CONFIDENTIAL 1

Grouper 3.0 OverviewMay 2007

CONFIDENTIAL 2

Grouper 3.0 Opportunity

Number of Videos in the Category

“Hollywood” Content Viral Video

Nu

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The Opportunity

• High quality content viewed by many

• Less viral and offers less variety than UGV

• Combine the viral nature of user-generated video with the quality of “Hollywood” content

• Unlimited variety of content• Highly viral• Lacks quality of traditional

studio content

CONFIDENTIAL 3

Grouper 3.0 Overview: The Best Video not on TV

• Leverage the best of breed editorial and technology to create the ultimate Internet video guide

• Acquire and produce dynamic viral videos to populate Grouper’s basic and premium channels

• Engage users and partners to build unique, meaningful pathways to fame

• Syndicate Grouper channels across Grouper’s large & growing global video network

• Build a global video ad network by leveraging Sony TV sales and rep firms

CONFIDENTIAL 4

Recent Updates Built the Foundation for a Channel-based Service

Home Page At Acquisition: Immersed Users in a Wide Variety of User Generated Video

Home Page Today: PresentsEditorialized Content on a Channel Basis

Video wall cycled through a mix of user

submitted videos

Home Page Emphasizes Featured Channels

CONFIDENTIAL 5

Grouper 3.0 Builds on the Channel Model with Channels Featured on the Homepage

CONFIDENTIAL 6

Channel Pages Offer In-depth Programming and Branding Opportunities

“Sound Check”Example of a Premium Grouper 3.0 Channel

Focused on Independent Music

Users can browse through multiple

channels at any time

CONFIDENTIAL 7

Programming Strategy

Channel-based

ProgrammingContent PyramidsFame Partnerships

• Tap into passionate content communities

– Attract content creators– Engage audience to

rate videos

• Organize content for easy browsing and discovery

• Create context for users to submit videos based on channel themes

• Lend credibility to channels

• Attract users by providing opportunities to become famous

• Provide an editorial voice as a “tastemaker” for the channel

• Generate marketing & PR

• Offer content syndication opportunities

• Provide high quality editorial

• Bridge the gap between independent and professional videos

• Create a path to recognition for content creators

• Encourage users to interact by ranking videos and creating playlists

CONFIDENTIAL 8

Channel-based Programming

Premium /Branded

Basic

“The Best Content That’s Not on Television”

• Evolve traditional UGV by narrowing context and using programming “pyramids”

• Brand channels with a strong point-of-view

“Contextualized User-Generated Video”

• Organize UGV and third-party content into channels based on entertainment genres

• Differentiate through editorial voice, multi-platform distribution and path to recognition

Channels

• Currently 19 channels based on genres (e.g. comedy)

• Slate is dynamic; Migrating away from UGV to entertainment focus

Channels

• 4 today, additional 4 in late May

• “Grouper off the Hook” – the best of the best of all channels

“Institutionalize Fame on the Internet”

• Fame partners provide a clear and compelling path of recognition

• Tastemakers reinforce brand / editorial voice

Channels

• Launching 3.0 with 5 channels

• “Project X” – American idol online

CONFIDENTIAL 9

Fame Partners

• Persons or companies with expertise / recognition within a specific content channel on Grouper

– Persons should have access to compelling ad inventory (e.g., TV spots)

– Companies should have an online presence with desire to integrate Grouper

Who Are They?

• Lend credence to Grouper channel and generate marketing/PR buzz

• Drive incremental traffic and high quality uploads

• Access to new syndication opportunities

Purpose

• Offer use of likeness, name, brand to channel

• Provide high profile “celebrity access” path to fame opportunities to at least one content creator on a monthly basis

• Integrate Grouper into partner’s existing online site in a highly visible manner

• Cross-platform promotion of Grouper channel throughout the year (e.g., TV spots)

• Use admin tool to select “Weekly Partner Picks” which will be promoted as featured videos on the Channel Page

