Tracking survey of smartphone applications in Indonesia, Thailand, Vietnam
-
Upload
ws-indonesia-market-research -
Category
Marketing
-
view
197 -
download
0
Transcript of Tracking survey of smartphone applications in Indonesia, Thailand, Vietnam
TRACKING STUDY ON SMARTPHONE(APPLICATIONS)
Conducted in Thailand(TH), Indonesia(ID), and Vietnam(VN)
Date: April 2016
©2015 THAI OPPO CO., LTD.
Table of content
A. Research Background (P. 3)
B. Information Coverage (P. 4)
C. Research Design (P. 5)
D. Summary (P. 6)
E. Detail Findings (P. 8)
2
©2015 THAI OPPO CO., LTD.
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all
ages due to the convenience provided by smartphone applications, which now play a significant role in helping
users live their lives more conveniently through providing entertainment as well as a platform to do business
everywhere and anytime. In the past, application categories are limited to a few such as games and a few
productivity applications, but who would have imagined we would have fitness tracking applications, educational
applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling.
Developers today become more active in coming up with new types of applications with different layouts and
designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where
consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three
months as well as study the awareness of reward applications in three Southeast Asian countries including
Indonesia, Thailand and Vietnam.
3
A. Research background
©2015 THAI OPPO CO., LTD.
B. Information coverage
4
The study is reported cover following sections:
■ Part I: Consumers’ behavior on Application Downloaded
─ Total Applications available in one smartphone
─ Number of Applications download in 1 month – Free Applications
─ Number of Applications download in 1 month – Paid Applications
─ Application Categories downloaded – Top 10
─ Most Access Application Categories – Top 5
─ Most Access Application Names – Top 5
─ Frequency of using Applications
─ Willingness to pay for each Application Type
■ Part II: Awareness on “Reward Application”
─ Reward Application well-known
─ Awareness on Reward Application
─ Purposes on using Reward Application
©2015 THAI OPPO CO., LTD.
C. Research design
5
Research Method Online Research - Quantitative
Fieldwork Period 8th Jan – 8th April, 2016
Research Area Thailand, Indonesia, and Vietnam
Respondent Criteria Male & Female, aged 17 years old and above
Those who are smartphone owners and access applications at least once a month
Sample Size 600 samples in each country
Number of Questions 3 Screening Questions and 10 Main Questions
Survey Content To explore consumer’s behaviour toward smartphone applications downloaded
To know the awareness regarding to “Reward Application”
Gender 17 – 19 y/o 20 – 29 y/o 30 y/o and above
Thailand(TH)Male 100 100 100
Female 100 100 100
Indonesia(ID)Male 100 100 100
Female 100 100 100
Vietnam(VN)Male 100 100 100
Female 100 100 100
©2015 THAI OPPO CO., LTD.
Most of Thais, Indonesians, and Vietnamese have less than 20 apps in their smartphones, 67.5%, 75.3%, and69.9% respectively.
In addition, within 30 days, the majority of the respondents in 3 countries downloaded less than 6 freeapplications by 60% in average with slight differences in each month. However, there is a higher percentageof Thai respondents that download more than 10 free applications at 35% compared to 20% and 27% ofIndonesians and Vietnamese.
Regarding paid applications downloaded in each month, more than 90% of the surveyed people among 3countries downloaded less than 3 paid applications. (TH: 93.5%, ID: 95.2%, VN: 94.3%).
The popular application category that most respondents in 3 countries downloaded in the last 30 days are“Games (TH: 66.7%, ID: 65.6%, VN: 75.6%), Social Networking (TH: 56%, ID: 64.6%, VN: 64.9%), Music (TH:45.6%, ID: 45.9%, VN: 55.9%), Photo & Video (TH: 43.4%, ID: 44.8%, VN: 48.5%), and Entertainment (TH:35.6%, ID: 47.5%, VN: 55.6%)”.
“Social Networking, Games, Photo & Video, Music, Shopping, and Navigation” are the top 5 applicationcategories that people in all 3 countries accessed most in each month. Social Networking ranks first by 76.5%of Thais, 76.8% of Indonesians, and 80.9% of Vietnamese, followed by games category which includes 66.2%of Thais, 70.1% of Indonesians, and 61.2% of Vietnamese.
Social Networking applications are being used almost everyday by the vast majority of Thai, Indonesian, andVietnamese residents by more than 80%. Games and music are also accessed on a daily basis, but byapproximately 60%.
6
D. Summary (1)
©2015 THAI OPPO CO., LTD.
