 6200 rpm
Striking Features of Maruti Suzuki Zen Estilo
All new body line up in bean shape
Seats with adjustable head restraint
3 spoke Electronic Power Steering wheel
Side door beams and rear door child lock
Highly efficient Air conditioning with heating ventilation
Soft touch rich upholstery
Electrically adjusted rear view mirrors
Advanced engine technology and DDLI ignition system
Variants of Maruti Suzuki Zen Estilo
Maruti Zen Estilo LX
Maruti Zen Estilo LXi
Maruti Zen Estilo VXi
Available Colors of Maruti Suzuki Zen Estilo
Brilliant Yellow
Champagne Beige
Sparkling Olive
Virgin Blue
Purple Fusion
62
Pearl Silver
Bright Red
Pure White
Midnight Black
Price of Maruti Suzuki Zen Estilo: The stylish, dynamic and efficient Zen Estilo is available
for sale throughout India having a price tag between Rs. 3.0-4.0 Lacs.
Technical Specifications of Maruti Suzuki Zen Estilo
Dimensions & Weight
Length (mm) 3495
Width (mm) 1475
Height (mm) 1595
Wheelbase (mm) 2360
Ground Clearance
(mm)165
Turning Radius 4.6
Engine
Type 1.1L, 4-Cyl, F10D Petrol
Drive 2 Wheel Drive
Displacement (cc) 1061
Transmission 5 Speed Manual
Fuel System MPFI
Suspension
Front McPherson strut with torsion type roll control device
Rear Coil spring, Gas-filled shock absorbers with three link rigid and
63
isolated trailing arm
Brakes
Front Ventilated discs
Rear Drums
Tyres
Wheel Size 4J x 13
Tyres 145 / 70 R13
Performance
Max. Horsepower 65 PS @ 6200 rpm
Max. Torque 84 Nm @ 3500 rpm
Capacity
Fuel Tank (Litre) 35
Seating Capacity 05
Maximum Speed 148 Km/Hour
Maruti Suzuki A-Star
Stop @ Nothing
India's largest automaker Maruti Suzuki India Limited has
unveiled its much awaited hatchback car, A Star in the Indian
auto market. A Star was first showcased in the Indian auto expo
in New Delhi, as a concept car and after launch A Star from
Maruti would be its fifth car model slated to be exported in the
International market as well. Maruti Suzuki A Star, the all new
entrant into the hatchback car segment in India, promises to
become the most fuel-efficient car in its category with an exceptional mileage of 20 kmpl. The
launch of A Star Car, which is the eighth consecutive car launch by Maruti, denotes the key
positioning of the market leader in the A2 car segment with 55% market share.
64
The all new Maruti Suzuki A Star features a sporty-designer looks and equipped with state-of-
the-art technology that promises to deliver a wonderful driving experience. A Star houses a
brand new KB series 998 cc engine under its hood that delivers 67 PS @ 6200 rpm and an
exceptionally good torque of 90 Nm @ 3500 rpms. Being light in weight this engine lowers the
vibration or noise and provides more fuel-efficiency in every litre. The A Star has been launched
as the next generation model of Alto car and would be built completely at the company's facility
at Manesar, Haryana.
A Star comes equipped with modern safety features including sound body teamed with lightness of the
structure, the airbags and ABS for diversion of aftermaths in case of the collision. It reflects the Total
Effective Control Technology (TECT) that absorb the shocks generated during the collision and keeps it
away from the reach of the occupants. The striking new A-Star is available for sale in nine sizzling colors,
three variants with the price range starting from Rs. 3.47 Lacs (ex-showroom Delhi).
Company Name Segment USP
Maruti Suzuki India Limited Hatchback67 PS @ 6200 rpm
90 Nm @ 3500 rpm
Striking Features of Maruti Suzuki A-Star
Powered with new-generation three-cylinder, light-weight aluminum K10B engine
Small turning radius of 4.5 meters
All-round gas damped suspension
Front suspension frame for better handling
Lightweight and Highly rigid body structure
Airbags and ABS
Comes with an integrated music system
Digital Console, Sporty Steering and short throw 6 gear shift
65
Available in nine sizzling colors
Variants of Maruti Suzuki A-Star
Maruti Suzuki A-Star Lxi
Maruti Suzuki A-Star Vxi
Maruti Suzuki A-Star Zxi
Color Options of Maruti Suzuki A-Star
Desert Brown
Supreme White
Bright Red
Paradise Blue
Sunlight Cooper
Midnight Black
Healing Green
Silky Silver
Azure Grey
Price of Maruti Suzuki A-Star
The sporty and futuristic Maruti Suzuki A Star Car is available for sale with a price range of Rs.
