Consumer behavior
Transcript of Consumer behavior
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Presented By: Group A8• Amna Riaz• Maryam Imdad• Wajahat Hussain• Alisha Nadeem• Ammar Hussain
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Insert TRALIER HERE
• Summary
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KAL PENN AS KUMAR PATEL
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JOHN CHO AS HAROLD LEE
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PAULA GARCES AS MARIA
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ERROL SITAHEL AS DR. PATEL
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CHRISTOPHER MELONI AS FREAKSHOW
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NEIL PATRICK HARRIS AS NEIL PATRICK HARRIS
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MOTIVATION
• Product Specific Goal• Emotional Motive• Frustration Leads to Aggression• Cognitive Arousal• A Trio Need
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PERSONALITY
• Dogmatism • Sensation seeking
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PERSONALITY• Variety seeking• Social Character1. Inner directed2. Other directed
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COMPULSIVE CONSUMPTION BEHAVIOR
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PERCEPTION
• Perception is Reality• Sensation• Absolute Threshold
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PERCEPTION
• PERCEPTUAL SELECTION1. Nature of Stimulus2. Motives3. Selective Exposure4. Perceptual Blocking
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PERCEPTION
• PERCEPTUAL ORGANIZATION1. Figure and Ground• PERCEPTUAL INTERPRETATION1. Stereotypes2. Descriptive Terms3. Halo Effect
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POSITIONING• POISITIONING OF SERVICVES
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LEARNING
• Conditioned Learning• Stimulus Discrimination• Customer Satisfaction• Customer Involvement• Central Route to Persuasion
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Stimulus Discrimination
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Customer Satisfaction
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Customer Involvement
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Central Route to Persuasion
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ATTITUDE
• TRICOMPONENT ATTITUDE MODEL:1. Cognitive2. Affective3. Conative• ATTITUDE TOWARDS THE AD MODEL
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ATTITUDE
• SOURCES OF INFLUENCE IN ATTITUDE FORMATION
1. Personal Experience2. Direct Marketing and Mass Media
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COMMUNICATION
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