INTERNET OF THINGSWINNING FORMULA

Rami Avidan – Managing Director, Tele2 IoT

www.tele2.com/iot

twitter.com/@Tele2iot

rami.avidan@tele2.com

WHO are we

*Sweden, the Netherlands, Kazakhstan, Croatia, Lithuania, Latvia, Estonia, Austria, Germany, + IoT.

9+1Countries*

2.83Net sales

EUR billion

0.62EBITDA

EUR billion

14.4Million customers

6,400Employees

Tele2 at a Glance

Tele2’s Way2Win

The Tele2 Way

We are challengers, fast-movers and will always offer our customers what they need for less

We will be champions of customer value in everything we do

How we win

Focused Technology

Choices

Value Champion

Step-Change Productivity

Winning People & Culture

Vision

Mission

Where we play

Mobile accessOur current

footprintResidential

and BusinessIoT

Responsible Challenger

4

400+ operators

Devices in 166

countries

100+experts

100+ partners

300+ customers

Tele2 IoT A global set-up with an initial focus on Europe

Transportation

Energy

Utilities

Infrastructure

HealthcareSecurity

Agriculture

Ecology

Internet of Things is about enabling automated, informed, real-time decision making

Control Analysis Action

DATA

What are the biggest barriers to start embracing IoT

Finance

Technology

Lack of strategy

Lack of competence

others

1%

0.5%

67%

28%

3.5%

Finance

Technology

Lack of strategy

Lack of competence

others

3.5%

3.5%

66%

18%

9%

At IoT Talks, we asked what the biggest barriers to start embracing IoT were.

• Financial

• Technology

• Lack of strategy

• Lack of competence

• Other

Stockholm

Utrecht

IOT IS A STRATEGIC DECISION

what resultswhy

On the journey towards IoT

What is the IoT winning formula?

#1 INTERNAL HERO#2 ….#3 ….

ESAB FILM

What?Connected welding machines.

Why connected via Tele2?

Monitor operating status of welding machine

Enable new charging model for customers (from selling a product to a service)

Esab

#1 INTERNAL HERO#2 Management

buy-in#3 ….

Politician

Top Management

Key Stakeholders

Project Manager

Change Management

The Internal Hero has to be a…

Business Development

strategic initiatives need top management buy-in

#1 INTERNAL HERO#2 Management

buy-in#3 longevity

Value Creation

Think big, start small, scale fast

Crawl Walk Run

Scalability

Flexibility

Long-term Investment

1

2

3

Whytele2 iot

Tele2 IoT – Way to Win

The Tele2 Way

Where we play

MissionTo provide a competitive IoT offering to customers and partners, applying a

flexible, scalable and passionate approach

Value Added Services enabled by

IoT Connectivity

We are a global player, with initial focus on Europe

B2B(B2B2B)

(B2B2B2C)

How we win

Future-proof Technology Innovation

Value Champion

Tele2 IoT Success Factory

World Class Operations

Tele2 IoT is one of the best IoT orchestrators globally

Vision

IoT

Tele2 IoT – Way to Win

Tele2 IoT is one of the best IoT orchestrators globally

Vision

Go to Market Orchestration

Go to Market Orchest

Network coverage, performance and redundancy

Partnerships

Scalability

Professional services

Automated subscription & SIM life cycle management

IoT logistics supply chainSupport & Troubleshooting

Cost control &Price predictability

Network privacy& Risk management

Business intelligence & Reporting

Value Added Services

Trial kits & Proof of concept

DevelopOptimize

Operate Deploy

Business AdviserTele2

IoT

We don’t do hardware

We don’t do verticals

Partnershipsis the

only way to go

Partnerships benefit the customer

Reduces the complexity

Improves quality of service

Shortens time to market

Risk Mitigation + Increased ROI

Tele2 IoT – Way to Win

Tele2 IoT is one of the best IoT orchestrators globally

Vision

Go to Market Orchestration Data Orchestration

We just love iot+

Kombridge – now a Tele2 IoT company

A Secure industrial communication

cloud platform that…

Connects distant sites and clients with high security

Lets you use your own applications

Reduces your cost for network maintenance

Tele2 secure

Connect

Tele2 things

a simple, reliable and secure cloud service

which allows you to…

Remotely monitor and control your connected equipment

Via the web, smartphone apps, or your own business systems

Wherever you are, without costly investments in server infrastructure.

+

The Power of Telecom batteries

Reserve energy when power fails

Used widely in mobile networks and data centers

Crucial in areas with unreliable power grids

Quality matters, even for commodities

Health checks necessary, but costly

Replaced too late or too early

NorthStar’s challenge

Remote monitoring globally

From commodity to higher values

Improved battery ROI

Smart Batteries need smart partners

The solution

IoT Orchestrator

Product Cloud– ”Home” for data

– Security

– Analysis

Connectivity options

Short time to market

Powered by

The arcitechture

Cloud

Monitoring &

Configuration

in ACE™ Central

Status check & Installation in ACE™ site

Smart battery

Gateway

Power system

To wrapIot up…

Iot is a strategic decision

Partnership is the only way to go

think big, Start small, scale fast

TELE2MAKES IOT

HAPPEN

RAMIAVIDAN

Managing Director, Tele2 IoT