Connecting capabilities to an innovative Systems Engineering · Connecting capabilities to an...
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Connecting capabilities to an innovative Systems Engineering solution Christoph Bräuchle Director, Business Development SE 9.10.2014
Transcript of Connecting capabilities to an innovative Systems Engineering · Connecting capabilities to an...
Connecting capabilities
to an innovative
Systems Engineering
solution
Christoph Bräuchle
Director, Business Development SE
9.10.2014
2
750+ partners
10 million students participating in PTC Global
Academic Program
150+ sponsored FIRST® Teams (For Inspiration and Recognition of Science & Technology)
27,000+ active customers
1,456,000+ active PTC Windchill Seats
1,931,000+ total active Seats
Strength and Reach
6,000+ employees
2,000+ employees in R&D
1,360+ service professionals
ORGANIZATIONAL STRENGTH STRONG MARKET PRESENCE STRONG COMMUNITY SUPPORT
FINANCIAL STRENGTH FOCUSED ON MANUFACTURING GLOBAL FOOTPRINT
$100
$150
$200
$250
$300
$350
$400
$800
$900
$1.000
$1.100
$1.200
$1.300
$1.400
2010 2011 2012 2013
8%
16%
3% 8%
~3%
Total Revenue ($ millions)
Total non-GAAP operating profits* ($ millions)
% = YOY growth
2014
Guidance
FY 2013 revenue by vertical
Life Sciences:
4%
Industrial
Products:
30%
Federal, Aerospace
& Defense:
18%
Electronics &
High Tech:
18%
Automotive:
12%
Retail &
Consumer:
8%
Other:
10%
FY 2013 revenue by region
Americas:
41% Europe:
37% AP:
22%
3
ALM
SLM
SCM
PLM
CAD
Extended PLM
Plan, manage, deliver
and analyze service
information, parts and
warranty throughout the
service lifecycle
Create and analyze
conceptual and
detailed designs,
perform engineering
calculations
Manage product requirements,
system models, software
configurations, test plans and
defects
Evolve the complete definition of
a product over its entire life
Manage components and
suppliers, measure and
manage compliance, and
analyze product cost
Our Current System of Market Leading Software Applications
Transforming How Products are Created and Serviced
SLM is ~12% of PTC revenue Extended PLM is ~47% of PTC Revenue CAD is ~41% of PTC Revenue
4
PTC System of Solutions
Product
Advantage
Service
Advantage
PTC Service Parts
Management
PTC Service
Knowledge
Management
PTC Service
Parts Information
PTC Warranty
and Contract
Management
PTC 3D
Design
PTC Global
Product
Development
PTC
Multi-CAD
Design
PTC Project
Management
PTC
Component
and Supplier
Management
PTC Global
Software
Development
PTC
Technical
Information
PTC
Manufacturing
Process
Management
PTC
Materials
Compliance
PTC
UDI
PTC
Retail
PLM
PTC
Field Service
Management
PTC
Global
Platforms
PTC
Global
Quality
PTC
System
Requirements
and Validation
PTC
Service
Depot
Management
PTC
Service Parts
Pricing
PTC
Service
Network
Management
PTC
Enterprise
Validation
and Review
STRATEGIC
PLANNING
5
PTC System of Solutions
Product
Advantage
Service
Advantage
PTC Service Parts
Management
PTC Service
Knowledge
Management
PTC Service
Parts Information
PTC Warranty
and Contract
Management
PTC 3D
Design
PTC Global
Product
Development
PTC
Multi-CAD
Design
PTC Project
Management
PTC
Component
and Supplier
Management
PTC Global
Software
Development
PTC
Technical
Information
PTC
Manufacturing
Process
Management
PTC
Materials
Compliance
PTC
UDI
PTC
Retail
PLM
PTC
Field Service
Management
PTC
Global
Platforms
PTC
Global
Quality
PTC
System
Requirements
and Validation
PTC
Service
Depot
Management
PTC
Service Parts
Pricing
PTC
Service
Network
Management
PTC
Enterprise
Validation
and Review
PRODUCT
ENGINEERING
6
PTC System of Solutions
Product
Advantage
Service
Advantage
PTC Service Parts
Management
PTC Service
Knowledge
Management
PTC Service
Parts Information
PTC Warranty
and Contract
Management
PTC 3D
Design
PTC Global
Product
Development
PTC
Multi-CAD
Design
PTC Project
Management
PTC
Component
and Supplier
Management
PTC Global
Software
Development
PTC
Technical
Information
PTC
Manufacturing
Process
Management
PTC
Materials
Compliance
PTC
UDI
PTC
Retail
PLM
PTC
Field Service
Management
PTC
Global
Platforms
PTC
Global
Quality
PTC
System
Requirements
and Validation
PTC
Service
Depot
Management
PTC
Service Parts
Pricing
PTC
Service
Network
Management
PTC
Enterprise
Validation
and Review
SUPPLY CHAIN AND MANUFACTURING
7
PTC System of Solutions
Product
Advantage
Service
Advantage
PTC Service Parts
Management
PTC Service
Knowledge
Management
PTC Service
Parts Information
PTC Warranty
and Contract
Management
PTC 3D
Design
PTC Global
Product
Development
PTC
Multi-CAD
Design
