Competing with Value-Based Companies

Group 7Macky * Ryan * Maritess * Macy

Marketing Management6 Aug 2010

Competing with Value-Based Companies

1. Why deliver more for less?

2. How do you compete?

3. Is low-cost operation right for you?

More for Less

1. Why deliver more for less?

2. How do you compete?

• Keep cost in line

• Differentiate

• Manage prices effectively

• Execution

Differentiate

areas that give other

2. How do you compete?

room to maneuver

Execution

• Implement effective and efficient process implementation

• focus on advertising and promotional initiatives

• may need to downplay / abandon target market

2. How do you compete?

3. Is low-cost operation right for you?

Companies should set this up ONLY if:a) existing businesses would be more

competitive

b) new businesses will have more advantages

Competing with Value-Based Companies

Importance of Differentiation and Execution

Group 7Macky * Ryan * Maritess * Macy

Marketing Management6 Aug 2010