3.67-4.28 Lakh (ex-showroom).
(Please Note: The price range is ex-showroom and based on the close approximation. Please
check the latest prices and variant specifications with your dealer)
Technical Specifications of Maruti Suzuki A-Star
66
Dimensions & Weight
Length (mm) 3500
Width (mm) 1600
Height (mm) 1490
Wheelbase (mm) 2360
Kerb Weight (kgs) 870
Ground Clearance (mm) 170
Seating Capacity 05
Minimum Turning Radius (m) 4.5
Fuel Tank Capacity (Litre) 35
Engine
Type KB- Series
Displacement (cc) 998 cc
No. of Cylinders 03
Fuel Distribution Multi Point Injection
Transmission 05 Gears Manual
Suspension
Front McPherson sturt & coil spring
Rear Isolating trailing link & coil spring
Brakes
Front Ventilated Disc
Rear Drum
Tyres
Type Tubeless 155/80R13
Performance
67
Max. Horsepower (ps/rpm) 67/6200
Max. Torque (kg m/rpm) 90/3500
Steering
Steering Type Rack & Pinion, Power Assisted
4)Tata
INDICA VISTA
Tata Motors launched Vista, the next generation car in the Indica series, in August 2008. Vista is
nothing, but the revamped version of the Tata's first passenger car - Indica. The automobile
comes with refreshing looks, capacious interiors and attractive exteriors. State-of-the-art
technology has been used in its engineering. Tata Indica Vista truly fulfills the needs of those
Indian buyers who expect their cars to be spacious, stylish, and graceful.
Engine
The petrol-driven models of Tata Indica Vista are powered by 1.2L CVCP Safire engine, which
produces a maximum power of 65 bhp 5500 rpm and torque of 96 Nm @ 3000 rpm. The two
diesel variants of Tata Indica Vista are 1.4L turbocharged inter-cooled TDI engine and 1.3L
Quadrajet Common Rail diesel engine. With 71 bhp @ 4500 rpm of power, the TDI engine
delivers a maximum torque of 135 Nm @ 2500 rpm. The Quadrajet engine delivers a higher
torque, of 190 Nm @ 1750 rpm, and churns out a power of 75 bhp @ 4000 rpm. All the engines
of Tata Indica Vista have five-speed manual transmission.
Design And Comfort
The contemporary exteriors of Tata Indica Vista make a bold style statement. Adding to the
beauty of the vehicle are its new central character line on the hood and sharp crease lines on the
door below the beltline. The petal shaped headlights also look stunning. The 'trademark' smiling
front grille and tall taillights make the car stand out from the crowd. A comfortable ride for five
people is assured by Tata Indica Vista.
68
Interiors
The dual tone grey and beige interiors of Tata Indica Vista are elegant and spacious. The
instrument cluster is positioned in the centre of the dashboard. This enhances the in-driving
passenger involvement and improves driving visibility. There is a utility space in the floor
console under the seat. The deep glove box is spacious enough to store a number of small items.
Ride And Handling
The driver's seat of Tata Indica Vista is height-adjustable, while the steering wheel is tilt-adjustable,
ensuring an effortless driving experience. Transverse stiffness is enhanced by a sub-frame construction.
A better ride, comfortable drive and improved handling are facilitated by the new twist beam
suspension and gas-filled shock absorbers. High strength steel panels have been used in the body of the
car, to enhance the bending stiffness.
Safety
Although Tata Indica Vista is not equipped with safety features such as airbags and ABS (Anti
Brake locking System), the vehicle offers a safe and comfortable ride for its occupants.
Variants, Price And Color
Aqua, Terra and Aura are the three variants of Tata Indica Vista. Each of these three variants is
powered by a different engine - TDI, Safire, and Quadrajet. Tata Indica Vista is available in a
variety of vibrant colors, including cavern grey, infinity Black, Noble Blue, Arctic Silver, Solar
Orange, Marine Silver and Gala Red. The variants of the automobile are priced between Rs 3.49
lakhs and Rs. 4.88 lakhs.
69
70
CHAPTER -5
RESEARCH
OBJECTIVES
71
5: OBJECTIVE
Objective of the Projected Study and Analysis the Market assessment of the Consumer
Behaviour Towards Small Cars: A Case Study of Patran City and their advantages.
1. To study the small segment cars and their purposes.
2. To study the main information services for choosing the small cars and important factors
in consumer behaviour.
