Conscious Dynamics, LLC

Marketing Plan Presentation

Sheila O'Kane

AET/552

October 13, 2014

Dennis Morrow, Ph.D.

Conscious Dynamics, LLCNew Hire Integration

Marketing Plan

Target Market

• Existing customers• Prospective customers– Fortune 500 Companies– 10,000 employees or

more – Supportive or collegial

organizational models– Encourages free

exchange of ideas– Humanistic value system– Innovative and creative

©Conscious Dynamics, LLC

Value Proposition and Unique Selling Points

• Increase emotional and social intelligence of new hires.

• Keep new hires motivated and engaged.

• Assimilate new hires into corporate and team culture more quickly.

• More productive faster

Positioning or Differentiation Strategies

•Creative Strategy•Innovative approach•Focus on the Individual as well as the team•Transparent communication•Conflict resolution•Change management•Innovation and leadership

Marketing Message

• Bold companies are built one person at a time.

• Increased job satisfaction

• Increased performance• Reduces turnover• Increases employ

retention and reduces recruitment costs

Communication Method

• Existing clients– E-mail– Direct print mail

• Prospective clients– Website– Affiliate organization

such as SHRM– Vendor sponsorship– Conference & trade

show attendance– YouTube & LinkedIn

Budget• Website redesign (estimated $2,000-

$4,000)• Promotional mailing/emailing material

design (estimated $5,000)• Advertisement on affiliated companies

websites, materials, publications (estimated $7,500 total)

• Social Media promotions ($500-$1,200)

• Conference Sponsorship/ Vendor Booths (Society for Human Resource Management, SAP, Taleo, and other Human Resources Solution Vendors) (varies; estimated $7,500-$10,000 per show- total of $30,000)

• Promotional items/giveaways for sponsorships (estimated $15,000)

Total budgetary allotment of $80,000

In Closing

• An aggressive and dynamic marketing plan

• Designed to achieve results– Move Conscious

Dynamic to the forefront of the industry

– Increase sales– Boost customer

retention

References

Conscious Dynamics. (2014) Retrieved from http://

www.consciousdynamicsllc.com/home/home.html

Bauer, T.N. (2007). Onboarding New Employees: Maximizing

Success. Retrieved from http://

www.shrm.org/about/foundation/products/docu

ments/onboarding%20epg-%20final.pdf.