Comparative Report On Diet Study in Vietnam Indonesia and Thailand in 2016

Comparative Report on Diet Study

in Vietnam, Indonesia, and Thailand

in 2016

Date: February, 2016

©2016 W&S GROUP

Table of content

A. Research Background (P. 3)

B. Summary (P. 4)

C. Research Design (P. 5)

D. Respondents Profile (P. 6)

E. Information Coverage (P. 7)

F. Detail Findings (P. 8)

G. G. Conclusions & Recommendations (P. 91)

2

©2016 W&S GROUP

“Health is more important than money” is today prioritized by people from all around the world.

Today, they realize that consuming unhealthy food excessively as well as keeping an inactive

lifestyle is costly and could lead to the deterioration of physical health such as obesity, heart disease

and cancer, as well as social and mental health. Moreover, it cause them to miss out exciting

opportunities in life, and might end up paying for expensive healthcare services.

The growth of the economy has help change an individual’s behavior, especially in Asian countries

like Vietnam, Indonesia and Thailand where diet is a common method used to take care of

themselves.

From our report, although diet methods such as fasting or consuming only fruits and vegetables on

a daily basis is still used by some, there is an increasing willingness to balance between health and

keeping a lean body as they do not only consume fruits and vegetables but also proteins such as

meat, fish, poultry, eggs and cheese. Moreover, exercising on a weekly basis is also incorporated to

our respondents’ lifestyle.

There is an increasing willingness to spend more money on diet programs. For instance, in Thailand

and Indonesia, women are willing to spend up to $30 on diet programs.

The results of our report has reflected that there are high demands for diet, however, there is only a

small number of public and private companies that supply these groups of people with the

appropriate goods and services.

We hope that the results of this report could generate great benefits for companies looking forward

to invest in the health and wellness sector, hospitals and government.

3

A. Research Background

©2016 W&S GROUP

Respondents from all three countries; Vietnam, Indonesia, and Thailand, have many things in

common on health concern issues.

A vast majority of our surveyed respondents (almost 90.0%) said they are slightly overweight [VN

(88.0%) : ID (99.0%) : TH (87.0%)], because they constantly get hungry, cannot resist food and lack

exercise. Therefore, they would like to loose a few kilograms in order for them to look good and feel

beautiful.

Moreover, women from all three countries look over to the internet (diet sites) [VN (34.3%) : ID (43.7%) : TH

(51.0%)], friends [VN (11.7%) : ID (17.3%) : TH (51.0%)] and bloggers who have a good body [VN (16.3%) : ID

(7.3%) : TH (7.0%)] .

Despite the similarities, the importance given to scales varies from country to country. In Indonesia

(27.6%) and Vietnam (42.3%), women expect to loose weight right after joining diet programs, but in

contrast, Thai women believe that loosing weight is not necessary but what’s important is that they

must come out of the program healthy.

Besides looking after themselves through diet, women in all three countries also prioritize exercising

every week. In Indonesia and Thailand, more than 30.0% work out for 1-2 days per week while in

Vietnam, 33.3% work out for at least 3-5 days per week.

The most popular work out methods for women in all three countries are walking [VN (71.6%) : ID (58.0%)

: TH (47.3%)], and jogging or running [VN (47.8%) : ID (51.4%) : TH (36.8%)].

4

B. Summary

©2016 W&S GROUP

C. Research design

5

Research Method Online research

Fieldwork Period January, 2016

Research Area Vietnam, Indonesia, and Thailand (Nation wide)

Respondent Criteria Female, aged 17 and above

Those who concerned about diet and exercises

Sample Size 300 samples in each country, Total n = 900

Quota Country Gender17 – 24 years

old25 – 34 years

old35 years old and above

Vietnam (n=300)

Female

100 100 100

Indonesia (n=300)

100 100 100

Thailand (n=300)

100 100 100

©2016 W&S GROUP

D. Respondents Profile

6

■Age (n=900)

33.3 33.3 33.3

33.3 33.3 33.3

33.3 33.3 33.3

Vietnam

(n=300)

Indonesia

(n=300)

Thailand

(n=300)

17 - 24 years old

25 - 34 years old

35 years old and over

■Monthly Household Income (n=900)

51.331.3

14.0

32.051.7

24.3

16.7 17.0

61.7

Vietnam

(n=300)

Indonesia

(n=300)

Thailand

(n=300)

Class A

Class B

Class C and lower

Definition Vietnam Indonesia Thailand

Class A> 15 milVND

> 8.5 mil IDR> 85,001 THB

Class B7.5 mil – 15 mil VND

3.5 mil – 8.5 mil IDR

50,001 –85,000 THB

Class C < 7.5 mil VND

< 3.5 mil IDR18,001 –50,000 THB

■Blood Type (n=900)

15.03.3 0.3

5.38.3 6.7

38.741.3

41.3

21.722.3 30.3

19.3 24.7 21.3

Vietnam

(n=300)

Indonesia

(n=300)

Thailand

(n=300)

A Type

B Type

O Type

AB Type

I don not know / don't

remember

Unit: %

©2016 W&S GROUP

E. Information coverage

7

The study is reported cover following sections:

■ Part I: Ways to take care of health

─ Ways to pamper yourself

■ Part II: Diet Behaviors

─ Diet Methods─ Diet Duration─ Relationship between blood type & Diet─ Body Perspective─ Ways to achieve right weight goal─ Best ways to achieve right weight goal─ Body Concerns─ Impotency toward weight lost─ Lifestyle toward goal weight─ Ideal number of weight lost─ Diet Triggers─ Expenditure on Diet programs─ Causes of weight increased─ Obstacles on diet program

■ Part III: Satisfied and Dissatisfied reasons toward Diet

Results

─ Level of satisfaction after joining diet program─ Dissatisfied points on diet results

■ Part IV: Ways to take care of health

─ Sources of information about diet

■ Part V: Exercise Behaviors

─ Frequency on exercise─ Regular exercise─ Duration of exercise─ Dietary Information

©2016 W&S GROUP8

F. Detail findings

1. Ways to take care of Health

2. Diet Behaviors

3. Satisfied and Dissatisfied reasons toward Diet Results

4. Sources of Information about Diet

5. Exercise Behaviors

©2016 W&S GROUP9

100.0

35.3

38.7

58.0

31.0

43.3

48.7

46.0

50.7

60.0

13.3

10.7

0.3

Diet

Body spa

Massage

Scrubs

Waxing / Hair removal

Manicure / pedicure

Skin rejuvenation

Body lightening

Body contouring

Acne cure

Liposuction

Body peeling

Others

100.0

63.3

76.0

39.7

51.7

70.3

49.7

63.3

9.7

72.7

8.0

41.7

2.0

100.0

31.3

48.7

64.7

21.3

34.3

36.7

32.3

8.3

43.7

7.0

36.3

0.3

VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)

Ways to Pamper yourself

S2A. Please tell us what methods do you use to take care of yourself currently? [MA] (n=900) Unit: %

Besides diet, women from different countries have different ways to take care of themselves. The second top method which people in Vietnam do to take care of themselves is massage (76.0%), while in Indonesia 64.7% of

the women chose scrubs, and 60.0% of the respondents in Thailand pamper themselves by curing acne.

©2016 W&S GROUP10

Ways to Pamper yourself – Compared by Age Group (1)


DietMassag

e

Acne

cure

Manicur

e /

pedicur

e

Body

spa

Body

lightenin

g

Waxing

/ Hair

removal

Skin

rejuven

ation

Body

peelingScrubs

Body

contouri

ng

Liposucti

onOthers

17 - 24 years old 100.0 69.0 82.0 74.0 49.0 73.0 58.0 42.0 41.0 45.0 3.0 1.0 1.0

25 - 34 years old 100.0 82.0 84.0 72.0 78.0 72.0 57.0 59.0 47.0 47.0 18.0 15.0 3.0

35 years old and above 100.0 77.0 52.0 65.0 63.0 45.0 40.0 48.0 37.0 27.0 8.0 8.0 2.0

Total 100.0 76.0 72.7 70.3 63.3 63.3 51.7 49.7 41.7 39.7 9.7 8.0 2.0

100.0

76.0

72.770.3

63.3 63.3

51.7

49.7 41.7

39.7

9.7

8.0

2.0

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

VIETNAM (n=300)

©2016 W&S GROUP11



Diet ScrubsMassag

e

Acne

cure

Skin

rejuven

ation

Body

peeling

Manicur

e /

pedicur

e

Body

lightenin

g

Body

spa

Waxing

/ Hair

removal

Body

contouri

ng

Liposucti

onOthers

17 - 24 years old 100.0 66.0 41.0 52.0 35.0 30.0 23.0 32.0 26.0 24.0 7.0 5.0 1.0

25 - 34 years old 100.0 66.0 52.0 51.0 36.0 39.0 37.0 34.0 35.0 22.0 9.0 5.0 0.0


Total 100.0 64.7 48.7 43.7 36.7 36.3 34.3 32.3 31.3 21.3 8.3 7.0 0.3

100.0

64.7

48.7

43.7

36.7 36.334.3 32.3

31.3

21.38.3

7.0

0.3

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

INDONESIA (n=300)

©2016 W&S GROUP12



DietAcne

cureScrubs

Body

contouri

ng

Skin

rejuven

ation

Body

lightenin

g

Manicur

e /

pedicur

e

Massag

e

Body

spa

Waxing

/ Hair

removal

Liposucti

on

Body

peelingOthers

17 - 24 years old 100.0 75.0 62.0 51.0 52.0 57.0 39.0 31.0 30.0 42.0 11.0 10.0 1.0

25 - 34 years old 100.0 66.0 66.0 50.0 51.0 49.0 48.0 36.0 35.0 31.0 19.0 12.0 0.0


Total 100.0 60.0 58.0 50.7 48.7 46.0 43.3 38.7 35.3 31.0 13.3 10.7 0.3

100.0

60.0

58.0

50.7 48.746.0

43.338.7

35.3

31.0

13.3

10.7

0.3

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

THAILAND (n=300)

©2016 W&S GROUP13

F. Detail findings


2. Diet Behaviors




©2016 W&S GROUP14

S2B. Please tell us what kind of diet do you follow? [MA] (n=900) Unit: %

Diet Methods

Weight

reduction

(low calorie)

Low

cholesterolLow sodium Diabetic Low fat

Low

triglycerideUlcer

High

PotassiumOthers

VIETNAM 100.0 49.0 9.0 6.0 67.7 57.0 4.0 8.0 0.7

INDONESIA 100.0 33.7 5.7 15.3 45.0 8.0 16.0 2.3 1.0

THAILAND 100.0 53.7 16.7 19.3 55.7 8.3 11.7 6.7 0.0

100.0

49.0

9.06.0

67.7

57.0

4.08.0

0.7

100.0

33.7

5.7

15.3

45.0

8.0

16.0

2.3 1.0

100.0

53.7

16.719.3

55.7

8.311.7

6.7

0.00.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

The diet methods of women in all three countries have a similar trend which is “low calorie” and “low fat”. The most popular way is weight reduction (low calorie), followed by “low fat diet” which is followed by 67.7% of the respondents

in Vietnam, 45.0% in Indonesia and 55.7% in Thailand.

