Hamad HasanMBE-10-66

Froducts Profile Dairy Milk (Cadbury) Close Up Madicam Surf Excel Milk Pak

Dairy Milk Brand of milk chocolate Introduced in the United Kingdom in 1905 Dairy Milk line is made with exclusively milk

chocolate. Manufactured by Cadbury It is available in different size and price

Close Up

Close Up was the first gel toothpaste to be

launched in a paste dominated market

The original youth brand

Manufactured by Unilever

It is available in different size and price

Medicam It is an ideal gift from modern Dento-

Medical Technology It is an advanced Teeth Gum Protection

(TGP) Formula Manufactured by Marriana International

Karachi

It is available in different size and price

Surf Excel

Surf Excel, launched in 1959

It is one of the oldest detergent powders in

India and Pakistan

It is manufactured by Unilever

It is available in different size and price

Milk Pak MILKPAK is a trusted brand known

throughout the country for its nutritious The addition of Iron and Vitamins has

enhanced the nutritional value of MILKPAK One glass of MILKPAK fulfills 20% Iron, 41%

Calcium, 18% Vitamin A and 20% Vitamin C It is manufactured by Nestle It is available in different size and price

Muhammad Munim

MBE-10-09

Summary of Articles Consumer response to the preferred

brand out-of-stock situation Writen By:

Willem Verbeke, Paul Farris, Roy Thurik

Continu’d Towards Understanding Consumer

Response to Stock-Outs

Writen By:KATIA CAMPOELS GIJSBRECHTSPATRICIA NISOL

Rana Mudasser

MBE-10-70

In 1824 a new business was opened by young

Quaker “John Cadbury”

In 1905 John Cadbury introduced a dairy milk

chocolate

CDM is the market leader of the U.K’s chocolate

confectionary market.

Cadbury limited is now one of the world’s largest

producer of the chocolate.

Which Chocolate do you prefer to purchase?

a) Cadbury dairy milk b) Now c) Paradise d) Jubilee

What is your pattern of consumption?

A) More than one per day b) Daily One c) 3-4 Chocolate per week d) Weekly e) Rarely 

Which factor you consider the most while purchasing the chocolate (tick anyone)?

a )Price b)Taste c)Brand d)Packaging e)Availability

Which mode of advertisement influence you most to buy a particular Chocolate?

a)Magazine b)Newspaper c)Radio d)Television e)Other

Which reference group influence you most to buy a particular chocolate?

a)Friends b)Family c)Retailer d)Celebrity e)Other

If my above mentioned brand is not available in then would:

a) Switch the store b) Delay the purchase c) Purchase other available brand

Questionnaire Analysis

CDM is most preferable chocolate , as percentage

showing the results (77.77% ) following by Now

chocolate (9.13%) and Paradise chocolate (13.78%)

Consumers favor the CDM because it offers the

affordable price, Quality and distinctive Features.

C.D.M have loyal customers because it provides

superior customer value as compare to its competitors

means customers get more benefits as compare to its

cost.

Situation At Retail Stores:

The supply of the CDM is satisfy the customer needs

because of the strong distribution channel.

CDM has less price, Good Quality and distinctive features

and it gives the competitive advantage to the CDM.

All the visited stores, faced out of stock situation various times about

various packing of Cadbury Dairy Milk chocolate according to market.

They keep stock of products, but sometimes, due to increased sales of

products cause out of stock situation.

Abdul shakoorMBE-10-51

Medicam

Company: MARRIANA INTERNATIONAL

Available on: Every retail outlet, departmental stores and etc.

Purchase Pattern: Consumers, who have low purchasing power, purchase it on weekly basis while consumers with high purchasing power purchase it monthly.

Masood & agency is the distributor in Multan. It is situated in Al-Rahim colony near Arts counsil Multan.

Close up

Company: UNILEVER Available on: Every retail outlet,

departmental stores and etc. Purchase Pattern: Consumers, who have

low purchasing power, purchase it on weekly basis while consumers with high purchasing power purchase it monthly.

Masood & agency is the distributor in Multan. It is situated in Al-Rahim colony near Arts colony Multan

Medicam close up are available in different packages according to the requirement of consumers.

Medicam prices

 Close up prices

Weight in grams price

70 Rs 60

40 Rs 40

Medicam&close up

Weight in grams

price

70 Rs 50

75 Rs 60

125 Rs 90

130 Rs 95

Medicam&close up anaylsis

Product usage ratioS

Brand consciousness

Purchasing factors

Product satisfaction

Product quality

medicam50%Close up17%Other23%

50% are brand conscious&50%are not

quality50%Price30%Other factor 20%

  

95% are satisfied 

Satisfactory50%Good50%

Hafiz Awais AHMADMBE-10-06

Company: Unilever:Brand: washes whitest, Dirt Is GoodAvailable on: Every retail outlet, departmental stores and etc.Purchase Pattern: Consumers, who have low purchasing power, purchase it on daily basis while consumers with high purchasing power purchase it monthly.

SURF EXCEL

Surf excel is available in different prices depending on packing according to the requirement of consumers.

Distributor: Masood and Agency

SURF EXCEL

Weight in grams price

50 Rs 10

100 Rs 20

500 Rs 115

1 kg Rs 220

2 kg Rs 430

FamiliarityWith brand

Purchasing pattern

Brand loyalioty

Product usage

Out of stock situation

Surf Excel=83%Other=17%

 Monthly=67%Weekly=33%

  Surf Excel=83%  

  Summer=67% 

 Switch the store=76%Delay Purchase=24% 

SURF EXCEL

Behavior of customers at service

Tahir bilal MBE-10-29

NESTLE MILK PACK

Company: NESTLE Available on: Every retail outlet,

departmental stores and etc. Purchase Pattern: Daily and

occasionally. Brand: Food item

NESTLE MILK PACK

Pricing

Distributor : RS & F distributors Multan.

packing price

250 ml Rs 24

500 ml Rs 45

1000 ml Rs 80

NESTLE MILK PACK

Preferred milk

Reason of usage

Satisfaction with usage

Consumption pattern

Behavior in case of stock out

Milk pack= 68%Haleeb=18.7%Olpers=12.%

Quality=9(56%)Price=4(25%)Availability=2(12%)

Yes=13(81%)No=3(19%)

Up to 500 ml /day=13(81.25%)Up to 1000ml /day=3(18.75%)

Switch store =9 (56%)Switch brand =7 (54%)

NESTLE MILK PACK

The most preferred tetra pack milk among the consumers is “Milk pack” as the percentage is showing the results (68.75%) followed by “Haleeb” (18.75%) and Olpers (12.5%).

The preference for this milk is the taste and quality of the milk (87.5%). Due to its better taste, the number of satisfied customers is also huge (93.75%).

Most consumers are satisfied with its taste and price. Most of the consumers purchase one up to 500 ml daily (81.25%). In case stock out, many consumers go for the alternatives. As

there are many brands like Haleeb, Olpers, Trang are also available in the market.. Only those consumers delay their purchase who are very much taste and brand conscious. Otherwise, consumers will switch the store to buy their product

NESTLE MILK PACK

Situation at stores: All the visited stores, faced out of stock situation various

times about various packing of milk pack according to market. They keep stock of products, but sometimes, due to increased sales of products cause out of stock situation.

Usually, they keep a stock of one and half week to avoid the stock-out situation.

WAYS TO AVOID RETAIL OUT OF STOCKS First method is manual audit in which examining

the shelves and maintaining the proper record is done.

A second method makes use of point-of-sale data. Out-of-stocks may also be identified by using

inventory data, depending on its accuracy.