“Candy Crush”, from the game category, is the most popular application among 3 countries at 12.3%, 6.7%,and 15.9% of Thais, Indonesians, and Vietnamese, consecutively. “JOOX”, from the music category, is accessedmostly in Thailand and Indonesia, 39.9% and 17.2%, whereas, Zing mp3 is widely accessed by 63.9% of theVietnamese. Regarding the Photo & Video Category, “Camera 360” is number one application used by 33.3%,16%, and 59% of Thais, Indonesians, and Vietnamese. “Facebook” is the most used application from thesocial networking category (TH:57.3%, ID: 34.7%, VN: 73.7%).
More than 70% of the respondents are willing to pay less than $1.5 for their desired application.
“Reward application” is gaining more popularity among those who live in Thailand and Indonesia with morethan 60% of the total samples, whereas only 35% of the Vietnamese know about it. Furthermore, it isinteresting to note that the awareness of reward applications is increasing every month in all 3 countries.
“Galaxy Gift, Tikko, and Buss Bee” are the top 3 reward applications that Thai people use by 57.5%, 31.3%,and 29.5%, respectively. On the other hand, “Cashtree, Whaff, and PopSlide” are the top 3 reward applicationsthat 66.2%, 48.4%, and 35.1% of the Indonesians access. Lastly, “Bigcoin, Kiemxu, and Tozaco” are the top 3reward applications that Vietnamese use the by 57.7%, 52.3%, and 34.2%, consecutively.
It is interesting to note that the gifts that people exchange via reward applications are different among 3countries. With regards Thai respondents, PayPal and Movie Tickets are the main products exchanged by61.2% and 33.3%. While, Mobile Credit (Airtime) and PayPal are the gifts that most Indonesians andVietnamese exchange from, by 84.9% and 59.5%, and 43.8% and 34.1%, consecutively.
7
D. Summary (2)
©2015 THAI OPPO CO., LTD.8
E. Detail findings
1. Consumers’ behavior on Application Downloaded
2. Awareness on “Reward Application”
9
Total Applications available in smartphones
Q1. Please tell us how many applications in your smartphone currently? [SA] [n=600] (Unit: %)
Jan’16
Feb’16
Mar’16
0.3
9.2
10.5
29.7
27.8
28.5
39.2
30.8
26.5
17.0
18.5
18.5
7.8
6.7
8.5
3.0
3.7
4.8
1.5
2.2
0.7
1.5
1.2
2.0
Jan’16
Feb’16
Mar’16
8.8
6.8
6.5
35.7
40.2
38.7
31.8
28.8
28.7
15.0
14.0
17.8
4.0
5.3
5.7
1.0
1.2
1.0
1.0
0.3
0.3
2.7
3.3
1.3
Jan’16
Feb’16
Mar’16
3.2
9.3
7.0
27.3
26.3
25.8
36.2
35.7
38.8
24.0
20.3
20.2
5.5
4.0
4.3
1.5
2.7
2.0
0.7
0.3
0.5
1.7
1.3
1.3
Less than 5
apps5 - 10 apps 11 - 20 apps 21 - 40 apps 41 - 60 apps 61 - 80 apps 81 - 100 apps
More than
100 apps
T2B B3B
3.0 69.1
3.3 67.8
2.7 65.5
T2B B3B
3.7 76.3
3.6 75.8
1.6 73.8
T2B B3B
2.4 66.7
1.6 71.3
1.8 71.7
10
Number of Applications download in 1 month(Free Apps)
Q2. Please tell us how many applications did you download within last 30 days?
Please consider for both free and cost applications downloaded [Matrix SA] [n=600] (Unit: %)
Jan’16
Feb’16
Mar’16
5.3
9.8
10.5
26.7
27.0
31.3
17.3
18.0
19.8
13.0
12.5
9.2
11.2
9.0
8.5
26.5
23.7
20.7
Jan’16
Feb’16
Mar’16
5.3
4.7
10.5
26.7
33.5
31.3
17.3
30.8
19.8
13.0
10.0
9.2
11.2
8.5
8.5
26.5
12.5
20.7
Jan’16
Feb’16
Mar’16
5.0
6.7
5.2
27.7
30.3
27.3
27.2
25.7
26.0
13.2
11.8
11.7
8.2
8.7
10.7
18.8
16.8
19.2
T2B B3B
37.7 49.3
32.7 54.8
29.2 61.7
T2B B3B
22.3 67.7
21.0 69.0
19.8 67.5
T2B B3B
27.0 59.8
25.5 62.7
29.8 58.5
I did not download any
apps last month1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps
11
Number of Applications download in 1 month(Cost Apps)
Q2. Please tell us how many applications did you download within last 30 days?
