CONSUMER BUYING BEHAVIOR TOWARD SHOPPING MALL

CONSUMER BUYING BEHAVIOR TOWARD SHOPPING MALL

PRESENTED BY-

PRAGYA SHUKLA-JL13PGDM033

TASHEEN SHEIKH-JL13PGDM119

AYUSH SRIVASTAVA-JL13FS18

Introduction

� Consumer behavior refers to the behavior that consumer display in searching that they expect will satisfy their needs.

� consumer behavior is the study of how individuals make decisions to spend their available resources like time.

� Consumer buying behavior is the customer playing the three distinct roles of user, payer and buyer.

� The common assumption is that a consumer is a person who identifies a need or desire.

Consumer Behavior

MOTIVATION

PERSONALITY

LEARNING

MOTIVES

ATTITUDE

Objective of the Study

� To understand the how changes are coming in the behavior of customer regarding shopping malls.

� To understand that now customers are relay feeling much comfortable buying at the shopping malls and what motivates them to visit and buy.

� To understand how trend has changed as per consumer behavior.

� To find out overall consumer buying experience.� To identify Consumer good & bad experiences toward

shopping malls.

Research Methodology

� Research problem- “Consumer Buying Behavior toward Shopping malls”

� Data source- Primary data.� Research Approach- Survey Approach.� Research Methodology- Descriptive method.� Research Instruments- Questionnaire.� Sampling plan-

a) Sample collection- Shopping Malls.

b) Sample method- Random Sample method

c) Sample Size-28

d) Primary Data- Questionnaire.

Learning

� The Product quality ascertainment in shopping Mall comes through experience.

Transaction

Information

Entertainment

Buyer (Goal Directed)

Browser

Consumers browse in apparel and department Consumers browse in apparel and department stores; not grocery and drug stores stores; not grocery and drug stores

Motivation

� Facility of food court inside shopping malls motivates people to Visit shopping malls.

� keep up the trends.

Needed items, or shopping lists, often affect the Needed items, or shopping lists, often affect the choice of storechoice of store

Store choice

“Where to shop”

Category Selection

“What to buy”

Communication

Consumers report that their choice of store is driven by: � Convenience

� Proximity to the shopper’s home� One-stop shopping convenience� Proximity to other stores.

� Price� Variety and assortment� Service� Employee behaviour in shopping mall impacts purchase

from shopping malls greatly.

Perception

� The Shopping Mall light & Temperature attracts people to shopping that location.

� Accessibility and availability to Merchandise in Shopping Mall also impact shopping behaviour.

� The feature of large variety of product under one roof at mall effects Purchase pattern.

� The advantage of sales promotion scheme effects the purchasing frequency from shopping mall

Personality

� Purpose to Come to Shopping Mall are usually Shopping, Fun and Entertainment Eating and Family Outing

� Student House maker Service class Business and Professional are usually the common Categories to which people Belong.

� Purchasing every daily use product from shopping Malls also reflects their personality.

Motives

� Self Identity Convenience Appreciation of Modernity Bargain Hunting and Price offer or Schemes are few Motives which encourages people for purchase through Shopping Mall.

� Purchasing every daily use product from shopping Malls also reflects their Motives.

Conclusion

� Consumers behavior have a high impact of inadequate Parking facility as it directly affects their decision to visit the mall or not.

� Consumers are very much satisfied with Accessibility and Availability of product and Light and ambience attract most of them.

� People are happy with employee behavior and Payment facilities at shopping mall.

� There is a high influence of family and friends on People decision.