PTC Project
Management
PTC
Component
and Supplier
Management
PTC Global
Software
Development
PTC
Technical
Information
PTC
Manufacturing
Process
Management
PTC
Materials
Compliance
PTC
UDI
PTC
Retail
PLM
PTC
Field Service
Management
PTC
Global
Platforms
PTC
Global
Quality
PTC
System
Requirements
and Validation
PTC
Service
Depot
Management
PTC
Service Parts
Pricing
PTC
Service
Network
Management
PTC
Enterprise
Validation
and Review
SERVICE
ENGINEERING
8
PTC System of Solutions
Product
Advantage
Service
Advantage
PTC Service Parts
Management
PTC Service
Knowledge
Management
PTC Service
Parts Information
PTC Warranty
and Contract
Management
PTC 3D
Design
PTC Global
Product
Development
PTC
Multi-CAD
Design
PTC Project
Management
PTC
Component
and Supplier
Management
PTC Global
Software
Development
PTC
Technical
Information
PTC
Manufacturing
Process
Management
PTC
Materials
Compliance
PTC
UDI
PTC
Retail
PLM
PTC
Field Service
Management
PTC
Global
Platforms
PTC
Global
Quality
PTC
System
Requirements
and Validation
PTC
Service
Depot
Management
PTC
Service Parts
Pricing
PTC
Service
Network
Management
PTC
Enterprise
Validation
and Review
SERVICE
EXECUTION
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Smart, Connected
Smart
How Products Are Transforming: Automobile Example
Physical
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Major Forces of Transformation in Manufacturing Sector
DIGITIZATION REGULATION
CONNECTIVITY
SOFTWARE-INTENSIVE PRODUCTS
GLOBALIZATION
PERSONALIZATION
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SERVITIZATION
External forces are
reshaping the
manufacturing
landscape
Products are evolving
to be smart, connected
and global
Value is fundamentally
shifting from product
to service
When combined, these
forces will transform
the industry
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These Major Forces Have Driven PTC’s Evolution
Digitization
Globalization & Personalization
Regulation
Software Intensive Products
Servitization
ALM
SLM
SCM
PLM
CAD Computer Aided Design
Core Innovation
Product Lifecycle Mgmt
Windchill Acquisition
Supply Chain Planning
Synapsis Acquisition
Application Lifecycle Mgmt
MKS Acquisition
Service Lifecycle Mgmt
Multiple Acquisitions
Connectivity IoT Connected Products
ThingWorx Acquisition
Complex Products
Atego Acquisition
System
Complexity MBSE
1988
1998
2008
2011
2012
2014
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MBSE in Context
• System Requirements – Elicitation
– Engineering
– Management
• System Architecture – Requirements
– Functional
– Logical
– Technical
• System Test – Specification
– Planning & Execution
– Results Management
Simplified view on Systems Engineering
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MBSE in Context
• Context Requirements – Constraints
– Stakeholders
– Trends
• Context Architecture – Interactions
– Dependencies
– Tech Constraints
– „System of Systems“
• Test in Context
Understand the context of the system
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MBSE in Context
• Component
Requirements – Derive
– Refine
• Component Design – Consistent with System
Architecture
– Model-based for
simulation
• Component Test – Ensure that
Implementation
matches specification
– Back-to-back testing
based on sim results
De-compose and Integrate consistently
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MBSE in Context Systems Engineering
Requires Interoperability and Traceability
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Systems Engineering
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Systems Engineering
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Key solution areas to address Engineering Challenges
Ensuring customer
needs are met
Reducing and
mitigating risks
Providing holistic view
throughout lifecycle
Increasing reuse/
Supporting variants
Understanding
trade-offs
Engineering
Challenges
Formalize use
of modeling to
support
system
requirements,
design,
analysis,
verification and
validation
activities
throughout
product
lifecycle
Model-Based
Systems
Engineering
1
Continuously
evaluate
systems and
sub-systems
against
requirements
throughout
product
lifecycle
System
Requirements
and Validation
2
Improve
communication
and
coordination
across
disciplines
(Mechanical,
Electrical,
Software) to
identify and
mitigate risks
early
X-Discipline
Coordination
3
Architect new
products to
maximize
component
reuse and
apply
variability with
decreased
costs and time
Product Line
Engineering
(System Modularity
and Reuse)
4