Please consider for both free and cost applications downloaded [Matrix SA] [n=600] (Unit: %)
Jan’16
Feb’16
Mar’16
58.0
62.0
64.3
24.7
21.2
23.3
11.5
9.7
5.8
2.8
2.5
2.2
1.3
1.5
1.3
1.7
3.2
3.0
Jan’16
Feb’16
Mar’16
62.8
62.2
66.7
27.3
27.2
23.5
4.3
5.7
5.8
2.3
2.5
2.0
1.8
1.0
1.3
1.3
1.5
0.7
Jan’16
Feb’16
Mar’16
57.5
51.2
50.0
31.5
36.0
37.2
5.0
7.8
6.8
3.5
2.3
2.5
1.2
1.3
1.5
1.3
1.3
2.0
I did not download any
apps last month1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps
T2B B3B
3.0 94.2
4.7 92.8
4.3 93.5
T2B B3B
3.1 94.5
2.5 95.0
2.0 96.0
T2B B3B
2.5 94.0
2.6 95.0
3.5 94.0
12
Application Categories downloaded – Top 10(Thailand)
Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600](Unit: %)
GamesSocial
NetworkingMusic
Photo &Video
ShoppingEntertainmen
tFinance Educations Lifestyle Navigation
Total 66.7 56.0 45.6 43.4 37.3 35.6 34.5 23.1 24.8 24.1
Jan'16 65.1 49.1 41.6 41.2 32.1 30.2 29.4 22.2 22.0 20.8
Feb'16 64.8 62.5 51.2 49.6 44.5 44.7 39.5 28.2 33.2 32.7
Mar'16 70.2 56.4 44.0 39.5 35.3 31.8 34.7 18.9 19.3 18.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Total Jan'16 Feb'16 Mar'16
13
Application Categories downloaded – Top 10(Indonesia)
(Unit: %)
SocialNetworking
Games MusicEntertainmen
tPhoto &Video
Shopping News Travel Navigation Educations
Total 64.6 65.6 45.9 47.5 44.8 37.4 34.4 19.8 18.8 21.7
Jan'16 65.5 63.0 43.8 41.7 40.1 37.7 33.7 20.8 20.5 20.3
Feb'16 61.7 68.9 49.2 49.2 48.5 36.1 35.1 19.3 18.3 23.3
Mar'16 66.6 64.8 44.6 51.6 45.8 38.4 34.5 19.2 17.7 21.4
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Total Jan'16 Feb'16 Mar'16
Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]
14
Application Categories downloaded – Top 10(Vietnam)
(Unit: %)
GamesSocial
NetworkingEntertainmen
tMusic
Photo &Video
Utilities Books Navigation News Shopping
Total 75.6 64.9 55.6 55.9 48.5 47.7 35.1 34.2 32.9 32.6
Jan'16 73.9 65.9 55.9 55.4 53.0 49.6 39.5 36.2 35.2 32.6
Feb'16 75.5 62.6 54.9 54.7 44.8 45.6 32.6 32.6 31.0 31.7
Mar'16 77.5 66.2 56.1 57.7 47.8 47.8 33.3 34.0 32.6 33.6
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
Total Jan'16 Feb'16 Mar'16
Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]
15
Most Access Application Categories – Top 5
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600](Unit: %)
Social Networking Games Photo & Video Music Shopping Navigation
Jan'16 - TH 71.2 70.3 49.7 47.7 41.2
Feb'16 - TH 80.7 62.0 60.3 41.2 43.2
Mar'16 - TH 77.5 66.5 51.0 45.3 42.5
Jan'16 - ID 76.2 69.7 41.2 43.8 41.2
Feb'16 - ID 77.5 70.3 48.0 50.5 39.7
Mar'16 - ID 76.7 70.8 46.8 45.0 45.0
Jan'16 - VN 74.7 54.8 40.8 53.2 27.0
Feb'16 - VN 84.0 62.2 45.5 57.2 30.5
Mar'16 - VN 84.0 66.7 47.0 61.8 34.0
Total 78.0 65.9 47.8 49.5 42.1 30.5
78.0
65.9
47.849.5
42.1
30.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
16
Most Access Application Names – Top 5(Games)
(Unit: %)
12.110.4
6.43.6 3.3
0.0
20.0
CandyCrush
LineLet's get
rich
Linecookie
run
LineBubble
Hayday
12.48.6 7.3
4.0 3.0
0.0
20.0
CandyCrush
Linecookie
run
LineLet's get
rich
hayday SevenKnights
18.1
7.14.2 4.2 3.8
0.0
20.0
Clash OfClans
