Complete access to DQ Asia Pacific - From Geek to Chic

8/9/2019 Complete access to DQ Asia Pacific - From Geek to Chic

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24 - 25 March 2009

Crystal Palace, Luna Park

Sydney, Australia

26 March 2009

Vibe Hotel North Sydney

From Geek to ChicAsia PacificDQ

Gold Sponsor

Diamond Sponsor: S i l v e r S p o n s o r :

Conference dates and times

19 - 20 Apri l 2010

8.15am - 5.45pm

Workshop dates and times

21 Apri l 2010

A - 9.30am - 12.30pm

B & C - 1.30pm - 4.30pm

w w w . d q a s i a p a c i f i c . c o m

E x h i b i t i o n S h o w g u i d e

B ro nze Spo nso rs :

Tweet during the conference!

HASHTAG: #DQAPAC10

FREE WIFI access provided by 5StarTelecom

Optimice Networking Maphttp://tinyurl.com/optimicemap

(See inside for details)

Exh ib i to r :


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Conference + Exhibition:19 -20 April 2010

Crystal Palace, Luna ParkSydney, Australia

Workshops:

21 April 2010Vibe Hotel North Sydney

Asia PacificDQFrom Geek to Chic

Supported By: Official Media Partners:

The organisers:Ark Group Australia Pty Ltd

Main Level, 83 Walker Street

North SydneyNSW, 2060

Australia

Phone: +61 1300 550 662Fax: +61 1300 550 663Email: [email protected]

DirectorSteven Oesterreich

[email protected]

Events ManagerSophia Bailey

[email protected]

Conference ProducerErin Dowse

[email protected]

Business Development ManagerBhuwan Rai

[email protected]

Marketing Manager

Ashley Andres [email protected]

This years event highlights the expansive range of areas touched by the

field of data management and looks at how to practically integrate datapractices across all areas of the business, regardless of size or sector.

In order to produce an event that meets the needs of data andinformation quality practitioners, Ark Group has researched extensivelywith a range of data experts in data management, data warehousing,business intelligence, customer information and informationmanagement across a range of industries and sectors.

This years event features a timely look at the role of data in the globalrecovery by the Head of Global Intelligence for The World Bank, PaulOrmonde-James, and benefits from the extensive experience of GuyTozer.

The featured international practitioner case study by HSBCs Toa Charmadds yet another dimension to the events impressive range of industryspeakers from the public, private and tertiary sectors. The event featuresan exhibitor space showcasing the latest technology and schools ofthought in the data arena. A series of hands-on workshops will be offeredon the final day of the event to look into key issues in greater detail.We are also pleased to be hosting the inagural DQ Asia Pacific Awardsin conjunction with the IAIDQ. We congratulate the entrants on theirsubmissions and are proud to feature the presentations of our twofinalists: Accor Hospitality and the National E-Health Transition Authority(NEHTA). Participants will then have a chance to decide which entrant hasproduced the best data project of the last year.

The DQ Trivia Hunt is also making a return, allowing participants toimprove their knowledge of the products in the data space, while gaininga chance to win some great prizes as a result.

Participants also have the chance to interact with presenters and eachother in our panel and interactive sessions, which will provide yetanother dimension to the networking that is a key feature of the event.

Ark Group would like to take this opportunity to thank all of oursponsors, speakers, and partners who have assisted us in producing DQAsia Pacific: From Geek to Chic.

We hope you enjoy the experience and leave DQ Asia Pacific: From Geek

to Chic re-energised and brimming with new ideas to implement withinyour own organisation.

The team at Ark Group Australia Pty Ltd

Welcome to

The details contained in this manual are based on information

supplied by the respective companies and were considered correctat the time of going to press. The organisers of the event and the

publishers of the catalogue cannot be held responsible for anyomissions or errors that may have occurred.

