Connected Thinking : Kill Human Centered Design Thinking
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Transcript of Connected Thinking : Kill Human Centered Design Thinking
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Connected Thinking
SCE Y. PIKE - @spike75, @pluscitizen
WEBVISIONS - #WVPDXPORTLAND 2013
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Kill Human-Centered-User-Centric-Design-Thinking.
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How old is our design process?
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How old is our design process?
Human Centered Design Process first taught by Rolfe Faste at Stanford
1983 Today
30 years old
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Perfect for hard goods
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Speed of CultureTM
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5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
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5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
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5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
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5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
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5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
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Current Design Methods
Discover Define Design Prototype Test
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Think Bigger, Broader.
T E C H N O L O G Y I N D U S T R Y
U S E R
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Connected Thinking
T E C H N O L O G Y I N D U S T R Y
U S E R
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The Three Forces
Technology
User
Industry
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Napster’s Impact on Digital.
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“Electronic Hezbollah”
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Two vs OneCloud
Digital
Free
Immediate
Reproduce
Status Quo
Technology
User
Industry
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The Connected ExperienceCloud
Digital
Freemium to Premium
Immediate
Advertising
iTunes, Amazon, Google
Spotify, Rdio, Pandora
Easy
Technology
User
Industry
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Connected Awareness
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Connected Awareness
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Connected Awareness
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Why Connected Thinking is better than
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Why Connected Thinking is better than Human-Centered-User-Centric-Design-Thinking alone.
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Apple Practiced Connected Thinking
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It’s not about luck.
iPhone2007
Human Centered Design Process
2000
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
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What is it thatTechnology wants?
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What is it thatTechnology wants?
To evolve with us.
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To succeed at that it needs:
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To succeed at that it needs:
Our Attention
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To succeed at that it needs:
+
Our Attention Our Data
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To succeed at that it needs:
+ +
Our Attention Our Data Fast Access to Us
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Current Tech Battles
?
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Current Tech Battles
VS
Phones Cars
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Current Tech Battles
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Automotive Stats
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Autonomous Vehicles
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and the winner is...
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and the winner is...
VS
Chicken Mammoth
Winner
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What is it thatIndustry wants?
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What is it thatIndustry wants?
To evolve with us.
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Who is this man?
Nikolai Kondratiev
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Industry Cycles (K-Waves)
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How do you preparefor the next K-Wave?
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Access Not Ownership
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Internet of You
TweetPee by Huggies
QR Code covered Pajamas
by Smart PJ
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Phygital
BEFORE AFTER
Your Digital Footprint
Your Physical Environment
YOU YOU
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Who are the “users”of products today?
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Today’s Users
Human User
Tech User
Industry User
= Data
Product
= Product
= User
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Connected Users
Human User
Tech User
Product
Industry User
Product
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How we do it at Citizen.
Discover Define Design Prototype Test
Discover Define Model Communicate Sell
Discover Define Design Prototype Test
HUMAN
INDUSTRY
TECH
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EvolveHuman-Centered-User-Centric-Design-Thinking.
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Where will you take this?
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Where will you take this?
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Sce Pike
Chief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizen
pluscitizen.com
Thank You.