3. To study the reason for switching to different model of vehicles and the features of small
segment cars.
4. To study the problems faced by travelers with the launch of Tata Nano and its effects on
the small segment cars.
72
CHAPTER -6
RESEARCH METHODOLOGY
73
6: RESEARCH METHODOLOGY
The Research Methodology used by me for the purpose of this project is as follows:-
Research Design:-
The research design used here for this project is a combination of Exploratory & Explanatory
designs. First a general know about of the Small Segment Car Models and their market
structure. Then a personal interaction with the people concerned are made to figure out the
results.
Data Collection Method:-
According to the needed research of the project; I pursued both primary & secondary data
collection methods. I have used Auto web sites related to Small Segment Cars, some
publications on the net, & Small Car information broacher for secondary data collection. To
ensure the accuracy of the results the primary data collection method used is the structured
interview method.
Sampling:-
The sampling units in my project are Consumers. The sample size was small by following the
convenience sampling method. There were queries for the persons interacted & the questionnaire
have been attached at last.
Sample Size — 100
The sample size of my research is 100 consumers. Large samples give more reliable
results that is why I tried my best to cover more users (consumers) in Patran.
74
Sample Unit – Users (consumer)
Area of Survey — Patran
Data Availability: Data has been collected from the Users (Consumer) of Patran City.
The Research stands for :-
1. To know how of the actual phenomenon occurring & exploring the new ideas with a clear
& precise insight.
2. To test the hypothesis with being variables to be compared within their relationship.
Data Analysis & Interpretation:-
The statistical tools used by me are mainly average, Percentage, & comparisons etc. I would like
to give a brief points about
1. Questionnaire :- The questionnaires are given to respondent with no pressurization at all,
i.e. he/she is free to provide the information whatever the concern is. One thing to be kept
in mind that personal questions apart from name, address etc. should not be included.
2. Direct Interviews :- The direct interviews are one up against all the data collection tools
just because one can judge that what a person is telling to the surveyor. Although it is
time consuming but the information gathered is of much more weightage than others.
3. Sampling design, Procedure & Sample size :-A sample is always a part of the desired
universe & it should represent each & every aspect of the study being conducted. The
only thing is that the sample being chosen is of relevance & accurate source of
information. My sampling design is based on random sampling because each element
gets probability to be included & all choices made are independent of each other.
75
CHAPTER -7
DATA INTERPRETATION
& ANALYSIS
76
7: DATA INTERPRETATION AND ANALYSIS
1. Age Group
Table 1:
20-30 Years 26
30-40 Years 43
40-50 Year 21
50 Above 10
Graph 1:
Interpretation: With the results of the analysis, it is clear that most of the car users are from
the age 30-40.
77
2. Income Group
Table 2:
10000-20000 26
20000-30000 42
30000-40000 21
40000 Above 11
Graph 2:
Interpretation: The main group is the one who has the salary between 20000 and 30000.
78
3. You belong to the following category of the society?
Table 3:
Professional 39
Student 18
Govt. Service 21
Businessman 22
Graph 4:
Interpretation: Car is the need of the professional ones and businessman too, thereby this
category has maximum ownership of car alongwith Govt. Service man also.
79
4. Your Educational Background
Table 4:
Matric 2
Higher Secondary 12
Graduate 42
Post Graduate 44
Graph 4:
Interpretation: Maximum respondents are graduate and post graduate ones i.e, 42 % and 44 %
other are the high secondary ones.
80
5. Which company car you have in small segment
Table 5:
Maruti 39
Hyundai 26
Chevrolet 11
TATA 17
Fiat 4
Skoda 3
Graph 5:
Chart: 1
81
From the analysis it has been clear that most of the Indian People Segment like to purchase Maruti Suzuki. We have concluded the survey and asked the question from 100 candidates and 39 responded that they have Maruti Suzuki as their home car.
6. What according to you are the main leader of small segment cars?
Table 6:
Maruti 41
Hyundai 34
Chevrolet 7
TATA 11
Fiat 3
Skoda 4
Graph 6:
82
The main leader of the small car segment cars are Maruti Suzuki and Hyundai
7. How long you have been driving this car?
Table 7:
0-1 Yrs 39
1-3 Yra 32
3-5 Yrs 18
More than 5 Yrs 11
Graph 7:
0-1 Yrs39%
1-3 Yra32%
3-5 Yrs18%
More than 5 Yrs
11%
0-1 Yrs
1-3 Yra
3-5 Yrs
More than 5 Yrs
Interpretation: Out of 200 respondents, 11% of the respondents are driving this car for more
than 5 years, 18 % are driving for 3-5 years, 32% for 1-3 years and the rest 39 % for 1 years.