To access free wifi internetduring DQ Asia Pacific:

Network: DQAPAC_OnlinePassword key (lower case): 5star

Hosted by:


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3.00 Exhibition break

DQ Asia Pacic Award

Ark and IAIDQ are proud to present the rst ever

DQ Asia Pacic awards. The following sessions willfeature the nalists for this award as selected by an

expert panel of IAIDQ members. Following the

presentations, we invite you to cast your votes and

decide the best data quality project of the past year.

3.30 DQ Asia Pacic Award: Finalist #1From data quality to clinical safety. NEHTAs Journey.

The Commonwealth, State and Territory governments have taskedthe National E-Health Transition Authority (NEHTA) to identify andfoster the design and development of technology to deliver thebest ehealth system for Australia. A foundation component of thisis to deliver a consistent national healthcare identier service for:

Recipients of healthcare services: the Individual HealthcareIdentier (IHI)Individual providers of healthcare services: the HealthcareProvider Identier-Individual (HPI-I)Healthcare organisations Healthcare Provider Identier:Organisation (HPI-O)Medicare Australia was commissioned by NEHTA to buildand operate this unique healthcare identier service.

Tatiana Stebakova, Manager Information and Standards Unique

Healthcare Identier Program, National E-Health Transition

Authority (NEHTA)

4.10 DQ Asia Pacic Award: Finalist #2Be our guest: redening hotel guest recognition

initiatives at AccorAccors data challenges: why is it so hard?The human element: the role of people, not just softwareGaining executive support: how buy-in was achievedContinuous improvement: measurement and stewardship

Christopher King, Corporate Information Manager,

Accor Hospitality

4.50 Executive panel discussion: Obtaining buy-in

from key decision makersThis session will feature panellists who have activelysupported data quality initiatives within their organisations.Hear these experts cover important issues of buy-in including:

What data and information managers need to do to attractattention for data projectsCrafting a business case that meets business datarequirementsHow to communicate ongoing business benets througheffective measurement

Panellists: Karen Halligan, Information Management Consultant,

BHPBilliton; Principal Consultant, Frazer Walker;

Vladas Leonas, CIO, Department of Housing NSW

Facilitated by: Hanne Breddam, Director, BusinessMinds Australia;

5.35 Chairpersons closing remarks and end of day one

15 Registration and refreshments

45 Chairpersons opening remarksanne Breddam, Director, BusinessMinds Australia

00 Global nancial crisis: driving quality in the data towisdom continuum

ere is no doubt the global nancial crisis (GFC) has drivenganisations to review how they operate and has reinforced the needr accurate and timely information. The future will see companiesmpeting on the width and depth of the data they capture and theay it is transformed through the value chain to wisdom. How are globalmpanies assuring the information they have is accurate

nd up to date in an environment that is changing so quickly?aul Ormonde-James, Head of Global Intelligence, The World Bank

0.00 Driving an information advantageUnderstand the business needs for Information Quality

and deliver on those goals. Dont let the data drive you.Design your application with the understanding that datachanges continuously. Your solution must be exible to handlechange management.Deploy an approach that continuously understands the state ofthe data. Scorecard your data against your business goals.

ian Kordelski - IBM Worldwide Sales Executive, InfoSphere


.15 Establishing a data management practiceGaining senior management support and buy-in toestablish a data management practiceShould the practice be centralised or decentralised?

Developing a strategic delivery method and sourcing fundingMeasuring the success of the practice

ala Rasaratnam, Practice Manager, Data Architecture and Management,

ational Australia Bank (NAB)

2.00 Visual design for forms to maximise data qualityAnalysing principles of seeing that directly inuence the way people ll out formsDemonstrating what works and what doesnt through the use ofreal life examplesDeveloping the knowledge to make informed decisions about aforms layout, regardless of whether its paper-based orelectronic


40 WHO research on eHealth assessment for Health CareDelivery (eHCD)

Research methodology used in the eHCD project for theWorld Health Organisation (WHO)Data quality issues faced in such a multi-country studyFuture plans for a global longitudinal study

of. Pradeep Ray, Director, Asia-Pacic ubiquitous Healthcare research

entre (APuHC), University of New South Wales

25 MDM reducing time to shelf for Lion Nathan

How effective MDM can eliminate errors through anoptimised supply chainAchieving faster time-to-shelf through greater efcienciesAccelerating critical processes such as new product introduction,cross sell/upsell campaigns and customer service

ett Hannath, Director, Field Marketing (Asia-Pacic and Japan)

BCO Software Inc.

