Comparison between Park Hyatt Vendome

& WHotel New York Times Square

EASY TO FIND?

Park Hyatt Vendome

YES: The 8 first results on google With Hyatt Vendome

YES: « Whotel New York Time Square » but Not as strong as Hyatt

Whotel Time Square NYC

EASY TO USE? • Whotel Time Square NYC The homepage seems clear, but in each sections, the contents is quite confusing. No overview of the rooms in the photo gallery. The room categories ranging isn’t ordered. there’s too much text, without manifest relevant information, so you have to read the whole page before getting what you are looking for.

• Park Hyatt Vendome:

Very clear and concise website. Every information needed is easy to find, the home page offer the access to every section.A gallery with high quality pictures is also available.The information order is logical and relevant

Hyatt

Whotel

ENGAGEMENT

• Whotel Time SquareA link to its facebook pagePossibility to chose the language, and the site preferences (HTML or not)Possibility to give our feedback through the reaction WidgetPossibility to sign in on a W-account

• Park Hyatt Vendome

Possibility to sign in the Hyatt gold Passport programThere is a travel assistance on their sitePossibility to subscribe to the newsletter, and to set up a travel package by booking online flights, car. No social network links.

Easy to book?• W Hotel Times square More appealing, and extremely precise. The rates are given including the taxes, and we are noticed about what is included and what is not. No possibility to select preferences

Easier to book

• Park Hyatt Vendome:The booking engine is not in the first page, we have to enter into rooms and rates section to find it.The engine is not dynamic, and not aesthetic, but it is complete enough to finalize a booking. Plus, we can chose some preferences regarding the room Easy to book

Easy to share?

• W Hotel Times squarePossibility to like it on Facebook instantaneously, thus to have their page.

• Park Hyatt Vendome:

No way to share it

Qualitative analysis• Market positioning:Park Hyatt: Luxury group for upper scale, business and leisure.W Hotel TS: More design, main target is young travelers• Distinctive:Different website designs, as well as different target, but no really distinctive points, since both are modern and sober chic.• Express level:Park Hyatt Vendome: the website offers a lot of services, and it gives the impression that everything is possible with this hotel so it is luxury. Though, the design is not as aesthetic as some other luxury hotels. Luckyli there are good pictures enhancing the luxury aspect.Whotel Times Square: the design is cohering with the level of services offered, and we can assume that it is a kind of design boutique hotel, mid luxury scale.

Conclusion• W Hotel Times

squareThe text must be more concise regarding the room description for instance.They should have a list of the amenities, instead of presenting them scattered in a description

• Park Hyatt Vendome:

The website should be more esthetic and appealing. Some sections stay too basic. The font is not really modern and the layout is to pale and casual.