Consumer Behavior –DINESH KUMAR.K
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Transcript of Consumer Behavior –DINESH KUMAR.K
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7/31/2019 Consumer Behavior DINESH KUMAR.K
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DineshKUMAR k
ROLL NO : c5
Consumer Behavior
3G usb modem
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TATA INDICOM - PROFILE
Brand Name: TATA Indicom
Network: CDMA 2000
Network Coverage: 20 Telecom circles
Subscriber base: > 2 million
Market Share: 8 . 10%
Subscriptions: Post Paid, Pre Paid , internet facility TATA Teleservices is part of theINR Rs. 2,51,543 Crore (US$ 62.5 billion)
TATAGroup,that has over 80 companies, over 3,30,000 employees and more than3.2 million.
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Tata photon
Tata PhotonThe direct competitor of Reliance. Tata is bit cheap comparison to Reliance butagain the speed andservice is not as good as latter.
The problem with TATA is non availability of network in smaller towns (ascompared to reliance)
pros- Cheaper than Reliance- Speeds are faster than 256 broadband line (upto 2 Mbps)
Cons- Lack in availability of network.- Service centers not located in smaller towns and cities.
- Slower in comparison to Reliance
TariffUpto 1500 for 15 GBonly 50 Paise per mb beyond fair use limit.
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competitors
Reliance connect
EVDO BSNL
VODAFONE MTS
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COMPARATIVE ANALYSIS
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Customer value
Perceived Benefits
Economic - Low Price.
Functional Benefit- Support. ResourceLow Cost.
Value PropositionTrust and safety.
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TATA Indicom Product Profile
TATA Indicom has three services Dial up
internet, mobile connection, landline
connection.
Products/ServicesDial up internet Prepaid mo
bile Wireless phonesMobile internet Post paid
mobile Landline phonesWireless internet
Mobile mobile
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Motivation Factors
Needs
Features
Quality
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Type of goals
Product specific goalsBranded Product
Interested in Attracting these customers because
there is a great support service and has a brand
name
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Dogmatism
High dogmatism These customers are attracted
by the brand name
Eg . TATA
Low dogmatism These customers are attracted
by innovation ie new attributes
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Varity novelty seeking
Exploratory Purchase Behavior Since new
product like to attract the customers willing to buy
any brand
Vicarious exploration All Information are being
displayed for these customers
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Cognitive personality factors
Cognition
Low Cognition Back Ground or Peripheral
aspects are been provided for these set of
customers
High CognitionProduct Related Information or
Description
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LOW COGNITION
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High Cognition
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Visualisers
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Verbalisers
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Consumer Ethnocentrism
Place of Origin Made in China & Mexico
makes the customer buy the product
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Self & Self Image
Ideal Social self Image
Branded Product
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Attitude
Cognitive Component Trust worthy
Behavior Component Purchase
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Consumer Perception
Exposure Through Visuals, Information
Attention Through Design
Interpretation
High Involvement
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Exposure
PEOPLE WHO TRAVEL
TO URBAN AND MODERN PEOPLE
EVEN RURAL AREAS WHERE THERE IS NOLANDLINE CONNECTIVITY
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Attention
OFFERS
BEST PACKAGES
INTERESTING ADS GOOD SERVICE
CONNECTIVITY
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Interpretation
Cognitive Interpretation
Since it is a existing category this stimuli is
attracted
Affective Interpretation
This is triggered by ads
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Cognitive Interpretation
THIS COMES THROUGH BRAND NAME
BEST CUSTOMER SERVICE
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Affective Interpretation
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