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Transcript of Connected to your community
5,183,188 copies distributed throughout Ontario weekly
1.3 million registered
users
Thousands of online flyers
and coupons can be found
on Save.ca
Finding a new home cannot be any easier than on Homefinder.ca
Community news on
the go
weekly
1.3 million Lifestyle magazinesLifestyle magazines
on Save.ca
Finding a new home cannot be any easier than on Homefinder.ca
the go
94% of adults in Metroland Media markets find flyers useful
94% of adults in
connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?connected?Are you
Drive traffic into our store.
The SoluTion"A major piece of our advertising is the flyer program and
who best to deliver it but Metroland?" said Ted Mangnall,
Dealer at the Canadian Tire Queensway location.
"Metroland is the best vehicle to put our flyers into the
hands of people who purchase our products," said
Mangnall. With Metroland's reach, Canadian Tire's flyers
reach a diverse group of customers all over the city.
Metroland has the best coverage in the city of both
homes and condos in Toronto and Etobicoke, he said,
and Metroland also has the best sales representatives.
Mangnall said his team of reps go above and beyond for
him. They return his call within minutes, and work with an
entire creative team to produce any artwork for Canadian
Tire's flyers and ads, he said. Mangnall is impressed that
his reps always tell him, "'If you need anything don't
hesitate to ask' and they never let us down."
~ Ted Mangnall, Dealer of the Canadian Tire Queensway location ~
The BuSineSS need"Advertising in Metroland community papers has helped us to increase notoriety and gain share of voice in the marketplace. It permitted us to reach
our customers locally. The impact has been positive. Store traffic and sales have increased since."
~ Veronica Grimaldi ~
The BuSineSS needWhen Quebec-based outdoors company SAIL opened
its first two Ontario stores they faced two challenges —
making a name for themselves in the marketplace and
understanding the media landscape well enough to do
so.
"We had to tweak our plan to fit the marketplace as
opposed to just taking what was working here in Quebec.
We really needed to become local," said Veronica Grimaldi,
SAIL's marketing brand manager who was in charge of
bringing SAIL to Ontario.
~ Veronica Grimaldi, Marketing Brand Manager ~
The SoluTionWith stores across Ontario, advertising in Metroland's
community papers was the obvious choice for Howard
Chang, President and CEO of Top Drawer Creative, the
agency SAIL turned to.
"Every store is very regionalized; therefore, I think the
community aspect is strong and obviously that connection
to the community is part of what Metroland's strength is,"
said Chang.
Since integrating Metroland into their strategy, sales have
increased 5 to 10 per cent.
"I would definitely say that Metroland has a pretty
major impact on that change in sales trajectory," said
Chang. "These papers are well read and well received by
consumers. That's one of the main reasons we like to use
them, because Metroland is so effective."
~ Howard Chang, President & CEO of Top Drawer Creative ~
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Let usconnect you
We connecTMetroland's thousands of employees are very proud of our long history of connecting,
in countless ways, to communities across Ontario. From our print publications, some of
which date back more than a century, to our steady flow of new digital products, we are
intensely focused on being leaders in local media.
We appreciate the privilege of being able to inform, connect, engage and inspire people
in our towns and cities, stimulating discussions that help create a sense of community.
Through a combination of marketing solutions: print, digital and consumer shows, we
are able to provide numerous ways for tens of thousands of businesses to connect with
local consumers. We are also uniquely positioned to help national advertisers reach a
local audience in a genuine way.
As a community member ourself, Metroland works very closely with hundreds of
charitable organizations and community groups providing sponsorships, marketing
and participation to help ensure their success on a local level.
As the media world evolves, Metroland will continue to lead the way in developing
editorial and marketing solutions that best serve our communities… we look forward
to an exciting future.
~ Ian Oliver, President of Metroland Media ~
Phone 416.495.6622 • Email [email protected]
Connect to your community | metroland.com
CONNECTSNEWROADS
FIRST CARA two-toned blue 1986 Chevy Chevette.
THE BUSINESS NEEDDevelop an innovative advertising approach that steps
beyond traditional car ads, which simply show images
of vehicles and sale prices, and truly builds a brand.
Drive tra� ic into our store.
THE SOLUTION"A major piece of our advertising is the flyer program and
who best to deliver it but Metroland?" said Ted Mangnall,
Dealer at the Canadian Tire Queensway location.
"Metroland is the best vehicle to put our flyers into the
hands of people who purchase our products," said
Mangnall. With Metroland's reach, Canadian Tire's flyers
reach a diverse group of customers all over the city.
Metroland has the best coverage in the city of both
homes and condos in Toronto and Etobicoke, he said,
and Metroland also has the best sales representatives.
