Conferences, Incentives, and

Business Events

Conference Operators Network Meeting1 October 2015

Tonight

• EDC Presentation (17 August)

o Background

o Who I met

o Themes / Other Considerations

o MBIE - Convention Activity Statistics / Potential for the Coromandel

o What is a Convention Bureau

o Creating a Profile

o Convention Bureau Proposal

o Benefits for the Economy

o Options

• EDC Feedback

Tonight

• Workshop Solutions to Raising the Coromandel’s Profile

• Questions for Conference Operators to Consider

• Coromandel Convention Bureau – Partnership Structure and Funding Model

• Next Steps

Conference, Incentives & Business Events

EDC Presentation – 17 August 2015

Conference Venues

Flaxmill Lodge

Sunlovers Retreat

South Pacific Motel and Conference Centre

Conference / Function RoomsOceans Resort Flight Club Ballroom

Tangiaro Retreat

Corporate Visitors – 2015

Themes

• Conference Ready

• New Venues / Owners

• Few bookings – mid-late April onwards

• Staffing Issues

• Suppliers and Commitment

Lakes Resort

Themes

• Industry Networking / Training

• Peak Period

• Team Building Activities

• Advertising

Puka Park

Unique Coromandel Experience

• ATEED – said:

o 'the people,

o the food,

o the scenery; and

o accommodation were outstanding'.

MBIE Convention Activity – March 2015

MBIE Stats – Potential for Coromandel

• 1,685,291 total delegates – 3 regions

• Target 1% Delegates – 16,852 extra visitors per year

• 1 night, 2 days - $300 per person

• Approximate $5,055,600 extra spend in the Coromandel

MBIE Convention Activity – Events by Size

Other Considerations

• Niche for Every Market

Pauanui Lodge

Pauanui Glades

Other Considerations

• Transport

o Ferry

o Air

o Take the Scenic Route

Convention Bureau

• Non-profit

• Division of RTO or TLA

• Promotes it’s Discover Region

• National and International Profile

• Client Database

• Supports Conference and Event Planners

• Incentive Packages

• Famils

• Membership -v- Brand

Creating a Profile

• Enhance Web Listing

• CINZ Membership

• Qualified Leads / Telemarketing

• Convene / Meetings Trade Shows

• Networking and Marketing

• Famils

• Targeted Advertising

• Dedicated point of contact

Proposal

Benefits for the Economy

• Longer Seasonality = More People = More Spend = More Return

• Keeps locals employed

• Viable businesses open all year round

• More choice for visiting absentee ratepayers

• Utilises conference infrastructure

• Not just a summer destination

• Visiting delegates return for leisure and recreation.

Options to Workshop

• Do nothing

• Separate Platform – Convention Bureau Website

• Increased Level of Service – DC or TCDC

• Joint Venture with ATEED

EDC Feedback

• Coromandel Profile – is it a wider issue?

• Is it a Council responsibility?

• What can conference operators do?

• Who will benefit directly?

Raising the Profile

• Discussion:

What Can Conference Operators do to Help Raise the Coromandel’s

Conference Profile?

Questions to Think About?

• Do conference operators want:

o A conference profile to be created?

o A convention bureau division to be established?

o To become a financial partner?

o TCDC/Destination Coromandel to do nothing?

Partnership Structure

• Tiered Membership Structure

• Who can be a Partner?

• Partner Benefits

• Estimated Budget - $75,000 divided equally between:

Operating Expenditure

50%

Funding Options

To establish a Coromandel Convention Bureau:

•Current Position o100% financial commitment – 25-30 operators

•Potential for EDC to ConsideroMinimum 67% financial commitment – 17-20 operators

Next Steps

• Finalise and send draft Partnership Structure and Funding Proposal

• Your Feedback and Confirmation How You Wish to Proceed – 23 October 2015

• Present to Economic Development Committee to Workshop – 10 November 2015

• Post EDC - Update Conference Operators

Questions?