Featuring wine tasting

by Pepper Tree Wines

1 9 - 2 1 A p r i l 2 0 1 0C r y s t a l P a l a c e , L u n a Pa r k , S y d n e y


CONFERENCE DAY ONE - Monday, 19 April 2010

essica Enders, Principal, Formulate Information Design


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0.00 Using business intelligence for competitive strategyDeveloping a market-responsive competitive strategyAligning customer, product, supply chain and nancialfunctions with strategy for business advantageUsing business intelligence to gain a competitive edge

hravan Malkani, Practice Lead, Analytics8


1.15 Benets realisation of business intelligenceWhy do companies need business intelligence (BI) now?What are the current BI market trends in Asia Pacic and inparticular in Greater China?What benets can BI bring to an organisation?How can companies successfully realise the expected benetsof BI?Case studies and links to data quality

oa Charm, Head of Change Delivery, Customer and Business

ntelligence, HSBC; and Chairman, BI Special Interest Division,

Hong Kong Computer Society

2.00 Building a research-industry community of practicefor data quality

Bridging the gap between research developments andindustry problemsAnalysis of data quality research based on the last 10 yearsof publications

Developing a taxonomy of data quality problems and solutionsAllowing users to access a database of over 1100 articles ondata quality

2.40 Extended exhibition break

.40 Interactive roundtable discussion: Identifying strategiesand tools to improve DQ frameworks and governance

Network with other attendees and share your ideas, tips andricks to create effective data governance and frameworks that can besed to drive improved data management across the organisation.acilitated by: Hanne Breddam, Director, BusinessMinds Australia;

ichard Callaghan, Head of Technology, Westpac

.15 Registration and refreshments

.45 Chairpersons opening remarksHanne Breddam, Director, BusinessMinds Australia

.00 Looking after the business: integrating datagovernance with your enterprise architecture

Preventing confusion between the idea of correct datawith high quality dataComing to grips with client value, formally architecting datagovernance processes to strengthen the chances of long termsuccess, underpinning performance metrics and client feedbackmechanismsBuilding and acting upon a data quality architecture to designand sustain a DQ function which is formally, rigorously andpermanently linked with the business direction

Guy Tozer, Director and CEO, Doriq Limited

Shazia Sadiq, Associate Professor, School of IT and ElectronicEngineering, The University of Queensland

2.25 Improving maintenance data quality within theRoyal Australian Navy

Using an asset maintenance planning system (AMPS) toschedule and record maintenance on vessels, and identifying

issues with the quality of the data storedProducing a web enabled front end to AMPS for improved inputand analysisDeveloping successful trials and improving acceptance of thistool into service as an add-on to AMPSAnalysing the signicant impacts on the data quality andmaintenance management of the eet of the new add-ins

Dr Stephen Kennett, Science Team Leader Data Quality,

Defence Science and Technology Organisation (DSTO)

3.10

Announcement of the DQ Asia Pacic Award winner

DQ Trivia Hunt prize draw

3.40 How to nd your way to informationgovernance land

How to access and use freely available informationgovernance guides to nd out how to get to informationgovernance Land and what to do when you get thereHow the latest generation of data governance tools are makingit easier to navigate around information governance land without mishapsCase studies of information governance accidents and how theexperts would prevent them or deal with them

Vincent McBurney, Information Management Practice Lead,

Focus Strategies & Solutions

4.10 Client case study: Managing people and changeprocesses associated with data quality

Setting a context for success in data quality throughbusiness planningReady, aim, re: aligning people, process, technology andcultureA change management modelImproving awareness of how data quality can improveemployee efciencyOvercoming barriers: breaking down a resistance to followingdata protocolsCreating data stewards to help facilitate data communicationsIdentifying and rewarding data champions