Mangnall said his team of reps go above and beyond for
him. They return his call within minutes, and work with an
entire creative team to produce any artwork for Canadian
Tire's flyers and ads, he said. Mangnall is impressed that
his reps always tell him, "'If you need anything don't
hesitate to ask' and they never let us down."
~ Ted Mangnall, Dealer of the Canadian Tire Queensway location ~
THE BUSINESS NEED
THE SOLUTION A multi-tiered approach first builds the NewRoads brand by
showcasing community involvement. It's then backed up
with more traditional car advertising to drive tra� ic to the
stores.
"People associate NewRoads with being a car dealership,
but they also associate the name with an entity that cares
about its community and contributes back to it," said
Michael Croxon, CEO of NewRoads Automotive Group, a
car dealership collective representing the General Motors
brands, Kia, Subaru and Mazda.
At any given point, NewRoads is actively supporting
multiple initiatives in the communities they serve. This
fall, as part of Kia's Drive for Change, Croxon's dealership is
acting as a depot to collect gently used soccer equipment
that will be distributed to kids in the community who are
unable to a� ord it.
Croxon said brand recognition has grown exponentially
since starting the initiative.
~ Michael Croxon, CEO of NewRoads Automotive Group ~
Phone 416.495.6622 • Email [email protected]
CONNECTSCANADIAN TIRE
"Canadian Tire does advertise on TV and on the radio, but that doesn't contribute as
much as the fl yer program."~ Ted Mangnall ~
"Leveraging Metroland's connection to the community, we were able to create
an emotional bond with our customers to build our brand and grow our business."
~ Michael Croxon ~
Connect to your community | metroland.com
Connect to your community | metroland.com
real estate
print + digital fOr real estateOur award-winning real estate sections are delivered free
to the doorstep of millions of Ontario households and are
available for pick up in multiple realtor brokerage off ices
and new home pavilions across Ontario. Our community
websites are an incredible source of local information to
help inform homebuyers. Thousands of real estate partners
use our direct-to-home distribution to send direct marketing
pieces to potential clients.
Gottarent.com showcases available rental properties in
Canada and is one of the highest ranking and most trusted
rental-only sites in Ontario.
HomeFinder.ca provides detailed listing information, the
ability to follow neighbourhoods, information on agents
and builders, and detailed demographic and lifestyle
information to help you choose the right home for you.
Connectionshyperlocal
cOmmunity neWs
autO neWs
1 Kubas 2010 readership study. 2 August 2015 Audience Insight. 3 FDSA 2013 Consumer Engagement Study, Totum Research. 4 comScore 2015. 5 2014 customer survey. 6Google Analytics 2014. 7 2013 customer survey. 8 Brandspark study 2014 Flyers and the Path to Purchase in Ontario. 9 Print Measurement Bureau, 2012.
diy small business flyers
Metroland Media Group's Simpofly provides a one-stop shop for flyer and postcard design, printing and
distribution for small business owners and sole proprietors. The results can be seen immediately as the
businesses can hyper target customers using the simple online tool. Your direct marketing flyer is delivered
right to their door steps within days.
71% of consumers are more likely to visit a retailer who sends a fl yer8
26% of consumers keep this form of advertising for future reference8
Wheels.ca and Autocatch.com are Canada's trusted automotive sources
for teaching, inspiring, and empowering residents to make the right auto
decisions. They drive leads through display advertising and sponsored
content.
500,000+ monthly unique visitors (Wheels + Autocatch)
More than 80,000 vehicles for sale
With more than 100 titles, Metroland is a leader in building targeted audiences through magazine
publishing, producing specialty magazines covering a myriad of topics for those unique audiences, from
automotive and boating, to parenting, golf, weddings and travel. Metroland also publishes numerous
marketplace and lifestyle magazines — covering everything from cottage luxury to rural and city living.
The average magazine reader in Canada spends about 41 minutes reading each issue9
More than 70% of Canadians have read a magazine within the last three months9
Save.ca is Canada's No. 1 destination for digital flyers and
coupons. For over 15 years Save.ca has partnered with top
retailers and consumer packaged goods companies to bring
Canadians great savings on products they use and love. The
Save.ca mobile app allows users to create custom shopping lists,
price match products in-store, and earn cash back on groceries.
1.5 million monthly site visits4
80% female, 45% with children5
print + digitalMetroland Media is considered the most trusted source
of local news and information in the more than 100
communities we serve. Many of our print publications trace
their roots to the 1800s. They also have an impact — with
award-winning coverage leading social and legislative
changes. Our community sites are also the first source for
breaking local news and information online, important
to readers because it's news and information about their
neighbourhoods.
