Competitor Analysis
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Slide 5.1 Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4 th Edition, © Pearson Education Limited 2008 Figure 5.1 The targets of competitor analysis
Transcript of Competitor Analysis
Slide 5.1
Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Figure 5.1 The targets of competitor analysis
Slide 5.2
Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Figure 5.2 The components of competitor analysis
Slide 5.3
Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Figure 5.3 Competitors objectives
Slide 5.4
Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Figure 5.4 Competitors strategies
Slide 5.5
Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Figure 5.5 The value chain and direct product costing
Slide 5.6
Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Figure 5.6 Competitor resources
Slide 5.7
Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Figure 5.7 Competitor capabilities
Slide 5.8
Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Figure 5.8 Future competitor strategies
Slide 5.9
Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Figure 5.9 Good competitors
Slide 5.10
Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Figure 5.10 Sources of competitor information
Slide 5.11
Hooley, Piercy and Nicoulaud, Marketing Strategy and Competitive Positioning, 4th Edition, © Pearson Education Limited 2008
Figure 5.11 Learning from competitors
