COMPETITIVE STRATEGY course
5
COMPETITIVE STRATEGY course Syllabus Introduction to competitive strategy - An overview of strategy and how it is related to operational effectiveness. - Definition of competitive strategy and its use in positioning and strategy formulation. Porter Five Forces Analysis - A comprehensive overview of structural analysis of industries - Structural determinants of the intensity of competition (power of buyers, power of suppliers , threat of substitute , threat of entry , rivalry among existing competitors) Competitive Life Cycle Analysis - A deep study of competition within dynamic market environments.
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Transcript of COMPETITIVE STRATEGY course
COMPETITIVE STRATEGY course
SyllabusIntroduction to competitive strategy
- An overview of strategy and how it is related to operational effectiveness.
- Definition of competitive strategy and its use in positioning and strategy formulation.
Porter Five Forces Analysis
- A comprehensive overview of structural analysis of industries
- Structural determinants of the intensity of competition (power of buyers, power of suppliers , threat of substitute , threat of entry , rivalry among existing competitors)
Competitive Life Cycle Analysis
- A deep study of competition within dynamic market environments.
Capability Analysis
- Full understanding of major sets of activities, skills, and resources that drive value to customers.
- A brief introduction to capacity expansion, overbuilding capacity and preemptive strategies
Competitor Analysis
- Introduction to a framework for competitor analysis - Introduction to components of competitor analysis- Overview of industry forecasting
3 Generic Strategies
- Cost leadership- Differentiation- Focus
How to Conduct an Industry Analysis
- A brief overview of processes & procedures for conducting Industry analysis
Resources:
Competitive strategy , courser.org , LMU Munich , 2013
Advanced competitive strategy , courser.org , LMU Munich , 2014
Textbooks:
Competitive strategy , Michael E. Porter , free press , 1998
Competitive advantage , Michael E. Porter , free Press , 1998
Modern competitive analysis , Sharon Oster , Oxford university Press
Contemporary strategic analysis , R. Grand , Blackwell Publisher
Harvard Business Review:
How industry change , June 2004
Competing on resources , October 1995
What is strategy? , February 2000
Creating corporate advantage , May 1998
The five competitive forces that shape strategy , January 2008
Outcomes:Students who pass the course have a comprehensive understanding of strategy formulation and a fundamental acquaintance to competitive strategy principles. They also have the ability to analyze different industries and use many analytical frameworks in order to
conduct managerial and strategic review for any type of industry or business.
