Connected Europe DLD Conference Presentation

8/3/2019 Connected Europe DLD Conference Presentation

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CONNECTED EUROPE

How smartphones and tablets are shiftingmedia consumption

Linda Abraham, CMO comScore

Ren Schuster, CEO Telefnica Germany


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Cross-platform consumption has createda vastly different landscape

The Rise of smartphones and tablets

. Apple demonstrated leadership

Key Players in the fragmented mobile ecosystem

Mobile Media is booming

Connected device traffic is gaining share of overall traffic

Apples halo continues to expand with the iPad

with mobile commerce taking off andreshaping expectations for the retail industry


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THE RISE OF SMARTPHONES

EU5 LEADS THE US

Source: comScore MobiLens, EU5 and US, 3 mon. avg. ending Oct 2011


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ANDROID GOES MAINSTREAM


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TABLETS NOT JUST FOR MOBILE USERS

6.6%

8.8%

6.9%

6.8%

6.2%

5.4%

EU5

ES

IT

FR

UK

DE

Percent of Mobile Owners That Also Own Tablet

Source: comScore MobiLens, 3 mon. avg. ending Oct 2011


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APPLE ECOSYSTEM TAKES TOP SPOT FORTOTAL DEVICES IN USE

0 10,000 20,000 30,000 40,000

Other

Microsoft

RIM

Symbian

Google Android

Apple iOS

Users (000)

Smartphones

Tablets

Other Devices (iPod Touch)

OS Market Share Audience

Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011

Other

4% Microsoft

5%

RIM

8%

Symbian

26%

Android

27%

Apple30%


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MOBILE MEDIA CONSUMPTION ON THE UP


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MOBILE LEADS BUT TABLETS GAINING STEAM


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TABLET USAGE SPIKES AT NIGHT


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APPLES HALO CONTINUES TO SHINE WITH THE iPAD

Tablet Ownership Amongst Smartphone Owners



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MOBILE RETAIL USAGE IS ACCELERATING


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YOUNG MALES DRIVING MOBILE RETAIL

125

75

130

200

175

116

58

29

Male

Female

13-17

18-24

25-34

35-44

45-54

55+

Demographic Profile of Mobile Retail Users by Index


Index of 100 indicates average representation


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SMARTPHONES OPEN UP A WHOLENEW WORLD FOR CONSUMERS

20.3

13.9

12.1

10.9

10.6

10.1

Accessed bank accounts

Accessed online retail

Accessed electronic payments

Accessed shopping guides

Accessed credit cards

Used deal-a-day

E-commerce and Related Services Accessed by % of Smartphone UsersSource: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011


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2.4

3.9

4.5

6.4

6.6

10.1

10.9

14.9

21.8

Checked product availability

Found coupons or deals

Researched product features

Compared product prices

Found store location

Sent picture of product to family/friends

Scanned a product barcode

Texted or called friends/family about a

product

Took picture of a product

Top Activities Performed in a Retail Store by % of Smartphone UsersSource: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011

... AND BECOMES AN IN-STORE SHOPPING TOOL


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Connected Europe

Download a complimentary copy of the reportwww.comscore.com/connected-europe

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or reach out on Twitter @comScoreEMEA
mailto:[email protected]:[email protected]

Connected Europe DLD Conference Presentation

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