PRESENTATION ON Analysis of Consumer Behavior

OfGAZI TANKS

PREPARED FOR:Md. Farhan Faruqui

Senior LecturerEast West University

Department of Business AdministrationPREPAPRED BY:

Syaba Tarannum Quader

ID: 2008-1-10-063

Dinuka Sinhabahu

ID: 2007-3-10-071

Shohan Akon Sunny

ID : 2007-2-13-011

Khondokar Kamran Bin Khaled

ID: 2008-1-10-152

• GAZI Tank started incorporating in the year 1995 as a pioneer in manufacturing of plastic overhead water tanks

• Now GAZI Tank is manufacturing various plastic based products rather than tanks such as - industrial basket, industrial trolley, house hold tanks, milk can, mini tanks, plastic road cone for use as road divider, dustbin etc

• Since inception GAZI Tank is also enjoying the market leadership in plastic market of Bangladesh.

Company Profile and history

Product profile

GAZI

GAZI

GAZI

GAZI

•GAZI SUPER (BLACK)

•GAZI GRANITE (BLUE / GREY)

•GAZI (MILKY WHITE)

•GAZI (Ocean blue)

•GAZI Automatic Water Tanks (COMING SOON)

An Anatomy on the Way of Living

62%

38%

Rented house or apartmentSelf Owned House or apartment

Profile of the Target Market

GENDER PROFILE

84%

16%

Gender Profile

Male= 51 Female= 10

97.22%

2.78%

(Gender Analysis) Among those who Purchased tank

Male

Female

FEMALEMALE

Occupational Profile

Business

Enitiy

Govern

ment Job

Private Jo

b

Student

Retired Perso

nnel0

2

4

6

8

10

12

14

16

18

108

17

13 13

Occupation Profile

studen

t

Governmen

t job

Private

job

Retired

personnel

Business

entity

0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%

1.70%

30.33%

19.42%

28.79%

19.76%

Occupational Profile(who prefers Gazi tank)

Monthly Income Profile

Less

Than 10,000

10,000 to Le

ss Than 20,000

20,000 to Le

ss Than 30,000

30,000 to Le

ss Than 40,000

40,000 and Above02468

10121416

12

8

1315

13

Monthly Income Profile

less than

10000

10000-less than

20000

20000-less than

30000

30000-less than

40000

40000 and

above

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

1.00%

9.82%13.08%

32.08%

44.04%

Monthly Income Profile (who preferrs Gazi tank)

AGE PROFILE

15-25 25-35 35-45 45-55 55 and above

0

2

4

6

8

10

12

14

1614

13

10

8

16Age Profile

15-25 25-35 35-45 45-55 55-and above

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

1.00%

18.70%

36.33%

26.76%

17.21%

Age profile (who Prefers GAZI Tank)

Generic Behavior Analysis

0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%

Plastic tank Cement tank Steel tank Other

44.26%

36.07%

13.11%

6.56%

44.26%

40.98%

14.76%

Once

Never

More than once

Type of water tank people prefer

How often people buy water tank

Gazi Padma Steel Tank Cement Tank0

0.5

1

1.5

2

2.5 Quality

Gazi Padma Steel Tank Cement Tank0

0.5

1

1.5

2

2.5

3 Price

Analysis of Quality & Price Viewed By People About Different Tanks

Memory

0.00%10.00%20.00%30.00%40.00%50.00%60.00% 50.60%

1%

24% 21.70%

2.80%

From where people got to know about GAZI tank

Positioning

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

Good Service

Easy to clean

Reasonable price

Long lasting Others

37.70%

9.83%

14.75%

32.79%

4.92%

What comes to mind when people hear about Gazi tank

0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%

16.39%9.84%

4.92%

44.26%

8.19%11.48%

4.92%Why people prefer Gazi tank over other tanks

SCHEMA of GAZI

TANK

Perceptual Mapping

Cognitive Component of Attitude

Cognitive Component

Tanks Price

Water gets the smell

of the container

Affordability Status Durability Color Variety

Gazi 4.36066 3.852459 3.16393

2.67213115 4.21311

2.11475

Ideal 3.54098

4.62295082 2.22951 2.0819672 4.81967

1.95082

Padma 3.65574 3.442623 2.67213 1.721311 3.86885

1.68852

Price

Water gets the smell of

the container

Affordability Status Durabilit

y

Color Variet

y 

Weight 0.20 0.30 0.10 0.05 0.30 0.05  

Gazi 0.16393

0.2311475 0.14016

0.08852459 0.0303 0.0082 0.1393

Padma 0.02295 0.354098 0.06639 0.054098 0.0475 0.0131 0.3795

Cognitive Component

Gazi Tank Ideal Tank Padma Tank0.00

5.00

10.00

15.00

20.00

25.00

PriceSmel Of WaterAffordablityStatusDurablityColour Variation

Affective Component of Attitude…………

Analysis of GAZI Tank’s Affective Component

gazi T

ank i

s afford

able

A wate

r tan

k may

be a st

atus o

f sym

bole for o

wner

Iam sti

sfy w

ith th

e durab

ility o

f Gazi

tank

I like

Gazi ta

nk0

5

10

15

20

25

30

35

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

Analysis of GAZI Tank’s Affective Component

0

5

10

15

20

25

30

S tronglyDis agree

Dis agree Neutral Agree S tronglyAgree

Affordability of GAZI tanks

0

5

10

15

20

25

30

35

S tronglyDis agree

Dis agree Neutral Agree S tronglyAgree

Is GAZI tank a status symbol for the owner

02468

101214161820

S tronglyDis agree

Dis agree Neutral Agree S tronglyAgree

0

5

10

15

20

25

30

S tronglyDis agree

Dis agree Neutral Agree S tronglyAgree

Analysis of GAZI Tank’s Affective Component

Satisfaction with the Durability of GAZI tank

I like GAZI tank

Behavioral Component of Attitude

Analysis of GAZI TANKS’s Behavioral Component

Taiwan Tank

Gazi Tank

Padma Tank

Desh tank

Polycon Jahangir Cement Tank

Boss Tank

0

5

10

15

20

25

30

Last water tank use

Taiwan Tank

Gazi Tank

Padma Tank

Desh tank

Polycon Jahangir Cement Tank

Boss Tank

0

5

10

15

20

25

30

35

I usually prefer

Analysis of GAZI TANKS’s Behavioral Component

Definitely will buy Probably will buy Might buy Probably will not buy

Definitely will not buy

0

5

10

15

20

25

30

Likelihood of purchasing a Gazi Water tank

Personality and Self Concept

Rugged Delicate Exciting Calm

Outspoken Submissive Rational Emotional

Youthful Mature Traditional Modern

3.622951 3.245902

2.885246 3.606557

2.344262 3.27868

Marketing Strategy

Thank You……

&

QUESTIONS