INTRODUCTION• Owned by TATA Group in alliance with British retailer TESCO (3rd Largest

retailer in the world)

• Subsidiary under TRENT Hypermarket arm of TATA.

• First store in 2004 – Ahmedabad.

• 15 additional stores in 8 cities since 2008.

• Area – 40000 to 80000 sq. ft.

• More than 30000 Products.

• Known for offering great deals to customer.

• Variety of consumer oriented facilities services like Express counters, Free wheat grinding, Live bakery, Consumer friendly return policies, Alteration facilities and trial rooms.

Recent Highlights

• Upcoming store in Pune – expected in August 2016.

• Tesco Picks up 50% stake for 85 Million Pounds to form equal joint venture with Tata’s Trent retail arm.

• TATA ends 6 year agreement with Xander group which funded its Star Bazaar store openings in major malls.

• Tata to now focus on opening small to mid size stores (1000 to 25000 sq.ft) under Star Bazaar chain.

• Tata feels consumers buy retails products from within 5 kilometers of their home, thus small to mid sized stores but larger number of outlets in each city is the way to grow in future.

STAR BAZAAR SURAT

• Opened in January 2012.

• Located in Imperial Mall, Adajan

• 67000 sq.ft of area, one of the largest of all outlets.

• Laid extensively on to first two floors of the mall.

• Home delivery within 3-5 kilometers.

• Store Manager – Amit Kamble.

Product categoriesSTAR BAZAAR (SURAT)

Fresh

Fruits and Vegetables

Bakery

Non Veg

Food & Grocery

Staples

Packaged food

Beverages

Dairy

Frozen

Personal and Home

Care

Cleaning aids

Health & Beauty

Home and Kitchen

Kitchenware

Electronics

Home Décor

Luggage

Toys

Stationery

Fashion and

Accessories

Mens’ Wear

Women’s Wear

Kids Wear

Accessories

Footwear

Age Group Targeted

• No specific age group, people who are capable of choosing and purchasing their product can buy.

• Store manager quotes - “All products are not for everyone, but there is some product for every consumer”

• Club cards are offered only to people above 18 and have an Indian residence.