CandyCrush
ClashRoyale
PianoTiles
Let's getrich
18.4
5.33.3 2.6 2.4
0.0
20.0
Clash ofClans
CandyCrush
LINELet'sGetRich
Pou CriminalCase
12.2
5.83.6 3.6
2.1
0.0
20.0
CandyCrush
PianoTiles
Clash ofClan
TempleRun
ai là triệu phú
18.7
7.84.7
2.4 2.1
0.0
20.0
Clash ofClans
CandyCrush
Pou LINELet's Get
Rich
CriminalCase
18.1
7.14.2 4.2 3.8
0.0
20.0
Clash OfClans
CandyCrush
ClashRoyale
PianoTiles
Let's getrich
20.6
16.1
6.44.0 2.7
0.0
20.0
Candycrush
Clash ofclans
Sudoku Zombietsunami
Angrybird
15.0
6.34.0 3.5
1.8
0.0
20.0
CandyCrush
Clash ofClan
2048 Zombietsunami
PianoTiles 2
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
Jan’16 Feb’16 Mar’16
17
Most Access Application Names – Top 5(Music)
(Unit: %)
33.3
13.76.7 5.5 2.7
0.0
20.0
40.0
60.0
JOOX 4shared Music Linemusic
KKbox
44.1
11.7 10.14.0 2.8
0.0
20.0
40.0
60.0
JOOX Linemusic
4shared Music iMusic
42.3
14.08.5
4.0 2.2
0.0
20.0
40.0
60.0
JOOX 4shared Linemusic
Music iMusic
12.5 8.4 5.3 3.4 2.7
0.0
20.0
40.0
60.0
58.9
12.53.1 2.2 1.3
0.0
20.0
40.0
60.0
17.89.9 7.3 6.3 3.6
0.0
20.0
40.0
60.0
21.510.7 9.3 5.6 3.3
0.0
20.0
40.0
60.0
16.35.0 1.2 0.9
0.0
20.0
40.0
60.063.9
15.93.2 3.2 1.1
0.0
20.0
40.0
60.0
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
18
Most Access Application Names – Top 5(Photo & Video)
(Unit: %)
27.4 23.0
4.4 3.6 2.8
0.0
20.0
40.0
60.0
32.3 27.9
6.9 5.5 3.0
0.0
20.0
40.0
60.040.2
12.15.9 4.6 3.3
0.0
20.0
40.0
60.0
16.7 12.6 9.8 8.1 4.5
0.0
20.0
40.0
60.0
64.5
4.9 3.3 1.6 1.2
0.0
20.0
40.0
60.0
16.79.4 7.6 7.3 6.3
0.0
20.0
40.0
60.0
14.6 13.27.1 6.4 6.0
0.0
20.0
40.0
60.0
53.5
5.9 5.5 5.1 1.8
0.0
20.0
40.0
60.0
58.9
7.4 3.2 2.1 2.1
0.0
20.0
40.0
60.0
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
Jan’16 Feb’16 Mar’16
19
Most Access Application Names – Top 5(Social Networking)
(Unit: %)
59.7
26.2
6.1 2.8 0.90.0
20.0
40.0
60.0
80.056.2
30.8
3.9 2.9 0.60.0
20.0
40.0
60.0
80.056.1
31.8
4.3 1.7 0.60.0
20.0
40.0
60.0
80.0
41.4
12.0 11.8 11.2 6.6
0.0
20.0
40.0
60.0
80.0
70.5
15.62.2 1.8 1.1
0.0
20.0
40.0
60.0
80.0
24.911.4 10.5 9.5 5.6
0.0
20.0
40.0
60.0
80.0
37.8
13.9 11.1 7.0 5.7
0.0
20.0
40.0
60.0
80.0
72.2
12.93.0 2.0 1.6
0.0
20.0
40.0
60.0
80.078.4
11.12.0 1.2 1.0
0.0
20.0
40.0
60.0
80.0
Jan’16 Feb’16 Mar’16
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
20
Most Access Application Names – Top 5(Shopping & Navigation)
(Unit: %)
62.8
13.07.3
3.2 2.8
0.0
20.0
40.0
60.0
80.0
Lazada Kaidee Shopee Ensogo Zalora
71.0
7.7 6.6 4.2 1.5
0.0
20.0
40.0
60.0
80.0
Lazada Shopee Kaidee Zalora Ebay
62.7
9.4 7.1 3.9 3.1
0.0
20.0
40.0
60.0
80.0
35.222.7
10.5 8.1 4.9
0.0
20.0
40.0
60.0
80.0
68.5
10.5 9.33.1 1.2
0.0
20.0
40.0
60.0
80.0
GoogleMap
heremap
Bện ệệ Maps Chiduong
31.923.5
10.1 8.8 4.2
0.0
20.0
40.0
60.0
80.0
27.4 24.417.4
5.6 4.4
0.0
20.0
40.0
60.0
80.0
49.7
9.3 6.6 5.5 4.4
0.0
20.0
40.0
60.0
80.0
GoogleMaps
Bện ệệ HEREMaps
Maps Grab
51.5
10.8 9.8 7.82.0
0.0
20.0
40.0
60.0
80.0
Googlemaps
Maps Bện ệệ Heremaps
Grab
Jan’16 Feb’16 Mar’16
Shopping
Shopping
Navigation
Q4. Please select top 5 of application categories that you use the most within the last 30 days?
