Construction products in BIM: a winning commercial formula
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Transcript of Construction products in BIM: a winning commercial formula
CONSTRUCTION PRODUCTS IN BIM:a commercial formula for 2016
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Introducing Nick TuneCEO of coBuilder UK;Former BRE Group Director - Digital & Data;Board member of buildingSMART UK;Excom of buildingSMART International;
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Why have you come to our webinar?18 YEARS IN THE BUSINESS - We know the European construction industry
Over 5000 clients in Northern Europe and the UK; Over 2.5 million products in our systems;Experts in handling EU regulations such as CPR, REACH, ROHS; Member of buildingSMART International;Members of 2 CEN committees working closely for the support of openBIM standardization activities;
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Intro and agendaWhat is BIM?BIM benefits for your clientsSales advice for 2016The software that binds it all together
Taking advantage of your winning formulaThe manufacturer perspective: BIM in useRecapQ&A
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BIM is the futureBIM is essentially collaboration through the
entire life-cycle of an asset, underpinned by the
creation, collation and exchange of shared 3D
models and intelligent, structured
data attached to them.
There are BIM mandates in most countries (UK, Spain, Germany, EU)
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BIM - Better Information Management
Building Information Modelling is a process
The Information Model
Information Model Building
Graphical Model
DATA Documents
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Buildings and Infrastructure are made of Products
The building’s DNA
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So what information do we share today?
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Product Information today
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I need to replace a product – what was it???
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What about other industries?
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The industry needs accurate as installed data
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So what data do people want? As a Contractor I need to create a COBie drop at handover
As a BREEAM auditor in a contracting firm I need environmental information As a HSE Officer I need SDS information As a Specifier I need information on performance and size As a Facility Manager I need information on warranty As a Client I need a BIM model in REVIT (ARCHICAD, etc.) with as built product data for individual data needs.
FOCUS ON YOUR CUSTOMERS’ INDIVIDUAL DATA NEEDS
Consultants
Specifier
Client
Facility Manager
Contractor
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The Product Data TemplateThis is a way of making your data available Needs to based on standardsClients can select the data they want based on your product propertiesIt needs to be available in IFC, COBie, Revit, ArchiCAD etcEnglish, German, French etcInteroperability is key
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Interoperable data is key DoorDifferent name depending on whether you use Uniclass, 1, 1.4., 2015, Omniclass, NRM etc.Different property names depending on whether using IFC, REVIT, ARCHICAD etc.How do we know what we are talking about?We use the bSDDIn addition we use EU and National standards as the source of truth, everything else mapped to that
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Trials and work in the UKWhy the UK?
– April 2016 BIM Level 2 mandatory on all public projectsWe want to work togetherIterative approach Positive response
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Connecting the supply chain
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The software that binds it all togetherBIMify your products with
Your products stand out from those of your competitionShare and manage your dataYou make your product data so much easier to find Your product portfolio is fully Interoperable/ compatible with REVIT, ARCHICAD, IFC, COBie, NavisworksGain market intelligence on who is using your products
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Manufacturers are now sharing the data that the industry requires
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BIM benefits for contractors It allows them to work unify the supply chain
It ensures unprecedentedly effective collaboration It helps them gain control over their projects Output as built models and data to clients and FM
Challenges and needs:
Their clients are pushing for as built BIM dataThey need data in common data formats (IFC,COBie) used by various softwareThey need up-to-date and accurate Models and data… Every day
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BIM benefits for specifiers Best way to communicate their intentions in 3D COLLABORATION Ability to calculate and schedule key items within the designPrevents rework
Challenges and needs:
Searching for products that have attached accurate technical DATA and documents such as assembly instructions to themNeed for a standardized specification process, saving time through predefined specification requirements for more efficient specificationData that can be used in design software REVIT, ARCHICAD, Navisworks, etc.
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BIM Benefits for ManufacturersCreate a digital (data) brochureMake your data available to your customers Make your data interoperableTrack who is using your dataGain market intelligence from the dataBy sharing your data higher chance that designers and contractors will purchase your products
Challenges and needs:What data should I shareHow can I make it interoperable How and where can I share itDo I need 3D objects as well as data
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Sales adviceOnly make 3D object for marketing purposes and or If your product has specific geometryWhat Data do your customers want?Do my customers want 3D objectsThe Internet offers a lot of opportunities as a distribution channel. However, have you thought about using the software your customers use as a distribution channel?
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Sales adviceCompete on scope, not scale – interoperability is key Make sure data is easy to access
Supply customers with what they want, enrich your offer with the services you can provide – aftercare replacements etc.
COBie?
IFC4?
REVIT?ARCHICAD?
German?
Uniclass?
Italian?
Swedish?
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Sales adviceDelight your customers showing them you think of how your products are used after they are purchased.Provide them with the most up-to-date accurate dataIf the Facilities Manager can easily find the info about your product they will probably buy it again if it requires replacingGet market intelligence
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WHAT Happens next?You products are being browsed by thousands of specifies and contractors based on their actual properties Sales, Sales, Sales Market IntelligenceHighly improved Information Management
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Introducing Paul SurinHead of Built Environment at Wienerberger AGVice Chairman of BIM4M2;BIM BREEAM and accredited Professional,
BIM Level 2 Certified;Member of the Chartered Institute of Building;RIBA Affiliate Member;Extensive knowledge of sustainability strategies & sustainability issues;
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The manufacturer perspectiveWorld’s largest bricks producer -
Looking for a comprehensive solution to automate data links from BIM objects to SAP.Functionality to map international and local standards as well as to automatically update data sheets, EPD’s, BREEAM ratings, brochures, COBie exports and multi-language capabilities.Why?
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The importance of sharing dataWhat does the BIM Level 2 deadline mean for product manufacturers?
What the client wants from the manufacturers?
What do specifiers want from the manufacturers?
What are the requirements of the contractors?
Value and quality of BIM content
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BIM4M2 agenda in the UKKnowledge about BIM among manufacturers
Practical BIM advice for manufacturers
The importance of data
Future direction
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In conclusionUse BIM as a distribution channel Supply customers with what they want - never neglect the data requirements of the construction team Enrich your product offer with the digital services you can provide (interoperable BIM-ready data) Get marketing intelligence for who is buying and installing your products. Make your life easy, by getting your data BIMified with coBuilder's tool goBIM
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Q&APLEASE, DON’T HESITATE!
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THANKS
WWW.GOBIM.COM