Brian Bailey, Business Development Manager, Recordkeeping Innovation

4.55 Recognising the value of data as a marketingand customer information tool

Implementing progressive proling to improve customerinteraction

Advancing DQ to improve CRMUsing organisational data to identify trends and provide aplatform for future campaigns

Portia Cerny, Customer Insights and Analytics Manager, Bupa Australia

5.35 Chairpersons closing remarks and end of conference

DAY TWO - Tuesday, 20 April 2010CONFERENCE

Featuring wine tasting

by Pepper Tree WinesExhibition break

DQ Trivia Hunt is an interactive exercise that will provide you with new knowledge, an enjoyable

experience and the opportunity to win a multitude of prizes!All questions can be found on the DQ Trivia Hunt entry

forms inside the DQ Asia Pacic delegate bag.

Complete your entry form and submit it to the Ark Group stand before the Afternoon Exhibition Break on Day Two.


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Recommended ReadingsDening and Implementing an Effective Data Quality Strategy

Information Quality Management is one of a number of buzzword concepts to sweep through business in recent years.

However, it is clear that managing the quality of the information is a key enabler to achieving success in any number of other

strategic or operational objectives. Objectives including compliance with statutory regulations (Sarbanes-Oxley and Basel II beingjust two), the need to defend and grow market share in your industry and the day-to-day challenges of running a business.

Data Quality - Trusted Data Across the Enterprise

This paper explores the costs and penalties associated with poor data quality, and reviews remediation methodologies, best practices andleading technologies to help restore confidence in the most basic building block of computer systems the data.

The focus in this paper is on several marquee technology themes at present as they intersect with data quality issues. These are:

- Service Oriented Architecture (SOA)- Master Data Management (MDM) and its cousin Customer Data- Integration (CDI)- Business Intelligence (BI) and Performance Management- Compliance efforts at all levels requiring accurate, trusted data

EditedbyVanessa Osborne

Publishedby:

Data Quality and Records

Management Enhancingthe End-User Experience

Inassociationwith:

Data Quality and Records Management

This report is designed specifically to help you identify the right systems for your organisation, see how best to store and retrieve your information,maintain the integrity of the data that is so vital to your business and ensure the solution is embraced by the end users.The report looks at implementing an infrastructure that can:

- Help maximise the effectiveness of your risk management strategy

- Streamline business processes to improve overall efficiency- Optimise firm-wide security- Significantly boost the accuracy of business reporting- Provide the information required to gain competitive advantage over the competition

Executive Summary: http://tinyurl.com/Idqreport

Executive Summary: http://tinyurl.com/Trusted-Data

Executive Summary: http://tinyurl.com/dqandrm


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Speaker Profiles

Brian BaileyBrian has held knowledge, information and data management

roles with Optus, KPMG, Ernst & Young, Gadens Lawyers

and The Copyright Agency and has worked on numerous

consulting projects for a range of clients. He holds a Mastersdegree in Information Innovation from RMIT in Melbourne and

is a committee member of both the NSW KM Forum and the

Sydney branch of the Institute for Information Management.

Hanne BreddamHanne Breddam founded the business intelligence

management consulting company BusinessMinds in Denmark

in 1997, and BusinessMinds in Australia in 2006. She has

delivered consulting expertise to many large companies in

most industries, including financial, telco, logistic, shipping,

public sector, pharmaceutical, retail, production, energy and

IT.

Richard CallaghanRichard is a technology executive with 20 years insurance,

banking and finance experience across business and IT.

With an innovative and visionary leadership style, Ric has

strong change leadership and transformational experience,

gained across a number of high profile companies. He is

contagiously enthusiastic about driving transformation around

service delivery, process improvement and organisational

collaboration. Currently Head of Technology for Business

Lending at the Westpac Group, Ric is a passionate public

speaker and board member of the Australian chapter of The

Data Warehouse Institute.

