Connector your social media partner - 01 06 10 cl
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Transcript of Connector your social media partner - 01 06 10 cl
Your Social Media
Partner
YOURSOCIALMEDIA
PARTNER
Welcome!
Have you noticed how technology is constantly changing the worlds of marketing and communications?
Have you struggled to keep up to date with all the new online trends, tools and techniques?
How can you optimise investment of time and money? How do you measure success?
If you need any help, Connector is here to connect the dots for you in social media marketing
Connector started as a social blog with social events in 2008 before evolving into a social media business in 2010
Conor now has almost 5,000 online & offline connections and specialises in Consumer to Consumer (C2C) communication among communities
Our social media partner programme is customised for the specific needs of each business and organisation
Introduction
Since 2008 we have established a very strong network of online and offline connections
We have worked with communities of people (Tribes) with shared interests or situations
We partner with groups interested in music, arts & culture, business, technology, fashion, sport, health & beauty, charities and the environment
We are equally comfortable working with the young, the not so young and family groups
ConnectorNetwork
Social Media Partners
Our Social Media Partners get a mix of -
- Online marketing consulting- Social media training - Content creation at events- Access to the Connector network
Benefits
- Attract and retain more customers - Create better integrated online marketing strategies - Learn new innovative tools and techniques for web & mobile
We have worked with all types of client partners with varying knowledge levels
We can help you plan, create, execute and evaluate strategic plans for your online marketing
The Connector Clinic is available for one-to-one sessions with experts where we audit your current activities website, social media & email marketing
ConnectorConsulting
Our consultative training is delivered in workshops or in one-to-one sessions
Courses & Workshops include an ‘Introduction to Social Media’ and a ‘Digital & Social Media Strategy Workshop’
Our training is totally customisable and flexible on location
We also deliver training through digital videos and webinars
ConnectorTraining
Connector Events
Connector Events are a monthly networking opportunity for the digital generation
Events included Speed Connector, Connector Launches, Connector Tribes, Connector BBQ and Connector Careers
To date we have connected in venues like The Church, Odessa Club, Krystle, Lillies Bordello & Science Gallery
We have run over 20 events with speakers from companies like Facebook, Microsoft, Google, Daft and Bebo
SponsorshipConnections
Case Study
Connector, Canon & Edelman ran a national Canon Digital Video Contest hosted on connector.ie in 2009
The “Lights, Canon, Action” contest received 120+ entries and the awards night had 150+ guests
Esteemed Hollywood actor Liam Cunningham was the contest ambassador, judge & guest of honour at the awards night
The winner was announced after viewing the 10 videos short-listed for the €5,000 prize fund
Connector 10C’s Model
Connector Marketing Models
Community Marketing Model *
Connector Marketing Mix
* Source - theopenbrand.com/
Testimonials
“The Connector 10C’s Model is a very impressive framework for community marketing” Lucy Campbell, Marketing & Circulation Director, RTE
“Conor is a consumate professional specialising in Social Media, he has an inventive flair that drives results” Eoin Clarke, Publisher Sales Manager, Tradedoubler
“The Connector Training workshop was a very stimulating exercise” Colman McLaughlin, Web Services Manager, KPMG Ireland
“Conor is one of very few Irish experts with the experience and know-how of running blue chip and big brand campaigns through the social networks”Rob Reid, Director, Cybercom
Please contact us so we can assess what type of social media partnership would work best for you -
Conor Lynch
Mobile: +353 86 811 8833
Email: [email protected]
Twitter: @connector_ie
Website: www.connector.ie
Connect
Conor is the founder of Connector and current Chair of the Irish Internet Association Social Media Group
Almost 12 years of experience in online marketing with awards including Irish ‘Internet Marketer of the Year’ 2005
Experience working with SMEs, Startups and brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness, Powerade, Aer Lingus & Glanbia
Honours degree and Post Grad in Marketing (B.Sc.Mgmt & HDMP)
Conor Lynch
THANK YOU!