Connected customer experience - Wipro at OOW
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© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 1 Wipro @ Oracle OpenWorld 13 Jayakrishnan Sasidharan Vice-President & Global Head Business Collaboration & Customer Experience
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This presentation outlines how Wipro through its understanding of customer lifecycle helps enterprises drive connected experience through integration of process and technology.
Transcript of Connected customer experience - Wipro at OOW
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 1
Wipro @
Oracle OpenWorld 13 Jayakrishnan Sasidharan
Vice-President & Global Head
Business Collaboration & Customer Experience
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 2
FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS
Wipro Digital - Driving Connected Experience
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 3
FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS
Understanding Customer Journey
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 4
FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS
Sensing & Responding To The Customer Need
PRINT ONLINE
VISUAL Builds Impression
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 5
FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS
Uses interface
QR Code
Hyper links
Search
web
Sensing & Responding To The Customer Need
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 6
FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS
Gathers Information
Sensing & Responding To The Customer Need
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 7
FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS
Purchases
Sensing & Responding To The Customer Need
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 8
FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS
Shares Experience
Sensing & Responding To The Customer Need
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 9
FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS
Gets Rewarded
Sensing & Responding To The Customer Need
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 10
FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS
Holistic Experience @ ‘Moments Of Truth’
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 11
FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS
It Is All About Right Strategy To Address Right Needs At Right Time
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 12
FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS
Delivering Connected
Experience Requires
Integration Of Technology
& Processes
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 13
FUTURE READY PROCESSES || CUSTOMER EXPERIENCE || INTEGRATED INDUSTRY SOLUTIONS
… And Nurturing Ecosystem of Partners
© 2013 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL 14
Thank You
Jayakrishnan Sasidharan
Business Collaboration & Customer Experience
Vice-President & Global Head