©2016 W&S GROUP

Weight reduction (low

calorie)

Low cholesterol

Low sodium

Diabetic

Low fat

Low triglyceride

Ulcer

High Potassium

Others

15

Unit: %

Diet Methods – Age Group

100.0

39.0

5.0

4.0

57.0

52.0

2.0

5.0

1.0

100.0

56.0

8.0

4.0

70.0

61.0

2.0

7.0

0.0

100.0

52.0

14.0

10.0

76.0

58.0

8.0

12.0

1.0


100.0

18.0

1.0

11.0

32.0

2.0

14.0

0.0

2.0

100.0

36.0

2.0

18.0

50.0

6.0

15.0

0.0

1.0

100.0

47.0

14.0

17.0

53.0

16.0

19.0

7.0

0.0

S2B. Please tell us what kind of diet do you follow? [MA] (n=900)

100.0

48.0

20.0

18.0

47.0

10.0

11.0

5.0

0.0

100.0

63.0

18.0

15.0

62.0

6.0

18.0

8.0

0.0

100.0

50.0

12.0

25.0

58.0

9.0

6.0

7.0

0.0

17 – 24 y/o 25 – 34 y/o 35 y/o and above

©2016 W&S GROUP16

S3. Please tell us for how long have you been on diet / weight loss programs? [MA] (n=900) Unit: %

Diet Duration

Less than a

week

1 ～ 2

weeks

3 ～ 4

weeks

1 ～ 2

months

3 ～ 4

months

5 ～ 6

months

7 months ～

1 year1 ～ 2 years

Over 3

years

I am not

sure / don't

remember

VIETNAM 4.3 5.7 15.3 21.7 15.3 11.0 11.3 10.0 3.7 1.7

INDONESIA 8.7 19.3 17.0 27.7 10.3 3.7 8.0 2.7 1.7 1.0

THAILAND 3.0 9.7 13.7 21.7 22.7 11.7 10.3 3.3 1.3 2.7

4.3

5.7

15.3

21.7

15.3

11.0 11.310.0

3.7

1.7

8.7

19.3

17.0

27.7

10.3

3.7

8.0

2.71.7

1.0

3.0

9.7

13.7

21.722.7

11.7

10.3

3.3

1.32.7

0.0

5.0

10.0

15.0

20.0

25.0

30.0

Thai respondents have been in diet programs for longer than the Vietnamese and Indonesians. As Thai female have been in weight loss programs for at least 3-4 months (22.7%). While, in Indonesia (27.7%) and Vietnam

(21.7%), have started diet programs for at least 1-2 months.

©2016 W&S GROUP17

S3. Please tell us for how long have you been on diet / weight loss programs? [MA] (n=900) Unit: %

Diet Duration – Age Group


Less than a week

1 ~ 2 weeks

3 ~ 4 weeks

1 ~ 2 months

3 ~ 4 months

5 ~ 6 months

7 months – 1 year

1 ～ 2 years

Over 3 years

I am not sure / don't

remember

7.0

9.0

23.0

18.0

20.0

12.0

4.0

3.0

3.0

1.0

5.0

5.0

15.0

32.0

13.0

8.0

8.0

10.0

3.0

1.0

1.0

3.0

8.0

15.0

13.0

13.0

22.0

17.0

5.0

3.0

13.0

21.0

27.0

25.0

4.0

0.0

4.0

3.0

1.0

2.0

10.0

19.0

11.0

27.0

18.0

4.0

8.0

1.0

1.0

1.0

3.0

18.0

13.0

31.0

9.0

7.0

12.0

4.0

3.0

0.0

5.0

14.0

11.0

22.0

22.0

15.0

4.0

5.0

2.0

0.0

2.0

12.0

17.0

20.0

22.0

10.0

7.0

4.0

2.0

4.0

2.0

3.0

13.0

23.0

24.0

10.0

20.0

1.0

0.0

4.0

17 – 24 y/o 25 – 34 y/o 35 y/o and above

©2016 W&S GROUP18

Q0. Please tell us how do you think about the relation between blood type and diet method? [SA] (n=900) Unit: %

Relation between Blood Type & Diet

14.0

12.3

27.7

20.7

37.3

41.3

38.7

15.0

22.3

23.7

28.3

8.0

3.0

7.0

0.7

Very relatable Relatable Neutral Not relatable Not related at all

T2B

34.7

49.6

69.0

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

In Thailand, almost 70.0% of the respondents believe there is a close correlation between blood type and diet methods. In contrast, less than 50.0% of the respondents in Vietnam (34.7%) and Indonesia (49.6%) believe that there is a correlation

between blood type and diet methods.

©2016 W&S GROUP19

Q0. Please tell us how do you think about the relation between blood type and diet method? [SA] (n=900) Unit: %

Relation between Blood Type & Diet – Age Group

16.0

15.0

11.0

17.0

21.0

24.0

43.0

39.0

34.0

20.0

22.0

29.0

4.0

3.0

2.0

8.0

14.0

15.0

40.0

39.0

33.0

18.0

9.0

18.0

29.0

27.0

29.0

5.0

11.0

5.0

27.0

28.0

28.0

34.0

45.0

45.0

32.0

18.0

17.0

7.0

7.0

10.0

0.0

2.0

0.0

48.0

53.0

48.0

33.0

36.0

35.0

61.0

73.0

73.0

T2B

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o

25 – 34 y/o

35 y/o and above

17 – 24 y/o

25 – 34 y/o

35 y/o and above

17 – 24 y/o

25 – 34 y/o

35 y/o and above

Very relatable Relatable Neutral Not relatable Not related at all

©2016 W&S GROUP20

Q1. Please tell us how do you think about your body type? [SA] (n=900) Unit: %

Body Perspective

12%

69%

19%


1%

54%

45%

13%

40%

47%

The right build

( I am comfortable

with my present weight.)

A bit overweight

(I would like to lose a few kg.)

Too overweight (I feel I

have a significant

amount of weight to lose (more than 4.5 kg.)

Most of the respondents in three countries feel they have to loose a few kilograms to achieve the desired body (69.0% in Vietnam, 54.0% in Indonesia and 40.0% in Thailand).

However, only 13.0% of Thai residents, 12.0% of Vietnamese, and 1.0% of Indonesians are satisfied with their body right now.

©2016 W&S GROUP21

Q1. Please tell us how do you think about your body type? [SA] (n=900) Unit: %

Body Perspective – Age Group

The right build ( I am

comfortable with my

present weight.)

A bit overweight (I

would like to lose a few

kg.)

Too overweight (I feel I

have a significant

amount of weight to

lose (more than 4.5 kg.)

28.9

38.8

29.8

42.1

30.6

33.3

28.9

30.6

36.9

9.0

71.0

20.0

13.0

70.0

17.0

15.0

66.0

19.0


0.0

58.0

42.0

0.0

55.0

45.0

2.0

51.0

47.0

17 – 24 years old 25 – 34 years old 35 years old and above

©2016 W&S GROUP22

Q2. Please tell us what types of methods are being used to help achieve your goals (diet / weight loss program)? [MA] (n=900) Unit: %

Ways to achieve right weight goal (Top 10)

Calorie

controlled

I eat fruit more

frequently

Reduce the

number of

meals

It will be the

muscle training

It will be the

aerobic

exercise

(biking,

elliptical,

classes, etc.)

Take

advantage of

diet food

I do not eat

excessive

carbohydrates

Eat mainly

vegetables

and fish

Stress

reduction

techniques

(yoga, t’ai chi,

etc.)

Nutritional

supplements

VIETNAM 64.7 82.3 45.0 27.7 51.0 31.3 46.0 69.3 43.7 18.0

INDONESIA 58.7 56.0 71.3 23.0 50.7 20.3 46.3 47.3 19.3 15.0

THAILAND 74.0 67.7 42.7 14.0 69.3 31.3 47.7 53.0 11.0 22.3

64.7

82.3

45.0

27.7

51.0

31.3

46.0

69.3

43.7

18.0

58.756.0

71.3

23.0

50.7

20.3

46.3 47.3

19.315.0

74.0

67.7

42.7

14.0

69.3

31.3

47.7

53.0

11.0

22.3

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

Each country use different methods to achieve the right body. The top method used by Vietnam is eating fruits more frequently (82.3%), reducing the number of meals in Indonesia (71.3%) and

calorie control in Thailand (74.0%).

©2016 W&S GROUP23

Q2. Please tell us what types of methods are being used to help achieve your goals (diet / weight loss program)? [MA] (n=900) Unit: %

Ways to achieve right weight goal (Top 10) – Age Group


Calorie controlled

I eat fruit more frequently

Reduce the number of meals

It will be the muscle training

It will be the aerobic exercise (biking, elliptical, classes, etc.)

Take advantage of diet food

I do not eat excessive carbohydrates

Eat mainly vegetables and fish

Stress reduction techniques

Nutritional supplements

64.0

85.0

40.0

34.0

62.0

25.0

56.0

70.0

54.0

19.0

66.0

87.0

43.0

21.0

49.0

31.0

50.0

70.0

41.0

18.0

64.0

75.0

52.0

28.0

42.0

38.0

32.0

68.0

36.0

17.0

58.0

59.0

67.0

33.0

50.0

17.0

41.0

40.0

20.0

13.0

58.0

56.0

78.0

14.0

50.0

24.0

52.0

50.0

16.0

14.0

60.0

53.0

69.0

22.0

52.0

20.0

46.0

52.0

22.0

18.0

78.0

73.0

40.0

21.0

71.0

32.0

42.0

53.0

14.0

28.0

75.0

63.0

45.0

14.0

70.0

27.0

51.0

60.0

10.0

25.0

69.0

67.0

43.0

7.0

67.0

35.0

50.0

46.0

9.0

14.0

17 – 24 y/o 25 – 34 y/o 35 y/o and above

©2016 W&S GROUP24

Q3. Please tell us what method is best for you to diet (weight loss program)? [SA] (n=900) Unit: %

Best Ways to achieve right weight goal (Top 10)

Calorie

controlled

I eat fruit more

frequently

Reduce the

number of

meals

It will be the

muscle training

It will be the

aerobic

exercise

(biking,

elliptical,

classes, etc.)

Take

advantage of

diet food

I do not eat

excessive

carbohydrates

Eat mainly

vegetables

and fish

Stress

reduction

techniques

(yoga, t’ai chi,

etc.)

Nutritional

supplements

VIETNAM 27.7 13.3 7.7 4.3 8.7 1.3 12.7 11.0 7.0 1.3

INDONESIA 17.3 8.7 23.7 1.7 18.3 3.3 12.7 6.0 2.0 1.3

THAILAND 21.0 7.7 8.3 1.7 34.0 1.7 14.7 6.0 1.0 2.3

27.7

13.3

7.7

4.3

8.7

1.3

12.711.0

7.0

1.3

17.3

8.7

23.7

1.7

18.3

3.3

12.7

6.0

2.0 1.3

21.0

7.7 8.3

1.7

34.0

1.7

14.7

6.0

1.02.3

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

“Calorie controlled”, “Reduce the number of meals”, and “Aerobic exercise” are the top 3 ways selected to achieve their rightweight goal.

Among Vietnamese women, 27.7% of them choose “Calorie control” for the best ways to meet their desired weight, whereas “reduces the number of meals” is considered by Indonesian women (23.7%). In contrast, 34.0% of Thai women believe that “aerobic exercise” is the most suitable way to reduce their weight.

