Connected Objects - Creating value through connectedness
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Connected Objects Creating value through being connected
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Transcript of Connected Objects - Creating value through connectedness
Connected ObjectsCreating value through being connected
FirstIndustrial Revolution
through the introduction of mechanical production facilities with the help of water and steam power
SecondIndustrial Revolution
through the introduction of a division of labor and
mass production with the help of electrical energy
ThirdIndustrial Revolution
through the use of electronic and IT systems
that further automate production
FourthIndustrial Revolution
through the use of cyber-physical systems
First mechanical loom, 1784
First assembly line,cincinnati slaughterhouses, 1870
First programmablelogic controller (PLC),Modicon 084, 1969
Today
Time
1800 1900 2000
From Industry 1.0 to Industry 4.0
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The evolutionAnd it’s just the beginning
IoT inception
0.5 Billion connected devices
12.5 Billion connected devices
50 Billion connected devices
6.3 B earth population
6.8 B earth population
7.6 B earth population
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2/3 will be other “things”: sensors, actuators and other devices that monitor, control, analyze and optimize our world
The evolutionAnd it’s just the beginning
By 2020, 50 billion devices will be connected to the internet
1/3 will be PC’s, tablets, smartphones and TV’s
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What are connected objects?Definition
Smart connected objects are everyday objects that have the following three core components
“smart” components sensors, microprocessors, data storage, controls, software, embedded operating system, enhanced user interface
connectivity components ports, antennae, protocols enabling wired or wireless connection with the product
Connected objects are part of a large network of objects and services - the Internet of things (IoT)
physical components mechanical & electrical parts
21 3
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processing power
power consumption
The evolutionImprovements in technology
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The evolutionUbiquitous wireless connection
Power
Range
Data speed
lowhigh low lowhigh low
2-15km 3-50km50-150m 50-150m50m 35-200km 10cm
lowlowFast +- +-Very fast
low low
Fast
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CategorizationKind of interaction
Human to MachineHuman to human Machine to Machine
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CategorizationKind of interaction
Human to MachineHuman to human Machine to Machine
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CategorizationLevel of being connected
Level 1 the product gives information to consumer
Level 2 the product talks with other products/ services
Level 3 The product talks to a group of other products/services
Level 4 New services are offered around the product
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CategorizationLevels of capabilities
Combining monitoring, control, and optimization allows: • Autonomous product operation • Self-coordination of operation
with other products and systems • Autonomous product
enhancement and personalization • Self-diagnosis and service
Sensors and external data sources enable the comprehensive monitoring of: • the product’s condition • the external environment • the product’s operation and
usage Monitoring also enables alerts and notifications of changes
Software embedded in the product or in the product cloud enables: • Control of product
functions • Personalization of the
user experience
Monitoring and control capabilities enable algorithms that optimize product operation and use in order to: • Enhance product performance • Allow predictive diagnostics,
service, and repair
Monitoring Control Optimization Autonomy
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Start-ups in different sectors come up with creative solutions and show opportunities.
Google, Tesla and other innovative companies are investing in connected objects.
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Most companies don’t have the know-how nor the skills to find real value in being connected.
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How can you create value through being connected?
Create more value by being connectedGather insights to build expertise
Jawbone Aquadraat
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Case Babolat
What is it? Babolat is a smart tennis racket, meant to play tennis and to improve your game on your own.
What is the value of being connected? Due to the connection with your smart phone, it allows you to improve your tennis-skills One can improve his/her expertise because the app: • monitors your actual game • advices you how to improve • allows you to share information with your friends and
receive their feedback • compares your game with professional players
What is the benefit for the company? Babolat is strengthening its position within the world of tennis. It is seen as an innovative brand and an expert in the sport. The goal is to increase revenue by developing innovative connected objects that have an added-value for their customers.
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Case Mona
What is it? Mona is a digital electricity meter reader that keeps your energy usage in check. The data is collected and shown in an interface.
What is the value of being connected? Due to the Mona Meter you : • gather insights into your energy usage at all times. • can compare your results with other Mona users. • become a more energy efficient user and save
money.
What is the benefit for the company? The value of Mona for the company lays in the data gathered by the product. Electricity providers can estimate and predict the electricity usage more accurately.
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Create more value by being connectedIncrease efficiency to use time more productively
Tado Molok
ALERTS INSIGHTS PLANNING ROUTE
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Case Dash button
What is it? Amazon Dash Button is a Wi-Fi connected device that orders goods by one press of the button.
What is the value of being connected? Due to the connection customers • can order products without going to a store or online • save time • stay up to date about their order • cancel when they want
What is the benefit for the company? The benefit for the company is the consumers’s extreme loyalty - having a button in people’s homes.
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Case Big Belly
What is it? Big Belly is a smart, self-powered waste management & recycling solution.
What is the value of being connected? Its cloud based application provides • insights in bin fullness, volume, subsequent traffic,
weather,… • up-to-the minute status on which locations need to
be collected or those who don’t • use the ‘frequency to reach capacity’ to plan your
collection routes • increase efficiency & resource management through
useful real-time data.
What is the benefit for the company? Big Belly distinguish themselves from competitors by delivering extra service. The expected benefit is increased sales.
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Create more value by being connectedAdd experience to delight consumer
Phonotonic BringMe
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Case Phonotonic
What is it? Amazon Dash Button is a Wi-Fi connected device that orders goods by one press of the button.
What is the value of being connected? Due to the connection customers
• can order products without going to a store or online
• save time • stay up to date about their order • cancel when they want
What is the benefit for the company? The benefit for the company is the consumers’s extreme loyalty - having a button in people’s homes.
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Case Hue
What is it? Philips designed Hue, a light bulb of which you can program it’s colour, brightness and timing with your smartphone, tablet, pc.
What is the value of being connected? Hue improves the level of enjoyment because it can create a certain mood in a space by changing colours and brightness from a pc or mobile device.
What is the benefit for the company? Philips strengthens its position in the lighting sector and will be seen as an innovative brand.
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By being connected you can add
more value for your consumer and grow your business.
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Connected ObjectsCreating value through connection
