Comparison between 2 hotel websites

Hotel Hilton Molino Stucky, VeniseHotel C Sagredo, Venise

Caroline Boda

Hotel Molino Stucky

Hotel Ca' Sagredo

Analysis : Easy to find

Both Appear on the top of the page for their exact name

Analysis

Search for Luxury Hotel in Venice :
Hotel Molino Stucky
Appears in 6th position in google results, 4th in google location
Hotel CaSagredo
Appears in the 8th position in google results, 5nd google location.

Analysis : Easy to use

Hotel Molino Stucky

Direct entrance to the website Choice between 2 languages : italian and englishDifferent items in the top of the page, easy navigation Possibility to make a reservation but in the botom of the page

Booking : Acces to Hilton group reservation site
Many offers appearing
Quick booking access for members

Analysis : Easy to use

Hotel Ca' Sagredo

Booking option in the top of the first page Essential links are in the top, easy navigation Many pictures, bright colors, the page is attractiveSmall Luxury Hotels logo : sign of quality

Easy bookingA new window opens : you still have still access to the main pageAll rates appears for the different types of rooms with picturesPossibility to book several rooms at the same time

Both are easy to share with Facebook or Twitter

But Ca' Sagredo has more possibilities : youtube and SLH main website in addition to Facebook and Twitter

Qualitative Analysis

Ca' Sagredo Market positioning :The website seems luxury, delicate, and has the venezian styleDistinctiveThe small luxury hotels sign is discrete. The website show more the hotel more than the group belonging, but it remains a sign of qualityExpress level The design is delicate and fits the history of the hotel which is a former palace of the Great Canal

Molino StuckyMarket positioningHome page more formal, one color with changing pictures. Less attractive. But Hilton sign at the top, is a sign of quality, but first group before hotel.DistinctiveThe design of the website is the same as the Hilton group's one. Show its belonging to the group.Express levelThe website is very neutral, the website seems quite austere and does not give any idea of te quality of the hotel.

Conclusion : What to improve ?

- Molino Stucky does not have a very attractive website. Very formal, and yet one of the most famous hotels of venise. Seems business, not very luxury and fine hotel. To many choices of rates, guest is lost, not clearly explicated.- Ca Sagredo : easy booking and navigation since the top of the page ; you can either book immediately or travel in the website, looking at the offers, pictures But for the booking lots of pages opens, maybe too many. But enables to keep open the main page.