©2016 W&S GROUP25

Q3. Please tell us what method is best for you to diet (weight loss program)? [SA] (n=900) Unit: %

Best Ways to achieve right weight goal (Top 10) – Age Group


Calorie controlled

I eat fruit more frequently

Reduce the number of meals

It will be the muscle training

It will be the aerobic exercise (biking, elliptical, classes, etc.)

Take advantage of diet food

I do not eat excessive carbohydrates

Eat mainly vegetables and fish

Stress reduction techniques

Nutritional supplements

17 – 24 y/o 25 – 34 y/o 35 y/o and above

20.0

18.0

3.0

6.0

13.0

0.0

18.0

8.0

7.0

1.0

33.0

13.0

8.0

5.0

6.0

1.0

11.0

14.0

4.0

0.0

30.0

9.0

12.0

2.0

7.0

3.0

9.0

11.0

10.0

3.0

19.0

5.0

23.0

3.0

21.0

3.0

8.0

8.0

2.0

1.0

13.0

11.0

30.0

0.0

18.0

3.0

14.0

5.0

2.0

1.0

20.0

10.0

18.0

2.0

16.0

4.0

16.0

5.0

2.0

2.0

19.0

12.0

9.0

2.0

33.0

1.0

12.0

5.0

1.0

3.0

26.0

5.0

8.0

2.0

31.0

0.0

11.0

9.0

2.0

4.0

18.0

6.0

8.0

1.0

38.0

4.0

21.0

4.0

0.0

0.0

©2016 W&S GROUP26

Q4. Please tell us which parts of your body did(do) you want to decrease? [MA] (n=900) Unit: %

Body Concerns

Upper Arm

VN:39.0%

ID:52.7%

TH:52.3%

Belly

VN:94.7%

ID:92.3%

TH:88.0%

Thighs

VN:59.0%

ID:65.0%

TH:72.3%

Calf

VN:41.7%

ID:31.0%

TH:44.7%

Cheeks

VN:20.7%

ID:29.3%

TH:23.0%

Wattle (saggy skin between chin and neck)

VN:26.0%

ID:19.3%

TH:30.3%

Hip

VN:39.3%

ID:36.7%

TH:52.3%

“Belly” is a mutual concern for respondents in all three countries (Vietnam 94.7%, Indonesia 92.3% and Thailand 88.0%), followed by “thighs,” which is chosen by 59.0% of the Vietnamese, 65.0% of the Indonesians and 72.3% of Thais.

©2016 W&S GROUP27

Q4. Please tell us which parts of your body did(do) you want to decrease? [MA] (n=900) Unit: %

Body Concerns – Age Group

Upper arm

Thighs

Calf

Belly

Hip

Cheeks

Wattle (saggy skin

between chin and neck)

Others (please specify)

50.0

70.0

52.0

90.0

41.0

26.0

19.0

1.0

33.0

57.0

35.0

97.0

35.0

18.0

22.0

0.0

34.0

50.0

38.0

97.0

42.0

18.0

37.0

2.0


49.0

71.0

41.0

92.0

32.0

34.0

21.0

2.0

57.0

63.0

24.0

94.0

31.0

30.0

14.0

0.0

52.0

61.0

28.0

91.0

47.0

24.0

23.0

2.0

60.0

83.0

59.0

87.0

56.0

28.0

41.0

0.0

58.0

69.0

36.0

85.0

46.0

25.0

30.0

0.0

39.0

65.0

39.0

92.0

55.0

16.0

20.0

0.0

17 – 24 y/o 25 – 34 y/o 35 y/o and above

©2016 W&S GROUP28

Q5. Please tell us how important achieving your goal weight is to you right now? [SA] (n=900) Unit: %

Impotency toward weight lost


Not important

Important

0.0

0.7

3.7

7.0

29.3

26.7

32.7

0.0

0.0

0.0

0.0

0.0

0.0

0.0

3.3

3.3

24.0

28.7

21.3

19.3

0.0

0.7

0.3

0.0

1.3

0.7

13.3

29.0

22.7

32.0

Achieving the right weight is considered to very important to the vast majority of Vietnamese (96.6%) and Indonesians (97.7%). While the respondents in Thailand feel that the level of importance of achieving the right weight is less important compared to Vietnam and Indonesia with 59.4%.

©2016 W&S GROUP29

Q5. Please tell us how important achieving your goal weight is to you right now? [SA] (n=900) Unit: %

Impotency toward weight lost – Age Group


Not important

Important

17 – 24 y/o 25 – 34 y/o 35 y/o and above

0.0

0.0

0.0

0.0

3.0

3.0

28.0

32.0

18.0

16.0

0.0

0.0

0.0

0.0

4.0

4.0

19.0

33.0

25.0

15.0

0.0

0.0

0.0

0.0

3.0

3.0

25.0

21.0

21.0

27.0

0.0

0.0

1.0

0.0

2.0

0.0

12.0

28.0

23.0

34.0

0.0

2.0

0.0

0.0

0.0

1.0

11.0

32.0

24.0

30.0

0.0

0.0

0.0

0.0

2.0

1.0

17.0

27.0

21.0

32.0

0.0

0.0

6.0

9.0

25.0

23.0

37.0

0.0

0.0

0.0

0.0

1.0

2.0

7.0

31.0

31.0

28.0

0.0

0.0

0.0

0.0

1.0

3.0

5.0

32.0

26.0

33.0

0.0

0.0

0.0

©2016 W&S GROUP30

Q6. Please tell us how confident you are on a scale of 1-10, that you can make the lifestyle changes necessary to achieve your goal weight? [SA] (n=900) Unit: %

Lifestyle toward goal weight


Not confident

Confident

3.0

7.7

15.3

16.7

30.0

14.3

13.0

0.0

0.0

0.0

0.0

0.7

1.3

4.0

11.0

4.3

29.0

27.0

13.3

9.3

0.3

0.3

0.7

2.7

6.0

4.0

27.0

31.3

14.3

13.3

The majority of the respondents in Vietnam (82.9%) and Indonesia (89.9%) are confident that they would be able to make the necessary lifestyle changes to achieve their desired weight. In contrast, few of Thai respondents feel less confident they couldmake changes (27.3%).

©2016 W&S GROUP31

Q6. Please tell us how confident you are on a scale of 1-10, that you can make the lifestyle changes necessary to achieve your goal weight? [SA] (n=900) Unit: %

Lifestyle toward goal weight – Age Group


Not confident

Confident

17 – 24 y/o 25 – 34 y/o 35 y/o and above

0.0

1.0

2.0

5.0

13.0

7.0

38.0

21.0

8.0

5.0

0.0

1.0

2.0

2.0

15.0

5.0

26.0

30.0

13.0

6.0

0.0

0.0

0.0

5.0

5.0

1.0

23.0

30.0

19.0

17.0

1.0

0.0

1.0

3.0

7.0

5.0

26.0

32.0

17.0

8.0

0.0

1.0

1.0

5.0

5.0

2.0

32.0

32.0

10.0

12.0

0.0

0.0

0.0

0.0

6.0

5.0

23.0

30.0

16.0

20.0

4.0

9.0

22.0

14.0

23.0

13.0

15.0

0.0

0.0

0.0

3.0

9.0

12.0

21.0

28.0

16.0

11.0

0.0

0.0

0.0

2.0

5.0

12.0

15.0

39.0

14.0

13.0

0.0

0.0

0.0

©2016 W&S GROUP32

Q7. How many kg loss would you like to achieve? [SA] (n=900) Unit: %

Ideal number of weight lost

1 - 3 kg 4 - 6 kg 7 - 9 kg 10 - 12 kg 13 - 15 kg 16 - 18 kg 19 kg or above

VIETNAM 44.0 43.7 6.3 3.7 1.7 0.3 0.3

INDONESIA 18.3 43.7 12.3 14.0 4.7 1.0 6.0

THAILAND 19.3 38.0 9.0 16.0 5.7 4.7 7.3

44.0 43.7

6.3

3.7

1.70.3 0.3

18.3

43.7

12.314.0

4.7

1.0

6.0

19.3

38.0

9.0

16.0

5.74.7

7.3

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

50.0

“4 - 6 kilograms” is the ideal goal for Thais and Indonesians would like to lose with 43.7% and 38.0% consecutively . While in Vietnam, they would like to loose approximately 1 - 3 kilograms with 44.0%, followed by 4 – 6 kilograms with 43.7%

respectively.

©2016 W&S GROUP33

Q7. How many kg loss would you like to achieve? [SA] (n=900) Unit: %

Ideal number of weight lost – Age Group


1 - 3 kg

4 - 6 kg

7 - 9 kg

10 - 12 kg

13 - 15 kg

16 - 18 kg

19 kg or above

44.0

42.0

6.0

4.0

3.0

0.0

1.0

48.0

44.0

4.0

3.0

0.0

1.0

0.0

40.0

45.0

9.0

4.0

2.0

0.0

0.0

24.0

41.0

9.0

7.0

6.0

2.0

11.0

20.0

40.0

11.0

20.0

4.0

0.0

5.0

11.0

50.0

17.0

15.0

4.0

1.0

2.0

28.0

31.0

7.0

22.0

4.0

1.0

7.0

15.0

44.0

10.0

16.0

6.0

1.0

8.0

15.0

39.0

10.0

10.0

7.0

12.0

7.0

17 – 24 y/o 25 – 34 y/o 35 y/o and above

©2016 W&S GROUP34

Q8. What was the trigger(s) for your diet (weight loss program)? [MA] (n=900)Unit: %

Diet Triggers

Because

I'm

feeling

fat

I want to

be

beautiful

Because I

can not

put on

some

clothes

(small

size)

I want to

keep the

style

I feel bad

about my

shape

when

other

gender

look at

me

I feel bad

about my

shape

when

same

gender

look at

me

Special

event/oc

casions

To

reduce

stress and

anxiety

To save

money

Improve

self-

esteem

(boost

confiden

ce)

To look

younger

To avoid

chronic

pain

To

breathe

better

Less foot

pain

Other

Health

reason

Others

VIETNAM 56.0 75.0 36.7 32.0 25.7 18.7 10.7 23.0 5.3 62.7 44.0 6.3 18.7 6.7 1.3 0.7

INDONESIA 63.0 45.7 50.7 14.3 34.0 22.0 12.7 13.3 5.0 44.0 28.0 21.7 23.0 18.3 4.7 3.3

THAILAND 24.0 11.3 9.3 32.3 4.0 2.0 1.3 0.7 0.0 8.0 1.3 2.0 1.0 1.0 1.3 0.3

56.0

75.0

36.7

32.0

25.7

18.7

10.7

23.0

5.3

62.7

44.0

6.3

18.7

6.7

1.3 0.7

63.0

45.7

50.7

14.3

34.0

22.0

12.7 13.3

5.0

44.0

28.0

21.7 23.0

18.3

4.7 3.3

24.0

11.39.3

32.3

4.02.0 1.3 0.7 0.0

8.0

1.3 2.0 1.0 1.0 1.3 0.3

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

“The desire to be beautiful”, is chosen by 75.0% of the respondents in Vietnam for their trigger of diet. In contrast, in Indonesia 63.0% of the respondents want to loose weight because they feel fat , whereas in Thailand, they want to keep their style by 32.3%.

Eventually, all three countries have one thing in common which is concerned about how they look.

