Connect to Canada’s ShoppersAdmarkt Console Hub & Post Ad Flow

Increase the Marketing Voice for your Products

1. Linked Kijiji Account 3. Console Hub

• Your Account is Active • You may have imported MyKijiji ads already on your

account • You may need to create or edit ads • You need to push your ads to ‘active-live’ vs. ‘paused’

Driving visibility with Kijiji Buyers

Your Admarkt Account

“Your Account is Active” Ad Content & Budgets

2. Profile

Ad Import Option

1. Linked Kijiji Account

Creating your Admarkt Account by linking your current Kijiji account during sign up

Add additional account information: • Your Consumer Brand (‘company name’) • Account primary contact (‘name’) • Your primary website (shown to buyers) • Valid Credit Card & related billing address

*Creates internal Kijiji account & aligns to credit card billing required as final step of account setup

2. Profile

Login in at: cas.kijiji.ca ‘My Account’ link provides access to Admarkt & Kijiji profile

Add images to your profile. This will enhance your View-Item Page of all products on Kijiji, plus your Seller Home Page.

Option: Import your current Kijiji ads into Admarkt console to kick start your campaign

888 King Street West, Toronto, ON

888-888-8888

www.shopsports-test.com

Test-Shop

Scott Tester

MyKijijiEmail@kijiji.ca

Test-Shop

888 King Street West, Toronto, ON

888-888-8888

MyKijijiEmail@kijiji.ca

Scott Tester

www.shopsports-test.com

2. Profile TipsEdit Your Business/Company Information

You can login to ‘My Account’ and change/edit your information that may be visible to interested Buyers.

• Name can allow Buyer searches to directly display your Ads in the results page, leading to more sales.

• Address allows Buyers to view your location in Map View

• Great if you have a physical store location to purchase the product being promoted.

• If no physical store location, you simply place your Postal Code here as a geographic anchor.

• Website offers Buyers a link to your online presence. Try to ensure your website is mobile friendly to maximize your multi-device reach.

• It is also good to have a mobile friendly images when uploading additional logos or brand marks

888 King Street West, Toronto, ON

888-888-8888

www.shopsports-test.com

Test-Shop

Scott Tester

MyKijijiEmail@kijiji.ca

Test-Shop

888 King Street West, Toronto, ON

888-888-8888

MyKijijiEmail@kijiji.ca

Scott Tester

www.shopsports-test.com

3. Console Hub

Admarkt accounts will begin having access to a new look console this July.

The core elements sellers need to know for creating Ads, managing Ads, and optimizing Ads are the same

…but the console now offers a better presentation of the seller’s Ad performance statistics, and the overall console design has improved.

The Admarkt console is getting a new look

Console Hub

Summary Ad Statistics Shows statistics for all ads that were live during time period selected

Ad Content Edit Edit Ad content by clicking on Ad title

Go Live Button Ads can be ‘paused’ or ‘active’ has same functionality, but new look in NEW console

Create Ad

Button allows seller to add new Ads into Admarkt Console for display to Kijiji Buyers.

Quick Budget Edits Allows quick Cost-Per-Click and total spend limit (Budget) per Ad to be changed

Ad Level Statistics

Shows statistics for each Ad. Note: Ad performance can be understood to aligned to CTR for the Ad

Delete/Remove this Ad from Console

“Original” …New Hub | Next Pg

Console Hub

Summary Ad Statistics

shows statistics for all ads that were live during time period selected

Create Ad ‘Post Ad’ term now used Import current Kijiji Ads now accessible vs. only in Profile

Go Live Button New ‘look’ but same functionality to push Ads live (visible to Kijiji buyers)

“New”

Ad Content Edit

Click on Ad title allows editing of all Ad content, plus expanded Budget view

Quick Budget Edits Allows quick Cost-Per-Click and total spend limit (Budget) per Ad to be changed

Ad Level Statistics shows statistics for each ad.. Ad performance is aligned to CTR for the Ad

Delete/Remove this Ad from Console previous ad statistics will be visible in historical reports

Increase your Reach to Canadian Shoppers

4. Creating Ads 6. Kijiji Buyer Visibility

• Your Ads are Top of each Page • Your Ads are visible based on Relevance, not time

posted • Your Ads appear where you want (Geo & Category)

Driving visibility with Kijiji Buyers

Your Admarkt Account

Adding content & location Where Admarkt provides an Advantage

5. Budget

Set, Edit, GO!

4. Creating Ads

Define Your Ad Region: Set the Location (geographic region) where you want your Ad to appear infront of Kijiji Buyers

Define Your Ad Category: Set the Category where you want your Ad to appear infront of Kijiji Buyers

Define Your Ad Content: Set the price, contact seller information, and product description to interest Kijiji Buyers.

