Conducting a website review and implementing results

for increased customer engagement and conversions

or less is more

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Agenda

Website content audit

Understanding your top tasks

Organising your website structure

Understanding top tasks

Defining user journeys

User experience and design

Migrating content

Launch and promotion

Usability testing

What to do now

Website content audit

• Use analytics to discover dead content

• Rank the popularity of the remaining pages

• Analyse external and internal search terms

• Ensure your goal pages are carefully monitored

• See where people drop out of the funnel

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Understanding your top tasks

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Organising your website structure 5

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Defining user journeys

• Optimum route to conversion

• Short and simple

• Test and refine journey and

conversion rates

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User experience and design

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Launch and promote

• Search Engine Optimisation (SEO)

• Social Media promotion

• Pay Per Click (PPC

• Email

• Offline material

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Usability testing

1. Quantitative

MVT and analysis

2. Qualitative

Remote user testing

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Define user

journeys

Test with live

subjects

Use analytics to gain insight

Use multi-variate

testing to refine

Conducting a website review whitepaper

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Download now www.gossinteractive.com/website-review-guide