Competing with Value-Based Companies - Revised
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Transcript of Competing with Value-Based Companies - Revised
![Page 1: Competing with Value-Based Companies - Revised](https://reader034.fdocuments.us/reader034/viewer/2022051610/54891d68b47959140d8b58d6/html5/thumbnails/1.jpg)
Competing with Value-Based Companies
The Importance of Differentiation and Execution
Group 7Macky Villagarcia
Ryan Uy Maritess Velez
Macy Yuan
Marketing Management6 Aug 2010
![Page 2: Competing with Value-Based Companies - Revised](https://reader034.fdocuments.us/reader034/viewer/2022051610/54891d68b47959140d8b58d6/html5/thumbnails/2.jpg)
Competing with Value-Based Companies
1. Why deliver more for less?
2. How do you compete?
3. Is low-cost operation right for you?
![Page 3: Competing with Value-Based Companies - Revised](https://reader034.fdocuments.us/reader034/viewer/2022051610/54891d68b47959140d8b58d6/html5/thumbnails/3.jpg)
More for Less
![Page 4: Competing with Value-Based Companies - Revised](https://reader034.fdocuments.us/reader034/viewer/2022051610/54891d68b47959140d8b58d6/html5/thumbnails/4.jpg)
1. Why deliver more for less?
![Page 5: Competing with Value-Based Companies - Revised](https://reader034.fdocuments.us/reader034/viewer/2022051610/54891d68b47959140d8b58d6/html5/thumbnails/5.jpg)
2. How do you compete?
• Keep cost in line
• Differentiate
• Manage prices effectively
• Execution
![Page 6: Competing with Value-Based Companies - Revised](https://reader034.fdocuments.us/reader034/viewer/2022051610/54891d68b47959140d8b58d6/html5/thumbnails/6.jpg)
Differentiate
areas that give other
2. How do you compete?
room to maneuver
![Page 7: Competing with Value-Based Companies - Revised](https://reader034.fdocuments.us/reader034/viewer/2022051610/54891d68b47959140d8b58d6/html5/thumbnails/7.jpg)
Execution
• have effective and efficient process implementation
• focus on advertising and promotional initiatives
• may need to downplay / abandon target market
2. How do you compete?
![Page 8: Competing with Value-Based Companies - Revised](https://reader034.fdocuments.us/reader034/viewer/2022051610/54891d68b47959140d8b58d6/html5/thumbnails/8.jpg)
3. Is low-cost operation right for you?
Companies should set this up ONLY if:a) existing businesses would be more
competitive
b) new businesses will have more advantages
![Page 9: Competing with Value-Based Companies - Revised](https://reader034.fdocuments.us/reader034/viewer/2022051610/54891d68b47959140d8b58d6/html5/thumbnails/9.jpg)
Competing with Value-Based Companies
1. Why deliver more for less?
2. How do you compete?
3. Is low-cost operation right for you?
![Page 10: Competing with Value-Based Companies - Revised](https://reader034.fdocuments.us/reader034/viewer/2022051610/54891d68b47959140d8b58d6/html5/thumbnails/10.jpg)
Competing with Value-Based Companies
The Importance of Differentiation and Execution
Group 7Macky Villagarcia
Ryan Uy Maritess Velez
Macy Yuan
Marketing Management6 Aug 2010