Papers reach more than 4 million homes weekly1
Metroland reaches more than 85% of Ontario
households
Our readers spend more than 20 minutes
reading our papers1
More than 5.5 million monthly unique visitors
on our community websites
In 2015, The Local Media Association awarded
Metroland newspapers for editorial excellence
86 times, more than any other media
organization on the continent
8 ways to connect to your
Community
Connect to your community | metroland.com
buy + sell
Connectionshyperlocal
With over 60 shows, Metroland is one of the largest consumer show producers in Canada. Metroland is recognized as an
experiential marketing innovator that connects hundreds of thousands of consumers to exhibitors across the country.
Shows hosted include some of the province's highest profile shows such as Toronto's National Bridal Show and the South
Asian and Newcomers Show, and newly added this year Canada's largest video gaming show — EGLX.
experiential marketing
Attracts 1,500 exhibitors and sponsors annually
Hosts more than 200,000 consumer attendees annually.
1 Kubas 2010 readership study. 2 August 2015 Audience Insight. 3 FDSA 2013 Consumer Engagement Study, Totum Research. 4 comScore 2015. 5 2014 customer survey. 6Google Analytics 2014. 7 2013 customer survey. 8 Brandspark study 2014 Flyers and the Path to Purchase in Ontario. 9 Print Measurement Bureau, 2012.
lifestyle magazines
With more than 100 titles, Metroland is a leader in building targeted audiences through magazine
publishing, producing specialty magazines covering a myriad of topics for those unique audiences, from
automotive and boating, to parenting, golf, weddings and travel. Metroland also publishes numerous
marketplace and lifestyle magazines — covering everything from cottage luxury to rural and city living.
The average magazine reader in Canada spends about 41 minutes reading each issue9
More than 70% of Canadians have read a magazine within the last three months9
direct marketing + digital flyers
print flyers + direct marketingMetroland Media delivers more than 4 billion flyers and
unaddressed mail pieces across the province each year.
More than 70%2 of people prefer their direct mail/flyers to be
delivered within their community newspaper that is hand
delivered right to the customer's door. Using a number of
proprietary targeting tools and research, Metroland can help
clients build and distribute better campaigns at a fraction of
the cost. 72% rank flyers as No. 1 source of shopping
information1
76% visited a store/dealer within the week3
Save.ca is Canada's No. 1 destination for digital flyers and
coupons. For over 15 years Save.ca has partnered with top
retailers and consumer packaged goods companies to bring
Canadians great savings on products they use and love. The
Save.ca mobile app allows users to create custom shopping lists,
price match products in-store, and earn cash back on groceries.
1.5 million monthly site visits4
80% female, 45% with children5
print + digitalMetroland Media is considered the most trusted source
of local news and information in the more than 100
communities we serve. Many of our print publications trace
their roots to the 1800s. They also have an impact — with
award-winning coverage leading social and legislative
changes. Our community sites are also the first source for
breaking local news and information online, important
to readers because it's news and information about their
neighbourhoods.
ways to connect to your
Community
WagJag is a daily deal site that focuses on connecting
Canadians with quality products and services at great
discounts. WagJag hopes to inspire users to try new things
and find new passions. It is targeted primarily at females
aged 35 to 55 with children, looking for fun activities to try
and to explore their local communities with their families.
900,000 unique monthly visitors and email subscribers6
80% between 30 and 55 years old7
Avg. household income $70K to $120K7
Tradyo is a new, rapidly growing mobile marketplace that
connects buyers and sellers in their local communities.
Users buy and sell pre-loved goods, or shop for items in
their area quickly and conveniently.
Tradyo members more than doubled every month
Tradyo's biggest categories are Furniture and
Housewares
Connect to your community | metroland.com
INSPIRATION"You can leave your o� ice every single day knowing
that you are making a di� erence in somebody's life."
SICKKIDS FOUNDATIONFundraising from the SickKids Foundation makes it
possible for the Hospital for Sick Children to help children
who have complex medical issues, and do world-class
research to solve the mysteries of childhood illnesses
and diseases in Canada and around the world.
WHY METROLANDA hospital can't be great without the support of the
community. The SickKids Foundation worked with
Metroland Media to create an integrated campaign
consisting of paid advertising, editorial features and
donated space to build awareness about SickKids
and its community impact, as well as educate readers
about children's health issues. Metroland's community
focus across the province makes it a great vehicle to
tell the SickKids story.
~ Ted Garrard, President & CEO of SickKids Foundation ~
WEALTHNEST
FIRST JOBReality TV aggregator
INSPIRATIONDad: "He's the kind of guy who understands technology
at its core. If you gave him two paper clips and some wire
he could probably build a machine," said Andrew Casale,
President & CEO of Index Exchange.