©2016 W&S GROUP35

Q8. What was the trigger(s) for your diet (weight loss program)? [MA] (n=900) Unit: %

Diet Triggers – Age Group (1)

I want to

be

beautifu

l

Improve

self-

esteem

(boost

confide

nce)

Because

I'm

feeling

fat

To look

younger

Because

I can

not put

on some

clothes

(small

size)

I want to

keep

the style

I feel

bad

about

my

shape

when

other

gender

look at

me

To

reduce

stress

and

anxiety

I feel

bad

about

my

shape

when

same

gender

look at

me

To

breathe

better

Special

event/o

ccasions

Less foot

pain

To avoid

chronic

pain

To save

money

Other

Health

reason

Others

17 - 24 years old 85.0 69.0 64.0 45.0 41.0 34.0 35.0 22.0 25.0 15.0 18.0 2.0 4.0 5.0 1.0 1.0

25 - 34 years old 69.0 63.0 56.0 42.0 33.0 25.0 17.0 15.0 13.0 17.0 10.0 3.0 3.0 5.0 1.0 1.0

35 years old and above 71.0 56.0 48.0 45.0 36.0 37.0 25.0 32.0 18.0 24.0 4.0 15.0 12.0 6.0 2.0 0.0

Total 75.0 62.7 56.0 44.0 36.7 32.0 25.7 23.0 18.7 18.7 10.7 6.7 6.3 5.3 1.3 0.7

75.0

62.7

56.0

44.0

36.732.0

25.7

23.018.7

18.7

10.7

6.7 6.3

5.31.3 0.70.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

VIETNAM (n=300)

©2016 W&S GROUP36



Because

I'm

feeling

fat

Because

I can

not put

on some

clothes

(small

size)

I want to

be

beautifu

l

Improve

self-

esteem

(boost

confide

nce)

I feel

bad

about

my

shape

when

other

gender

look at

me

To look

younger

To

breathe

better

I feel

bad

about

my

shape

when

same

gender

look at

me

To avoid

chronic

pain

Less foot

pain

I want to

keep

the style

To

reduce

stress

and

anxiety

Special

event/o

ccasions

To save

money

Other

Health

reason

Others

17 - 24 years old 60.0 53.0 50.0 46.0 42.0 24.0 19.0 27.0 15.0 12.0 12.0 13.0 16.0 6.0 3.0 2.0

25 - 34 years old 66.0 48.0 44.0 47.0 28.0 29.0 24.0 20.0 23.0 23.0 17.0 12.0 7.0 5.0 2.0 3.0


Total 63.0 50.7 45.7 44.0 34.0 28.0 23.0 22.0 21.7 18.3 14.3 13.3 12.7 5.0 4.7 3.3

63.0

50.7

45.744.0

34.0

28.0

23.0 22.021.7

18.314.3

13.3 12.7

5.0 4.7 3.30.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

INDONESIA (n=300)

©2016 W&S GROUP37



I want to

keep

the style

Because

I'm

feeling

fat

I want to

be

beautifu

l

Because

I can

not put

on some

clothes

(small

size)

Improve

self-

esteem

(boost

confide

nce)

I feel

bad

about

my

shape

when

other

gender

look at

me

I feel

bad

about

my

shape

when

same

gender

look at

me

To avoid

chronic

pain

Special

event/o

ccasions

To look

younger

Other

Health

reason

To

breathe

better

Less foot

pain

To

reduce

stress

and

anxiety

OthersTo save

money

17 - 24 years old 24.0 24.0 15.0 12.0 8.0 5.0 3.0 1.0 3.0 1.0 1.0 1.0 1.0 0.0 1.0 0.0

25 - 34 years old 27.0 25.0 11.0 9.0 11.0 3.0 2.0 4.0 1.0 2.0 1.0 1.0 1.0 2.0 0.0 0.0


Total 32.3 24.0 11.3 9.3 8.0 4.0 2.0 2.0 1.3 1.3 1.3 1.0 1.0 0.7 0.3 0.0

32.324.0

11.39.3 8.0

4.02.0 2.0

1.3

1.3

1.31.0 1.0

0.7 0.3

0.00.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

50.0

THAILAND (n=300)

©2016 W&S GROUP38

Q9. Please tell us how much do you spend for monthly diet program (weight loss program)? [SA] (n=900) Unit: %

Expenditure on Diet program

Less than

$10$11 - $20 $21 - $30 $31 - $40 $41 - $50 $51 - $75 $76 - $100

$101 -

$150

$151 -

$200

More than

$200

VIETNAM 14.7 21.0 25.0 9.3 12.7 7.7 5.0 2.7 0.7 1.3

INDONESIA 26.3 24.0 17.7 9.0 8.7 7.7 1.7 3.7 0.7 0.7

THAILAND 14.0 21.7 25.0 13.0 7.7 8.3 6.7 2.7 0.7 0.3

14.7

21.0

25.0

9.3

12.7

7.7

5.0

2.7

0.71.3

26.3

24.0

17.7

9.0 8.77.7

1.7

3.7

0.7 0.7

14.0

21.7

25.0

13.0

7.78.3

6.7

2.7

0.7 0.3

0.0

5.0

10.0

15.0

20.0

25.0

30.0

Diet program expenditure in Vietnam and Thailand is similar. 25.0% of the respondents from each country spend approximately $21-$30 for their diet program.

While in Indonesia, 26.3% of them said the spend less than $10 for joining their diet program.

©2016 W&S GROUP

Less than $10

$11 - $20

$21 - $30

$31 - $40

$41 - $50

$51 - $75

$76 - $100

$101 - $150

$151 - $200

More than $200

39

Q9. Please tell us how much do you spend for monthly diet program (weight loss program)? [SA] (n=900) Unit: %

Expenditure on Diet program – Age Group


17 – 24 y/o 25 – 34 y/o 35 y/o and above

23.0

21.0

27.0

7.0

9.0

7.0

4.0

2.0

0.0

0.0

10.0

24.0

24.0

12.0

15.0

7.0

5.0

0.0

1.0

2.0

11.0

18.0

24.0

9.0

14.0

9.0

6.0

6.0

1.0

2.0

43.0

19.0

11.0

11.0

8.0

5.0

0.0

2.0

1.0

0.0

20.0

24.0

23.0

11.0

9.0

8.0

2.0

3.0

0.0

0.0

16.0

29.0

19.0

5.0

9.0

10.0

3.0

6.0

1.0

2.0

19.0

27.0

26.0

9.0

7.0

2.0

5.0

4.0

0.0

1.0

12.0

23.0

27.0

13.0

8.0

10.0

3.0

2.0

2.0

0.0

11.0

15.0

22.0

17.0

8.0

13.0

12.0

2.0

0.0

0.0

©2016 W&S GROUP40

Q10. Please tell us what do you think are the main causes of your fat? [MA] (n=900)Unit: %

Causes of weight increased

Irregular

lifestyle

Carbohydr

ates

ingestion

Too much

drinking

alcohol?

Emotional

factors

(stressed)

Lack of

exercise

In take too

many oily

food

Improper

eating

habits

Genetic

Lack of

energy

balance

Inactive

lifestyle

Taking

certain

medicine

that may

cause to

gain

weight

After

quitting

smoking

Lack of

sleepOthers

VIETNAM 31.7 20.0 10.3 33.0 60.3 62.7 72.3 13.3 33.3 73.3 8.0 1.0 28.0 0.3

INDONESIA 51.3 53.7 1.7 27.7 74.0 61.7 74.0 24.7 21.7 61.3 6.3 2.0 26.0 2.7

THAILAND 10.3 65.7 9.3 25.0 72.7 59.3 53.3 10.0 17.3 51.7 4.7 0.3 21.0 1.3

31.7

20.0

10.3

33.0

60.3 62.7

72.3

13.3

33.3

73.3

8.0

1.0

28.0

0.3

51.353.7

1.7

27.7

74.0

61.7

74.0

24.721.7

61.3

6.3

2.0

26.0

2.7

10.3

65.7

9.3

25.0

72.7

59.3

53.3

10.0

17.3

51.7

4.7

0.3

21.0

1.3

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

“Lack of exercise” is the chosen by most of the Thais and Indonesians as the main reason why they gain weight by 72.7% and 74.0% consecutively.

However, 73.3% of Vietnamese said “inactive lifestyle” is the main cause to gain their weight.

©2016 W&S GROUP41

Q10. Please tell us what do you think are the main causes of your fat? [MA] (n=900) Unit: %

Causes of weight increased – Age Group (1)

Inactive

lifestyle

Improper

eating

habits

In take

too many

oily food

Lack of

exercise

Lack of

energy

balance

Emotional

factors

(stressed)

Irregular

lifestyle

Lack of

sleep

Carbohy

drates

ingestion

Genetic

Too much

drinking

alcohol?

Taking

certain

medicine

that may

cause to

gain

weight

After

quitting

smoking

Others

17 - 24 years old 71.0 74.0 66.0 61.0 37.0 32.0 44.0 32.0 30.0 17.0 9.0 4.0 0.0 0.0

25 - 34 years old 74.0 78.0 67.0 58.0 35.0 25.0 26.0 21.0 16.0 6.0 9.0 5.0 0.0 0.0

35 years old and above 75.0 65.0 55.0 62.0 28.0 42.0 25.0 31.0 14.0 17.0 13.0 15.0 3.0 1.0

Total 73.3 72.3 62.7 60.3 33.3 33.0 31.7 28.0 20.0 13.3 10.3 8.0 1.0 0.3

73.3 72.3

62.760.3

33.3 33.031.7

28.020.0

13.3

10.3

8.0

1.0

0.30.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

VIETNAM (n=300)

©2016 W&S GROUP42



Lack of

exercise

Improper

eating

habits

In take

too many

oily food

Inactive

lifestyle

Carbohy

drates

ingestion

Irregular

lifestyle

Emotional

factors

(stressed)

Lack of

sleepGenetic

Lack of

energy

balance

Taking

certain

medicine

that may

cause to

gain

weight

After

quitting

smoking

Too much

drinking

alcohol?

Others

17 - 24 years old 73.0 78.0 64.0 73.0 57.0 60.0 27.0 30.0 23.0 22.0 4.0 1.0 0.0 0.0

25 - 34 years old 72.0 76.0 66.0 54.0 54.0 51.0 29.0 23.0 23.0 18.0 6.0 0.0 1.0 3.0


Total 74.0 74.0 61.7 61.3 53.7 51.3 27.7 26.0 24.7 21.7 6.3 2.0 1.7 2.7

74.0

74.0

61.7 61.3

53.751.3

27.7 26.024.7

21.7

6.3

2.0 1.72.7

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

INDONESIA (n=300)

©2016 W&S GROUP43



Lack of

exercise

Carbohy

drates

ingestion

In take

too many

oily food

Improper

eating

habits

Inactive

lifestyle

Emotional

factors

(stressed)

Lack of

sleep

Lack of

energy

balance

Irregular

lifestyleGenetic

Too much

drinking

alcohol?