83
8. What is the purpose of using this car?
Table 8:
Business 23
Heavy Works 3
Journey 12
Family Purpose 62
Graph 8:
Interpretation: Most of the respondents use the cars for Business purpose that is 31 % and more
in case of journey that is 39 %, for heavy works 24 % and least for family purpose.
84
9. What are the main information services for choosing the small cars exploring their
features?
Table 9:
Manufacturer 39Dealer Website 21
Family and friends 47
Information Website 15
T.V Advertising 49
Print Advertising 22Car Dealers 19Financial Service Broker. 3
Graph 9:
85
10. What are different important factors in consumers choice of small cars.
Table 10:
Reliability of brand 67Safety cars 49Price of Vehicle 71Fuel Economy 66Quality of Interior Styling 41
Extra Options at no extra cost 39Brand name of vehicle 54After sale services 61Vehicle Availability 23Environmental Factors 25Additional warranty coverage or services credit 42Ability to research information on the internet 14
Graph 10:
86
11. What are the reasons for switching to a different make of vehicle
Table 11:
Vehicle Quality 57Fits Needs 65
Reliability of make / brand 58Wanted to try new 33Enjoyment of vehicle 26
Fuel economy / Gas mileage 67Safety 43Customer Service Quality 63Manufacture Incentive 21
Graph 11:
87
12. What according to you are the main features of small segment car?
Table 12:
Design 56
Performance 41
Safety Features 39
Variants & Colour 47
Fuel Efficient 43
Graph 12:
Chart: 5
88
Main features of Small Segment cars are design, performance, safety features, variants and colours and also main feature is fuel efficient.
13. What actual problems are to be faced by travelers with the launch of small cars like
Alto 800?
Table 13:
Traffic Congestion 43
Parking Facility 36
Rise in Pollution 21
Graph 13:
Traffic Congestion
43%
Parking Facility36%
Rise in Pollution
21%
Traffic Congestion Parking Facility Rise in Pollution
Interpretation: According to 100 respondents, 21 % replied that with the launch small cars like
Alto 800 there will be rise in pollution, 36 % replied that there will be a problem of parking
facility and the rest 43 % replied that there will be traffic congestion.
89
14. What will be the effect of Alto 800 on the small segment cars?
Table 14:
Cut prices 27
Herald a new economic race 43
Exploit Emerging Markets 30
Graph 14:
Cut prices27%
Herald a new economic race
43%
Exploit Emerging Markets
30%
Cut prices Herald a new economic race Exploit Emerging Markets
Interpretation: According to 100 respondents, the effect of Alto 800 car on small segment car
will be 27 % that there will be cut prices, 30 % that it will exploit emerging markets and the rest
43 % replied that herald a new economic race in the automobile industry.
90
CHAPTER -8
SUMMARY AND
CONCLUSION
91
8: CONCLUSION
Small Car Segment have to provide better facilities like free testing camps and
gifts so as to raise the sales and promotion
Small Car Segment are launching their new models with variant colours to make
the consumer feel free from the choices.
Being in the market of hype competition car companies making brand positioning
of their models. They used to put free test camps and use actors and actresses,
even fashion models in the Auto Expo events.
Checking complaints have now become the first priority of the company, for that
they install call centers to rectify those problems.
At present Small Car Segment sales are high due to their better service providing
factor and rectifying problems.
With the launch of Tata Nano, respondents responding that there may be a effect
on the sales of the small segment cars of other companies
92
SUGGESTIONS
93
SUGGESTIONS
Small Car Segment have to come with an idea to launch a low cost Small car
segment with style and elegant features so that it can reach to each and every class
of the society.
Average or mileage of the Small Car Segment is the main criteria for the sale of
cars as petrol and Diesel prices are hiking like anything, companies have to
provide a technology for better mileage and less fuel consumption.
The complaints of the consumer should have to be rectified by the companies for
better CRM (Customer Relationship Management).
Companies have to arrange free testing camps to rectify the problems and
efficiency of the Small Car Segment.
If given better facilities and services, the consumer do recommend it to the nears
and dears, so in return it will raise the sale of the Small Car Segment.
Mostly driven by the family members.
94
LIMITATIONS
95
LIMITATIONS
Nothing is perfect in this mandate world and this study is no exception. Given below
are the limitations of the study so that the findings of the study may be understood in
their right perspective.