INDEX EXCHANGECasale is e� ectively the middleman between virtually every
major brand under the sun and publishers who are looking
to advertise.
Index Exchange deals with about 50,000 major brands on a
daily basis and facilitates about 1 trillion transactions each
month. Casale is confident those numbers can only go up.
For the past five years, Index Exchange has been working to
connect Metroland Media with Canada's major brands.
WHY METROLANDAds placed at Metroland perform better because of their
local connection. "The challenge when you open yourself
up to the Internet is you are opening yourself up to the
world. You can access content from all over the world."
~ Andrew Casale, President & CEO of Index Exchange ~
FIRST JOBNewspaper carrier
INSPIRATIONHelping Canadians achieve their dreams faster and much
more successfully.
NEST WEALTHNest Wealth turns the old ways of investing upside down.
Aimed at cost-conscious investors, Nest Wealth is a low-cost
subscription-based money management firm. With a few
clicks, Canadians can see just how much they stand to earn
by switching to a low-cost fund.
WHY METROLANDOne of the biggest challenges of starting a new business
is gaining trust and brand recognition. By partnering with
Metroland Media, Nest Wealth is able to build the Nest Wealth
brand and give people a sense of trust and confidence in the
business and its leaders.
Randy Cass, Founder & CEO of Nest Wealth, said there is
huge value in utilizing Metroland's incredible media channels
and distribution channels to reach potential clients.
EXCHANGEINDEX
KIDSSICK
Ourpartners KEEPING IT DIGITAL
Samantha Coelho, a Queen's University grad, started with
WagJag shortly a� er finishing school. "I took the job and
immediately fell in love with the people, the culture and
the 'buzz' of the business." she said.
Much of the 'buzz' is generated by the young and
enthusiastic sta� she works with, and the creative projects
undertaken by the team, including its annual Incubation
sessions which see ideas pitched by the team in a
competitive environment. Also, in Hackathon, employees
across the entire group get 24 hours to work on a problem
that they are passionate about. "Team members build
prototypes with emerging technologies, and create new
designs for our products - that's how Simpofly was built!"
~ Samantha Coelho, Metroland Digital Account Specialist
Manager in Operations ~
MAKING WORDS COUNTReporter Molly Hayes of the Hamilton Spectator is one
of Canada's best young journalists and she earned the
honour while working for the local paper in the community
she grew up in.
Since joining the Spectator in 2012, Hayes has been
busy writing local stories about social justice issues and
travelling internationally to cover stories with Hamilton
residents at the centre.
In 2014, her high-calibre work was recognized with the Hon.
Edward Go� Penny Memorial Prize for Young Canadian
Journalists.
~ Molly Hayes, Journalist ~
~ Randy Cass, Founder & CEO of Nest Wealth ~
PARTNERSHIPS
"Metroland has a better connection to the audience. There is more engagement, more trust."
~ Andrew Casale ~
"We have had great success in having Metroland as a partner to drive donations,
which helps us provide better care." ~ Ted Garrard ~
"Metroland has incredible multimedia reach and is a trusted brand with a lot of goodwill among their client base."
~ Randy Cass ~
Connect to your community | metroland.com
FIRST JOBNewspaper carrier
INSPIRATIONHelping Canadians achieve their dreams faster and much
more successfully.
NEST WEALTHNest Wealth turns the old ways of investing upside down.
Aimed at cost-conscious investors, Nest Wealth is a low-cost
subscription-based money management firm. With a few
clicks, Canadians can see just how much they stand to earn
by switching to a low-cost fund.
WHY METROLANDOne of the biggest challenges of starting a new business
is gaining trust and brand recognition. By partnering with
Metroland Media, Nest Wealth is able to build the Nest Wealth
brand and give people a sense of trust and confidence in the
business and its leaders.
Randy Cass, Founder & CEO of Nest Wealth, said there is
huge value in utilizing Metroland's incredible media channels
and distribution channels to reach potential clients.
STARTING OUT YOUNGSince his days as a newspaper carrier in Markham more than
20 years ago, Mike Banville, director of circulation in Toronto,
has risen through the ranks of Metroland Media.
Banville and his team oversee 3,000 carriers who deliver more
than 500,000 newspapers and millions of flyers every week
throughout Toronto.
Our culture is about more than just newspapers; it's
about engaging with our neighbours to build stronger
communities.
For the past three years Banville has led the Toronto division's
Santa Fund and helped nearly 200 families enjoy a Christmas
they could otherwise not a� ord. Banville takes pride in his
work as director of circulation and the role his work plays in
the lives of people in the communities of Toronto.