Taking

certain

medicine

that may

cause to

gain

weight

After

quitting

smoking

Others

17 - 24 years old 74.0 66.0 63.0 64.0 44.0 33.0 31.0 19.0 15.0 14.0 17.0 3.0 0.0 1.0

25 - 34 years old 69.0 66.0 55.0 54.0 55.0 19.0 20.0 19.0 13.0 10.0 7.0 6.0 1.0 1.0


Total 72.7 65.7 59.3 53.3 51.7 25.0 21.0 17.3 10.3 10.0 9.3 4.7 0.3 1.3

72.7 65.7

59.3

53.3 51.7

25.0

21.017.3

10.3

10.0

9.3

4.7

0.3 1.30.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

THAILAND (n=300)

©2016 W&S GROUP44

Q11. Please tell us what are the obstacles that you face during a diet program (weight loss program)? [MA] (n=900) Unit: %

Obstacles on diet program

Often

feeling

hungry

Pressure /

persuasion

from others

Nausea Dizzy

The blood

pressure

decreasin

g

Stress

easily

Lazy to do

exercise

Want to

give up

too quick

Feel that

this is

unrealistic

goals

Short-term

change

There is so

much bad

weight loss

informatio

n

Gradually

losing

focus

Food

Temptatio

n

Others

VIETNAM 55.3 16.7 6.3 22.7 24.0 20.3 59.0 47.7 6.7 23.3 16.3 19.0 75.3 2.0

INDONESIA 61.3 15.7 10.7 19.3 14.7 22.7 70.7 32.7 9.0 20.7 7.0 25.3 75.7 1.3

THAILAND 58.3 31.0 6.3 12.0 4.7 20.3 64.7 25.7 7.0 13.7 6.0 7.0 41.0 0.7

55.3

16.7

6.3

22.7 24.0

20.3

59.0

47.7

6.7

23.3

16.319.0

75.3

2.0

61.3

15.7

10.7

19.3

14.7

22.7

70.7

32.7

9.0

20.7

7.0

25.3

75.7

1.3

58.3

31.0

6.3

12.0

4.7

20.3

64.7

25.7

7.0

13.7

6.0 7.0

41.0

0.7

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

7 out of 10 respondents in Vietnam and Indonesia said “Food temptation” is the top obstacle for diet program by 75.3% and 75.7% respectively, followed by their “laziness to do exercise” by 59.0% and 70.7%.

While 64.7% of Thai residents point out their laziness to do exercise is the main obstacle on diet program, next is often feeling hungry by 58.3%.

©2016 W&S GROUP45


Obstacles on diet program – Age Group (1)

Food

Temptati

on

Lazy to

do

exercise

Often

feeling

hungry

Want to

give up

too quick

The blood

pressure

decreasin

g

Short-

term

change

DizzyStress

easily

Gradually

losing

focus

Pressure /

persuasio

n from

others

There is so

much

bad

weight

loss

informati

on

Feel that

this is

unrealistic

goals

Nausea Others

17 - 24 years old 80.0 71.0 63.0 59.0 18.0 34.0 23.0 17.0 24.0 22.0 18.0 11.0 5.0 2.0

25 - 34 years old 74.0 53.0 54.0 43.0 23.0 14.0 20.0 18.0 15.0 16.0 12.0 2.0 8.0 2.0


Total 75.3 59.0 55.3 47.7 24.0 23.3 22.7 20.3 19.0 16.7 16.3 6.7 6.3 2.0

75.3

59.0

55.3

47.7

24.0 23.3 22.7

20.3

19.0

16.7

16.3

6.7 6.3

2.00.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

VIETNAM (n=300)

©2016 W&S GROUP46



Food

Temptati

on

Lazy to

do

exercise

Often

feeling

hungry

Want to

give up

too quick

Gradually

losing

focus

Stress

easily

Short-

term

change

Dizzy

Pressure /

persuasio

n from

others

The

blood

pressure

decreasin

g

Nausea

Feel that

this is

unrealistic

goals

There is so

much

bad

weight

loss

informati

on

Others

17 - 24 years old 74.0 71.0 65.0 34.0 28.0 28.0 19.0 20.0 20.0 12.0 9.0 11.0 8.0 2.0

25 - 34 years old 79.0 70.0 64.0 27.0 18.0 18.0 21.0 19.0 13.0 17.0 12.0 6.0 1.0 1.0


Total 75.7 70.7 61.3 32.7 25.3 22.7 20.7 19.3 15.7 14.7 10.7 9.0 7.0 1.3

75.770.7

61.3

32.7

25.322.7

20.7 19.3

15.7

14.710.7

9.07.0

1.30.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

INDONESIA (n=300)

©2016 W&S GROUP47



Lazy to

do

exercise

Often

feeling

hungry

Food

Temptati

on

Pressure /

persuasio

n from

others

Want to

give up

too quick

Stress

easily

Short-

term

change

Dizzy

Feel that

this is

unrealistic

goals

Gradually

losing

focus

Nausea

There is so

much

bad

weight

loss

informati

on

The blood

pressure

decreasin

g

Others

17 - 24 years old 67.0 67.0 36.0 35.0 25.0 21.0 8.0 14.0 4.0 9.0 7.0 6.0 3.0 1.0

25 - 34 years old 63.0 60.0 41.0 29.0 27.0 23.0 16.0 13.0 15.0 8.0 5.0 8.0 3.0 1.0


Total 64.7 58.3 41.0 31.0 25.7 20.3 13.7 12.0 7.0 7.0 6.3 6.0 4.7 0.7

64.758.3

41.0

31.025.7

20.3

13.7 12.0

7.0 7.0 6.3 6.04.7

0.7

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

THAILAND (n=300)

©2016 W&S GROUP48

F. Detail findings


2. Diet Behaviors




©2016 W&S GROUP49

Q12. Please tell us are you satisfied with the results after the diet program (weight loss program)? [SA] (n=900) Unit: %

Level of satisfaction after joining diet program

3.3

12.0

3.7

22.7

32.7

14.3

41.7

36.3

17.0

29.7

12.7

44.3

2.7

6.3

20.7

Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied

T2B

32.4

19.0

65.0

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

Thai respondents is most satisfied after joining diet programs, up to 65.0% of the respondent. On the other hand, only 32.4% of the Vietnamese and 19.0% the Indonesians satisfied with their diet results.

©2016 W&S GROUP50

Q12. Please tell us are you satisfied with the results after the diet program (weight loss program)? [SA] (n=900) Unit: %

Satisfied level after joining diet program

7.0

3.0

20.0

32.0

16.0

46.0

33.0

46.0

25.0

32.0

32.0

2.0

3.0

3.0

14.0

14.0

8.0

39.0

38.0

21.0

32.0

29.0

48.0

10.0

14.0

14.0

5.0

5.0

9.0

4.0

4.0

3.0

13.0

13.0

17.0

21.0

16.0

14.0

44.0

50.0

39.0

18.0

17.0

27.0

15.0

19.0

23.0

27.0

35.0

35.0

62.0

67.0

66.0

VIETNAM (n=300)

INDONESIA (n=300)

THAILAND (n=300)

17 – 24 y/o

25 – 34 y/o

35 y/o and above

17 – 24 y/o

25 – 34 y/o

35 y/o and above

17 – 24 y/o

25 – 34 y/o

35 y/o and above

Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied

T2B

©2016 W&S GROUP51

Q13. Please tell us the reason why you are not satisfied your diet result (weight loss program)? [FA] (n=78) Unit: %

Dissatisfied points on diet results

Did not lose as

much weight

as expected

Did not lose

weight

Lost weight

inappreciably

Gained weight

instead of

losing weight

Did not apply

weight-loss diet

method

correctly /

accurately

Body tired

Did not lose fat

at some

specific parts

on my body

17 - 24 years old 44.4 29.6 14.8 7.4 3.7 3.7 3.7

25 - 34 years old 40.6 18.8 21.9 12.5 6.3 6.3 3.1

35 years old and above 42.1 31.6 15.8 0.0 5.3 5.3 0.0

Total 42.3 25.6 17.9 7.7 5.1 5.1 2.6

42.3

25.6

17.9

7.75.1 5.1

2.6

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

50.0

VIETNAM (n=78)

• Top 3 reasons why the Vietnamese do not satisfied with their diet results are “Did not reach their expected weight” (42.3%), followed by “Did not lose weight at all” (25.6%), and “Lost weight inappreciably” (17.9%).

• Among age group, there is no significant differences on why the Vietnamese feel dissatisfied with the diet results.

©2016 W&S GROUP52



Did not

lose as

much

weight as

expected

Food

Temptatio

n

Did not

lose

weight

Do no

have

enough

strong

determina

tion

(personal

factors)

Did not

apply

weight-

loss diet

method

correctly /

accuratel

y

Stressfull

Long

process of

weight

loss

program

Cannot

maintain

eating

habit

Lost

weight

inappreci

ably

weight is

still

fluctuatin

g

Weak,

Often

feeling

hungry

(gastric

pains,

dizzy)

Did not

lose fat at

some

specific

parts on

my body

Others

17 - 24 years old 26.4 17.0 18.9 9.4 17.0 11.3 5.7 9.4 9.4 5.7 3.8 3.8 3.8

25 - 34 years old 28.8 19.2 13.5 15.4 9.6 9.6 11.5 1.9 5.8 5.8 3.8 0.0 11.5


Total 27.6 18.7 17.2 12.7 11.9 11.9 9.7 7.5 6.7 4.5 4.5 2.2 8.2

27.6

18.7

17.2

12.7 11.9 11.9

9.77.5

6.7

4.5

4.5

2.2

8.2

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

INDONESIA (n=134)

• “Did not reach their expected weight”, “Food temptation”, and “Did not loose weight at all” are the main factors why people in Indonesia feel disappointed of their diet results by 27.6%, 18.7%, and 17.2% respectively.

• In addition, there is an insignificant difference among age group for the reasons why they feel dissatisfied with their diet.

©2016 W&S GROUP53



Not achieve

the ideal

weight

Didn't loose

weight

Can't resist

hunger/appetit

e

Tough task Give up Yoyo-effect Lazy

17 - 24 years old 35.3 35.3 17.6 5.9 0.0 5.9 0.0

25 - 34 years old 47.1 23.5 11.8 5.9 5.9 0.0 5.9

35 years old and above 55.0 15.0 20.0 5.0 5.0 0.0 0.0

Total 46.3 24.1 16.7 5.6 3.7 1.9 1.9

46.3

24.1

16.7

5.6 3.71.9 1.9

0.0

10.0

20.0

30.0

40.0

50.0

60.0

THAILAND (n=54)

Almost half of the Thai respondents feel dissatisfied with their diet results because of “Did not reach their expected weight” (46.3%), followed by “Did not loose weight at all” (24.1%), and “Food Temptation” (16.7%) consecutively.

However, among age groups, dissatisfied factors do not vary for any generation toward diet results.

©2016 W&S GROUP54

F. Detail findings


2. Diet Behaviors




©2016 W&S GROUP55

Q14. Where did you get information about how to do the diet (weight loss program)? [Ranking Answer] (n=900) Unit: %

Sources of information about Diet

Friends

Family

Internet (Diet site)

Diet Books (magazine)

Doctor

TVC ads

Those who has a good

body after diet

Salesman

Others (Please specify)


20.3

7.0

51.0

8.7

2.7

2.3

7.0

1.0

0.0

11.7

7.0

34.3

10.0

14.0

3.0

16.3

3.3

0.3

17.3

14.0

43.7

6.3

7.7

2.0

7.3

1.0

0.7

1st

Rank

Internet (diet sites) is ranked as the first source of information on diet among 3 different countries, chosen by 34.3% of Vietnamese, 43.7% of Indonesians and 51.0% of Thai respondents.