1. The result of this research cannot be termed as making a fair representation of the
perception of the population.
2. Study was confined to the Patiala city.
3. Language problem was there as some of the respondents facing problem while
filling the questionnaire in English.
4. Sample size taken was 100 respondents, the result might have varied had there
been a larger sample size.
5. It is very much possible that some of the respondents may have given the incorrect
information.
The last but the most important point to that survey was carried through Questionnaire
and the Questions were based on perception. Most important is positioning. But there
may be certain aspects not taken into consideration.
96
BIBLIOGRAPHY
97
BIBLIOGRAPHY
Books and Journals
Batra, S, K & Kazmi, S,H,H ( 2004), ‘Consumer Behaviour- Text and Cases’, New
Delhi: Excel Books
Engel, J, F, Blackwell, R, D & Miniard, P, W, (1990), ‘Consumer Behaviour’ London:
Dryden Press
Papers For You (2006) "E/M/68. To what extent does Advertising affect Consumer
Behaviour?", Available from http://www.coursework4you.co.uk/sprtmrk38.htm
[19/06/2006]
Papers For You (2006) "P/M/551. What influences consumer behaviour?", Available
from http://www.coursework4you.co.uk/sprtmrk38.htm [19/06/2006]
Schiffman , L, G & Kanuk, L, l, (2004), ‘Consumer Behaviour’ New Jersey: Prentice-
Hall Inc
Library Resources
MSN Encarta
Auto India
AdEx India
AutoExpo, 2009
IndiaInfoline Journals, February, 2009
Internet Resources98
http://wwwtatamotors.com/itw_industry.htm
http://www.carazoo.com/smallcars/sml0701200810/Maini-REVAi
http://auto.indiamart.com/cars/small-cars.html
http://specials.rediff.com/money/2009/mar/24sld2-the-nano-versus-other-small-cars.htm
http://www.zigwheels.com/Features/Small-Cars-of-2009/Smallcar_20090430-1-1
http://www.businessworld.in/index.php/Automobiles/Small-Cars.html
http://www.businessworld.in/index.php/Automobiles/Small-Is-Getting-Big.html
http://www.business-standard.com/india/news/the-wonder-cars/352657/
http://www.merinews.com/catFull.jsp?articleID=141571
http://www.automobileindia.com/cars/small-cars/
http://autos.maxabout.com/cvid0000818/maruti-a-star-lxi.aspx
99
ANNEXURE
100
ANNEXURE: QUESTIONNAIRE
1. Age Group
A) 20-30 B) 30-40 C) 40-50 D) 40 Above
2. Income Group
A) 10000-20000 B) 20000-30000 C) 30000-40000
D) 40000 Above
3. You belong to the following category of the society?
(a) Professional (b) Student (c) Govt. Service
(d) Businessman
4. Your Educational Background
(a) Matric (b) Higher Secondary (c) Graduate
(d) Post Graduate
5. Which company car you have in small segment
Maruti Hyundai
Chevrolet TATA
Fiat Skoda
6. What according to you are the main leader of small segment cars?
Maruti Hyundai
Chevrolet TATA
Fiat Skoda
101
Name: _______________________________
Contact: ______________________________
______________________________
7. How long you have been driving this car?
0-1 Yrs 1-3 Yra
3-5 Yrs More than 5 Yrs
8. What is the purpose of using this car?
Business Heavy Works
Journey Family Purpose
9. What are the main information services for choosing the small cars exploring their features?
Manufacturer Dealer Website
Family and friends Information Website
T.V Advertising Print Advertising
Car Dealers Financial Service Broker.
10. What are different important factors in consumers choice of small cars.
Reliability of brand Safety cars
Price of Vehicle Fuel Economy
Quality of Interior Styling Extra Options at no extra cost
Brand name of vehicle After sale services
Vehicle Availability Environmental Factors
Additional warranty coverage or services credit
Ability to research information on the internet
102
11. What are the reasons for switching to a different make of vehicle
Vehicle Quality Fits Needs
Reliability of make / brand Wanted to try new
Enjoyment of vehicle Fuel economy / Gas mileage
Safety Customer Service Quality
Manufacture Incentive
12. What according to you are the main features of small segment car?
Design Performance
Safety Features Variants & Colour
Fuel Efficient
13. What actual problems are to be faced by travelers with the launch of small cars like Alto 800?
Traffic Congestion Parking Facility
Rise in Pollution
14. What will be the effect of Alto 800 on the small segment cars?
Cut prices Herald a new economic race
Exploit Emerging Markets
103