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Re innovating yourself

K. Ganesh

Founder and CEO - TutorVista

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Agenda

1. Personal rejig -Why ?

2. Belief – Pyschocybernetics

3. Genesis of Consumer Internet service model

4. TutorVista – challenges

5. Innovation in India – for Indian market – brick and mortar

6. What can you do ? And how

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October 2000 Article in front page NEW YORK TIMES

On demand education – Always ON

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The Washington Post May 2003

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Genesis

New opportunities- Internet , VoIP, technology

Don’t be a follower – no ITS / ITES/BPO/ CC

Scalable business

No head on conflict with big players

Create barriers to entry through scale / model

Innovate – be a pioneer -

•New Business model•Revolutionary Value proposition

•Price/ convenience / value

•New Business model•Revolutionary Value proposition

•Price/ convenience / value

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TutorVista – personalized one on one education

One on one Tuition-Voice + white board

Delivered direct to home

Unique subscription model – “all you can eat “

$ 100 per month unlimited tutoring vs. $ 40- 60

per hour prevalent in US market

Easy , simple , bold offer on Internet

Unique Consumer Internet services in education field

•Touches every parent /student•Makes a premium service

affordable to masses•Redefines the market size

of addressable market

•Touches every parent /student•Makes a premium service

affordable to masses•Redefines the market size

of addressable market

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Innovators challenges

New concept – will students accept e-tutor

Will US / UK parents accept Indian tutor

Can we acquire customers profitably ?

Can we hire , train and deploy Tutors cost

effectively ?

Will the technology platform be able to handle

thousands of sessions in real-time

Will the platform / portal be able to scale ?

No past practices to follow –

•Launch quickly , learn and fix problems

• Create flexible organization , adapt

•Use speed as compettive weapon

•Launch quickly , learn and fix problems

• Create flexible organization , adapt

•Use speed as compettive weapon

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More challenges

Average age : 50

many of them : Computer Illiterate

Working at midnight and at 3 AM India time

Flaky Internet connection

Sudden disruption

Remote distributed work force without face

to face contact

Different work force

•Be prepared •Plan for any event

•Be prepared •Plan for any event

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One on one education – benefits everyone – struggling to expert

Their cash flow is under constant pressure

Their leverage with customers is weak

Their need for more sales leads to poor

Quality customers

Their control is often ad hoc

some examples

•From a 8th grade student•From a 8th grade student

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Interesting perspectives from actual students

Name / email hidden to protect confidentiality

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Interesting perspectives from actual students

Name / email hidden to protect confidentiality

•Needs no comment •Needs no comment

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Sample from a session with Peter – 10th grade

Algebra- polynomial expansion

•Literal meaning of expansion !•Literal meaning of expansion !

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Delivering scalable service for all types of students

Trignometry problem form a 9th grader :

•Input profile of studnets varies•40 % are struggling students\

•Start level can be 3 grades lower

•Input profile of studnets varies•40 % are struggling students\

•Start level can be 3 grades lower

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Innovations at grass root level – for India , by India , in India

Jaipur FootJaipur Foot

200X Cost advantage200X Cost advantage

                                        

         

The Heart of India : Innovative success stories

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2.5 – 3.0 years3 years2-3 yearsAverage Life

NoneLimited NoneMaintenance Requirements

None 36 months30 monthsWarranty

NoNoLow/high heel optionsAdjust for heel height change

Not ratedUp to 160 kgUp to 166 kgSize/weight rating

850 g

510 g 240gFoot piece Weight

2 hours1-2 hours1-2 hours.Fitting/Fabrication time

$30 (1500 Indian Rs.)$2,700$3,700Average Cost (including Prosthesis & Fitting) *

$5 (240 Indian Rs.)$1,059$1,400Cost (Foot Piece)

Attributes

JAIPUR FOOT [III](SINCE 1968)

COLLEGE PARK FOOT [II] (SINCE 1991)

VARIFLEX [I](SINCE 1990)

FEATURE/FUNCTION

[i] Based on inputs from Ossur ; [ii] Based on inputs from College Park ; [iii] Based on inputs from BMVSS

Jaipur Foot Vs. US Offering : Technical Comparison

Serving the Heart of India with low cost high quality productsServing the Heart of India with low cost high quality products

Innovation at grassroots

Jaipur FootJaipur Foot

200X Cost advantage200X Cost advantage

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20,000 times scaling in 55 years – case study in management schools over the world

                                        

         

Co-operative movementCo-operative movementCo-operative movementCo-operative movement

The Heart of India : Success stories

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Over half a billion people – EVM – for literate and illiterate used EVM

EVM

                                        

         

The Heart of India : Success stories

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DVD SALES OPTIMIZATION BRINGING DATA ANALYTICS TO HOLLYWOOD !

Background

• DVD sales – 60 % in week 1• Need to maximize day 1 to day 7 analysis and action to maximize sales

Opportunity• Instantaneous revenue gains through actionable analysis

Inputs available• Store demographics –

• Store features – Store size, store sales volume, DVD sales volume as well as geography

• Sales of comparable title for each store

• Shipment data

• Day one sales Key highlights of the solution

• Technology: Day one email from each store chain at end of the day

• Off shoring: During US night time analyzing data and recommending actions

• Templatized outputs: The outputs of this process are standardized to minimize biases in interpretation as well as help in more efficient utilization of time.

• Database of results: classification, drivers as well as potential are stored against each store for each release, thus enabling easy cross comparison and benchmarking of data.

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INCREMENTAL ROI CAN BE ENHANCED BASED ON TIMELY ANALYSIS (& ACTION) OF FUNGIBLE DATA

Amount of data

Time value of data

Expected incremental ROI through

actioning the analysis at time period ‘T’

TIMETime T1 Time T2

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Great Opportunity for today’s professionals to embrace innovation

Source: Clayton Christensen, The Innovator’s Solution, 2003

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Summary

Using Technology

Using internet , communication and media

Leveraging global resources

Looking for Disruptive innovation

Being a pioneer

Great opportunity for professional today

•Tomorrow's world will belong to those who break out of the standard mould and step out

•Tomorrow's world will belong to those who break out of the standard mould and step out

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Thank you!Contact : ganesh@tutorvista.com

+91 98450 54263

www.TutorVista.com