©2016 W&S GROUP56


Sources of information about Diet – Age Group

Friends

Family



Doctor

TVC ads


body after diet

Salesman


VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)1st

Rank

17 – 24 y/o 25 – 34 y/o 35 y/o and above

11.0

6.0

36.0

11.0

15.0

0.0

19.0

1.0

1.0

9.0

7.0

32.0

14.0

10.0

5.0

17.0

6.0

0.0

15.0

8.0

35.0

5.0

17.0

4.0

13.0

3.0

0.0

18.0

13.0

48.0

4.0

6.0

2.0

9.0

0.0

0.0

16.0

10.0

44.0

8.0

6.0

4.0

8.0

2.0

2.0

18.0

19.0

39.0

7.0

11.0

0.0

5.0

1.0

0.0

21.0

7.0

55.0

9.0

2.0

0.0

4.0

2.0

0.0

22.0

9.0

51.0

12.0

0.0

2.0

4.0

0.0

0.0

18.0

5.0

47.0

5.0

6.0

5.0

13.0

1.0

0.0

©2016 W&S GROUP57



Friends

Family



Doctor

TVC ads


body after diet

Salesman



2nd

Rank 19.3

16.0

15.7

18.7

6.7

5.7

13.7

3.7

0.7

18.2

10.3

25.0

14.0

9.6

4.8

15.8

2.4

0.0

24.0

15.7

18.7

17.7

8.7

4.0

11.0

0.3

0.0

Internet (diet sites) is considered to be second option for diet information source that Vietnamese selected by 25.0%, followed by friends’ recommendations by 18.2%.

However, among the Indonesians and Thais, recommendations from friends come first for the second priority of diet informationsource by 24.0% and 19.3% respectively.

©2016 W&S GROUP58



Friends

Family



Doctor

TVC ads


body after diet

Salesman


VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)2nd

Rank

17 – 24 y/o 25 – 34 y/o 35 y/o and above

18.2

5.1

31.3

12.1

5.1

6.1

19.2

3.0

0.0

18.2

10.1

22.2

14.1

10.1

5.1

18.2

2.0

0.0

18.1

16.0

21.3

16.0

13.8

3.2

9.6

2.1

0.0

26.0

20.0

19.0

18.0

3.0

4.0

10.0

0.0

0.0

25.0

15.0

22.0

13.0

12.0

1.0

12.0

0.0

0.0

21.0

12.0

15.0

22.0

11.0

7.0

11.0

1.0

0.0

22.0

17.0

15.0

21.0

8.0

3.0

12.0

2.0

0.0

21.0

14.0

19.0

21.0

4.0

4.0

13.0

3.0

1.0

15.0

17.0

13.0

14.0

8.0

10.0

16.0

6.0

1.0

©2016 W&S GROUP59



Friends

Family



Doctor

TVC ads


body after diet

Salesman



17.3

13.7

17.3

10.7

6.0

11.7

14.7

5.0

3.7

19.6

10.7

17.5

12.5

12.9

7.5

16.1

2.5

0.7

15.0

11.3

14.7

16.3

6.7

10.3

22.0

2.7

1.0

3rd

Rank

Third source of diet information selected by Vietnam and Thai people is “Friends’ Suggestions” by 19.6% and 17.3% consecutively. In addition, the internet site is still be considered for Thai respondents as well by 17.3%.

On the other hand, the Indonesia respondents give the third rank of diet information source toward “recommendation from those who have a good body” with 22.0%.

©2016 W&S GROUP60



Friends

Family



Doctor

TVC ads


body after diet

Salesman


VIETNAM (n=300) INDONESIA (n=300) THAILAND (n=300)3rd

Rank

17 – 24 y/o 25 – 34 y/o 35 y/o and above

19.1

12.8

13.8

13.8

10.6

8.5

18.1

1.1

2.1

14.9

8.5

19.1

12.8

13.8

6.4

20.2

4.3

0.0

25.0

10.9

19.6

10.9

14.1

7.6

9.8

2.2

0.0

21.0

7.0

16.0

15.0

7.0

10.0

20.0

1.0

3.0

13.0

16.0

19.0

16.0

6.0

6.0

20.0

4.0

0.0

11.0

11.0

9.0

18.0

7.0

15.0

26.0

3.0

0.0

17.0

17.0

15.0

10.0

8.0

11.0

14.0

5.0

3.0

17.0

9.0

16.0

14.0

5.0

14.0

17.0

3.0

5.0

18.0

15.0

21.0

8.0

5.0

10.0

13.0

7.0

3.0

©2016 W&S GROUP61

F. Detail findings


2. Diet Behaviors




©2016 W&S GROUP62

Q15. Please tell us how often do you exercise in one month? [SA] (n=900) Unit: %

Frequency on Exercise

Never Rarely 1-2 days per month 1-2 days per week 3-5 days per week 6-7 days per week

VIETNAM 0.3 12.0 8.3 27.0 33.3 19.0

INDONESIA 4.0 24.7 20.3 36.3 13.0 1.7

THAILAND 1.3 18.3 22.7 33.0 22.0 2.7

0.3

12.0

8.3

27.0

33.3

19.0

4.0

24.7

20.3

36.3

13.0

1.71.3

18.3

22.7

33.0

22.0

2.7

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

Our Vietnamese respondents exercise most frequently when compared to the other two countries. 33.3% of the Vietnamese respondents exercise for 3 - 5 days per week, if not 27.0% manage to exercise for once or twice a week.

Thai respondents exercise moderately as 33.0% work for 1-2 days per week, followed by 22.7% who work out for once to twice a month.

Indonesian respondents work out least as 36.3% work out for once and twice a week and almost 25.0% rarely work out.

©2016 W&S GROUP63

Q15. Please tell us how often do you exercise in one month? [SA] (n=900) Unit: %

Frequency on Exercise

Never

Rarely

1-2 days per month

1-2 days per week

3-5 days per week

6-7 days per week


17 – 24 y/o 25 – 34 y/o 35 y/o and above

0.0

11.0

8.0

36.0

30.0

15.0

0.0

9.0

8.0

26.0

35.0

22.0

1.0

16.0

9.0

19.0

35.0

20.0

1.0

29.0

23.0

34.0

11.0

2.0

3.0

28.0

23.0

35.0

10.0

1.0

8.0

17.0

15.0

40.0

18.0

2.0

3.0

19.0

22.0

29.0

26.0

1.0

0.0

20.0

22.0

33.0

19.0

6.0

1.0

16.0

24.0

37.0

21.0

1.0

©2016 W&S GROUP64

Q16. Please tell us what type of exercise do you do regularly? [MA] (n=900) Unit: %

Regular exercises

WalkingJogging/R

unning

Gymnasti

c (weight

training,

strength

training,

etc..)

CyclingStretching

exercises

Aerobic

activitygolf Tennis volleyball

Badminto

nSwimming Yoga Boxing Others

VIETNAM 71.6 47.8 11.0 35.5 17.1 39.1 1.0 4.0 6.7 19.1 16.1 34.1 1.0 5.0

INDONESIA 58.0 51.4 22.6 25.3 18.4 21.5 1.0 1.7 2.1 9.4 20.5 14.2 0.0 1.4

THAILAND 47.3 36.8 20.3 36.1 23.3 33.8 0.3 2.0 3.7 18.9 22.0 15.9 1.4 2.7

71.6

47.8

11.0

35.5

17.1

39.1

1.04.0

6.7

19.116.1

34.1

1.0

5.0

58.0

51.4

22.625.3

18.421.5

1.0 1.7 2.1

9.4

20.5

14.2

0.0 1.4

47.3

36.8

20.3

36.1

23.3

33.8

0.32.0

3.7

18.922.0

15.9

1.4 2.7

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

“Walking” is the most regular physical exercise among the surveyed respondents in Vietnam, Indonesia and Thailand, with 71.6%, 58.0% and 47.3% respectively. Meanwhile, “Jogging/Running” ranks second in those countries.

Moreover, sports such as “Volleyball”, “Tennis”, “Golf”, and “Boxing” have lower levels of popularity.

©2016 W&S GROUP65

Q16. Please tell us what type of exercise do you do regularly? [MA] (n=900) Unit: %

Regular exercise – Age Group

Walking

Jogging/Running

Gymnastic (weight

training, strength

training, etc..)

Cycling

Stretching exercises

Aerobic activity

volleyball

Badminton

Swimming

Yoga


17 – 24 y/o 25 – 34 y/o 35 y/o and above

74.0

59.0

12.0

40.0

17.0

40.0

8.0

21.0

14.0

35.0

71.0

48.0

9.0

36.0

18.0

43.0

6.0

17.0

12.0

30.0

69.7

36.4

12.1

30.3

16.2

34.3

6.1

19.2

22.2

37.4

55.6

51.5

23.2

24.2

21.2

17.2

4.0

15.2

19.2

7.1

64.9

50.5

17.5

22.7

16.5

20.6

0.0

8.2

24.7

13.4

53.3

52.2

27.2

29.3

17.4

27.2

2.2

4.3

17.4

22.8

63.9

42.3

22.7

44.3

29.9

36.1

4.1

24.7

25.8

15.5

43.0

38.0

24.0

38.0

28.0

30.0

6.0

25.0

11.0

21.0

35.4

30.3

14.1

26.3

12.1

35.4

1.0

7.1

29.3

11.1

©2016 W&S GROUP66

Q17. Please tell us how long is your exercise activity per session? [Matrix SA] (n=900) Unit: %

Duration of Exercise activity per session (1)

<30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour

VIETNAM 41.9 50.7 7.0 0.5 59.4 34.3 4.2 2.1 33.3 33.3 30.3 3.0

INDONESIA 43.7 46.1 8.4 1.8 45.3 50.0 4.7 0.0 38.5 43.1 18.5 0.0

THAILAND 34.3 54.3 8.6 2.9 45.9 50.5 2.8 0.9 16.7 58.3 18.3 6.7

41.9

50.7

7.0

0.5

59.4

34.3

4.22.1

33.3 33.3

30.3

3.0

43.746.1

8.4

1.8

45.3

50.0

4.7

0.0

38.5

43.1

18.5

0.0

34.3

54.3

8.6

2.9

45.9

50.5

2.80.9

16.7

58.3

18.3

6.7

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

The majority of the respondents in Vietnam, Indonesia and Thailand spend less than 30 minutes or about 30-60 minutes exercising in

each session.

Most of the respondents in Vietnam (50.7%), Indonesia (46.1%) and Thailand (54.3%) spend around 30-60 minutes in each session

walking. The same amount of time is spent for jogging and running in Indonesia (50.0%) and Thailand (50.5%).

According to gymnastic, more than half of Thai respondents spend around 30-60 minutes to complete their sessions, followed by 43.1%

of the Indonesians, and 33.3% of Vietnamese.