Portia CernyPortia Cerny is a specialist in data mining and analytics andis currently the Consumer Insights and Analytics Manager at

Bupa Australia. Portia has over 10 years of consultancy and in-

house experience, working with organisations on how to turn

data into actionable insights. She is a fellow of the Institute of

Analytics Professionals Australia (IAPA) and is on the Board

of the Australian Chapter of The Data Warehouse Institute

(TDWI).

Toa CharmToa has over 20 years of management, marketing and consult ing

experience in the information technology and executive training

industry. Toa actively serves the Hong Kong, China and Asia

Pacific communities through participating major business, ITand academic associations in these regions. He is the founder

and present Chairperson of the Business Intelligence Special

Interest Division (BISID) of the Hong Kong Computer Society.

Toa is currently the Head of Change Delivery Business

Intelligence, Asia Pacific, HSBC. His mission is to empower

HSBC Asia Pacific to compete and operate effectively with

world-class business and customer intelligence best practices

and transform the company into a data-driven enterprise.

Jessica EndersJessica Enders is Principal of Formulate Information Design,

an Australian business that provides form design consulting

services. In 1996 Jessica began her career as a survey

methodologist and design consultant at the Australian Bureau

of Statistics. Five years later she transitioned to the private

sector to work for Colmar Brunton Social Research. Here she

conducted and provided leadership in the design of market

research projects for the government and not-for-profit

sector. Jessica then spent almost two years as an Interaction

Designer at The Hiser Group, before starting her own business

in October 2007 and being named Canberra BusinessPoint

Emerging Entrepreneur for 2009.

Karen HalliganKaren Halligan leads Frazer Walkers information and

data quality management practice, providing practical

and proven advice and solutions for tackling data quality

issues. Karens experience as a data quality practitioner and

senior IT manager is based on a successful track record

of implementing people, process and technology change.

Karen holds a Masters degree in Information Technology

Management from the University of Technology Sydney

and has ITIL Certification in IT Service Management.

Brett HannathWorking in the IT industry for over 20 years, Brett Hannath

has held positions ranging from Application Developer for

the Victorian Department of Human Services to sales andmarketing roles with organisations such as Progress Software

and Oracle. Over six years were spent with Intel managing the

team that was responsible for Intels relationship with enterprise

customers, hardware and software vendors and system

integrators ensuring the smooth adoption of new technologies

such as multi-core, virtualisation, 64-bit computing, mobility,

broadband, RFID and everything to do with the digital home.

Bretts current role as Asia-Pacific Director of Field Marketing

for TIBCO Software places him squarely where he likes it

most: the enterprise software market and the challenges and

opportunities it brings.

Dr Stephen KennettDr Kennett is currently Science Team Leader Data Quality

in the Maritime Platforms Division of the Defence Science

and Technology Organisation, where he has been employed

for 27 years. During this time he has undertaken research

in fields of high power lasers, laser eye protection, fire and

damage control modeling for ships and submarines. In the

past six years his work has concentrated on developing tools

for analysing and collecting quality maintenance data for both

helicopters and naval vessels.

Christopher KingChris King has been working in the hospitality industry for

15 years in various roles. In 2008 Chris was given the task

of heading up a new division at Accor called InformationServices. This groups role is to support the business to

make fact-based decisions and is responsible for data and

information, separated from Information Technology.

Chris holds a Bachelor of Science, Postgraduate Diploma of

Commerce and a Masters of Business Administration.

Brian KordelskiWith 20 plus years of experience delivering data

integration solutions for leading retail, financial services,

telecommunications, and healthcare companies, Brian

Kordelski is an expert in the design and development of

comprehensive data-centric enterprise integration solutions. In

past roles as Director of Client Advocacy, Product Management

Director, Product Marketing Manager, Client Services Director,

EMEA Technical Sales Lead, Implementation Architect and

Principal Consultant, Brian has lead project teams responsible

for data integration initiatives in over 30 countries. Brian is

presently serving as a Worldwide Sales Executive for the

InfoSphere portfolio responsible for helping to drive the IBM

Information Integration business globally.


