Consulting proposal pdf
-
Upload
kameryn-bellinger -
Category
Documents
-
view
103 -
download
0
Transcript of Consulting proposal pdf
The Team
Kameryn Bellinger
Subway Analyst
Justin Landewee
Jimmy Johns analyst
Douglas Martin
Firehouse Subs Analyst
Larry Price
Penn Station East Coast Subs Analyst
Zack Smith
Jersey Mike’s Subs Analyst
Photos by: Travis Rae
Agenda1. Introduction 2. First Impression3. Restaurant Atmosphere4. Target Market 5. Product Services and final analysis6. Questions
First Impressions
Subway
● Clean
● Spacious
● Organized
● Quick and efficient
Photo by: Justin Landewee
Jimmy Johns
● Stranded
● Friendly
● Clean and organized
● Retro diner
Photos by: Kameryn Bellinger
Firehouse Subs
● Small and compact
● Lively
● Contemporary
● Messy and unkept
Photo by: Kameryn Bellinger
Penn Station East Coast Subs
● Spacious
● Clean
● Homely
● Eye Catching
Photo by: Larry Price
Jersey Mike’s Subs
● Construction Work
● Very Clean
● Small
● Boardwalk Style
Photo by: Kameryn Bellinger
Restaurant Atmosphere
Look, Feel, and SmellSubway
● Not comfortable● Generic● Bread scent continued outside● empty
Jimmy Johns● Fresh Bread● Upbeat ● Modern look● comfortable
Firehouse ● Crammed ● Community Oriented ● Spices and steam
Penn Station ● Very well kept● Homely● Freshly grilled products
Jersey Mike’s ● Updated● Chargrilled smell● Relaxed
Photos By: Kameryn bellinger and Larry Price
Colors and LightingSubway
● Colors corresponded with vegetables● Created warmth● Related to the “eat fresh” slogan
Jimmy Johns● Natural Lighting● Overhead Lamps ● Black and Red aids in retro feel
Firehouse● Red/Yellow/Black● Complimented Fire Station feel ● Standard overhead fluorescent lights● Little natural light
Penn Station ● Red/ Brown ● Deceptive● Christmas Spirit
Jersey Mike’s ● Faded colors: green, yellow, orange walls.● Red, White, and Blue logo● Darker setting Photos by: Kameryn Bellinger and Larry Price
Seating and FlooringSubway
● Open floor plan ● tables● Booths● standard tile
Jimmy Johns● Booths● High tops● Regular tables● Updated tile
Firehouse● Very tight seating ● Low top tables ● Dalmatian spotted tabletops● Generic brown tiled
Penn Station ● Plenty of Tables ● Booths ● Updated tile
Jersey Mike’s ● Limited amount of seating: table/high top● Wooden chairs relate to boardwalk feel● Concrete floor Photos By: Kameryn Bellinger
Music and Decor Subway ● Christmas music
● Small paintings on the walls● A lot of promo
Jimmy Johns ● Alternative music● Original Jimmy John’s signs ● Comical posters
Firehouse ● No music● Multiple T.V.’s ● Firefighter memorabilia
Penn Station● First visit: no music/ second visit: christmas
music● Eye Catching● Christmas decor
Jersey Mike’s ● Soft rock ● Multiple T.V.’s ● Surfboards and unique postcard
Photos By: Kameryn Bellinger
Target Market
Target Market Subway
● College students● Health conscious families and athletes● People looking to create their own sandwich
Jimmy Johns ● College students ● Working adults● Quick
Firehouse ● Men● Sports Fans ● Families
Penn Station ● Taste over health● College students● Middle - Upper class families
Jersey Mike’s ● Middle-upper class with steady income● Quality over price● Medium sized families
Photos by: Kameryn Bellinger and Larry Price
Analysis and
Final Thoughts
Subway● Allows you to make your own
sandwich
● Health Conscious
● Breakfast
● Success of endorsements and
Promotions
Photo by: Justin Landewee
Jimmy Johns
● Offer delivery and drive-thru
● Utilize their “speedy” service
efficiently
● Difference in bread
● Affordable
Photos by: Justin Landewee and Kameryn Bellinger
Firehouse Subs
● Fire Department
theme
● Connection with
community
● Steamed subs
Photo by: Kameryn Bellinger
Penn Station East Coast Subs
● Offer fresh baked fries
● Grill sandwiches
● Offer rewards program
● Athlete of the year
Photo by: Larry Price
Jersey Mike’s Subs
● Bigger portions
● Char-grilled subs
● Beach/boardwalk feel
● Annually select a charity in
March
Photo by: Kameryn Bellinger
Questions