WalkingJogging/Running

Gymnastic

©2016 W&S GROUP67



<30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour <30 min 30-60 min 1 - 2 hours > 2 hour

VIETNAM 34.9 44.3 17.0 3.8 78.4 15.7 2.0 3.9 43.6 39.3 13.7 3.4

INDONESIA 26.0 54.8 15.1 4.1 79.2 18.9 1.9 0.0 30.6 54.8 14.5 0.0

THAILAND 34.6 54.2 10.3 0.9 58.0 33.3 7.2 1.4 28.0 63.0 6.0 3.0

34.9

44.3

17.0

3.8

78.4

15.7

2.03.9

43.6

39.3

13.7

3.4

26.0

54.8

15.1

4.1

79.2

18.9

1.90.0

30.6

54.8

14.5

0.0

34.6

54.2

10.3

0.9

58.0

33.3

7.2

1.4

28.0

63.0

6.03.0

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

“Less than 30 minutes” is used to do stretching - Vietnam (78.4%), Indonesia (79.2%) and Thailand (58.0%). Other activities such as cycling and aerobic activities tend to be done in longer periods of time (30-60 minutes). However, this is

not true amongst the Vietnamese as they spend less than 30 minutes per session doing aerobic exercises.

CyclingStretching exercises

Aerobic activity

©2016 W&S GROUP68



<30 min 30-60

min1 - 2 hours > 2 hour <30 min

30-60


30-60


30-60

min1 - 2 hours > 2 hour

VIETNAM 30.0 45.0 20.0 5.0 21.4 53.6 21.4 3.6 25.0 47.9 22.9 4.2 33.3 46.1 18.6 2.0

INDONESIA 16.7 66.7 16.7 0.0 18.5 66.7 14.8 0.0 0.0 57.6 39.0 3.4 26.8 58.5 14.6 0.0

THAILAND 45.5 45.5 0.0 9.1 19.6 55.4 21.4 3.6 12.3 43.1 32.3 12.3 31.9 44.7 17.0 6.4

30.0

45.0

20.0

5.0

21.4

53.6

21.4

3.6

25.0

47.9

22.9

4.2

33.3

46.1

18.6

2.0

16.7

66.7

16.7

0.0

18.5

66.7

14.8

0.0 0.0

57.6

39.0

3.4

26.8

58.5

14.6

0.0

45.5 45.5

0.0

9.1

19.6

55.4

21.4

3.6

12.3

43.1

32.3

12.3

31.9

44.7

17.0

6.4

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

The majority of the respondents spend at least 30-60 minutes per session for volleyball, badminton, swimming and yoga. However, in Thailand an equal amount of 45.5% of the respondents spend either less than 30 minutes or 30-60 minutes per session

for volleyball activities.

Volleyball Badminton Swimming Yoga

©2016 W&S GROUP69

Q18. Please tell us how often do you eat these following foods? [Matrix SA] (n=900) Unit: %

Dietary Information (Meal Frequency)Starches - bread, bagel, roll, cereal, pasta, noodles, rice, potato

“Limiting consumption of starches to 1-3 times per week is popular among Vietnamese and Indonesian respondents with 26.4% and 28.0%, respectively.

In Thailand, starches are consumed more frequently for 2 – 3 times per day by 32.3% of the respondents.

4 times or more per day

2-3 times per day

1 time per day

4-6 times per week

1-3 times per week

Less than 1 time per

week

Never


0.7

9.3

20.7

16.7

12.0

32.3

8.3

1.4

12.5

26.4

16.6

16.6

24.1

2.4

2.7

26.0

28.0

10.0

11.3

20.3

1.7

©2016 W&S GROUP70


Dietary Information (Meal Frequency) – Age GroupStarches - bread, bagel, roll, cereal, pasta, noodles, rice, potato


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


17 – 24 y/o 25 – 34 y/o 35 y/o and above

3.1

25.5

19.4

17.3

22.4

10.2

2.0

3.0

23.2

18.2

13.1

27.3

14.1

1.0

1.0

23.5

12.2

19.4

29.6

13.3

1.0

4.0

24.0

9.0

8.0

28.0

24.0

3.0

0.0

26.0

11.0

9.0

25.0

28.0

1.0

1.0

11.0

14.0

13.0

31.0

26.0

4.0

9.0

30.0

18.0

13.0

20.0

10.0

0.0

9.0

38.0

10.0

15.0

15.0

12.0

1.0

7.0

29.0

8.0

22.0

27.0

6.0

1.0

©2016 W&S GROUP71


Dietary Information (Meal Frequency)Fruits

The Vietnamese eat healthier during diet sessions, they admitted that they eat fruits 1 time per day (27.6%). In Indonesia, the majority of the respondents eat fruits 1 – 3 times per week (31.3%).

Meanwhile, the pattern is different among Thailand respondents, the number differed slightly among level of frequencies from 2 –3 times per day to 1 – 3 times per week. (19.7% and 19.3%).


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


1.3

9.3

20.7

19.7

21.0

19.3

8.7

0.0

1.0

13.8

22.9

27.6

25.3

9.4

0.3

14.3

31.3

16.7

15.7

18.0

3.7

©2016 W&S GROUP72


Dietary Information (Meal Frequency) – Age GroupFruits


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


17 – 24 y/o 25 – 34 y/o 35 y/o and above

6.1

21.4

19.4

34.7

16.3

2.0

0.0

14.1

21.2

39.4

16.2

9.1

0.0

0.0

8.0

33.0

24.0

18.0

16.0

1.0

0.0

3.0

14.0

11.0

15.0

36.0

21.0

0.0

1.0

18.0

15.0

17.0

35.0

13.0

1.0

7.0

22.0

21.0

18.0

23.0

9.0

0.0

12.0

10.0

21.0

22.0

23.0

10.0

2.0

10.0

13.0

21.0

20.0

24.0

11.0

1.0

4.0

35.0

21.0

17.0

15.0

7.0

1.0

©2016 W&S GROUP73


Dietary Information (Meal Frequency)Vegetables

The percentage of people eat vegetables 2 – 3 times per day is slightly higher in Vietnam than in Indonesia and Thailand. 35.3% of people in Vietnam eat vegetables 2 – 3 times per day, whereas the number in Indonesia and Thailand are 8.3% and 8.6% lower, respectively.


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


0.3

7.3

15.0

16.3

22.3

26.7

12.0

0.0

1.0

7.8

16.9

28.1

35.3

10.8

0.3

6.3

20.3

19.3

21.7

27.0

5.0

©2016 W&S GROUP74


Dietary Information (Meal Frequency) – Age GroupVegetables


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


17 – 24 y/o 25 – 34 y/o 35 y/o and above

10.3

39.2

24.7

15.5

9.3

1.0

0.0

11.1

32.3

34.3

15.2

6.1

1.0

0.0

11.1

34.3

25.3

20.2

8.1

1.0

0.0

7.0

21.0

20.0

19.0

22.0

11.0

0.0

1.0

29.0

24.0

20.0

23.0

3.0

0.0

7.0

31.0

21.0

19.0

16.0

5.0

1.0

16.0

15.0

25.0

16.0

19.0

9.0

0.0

14.0

20.0

27.0

16.0

11.0

11.0

1.0

6.0

45.0

15.0

17.0

15.0

2.0

0.0

©2016 W&S GROUP75


Dietary Information (Meal Frequency)Dairy – milk, yogurt

The consumption of dairy products vary among three countries. 35.5% of people in Vietnam and 23.0% of Thai respondents consume dairy products (milk, yogurt) 1 – 3 times per week, while Indonesian respondents consume less dairy products (Less than 1 time per week), with 31.0%.

However, in Thailand and Indonesia a range of 22.0% consume dairy once per day.


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


2.0

15.3

23.0

18.3

22.7

12.3

6.3

1.7

14.0

35.5

16.4

22.2

7.2

3.1

11.7

31.0

23.7

10.0

17.0

5.3

1.3

©2016 W&S GROUP76


Dietary Information (Meal Frequency) – Age GroupDairy – milk, yogurt


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


17 – 24 y/o 25 – 34 y/o 35 y/o and above

2.1

8.3

19.8

20.8

38.5

8.3

2.1

4.0

8.1

25.3

15.2

29.3

18.2

0.0

3.1

5.1

21.4

13.3

38.8

15.3

3.1

1.0

5.0

15.0

11.0

22.0

37.0

9.0

1.0

3.0

15.0

11.0

31.0

28.0

11.0

2.0

8.0

21.0

8.0

18.0

28.0

15.0

6.0

10.0

19.0

22.0

27.0

15.0

1.0

8.0

7.0

27.0

14.0

27.0

17.0

0.0

5.0

20.0

22.0

19.0

15.0

14.0

5.0

©2016 W&S GROUP77


Dietary Information (Meal Frequency)Protein - Meat, fish, poultry, eggs, cheese

The charts below show that Thai have protein intake (meat, fish, poultry, eggs, cheese, etc.) more often, 2 – 3 times per day with 24.3%. This compared to Vietnamese who consume 1 time per day and 4 – 6 times per week, with 24.4% and 24.7% respectively. Followed by people in Indonesia who consume less protein (1 – 3 times per week), with 31.3%.


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


0.3

6.0

18.7

22.7

20.0

24.3

8.0

0.7

8.5

21.7

24.7

24.4

16.9

3.1

1.7

11.7

31.3

20.0

14.3

19.7

1.3

©2016 W&S GROUP78


Dietary Information (Meal Frequency) – Age GroupProtein - Meat, fish, poultry, eggs, cheese


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


17 – 24 y/o 25 – 34 y/o 35 y/o and above

2.1

8.3

19.8

20.8

38.5

8.3

2.1

4.0

8.1

25.3

15.2

29.3

18.2

0.0

3.1

5.1

21.4

13.3

38.8

15.3

3.1

1.0

5.0

15.0

11.0

22.0

37.0

9.0

1.0

3.0

15.0

11.0

31.0

28.0

11.0

2.0

8.0

21.0

8.0

18.0

28.0

15.0

6.0

10.0

19.0

22.0

27.0

15.0

1.0

8.0

7.0

27.0

14.0

27.0

17.0

0.0

5.0

20.0

22.0

19.0

15.0

14.0

5.0

©2016 W&S GROUP79


Dietary Information (Meal Frequency)Fats - butter, margarine, mayo, oil, salad dressing, sour cream, cream cheese

The survey revealed similar consumption patterns of fats amongst people from the three countries. Majority of the respondentsacross the three countries are eating fats between Less than 1 time per week to 1 – 3 times per week.


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


8.3

31.0

29.7

11.0

11.7

3.7

4.7

6.5

28.2

31.3

15.6

10.9

5.4

2.0

8.7

30.0

29.7

11.7

11.0

7.0

2.0

©2016 W&S GROUP80


Dietary Information (Meal Frequency) – Age GroupFats - butter, margarine, mayo, oil, salad dressing, sour cream, cream cheese


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


17 – 24 y/o 25 – 34 y/o 35 y/o and above

2.1

5.2

14.4

17.5

29.9

26.8

4.1

2.0

9.1

12.1

12.1

25.3

36.4

3.0

2.0

2.0

6.1

17.3

38.8

21.4

12.2

6.0

5.0

11.0

11.0

28.0

32.0

7.0

0.0

6.0

9.0

10.0

38.0

27.0

10.0

0.0

10.0

13.0

14.0

23.0

31.0

9.0

6.0

3.0

15.0

9.0

29.0

30.0

8.0

5.0

6.0

13.0

11.0

25.0

33.0

7.0

3.0

2.0

7.0

13.0

35.0

30.0

10.0

©2016 W&S GROUP81


Dietary Information (Meal Frequency)Sweets - candy, cake, soft drink

The survey represents similar consumption patterns of Sweets (candy, cake, soft drink) amongst people from the three countries. Majority of the respondents across the three countries are eating sweets between Less than 1 time per week to 1 – 3 times per week.