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Solution areas in an open and integrated SE
Environment
Model-Based Systems Engineering
System Requirements and Validation
X-Discipline Coordination
Product Line Engineering
(System Modularity and Reuse)
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Globalization Challenges require Interoperability
European Design Center
Asian Manufacturing
U.S. R&D Center
Distributed
Design
Collaboration
Global Joint
Ventures
Secure,
Globally
Accessible
data
Global
Manufacturing
& Supply
Chain
PTC © 2013
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• Specific development
tools
• Different suppliers
• Adapted development
processes
• Tailored information
models
• Different work
methodologies
Collaboration Challenges drive Interoperability
Needs from multi-discipline development organizations – example car-makers
Chassis
Powertrain
E/E Architecture
ADAS and
Connectivity
Infotainment
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PLM
Conventional Solution Approach
Cross-Discipline Applications
ALM
Option and Variant
Change Mgmt
Traceability Ent Change Req Auth Impact Analysis
Sys Arch
Functions
Sys Modeling
Interfaces
Variability
Point Integrations
over integration
platform or direct
Product Structure
Change Mgmt
Option and Variant
Doc Mgmt
Requirements
Test/Verification
Traceability
Impact Analysis
Source
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PLM
Product Structure
Change Mgmt
Option and Variant
Doc Mgmt
ALM
Option and Variant
Change Mgmt
Requirements
Test/Verification
Traceability
Impact Analysis
Source
PLM
Product Structure
Change Mgmt
Option and Variant
Doc Mgmt
ALM
Option and Variant
Change Mgmt
Requirements
Test/Verification
Traceability
Impact Analysis
Source
Customer Reality Pushes Conventional Approach to its
limits
Cross-Discipline Applications
Traceability Ent Change Req Auth Impact Analysis
Sys Arch
Functions
Sys Modeling
Interfaces
Variability
PLM
Product Structure
Change Mgmt
Option and Variant
Doc Mgmt
ALM
Option and Variant
Change Mgmt
Requirements
Test/Verification
Traceability
Impact Analysis
Source Significant N:N
Solution
Dependency
Constraints
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ESB
Process
Orchestration
OS
LC
In
tero
pe
rab
ility
OS
LC
In
tero
pe
rab
ility
Possible Strategy Leveraging OSLC
Connect capabilities on demand
SE Area
Requirements
Test/Verification
Product
Structure
PLM
Admin
Traceability
Sys Arch
Workflow
Security / Access
Control
Change Mgmt
Config Management
Document
Generation
Reporting
Functions
Visualization
Sys Modeling
Interfaces
Variability
IMP/EXP
CAD Mgmt
Option and
Variant
Doc Mgmt
Impact Analysis
Admin Workflow
Security / Access
Control
Config Management
Reporting
Visualization
Change Mgmt
Option and
Variant Ext.
SCM
Mdl/
Sim
Auth
Other
OS
LC
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Goal: Support Multi-Divisional Systems Engineering
Multiple Tools, Solutions and Organizational Considerations
Top Level System Engineering
SE
Division A Division B Division C..
ALM ALM
PLM
PLM
PT
C
3rd Party Tools / Solutions
Customer Business Systems
System Engineering solution operated
across business units
Integral Integrated
Competitive
PLM
Competitive
Solution
Competitive
ALM
Integrated
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Technical Approach: PTC’s Enterprise Platform
A Platform that is Open, Flexible, Engaging and Dependable
Customer IT
Domain
ERP
Systems
MES
Systems
3rd party
Applications
Application Portal
Rest enabled
Clients
Canonical
Representation
User and Task
Focus
PTC Service Bus
Message Brokers
Transformation
& Routing Rules
Integration Patterns &
Application Adapters
Service Registry &
Repository
Atego Modeler /
Artisan Studio
PTC Integrity
PTC Windchill
Service Center
Relex
PTC Products
PTC Enterprise Shared Services
Object Linking User/Group
Workflow &
BPM
Publishing &
Visualization
Vaulting
& Content
Archive
Search &
Indexing
BI & Analytic
Reporting
PTC System Monitor PTC Solution Manager
Forward Looking Information Subject to Change without Notice
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Federal, modular solution infrastructure
- „PTC Service Bus“
connectivity layer
- Solution modules by PTC
or other vendors
- External tools and
repositories
- Flexible linking and
navigation
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Sustainable Systems Engineering Environment
- „PTC Service Bus“
connectivity layer
- Solution-modules by PTC
or other vendors
- External tools and
repositories
- Flexible linking and
navigation
