CONFERENCE & INCENTIVES
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Transcript of CONFERENCE & INCENTIVES
CONFERENCE & INCENTIVESDENISE SIVITER
ACTIVITY THAT HAS ACHIEVED SOME GREAT OUTCOMES FOR THE DESTINATION….o Meetings 2011
o Australian Society of Travel Writers Conference 2011
o CAP Bid Won – Asia Pacific Occupational Therapists Congress 2015
o CAS Results
SUCCESSFUL HOSTING OF MEETINGS TRADESHOW 2011
182 Hosted Buyers attended MEETINGS 2011 from Australia and New Zealand
9 Hosted Buyers attended MEETINGS 2011 from China
152 Companies exhibited at MEETINGS 2011
Great Rotorua Industry Support and engagement
Excellent results achieved in terms of Buyers Assessment of Exhibitors as well as overall organisation of Meetings 2011 and host region Rotorua.
SECURING OF AUSTRALIAN SOCIETY OF TRAVEL WRITERS CONFERENCE - OCTOBER 2011
Over 70 Travel Writers and PR companies from Australia converging on destination Rotorua
Six different and simultaneous famil programs around the city
Guests beaming from ear to ear
Ongoing PR an excess of twenty articles, blogs in print and online about Rotorua
Excellent feedback from ASTW across the board and most importantly about the destination
CAP SCHEME WIN A FIRST FOR THE DESTINATION
Confirmation of the Asia Pacific Occupational Therapy Congress September 2015
400 – 500 Pax from across the Asia – Pacific Rim over 5 days
Rotorua successfully bid against Phillipines and Malaysia
First time the congress has taken the conference outside the S.E.A.
AKL, 25%
ZQN, 9%
MAN, 7%
TAU, 7%
DUN, 2% HWB, 2%
WLG, 26%
Rotorua 14%
CAN, 4%
NEL, 3%
Rotorua NZ
Conferences +10.4% -20.8%
Delegates +41.8% -19.4%
Delegate Days Domestic Australia Other Intl
+54.7% +45.5%+531.1% +70.6%
-16.4% -13.2% -35.5% -25.2%
PERFORMANCE YEAR END 2011 RESULTSNZ MULTI-DAY CONFERENCE MARKET SHARE (Source Covec – Convention Activity Survey)
Increased market share, delegate numbers and spend
ROTORUA CONVENTION BUREAU
AREAS WE ACCEPT WE NEED TO IMPROVE AND DO BETTER….
o Working smarter with the Convention
Bureau Committee in a way that encourages
meaningful input and engagement
o Better definition and communication
between the roles of Rotorua Convention
Bureau and Events & Venues
UPCOMING ACTIVITY ON THE ROAD AHEAD…o Review of the functional relationship between RCB and Events & Venues
o Improved segment activity in: Australia (Corp/Assoc/PCO/Incentive) as well as collaborative opportunities through Business Events (TNZ) and others in China (Corp/PCO/Incentive) and USA (Incentive).
CONFERENCE & INCENTIVES