4. Creating Ads TipsYour Ad Region: Admarkt has released a NEW Ad location post Ad flow that allows you to post an Ad in a broader geographic region.

You can now Post a ‘Single Ad’ for Buyer Discovery: 1) across Canada (coming soon this summer), or 2) in a specific Province. or 3) continue to post Ads in a very specific local region (Toronto, Lethbridge).

This flexibility offers you the ability to post Ads for Kijiji Buyer discovery in the broadest regions you support.

Post Ads that Drive: • local buyer store visits • regional sales where you delivery • national sales where you ship/courier/mail.

Manage fewer Ads with maximum buyer reach that align to your needs and grow your sales from Kijiji.

4. Creating Ads TipsAd Category: Your Ad will be discovered by Kijiji Buyers when they search in the product category you specified in your Ad post.

You may post your Ad in both a primary and secondary (related) category to reach the broadest Buyer group, knowing your product must align to these ‘related categories’ and not be spam posts.

i.e. Computers & Computer Accessories

Ad Content: The most important part of your Ad is the content you provide to Buyers.

• Provide a clear Title description (approx 40 characters) of the product being promoted

• Don’t use ‘all-caps’ when adding content

• Be specific in your content to attract buyers using Browse & Search functionality on mobile/tablet & desktop platforms.

• Use multiple product photos, with a strong lead product image

• Provide a ‘call-to-action’ in your description to engage the Buyer • contact me, buy-now, visit our store, etc…

5. BudgetControlling your Ad’s Buyer visibility is key to selling your product.

Remember you are ‘Promoting your Ad-Listing’ with Admarkt

Admarkt offers sellers guaranteed Browse & Search page Ad-locations, and only charges the seller when a buyer clicks on the Ad (buyer-engagement).

Consider the amount you are willing to spend to sell your product. You may spend less but it will offer you a Budget guide.

5. Budget

Define Your Ad Budget: Set the total spend you will allocate to the product Ad you are posting. When or If this amount is reached this Ad will ‘pause’.

Define Your Ad CPC: Set the cost-per-click for the Ad. This will define the level of Ad visibility with Kijiji Buyers, placing your Ad closer to Page-1 the more competitive your spend.

‘Optional’ - Define Your Daily: You have the option to define the daily maximum budget spend for each Ad. This controls the per day spend for the Ad, within the total Ad budget you define (#1 above)

Control your Ad’s visibility by defining the total spend per Ad (Ad Budget), and the level of Ad visibility you want (CPC)

5. Budget TipsTotal Ad Budget:

If you are familiar with Kijiji’s fixed price Ad Features, such as 7-day and 30-day Top Ad that positions your Ad near the top of a results page over a fixed-time period… then Admarkt can extend this value over a long-time period.

• You will want to set an Ad Budget in Admarkt that defines the Ad spend value vs. sale value of the product being promoted in the Ad.

• The Ad Budget will be consumed with each click (CPC value) you receive from an interested buyer (buyer engagement).

• You only pay per buyer engagement (click).

• Ad Budget’s can be adjusted or changed at any time through the Admarkt console, and when an Ad is paused (removed from buyer visibility) the budget will no longer be consumed as no clicks from buyers will occur.

• The Advantage with Admarkt… The Ad Budget is not time bound, but rather related to each Ad, and will ensure the Ad you are promoting stays live with high Kijiji Buyer visibility.

• The Advantage with Admarkt… A competitive CPC will provide a long-term, cost-effective buyer visibility on Kijiji. CPC can be edited at anytime to ensure maximum exposure.

5. Budget TipsCost-per-Click (CPC): If you are familiar with Kijiji’s fixed price Ad Features, such as Bump Up that move your Ad to the top of the organic listings (Page 1) for a short period of time… then Admarkt can extend this value over a long-time period.

• You will want to set your spend per buyer click (CPC) to to drive high awareness or visibility, and a greater response from Kijiji Buyers.

• A higher CPC vs. other seller’s Ads with the same targeting (category + location) will result in a higher Ad position (closer to or on Page 1) for your product within Kijiji’s results pages.

6. Admarkt is multi-platformRemember to optimize your Ad content for discovery by Kijiji Buyer’s on all platforms

• Seller brand/logo inclusion on each Ad

• Top of Page high visibility • Guarantee relevant Ad positions within

main search listings • Ad positions throughout the Kijiji Buyer

search experience (pg 1, 2, 3….26, 27…)

Admarkt provides high visibility Ad positions on all search result pages:

Admarkt Websiteadmarkt.kijijiforbusiness.ca

Admarkt Consolecas.kijiji.ca

Admarkt Supportadmarkt_support@kijiji.ca

1-866-545-4546 (EN) | 1-844-654-5454 (FR)

Admarkt FAQkijijiforbusiness.ca/en/faq/