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Vladas LeonasVladas Leonas moved to Australia in 1991, and worked for nine

years with Telstra, including four years with R&D organisation

(heading a section), four years with payphones (as a CIO),

then another year as a General Manager for the data centreinitiative. Vladas was the founder and the first Chair of the

Soviet UNIX Users Group, represented it on the Board of

European Open Systems Group (EurOpen), and represented

Telstra as a Board Member of the Global Chipcard Alliance.

Vladas has authored/co-authored over 50 publications. In

addition, Vladas is Fellow of IEAust, Senior Member of IEEE,

Member of ACS, MSc in Computer Science and PhD in

Computer Science.

Shravan MalkaniA Practice Lead with Analytics8, Shravan is a business

intelligence thought leader, solutions architect and project

manager with over 18 years of experience in the finance, telco,

retail and public service sectors. He helps clients increase

profits, increase customer loyalty and expand market share

while enhancing operational efficiency and compliance

through pervasive role-based reporting, deeper business

insight, predictive modelling, effective decision making and

customer-centric transformation. Prior to Analytics8, Shrav

worked with Oracle, IBM and Citibank.

Vincent McBurneyVincent McBurney is an Information Management Practice

Lead, an IBM Information Champion award winner and

an ITToolbox Superstar level blogger on information

development technology. For years he has been a consultant

in the field of data integration, he was Solution Architect fora Telstra Data Warehouse, a data modeller for a University

Data Warehouse and a development lead for a Defence Data

Warehouse. He is an evangelist for information governance

and the MIKE 2.0 Creative Commons methodology for a

Knowledge Environment and an IBM Information Agenda.

Paul Ormonde-JamesPaul is currently the Head of Global Intelligence with

International Finance Corporation, the commercial arm of The

World Bank. He is responsible for a four year program of cultural

change and organisational realignment to leverage information

as a competitive advantage. For over 25 years, Paul has been

employed by global companies to drive integrated intelligence

and cultural change for enhanced decision making. He has

built a number of data warehouse and business intelligence

solutions over the years, and rectified problems with end to

end value delivery. The focus has been to enable analysts to

analyse efficiently and to enhance strategic decision making.

Bala RasaratnamBala Rasaratnam is a Practice Manager for Data Architecture

and Management in NAB. She has played a critical role in

establishment of the Practice in 2008 and has been working

collaboratively with multiple business and technology teams

across NAB, in implementing initiatives (Enterprise Data

Model, Information Management Principles, Data Defect

Matrix, etc) to uplift the data management capability. She isalso performing the role of Technology Data Steward, actively

governing Data Change Management through the Data

Steward Council and Architecture Review forums. She has

15 years experience at NAB, including 10 years in Enterprise

Information Management (Global Data Warehouse), and

is actively involved in the establishment of the Information

Management Forum, Data Steward Council and Data Analysis

Competency at NAB.

Pradeep Ray

Pradeep Ray is the Director of Asia-Pacific ubiquitousHealthcare research Centre (APuHC) at the School of

Information Systems, Technology and Management at the

University of New South Wales, Australia. He has been the

Co-Leader (since 2004) of ITU-D, a mobile eHealth initiative

for developing countries (a UN body).

Pradeep is now the Vice Chair of the eHealth Subcommittee

at IEEE Communication Society. The President of IEEE

Communication Society has nominated Pradeep as an

IEEE global spokesperson on Telemedicine and Healthcare

Informatics as part of the IEEE International Visibility Initiative

from 2008.

Shazia SadiqShazia Sadiq is currently working in the School of Information

Technology and Electrical Engineering at The University of

Queensland, Brisbane, Australia. She is part of the Data and

Knowledge Engineering (DKE) research group and is involved

in teaching and research in databases and information

systems. Her main research interests are innovative solutions

for business information systems that span several areas

including business process management, governance, risk

and compliance, data quality management, workflow systems,

and service oriented computing.