~ Mike Banville, Director of Circulation ~
KEEPING IT DIGITALSamantha Coelho, a Queen's University grad, started with
WagJag shortly a� er finishing school. "I took the job and
immediately fell in love with the people, the culture and
the 'buzz' of the business." she said.
Much of the 'buzz' is generated by the young and
enthusiastic sta� she works with, and the creative projects
undertaken by the team, including its annual Incubation
sessions which see ideas pitched by the team in a
competitive environment. Also, in Hackathon, employees
across the entire group get 24 hours to work on a problem
that they are passionate about. "Team members build
prototypes with emerging technologies, and create new
designs for our products - that's how Simpofly was built!"
~ Samantha Coelho, Metroland Digital Account Specialist
Manager in Operations ~
BANVILLEMIKE
Ourpeople
AHEAD OF THE CURVEAs a digital sales manager, Tamara Gostlin loves seeing
her team succeed and that means ensuring her clients
succeed. "I like finding a solution for businesses that
want to thrive, and I want to be a part of their success,"
she said.
"I realize people know us for our newspapers, but the
company has really focused on digital since first launching
our community websites back in 1999. And the new
product innovations have just ramped up each year. Every
time I make a sales call there has been enhancements to
existing products or new ones just launched. It's what
makes this job exciting."
MAKING WORDS COUNTReporter Molly Hayes of the Hamilton Spectator is one
of Canada's best young journalists and she earned the
honour while working for the local paper in the community
she grew up in.
Since joining the Spectator in 2012, Hayes has been
busy writing local stories about social justice issues and
travelling internationally to cover stories with Hamilton
residents at the centre.
In 2014, her high-calibre work was recognized with the Hon.
Edward Go� Penny Memorial Prize for Young Canadian
Journalists.
~ Molly Hayes, Journalist ~
~ Tamara Gostlin, Digital Sales Manager ~
GOSTLINTAMARA
HAYESMOLLY
COELHOSAMANTHA
"It's extremely important to stay ahead of the trends and bring new
solutions to our customers."~ Tamara Gostlin ~
"I get to meet new people every day, from all walks of life, in all corners of the city. I am continually inspired by the people and agencies working to
help our most vulnerable neighbours."~ Molly Hayes ~
"Each year Metroland contributes millions of dollars to support local charities and events throughout Ontario."
~ Mike Banville ~
"We are everywhere! Our portfolio is so diverse that we can help any business advertise, through digital
or print, all across Ontario."~ Samantha Coelho ~
T O R O N T O ’ S U L T I M A T E
www.huntsvilleforester.comMuskoka’s leading weekly serving Huntsville and area since 1877
THE HUNTSVILLE
FORESTER
OttawaCommunityNews.com
Ottawa South News
OttawaCommunityNews.com
Nepean-Barrhaven News
Kourier-StandardKANATA
IndependentBRIGHTON
OttawaCommunityNews.com
Ottawa West News
QuinteWest NewsTHE
OttawaCommunityNews.com
Ottawa East News
CentralHastingsNEWS
OttawaCommunityNews.com
Manotick News
OttawaCommunityNews.com
Orléans News
YOUR COMMUNITY NEWSPAPER SINCE 1862YOUR COMMUNITY NEWSPAPER SINCE 1862
ARTHUR ENTERPRISE NEWS
West Carleton Review
www.oakvillebeaver.com
OttawaCommunityNews.com
Stittsville News
Belleville NewsTHE
IndependentTRENTHILLS
Chronicle-GuideARNPRIOR
NEWS EXPRESSNN EEServing Your Community for Over 150 YearsFergus-Elora
muskokaregion.commuskokaregion.com
bellevillebellevillebelleville
Renfrew Mercurysouthwesternontario.ca
Fine HomesThe Connoisseur Collection of
tasteSIMCOE COUNTY | GREY-BRUCE
S I MC O E C O U N T Y | MU S KO KA | PA RRY S O U N D | N O RT H B AY | GREY BRU C E E D I T I O N
T R E N D S
Megan & Timo� y A L O N G W I T H 26 O T H E R C O U PL E S S H A RE T H E I R ST O RY. . . .
A DV E RT I S E Y O U R BU S I N E S S I N T H E F I N E ST W E D D I N G P U BL I C AT I O N I N T H E RE GI O N
O R SU B M I T Y O U R W E D D I N G F O R C O N S I D E R AT I O N F O R A N U P C OM I N G E D I T I O N
( 705 ) 726 - 0573 | G O O D L I F E @ S I MC O E . C OM
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Phone 416.495.6622