• Record teaser video clips to use as promotion for channel

• Maintain high quality profile pages

• Attend at least 4 events per year sponsored by Grouper

PartnerCommitments

CONFIDENTIAL 10

Channels

Basic Premium / Branded

Comedy Off the Hook

Joke a Day

Judgment Day

Sketches & Spoofs*

Sexy*

Election 2008

Short Film

Family Friendly

Movies & TV

Sexy

Music

Action Sports

…plus 10 other

Extreme Project X*

ScreenBites

Spider-Man 3

FireHouse

SoundCheck*

Animation*

The Line-Up*

* Fame Partner Channels

CONFIDENTIAL 11

Sketches & Spoofs

• SNL-style videos from up-and-comers

Sony Pictures Television, Mad TV, National Lampoons, SNL

The Line-Up • Virtual stage for stand-up comedyThe Improv, Jimmy Kimmel, Conan O’Brien

Project X• Premiere online talent competitions

(bands, dancers, magicians, etc)Simon Cowell / Sony BMG

Sexy• What is sexy? From girls to cars to

iPods to more girlsMaxim, Playboy

SoundCheck• Video music magazine with indie

rock focus – interviews, concerts, videos

Sony BMG, Spin Magazine, Rolling Stone, Clear Channel

Animation • Short-form, edgy animationSony Pictures Imageworks, Animax, ILM, Pixar, Lucas Films

Grouper 3.0 Fame Partners

Channel Concept PotentialPartners

CONFIDENTIAL 12

Fame Partner Integration

Fame Partner offers users exposure in mainstream media

Fame Partner Assists with Editorial, Provides a Subset of Content,

and Content Selection

Fame Partner branding incorporated into

channel

CONFIDENTIAL 13

Pyramid Programming Integrates Editorial, Partners, and a Path to Fame

• Produced episodes co-branded with RS

• Editorial and feature selection managed with input from RS

• Clips from RS • Grouper produced• Third party clips• Licensed content• User generated

Sample programming pyramid for “Soundcheck”

with Rolling Stone as a Fame Partner & Tastemaker

“The Fray”

All Videos

Uploaded to Channel

“Featured”

Editorially

Chosen

Videos

Spotlight

Video

CONFIDENTIAL 14

Awards Offer Additional Recognition and Engage Users

People’sChoice

Mix of awards granted by editors, partners, and audienceSite allows users to feature their awards in playlists and user profiles

TastemakerStatus

Editor’s Pick /Featured Video

• Awarded monthly to the most viewed video on each channel• Progress can be tracked real-time on the “leader board”

• Awarded to featured videos on each channel as selected by Grouper editorial staff and / or Fame Partners

• Awarded to users with most popular video playlists

CONFIDENTIAL 15

Grouper: A Global Video Network

• Grouper’s global video network allows us to seamlessly push channels and videos to an audience of millions

• Videos shared on grouper are visible across hundreds of sites

– Syndication deals with leading social networks Hi5, Piczo and Bebo

– Expanding the network with AOL, Sprint, MSN, iTunes and other portals to increase reach

– Pioneering one-click publishing feature to allow anyone watching a Grouper video to easily publish to social networks and blogs

• Grouper video can be seen on multiple platforms

– Branded channel on Bravia TVs

– Bundled with PSP firmware and all Sony VAIOs starting in May

– PS3’s high profile effort, Home, will feature video from Grouper

– In talks with the Sony camera and camcorder division to power sharing across devices

• Network should reach almost 250mm streams per month by mid-summer; once Grouper syndication deals are fully launched

CONFIDENTIAL 16

Cross-Sony Partnerships

MarketingDistribution Partners

User Driven “1 Click”

Grouper Video Network Partners

Digital Imaging

• Power video uploads

• Embed screensaver and software

• Users syndicate playlists via embedded player

• Embed Grouper player on partner sites

• Distribute content “pyramids”

• Purchase advertising on high traffic web sites

• Drive users back to Grouper.com

CONFIDENTIAL 17

The Embedded Player Allows the Grouper Experience to Be Syndicated Across Partners

Consistent BrandingCommon Features- Awards - Ranking- Playlists

Watch this video on Grouper.com Add to Hi5 Profile

Add a video comment to this video

CONFIDENTIAL 18

Grouper 3.0 Next Steps

• Finalize channels for launch and begin to seed those channels with original content

• Negotiate short-form agreements with potential fame partners

• Continue to expand Grouper syndication network / partnerships

• Expand advertising to include new 3.0 opportunities