Tatiana Stebakova

Tatianas main career objective is to improve quality ofhealthcare delivery through informed clinical decisions, based

on quality information. This path brought her into the area of

healthcare information systems design and information quality.

For the past 10 years she was involved in the development

and implementation of healthcare information systems on

the national level both in Australia and New Zealand. Tatiana

is particularly interested in strategic, structured and holistic

approach to data quality, based on defined data quality

strategies and frameworks. In her current role as a manager

of information and quality of the National Unique Healthcare

Identifier Service, Tatiana is responsible for the designing data

quality architecture, governance, standards, controls and total

data quality management.

Guy TozerGuy is the Founder and Principal Associate with Doriq Ltd

acting as a senior consultant, author and presenter with over 25

years experience in IT. He has significant specialist knowledge

in the areas of enterprise architecture and information/data

management, reinforced by a wide experience in implementing

these ideas in large-scale businesses. Guy is a recognised

thought leader on corporate data and information control

practices, being one of the first to espouse the need for

strong metadata-driven backbones to drive IT management

activities. He has authored books on metadata management

and information quality, and has presented widely to the

technical community.



Speaker Profiles


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IBM Diamond Sponsor Stand 6

TIBCO Silver Sponsor Stand 7

Trillium Software Bronze Sponsor Stand 4

Exhibitor List

Focus Strategies & Solutions Bronze Sponsor

IBM Data Quality Management Solutions:

In building opportunity and managing risk, data quality has become increasingly critical to business operations. As the type and volume ofdata continues to explode, organisations are scrambling to ensure accurate, trusted information is available when and where it is needed.

Without this assurance, the burden of compliance regulations becomes that much greaterand riskier.

Gone too, is the opportunity to leverage information more effectively to improve decision making, gain insights into customer needs, and

create innovative products and services. Yet while many organisations are ready to address data quality improvement, it has been difficultto know what metrics and standards to apply.Now, through proven business technologies, collaborative methods and best practices, IBM Data Quality Management solutions can help

organisations of all sizes, across all industries, measure, improve and certify the quality and integrity of data.

For more information on how IBM can help you get started on the path to data quality management, visithttp://www. ibm.com/software/data/information or call Australia: 1800 808 066 or New Zealand: 0800 777 108.

TIBCO digitized Wall Street in the 80s with its event-driven Information Bus software, which helped make real-time business a strategic

differentiator in the 90s. Today, TIBCOs infrastructure software gives customers the ability to constantly innovate by connectingapplications and data in a service-oriented architecture, streamlining activities through business process management, and giving peoplethe information and intelligence tools they need to make faster and smarter decisions, what we call The Power of Now. TIBCO servesmore than 3,000 customers around the world with offices in more than 20 countries and an ecosystem of over 200 partners. Learn more at

www.tibco.com.

Enterprise data quality (EDQ) ensures that accurate, consistent, and complete information drives higher productivity, increases revenues,and improves ROI. The global leader in EDQ, Trillium Software provides technologies and services that enable global data discovery and

profiling, cleansing, enhancement, matching, and data governance for CRM, ERP, supply chain management, data warehouse, e-business,and other enterprise applications.

Focus Strategies & Solutions are specialists in the design and delivery of information management solutions that enhance the flow of

information in your organisation, allowing you to make tactical and strategic business decisions using trusted and timely information.Focus are an IBM partner and Cognos partner of the year for 2008, 2009 and 2010.



Pitney Bowes Business Insight Exhibitor Stand 8

Pitney Bowes Business Insight (PBBI) provides a unique combination of location and communication intelligence software, data andservices that enable organisations to make more informed decisions about customers, competition and market expansion. Leadingorganisations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitablegrowth. Visit www.pbinsight.com.au or call 02 9437-6255 for more information.

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