Moreover, 37.5% of the individuals in Vietnam eat sweets less than 1 time per week, whereas the number in Indonesia and Thailandare each 8.2% lower.


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


4.7

29.3

28.7

16.0

11.3

4.7

5.3

7.8

37.5

28.7

14.9

6.8

2.4

2.0

6.3

29.3

30.0

16.0

10.7

6.0

1.7

©2016 W&S GROUP82


Dietary Information (Meal Frequency) – Age GroupSweets - candy, cake, soft drink


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


17 – 24 y/o 25 – 34 y/o 35 y/o and above

2.0

1.0

8.2

24.5

28.6

31.6

4.1

2.0

4.0

5.1

10.1

29.3

42.4

7.1

2.0

2.0

7.1

10.1

28.3

38.4

12.1

2.0

6.0

12.0

23.0

29.0

22.0

6.0

2.0

4.0

8.0

16.0

31.0

34.0

5.0

1.0

8.0

12.0

9.0

30.0

32.0

8.0

5.0

6.0

16.0

15.0

26.0

28.0

4.0

7.0

6.0

11.0

15.0

30.0

26.0

5.0

4.0

2.0

7.0

18.0

30.0

34.0

5.0

©2016 W&S GROUP83


Dietary Information (Meal Frequency)Coffee and Tea

35.0% of Vietnamese respondents drink coffee and tea less than 1 time per week. And, the consumption of coffee and tea is higher (1 – 3 times per week) amongst respondents in Indonesia, with 25.0%, compared with 19.0% of those in Vietnam.

In Thailand, however, majority of the respondents drink coffee and tea 1 – 3 times per week to 1 time per day (23.3%).


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


11.7

19.0

23.3

13.7

20.3

5.7

6.3

15.6

35.0

19.0

9.9

13.3

4.1

3.1

7.3

27.3

25.0

13.3

19.7

5.7

1.7

©2016 W&S GROUP84


Dietary Information (Meal Frequency) – Age GroupCoffee and Tea


2-3 times per day

1 time per day

4-6 times per week

1-3 times per week


week

Never


17 – 24 y/o 25 – 34 y/o 35 y/o and above

1.0

6.3

6.3

11.5

17.7

45.8

11.5

5.1

2.0

15.2

4.0

20.2

30.3

23.2

3.0

4.0

18.2

14.1

19.2

29.3

12.1

1.0

5.0

14.0

15.0

30.0

29.0

6.0

2.0

5.0

19.0

9.0

25.0

31.0

9.0

2.0

7.0

26.0

16.0

20.0

22.0

7.0

5.0

2.0

9.0

12.0

26.0

27.0

19.0

8.0

5.0

26.0

15.0

20.0

16.0

10.0

6.0

10.0

26.0

14.0

24.0

14.0

6.0

©2016 W&S GROUP86

E. Conclusions (1)

Attributes Vietnam Indonesia Thailand

Ways to pamper yourself1. Diet (100.0%)

2. Massage (76.0%)

3. Acne cure (72.7%)

1. Diet (100.0%)

2. Scrubs (64.7%)

3. Massage (48.7%)

1. Diet (100.0%)

2. Acne cure (60.0%)

3. Scrubs (58.0%)

Ways to take care of health

Diet Behaviors


Diet Methods

1. Weight reduction (low

calories) (100.0%)

2. Low fat (67.7%)

3. Low triglyceride (57.0%)


calories) (100.0%)

2. Low fat (45.0%)

3. Low cholesterol (33.7%)


calories) (100.0%)

2. Low fat (55.7%)

3. Low cholesterol (53.7%)

Diet Duration 1 - 2 months (21.7%) 1 - 2 months (27.7%) 3 - 4 months (22.7%)

©2016 W&S GROUP87

E. Conclusions (2)


Relation between blood type & Diet Relate (34.7%) Relate (49.6%) Relate (69.0%)

Body perspective

The right build 12.0% 1.0% 13.0%

A bit overweight 69.0% 54.0% 40.0%

Too overweight 19.0% 45.0% 47.0%

Ways to achieve right weight goal

1. I eat fruit more

frequently (82.3%)

2. Eat mainly

vegetables (69.3%)

3. Calorie

controlled (64.7%)

1. Reduce the

number of meals (71.3%)

2. Calorie

controlled (58.7%)

3. I eat fruit more

frequently (56.0%)

1. Calorie

controlled (74.0%)

2. Aerobic Exercise (69.3%)

3. I eat fruit more

frequently (67.7%)

Best ways to achieve right weight goalCalorie controlled(27.7%)

Reduce the

number of meals (23.7%)

Aerobic exercise(34.0%)

Diet Behaviors (Cont.)

©2016 W&S GROUP88

E. Conclusions (3)


Body Concerns

1. Belly (94.7%)

2. Thighs (59.0%)

3. Calf (41.7%)

1. Belly (92.3%)

2. Thighs (65.0%)

3. Upper Arm (52.7%)

1. Belly (88.0%)

2. Thighs (72.3%)

3. Upper Arm and

Hip (52.3%)

Impotency toward weight lost Important (96.6%) Important (97.7%) Important (59.4%)

Lifestyle toward goal weight Confident (82.9%) Confident (89.9%) Confident (27.3%)

Ideal number of weight lost 1 - 3 kg. (44.0%) 4 - 6 kg. (43.7%) 4 - 6 kg. (38.0%)

Diet Triggers

1. The desire to be

beautiful (75.0%)

2. Improve self-

esteem (62.7%)

3. Because of

feeling fat (56.0%)

1. Because of

feeling fat (63.0%)

2. Because I

cannot put on

clothes (small size) (50.7%)

3. The desire to be

beautiful (45.7%)

1. I want to keep

the style (32.3%)

2. Because of

feeling fat (24.0%)

3. The desire to be

beautiful (11.3%)

Expenditure on Diet Program $21 - $30 (25.0%) Less than $10 (26.3%) $21 - $30 (25.0%)


©2016 W&S GROUP89

E. Conclusions (4)


Causes of weight increased

1. Inactive lifestyle (73.3%)

2. Improper eating

habits (72.3%)

3. Intake too many oily

food (62.7%)

1. Lack of exercise (74.0%)

2. Improper eating

habits (74.0%)

3. Intake too many oily

food (61.7%)

1. Lack of exercise (72.7%)

2. Carbohydrates

ingestion (65.7%)

3. Intake too many

oily food (59.3%)

Obstacles on diet program

1. Food temptation (75.3%)

2. Lazy to exercise (59.0%)

3. Often feeling hungry (55.3%)



3. Often feeling hungry (61.3%)


2. Often feeling

hungry (58.3%)


Level of satisfaction after joining diet program

Satisfied (32.4%) Satisfied (19.0%) Satisfied (65.0%)


1. Did not reach their

expected weight (42.3%)

2. Did not lose weight

at all (25.6%)

3. Lost weight

inappreciably (17.9%)





at all (17.2%)




at all (24.1%)



©2016 W&S GROUP90

E. Conclusions (5)


Sources of

information about diet

Rank 1Internet (Diet Site) (34.3%)

Internet (Diet Site) (43.7%)

Internet (Diet Site) (51.0%)

Rank 2Internet (Diet Site) (25.0%)

Friends'

recommendations

(24.0%)

Friends'

recommandations (19.3%)

Rank 3Friends'

recommandations (19.6%)

Those who have a

good body after

diet (22.0%)

Friends'

recommandations

and Internet (17.3%)

Sources of Information about Diet

©2016 W&S GROUP91

E. Conclusions (6)


Frequency on exercise 3 - 5 days per week (33.3%)

1 - 2 days per week (36.3%)

1 - 2 days per week (33.0%)

Regular exercise

1. Walking (71.6%)

2. Jogging / Running (47.8%)

3. Aerobic Activity (39.1%)

1. Walking (58.0%)


3. Cycling (25.3%)

1. Walking (47.3%)


3. Cycling (36.1%)

Duration of Exercises

Walking 30 - 60 mins (50.7%) 30 - 60 mins (46.1%) 30 - 60 mins (54.3%)

Jogging / Running < 30 mins (59.4%) 30 - 60 mins (50.0%) 30 - 60 mins (50.5%)

Gymnastic< 30 mins or 30 - 60 mins (33.3%)

30 - 60 mins (43.1%) 30 - 60 mins (58.3%)

Cycling 30 - 60 mins (44.3%) 30 - 60 mins (54.8%) 30 - 60 mins (54.2%)

Stretching exercises < 30 mins (78.4%) < 30 mins (79.2%) < 30 mins (58.0%)

Aerobic activity < 30 mins (43.6%) 30 - 60 mins (54.8%) 30 - 60 mins (63.0%)

Volleyball 30 - 60 mins (45.0%) 30 - 60 mins (66.7%) 30 - 60 mins (45.5%)

Exercise Behaviors

©2016 W&S GROUP92

E. Conclusions (7)

Exercise Behaviors


Dietary Information

Starches - bread, bagel, roll,

cereal, pasta, noodles, rice,

potato

1-3 times per week (26.4%)



Fruits1 time per day (27.6%)


1 time per day (21.0%)

Vegetables2-3 times per day (35.3%)

2-3 times per day (27.0%)


Dairy - milk, yogurt1-3 times per week (35.5%)


week (31.0%)


Protein - Meat, fish, poultry,

eggs, cheese4-6 times per week (24.7%)



Fats - butter, margarine,

mayo, oil, salad dressing,

sour cream, cream cheese



week (30.0%)


week (31.0%)

Sweets - candy, cake, soft

drink


week (37.5%)



week (29.3%)

Coffee and TeaLess than 1 time per

week (35.0%)


week (27.3%)


©2016 W&S GROUP

Government should

support farmers

and producers of

clean food. Also

government should

subsidize local

healthy products,

which will increase

accessibility to

mass.

Diet program is a

challenge in one’s

life. To complete it,

one needs to strict

with her routine

and her mind.

93

G. Recommendations

Taking care of oneself is gaining more popularity in Southeast Asia, especially diet. In each country, diet

methods differ largely due to society, culture, and the way of life that help shape an individual’s thought

and decision making.

From our results, many respondents did not succeed in diet programs for the following reasons,

Conventional diet

programs were

used when in fact,

diet programs

should be tailor-

made to suit the

health and lifestyle

of each individual.

Health sectors

should work

together to

develop strategies

to help people

build a good

health such as

informing the right

diet information to

the public.

With the helps from the above sectors, if you could complete what we have mentioned earlier, the health

concern will be decreased, with a better quality of life.

FOR FURTHER INQUIRIES, PLEASE CONTACT:

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Tokyo city, Japan

Tel: +81 (0) 3-5421-7925

URL : http://wsgroup-asia.com/

Email : [email protected]

The copyright of this report belongs to World Wide System Corporation

*** Our report is officially free for those who are interested, and open for using this report as references.

For any usages regarding to our results, please refer W&S as your sources of information.

Comparative Report On Diet Study in Vietnam Indonesia and Thailand in 2016

Lifestyle

Transcript of Comparative Report On Diet Study in Vietnam Indonesia and Thailand in 2016