And specify the name of applications that you access the most in each category? [MA] [n=600]
21
Frequency of Application Usage (1)
Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most
in the last 30 days? [Matrix SA] [n=600] (Unit: %)
Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / weekRarely (Less than
1 time per week)
Games
Thailand
Jan'16 (n=420) 63.8 16.0 10.7 5.0 4.5
Feb'16 (n=372) 64.2 18.8 8.6 5.1 3.2
Mar'16 (n=399) 57.1 19.3 15.0 5.5 3.0
Indonesia
Jan'16 (n=418) 54.1 18.4 11.5 9.6 6.5
Feb'16 (n=422) 59.7 14.9 10.9 8.5 5.9
Mar'16 (n=425) 60.2 17.2 10.8 5.9 5.9
Vietnam
Jan'16 (n=355) 52.4 24.5 13.0 8.7 1.4
Feb'16 (n=373) 54.7 19.6 14.2 10.2 1.3
Mar'16 (n=400) 51.8 23.8 15.8 7.5 1.3
Music
Thailand
Jan'16 (n=283) 52.7 19.1 15.5 11.3 1.4
Feb'16 (n=247) 53.4 25.9 11.7 7.3 1.6
Mar'16 (n=275) 50.5 18.9 16.0 11.6 2.9
Indonesia
Jan'16 (n=263) 40.7 22.8 13.7 13.7 9.1
Feb'16 (n=303) 45.9 22.4 14.2 10.6 6.9
Mar'16 (n=270) 47.0 23.7 14.1 11.5 3.7
Vietnam
Jan'16 (n=319) 58.0 21.0 13.8 6.6 0.6
Feb'16 (n=343) 55.4 20.7 16.3 6.4 1.2
Mar'16 (n=371) 55.0 22.4 15.4 5.9 1.3
Photo & Video
Thailand
Jan'16 (n=296) 38.9 25.7 20.3 10.8 4.4
Feb'16 (n=362) 49.4 21.8 15.7 9.4 3.6
Mar'16 (n=303) 39.6 28.1 18.8 10.6 3.0
Indonesia
Jan'16 (n=246) 34.1 21.1 19.9 15.9 8.9
Feb'16 (n=288) 28.5 26.4 21.9 13.5 9.7
Mar'16 (n=281) 39.5 21.7 19.9 12.1 6.8
Vietnam
Jan'16 (n=244) 28.7 18.9 25.0 22.1 5.3
Feb'16 (n=273) 33.7 26.0 23.1 12.8 4.4
Mar'16 (n=282) 31.6 23.4 23.8 16.0 5.3
22
Frequency of Application Usage (2)
(Unit: %)
Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / week
Rarely (Less
than 1 time per
week)
Shopping
Thailand
Jan'16 (n=247) 36.8 20.2 17.4 16.2 9.3
Feb'16 (n=259) 32.4 22.0 18.1 17.0 10.4
Mar'16 (n=255) 36.1 20.4 20.4 16.9 6.3
Indonesia
Jan'16 (n=247) 27.9 20.2 20.6 16.6 14.6
Feb'16 (n=238) 28.6 18.9 21.0 20.2 11.3
Mar'16 (n=270) 26.7 17.8 20.7 19.6 15.2
Social
Networking
Thailand
Jan'16 (n=426) 86.9 9.4 2.1 1.4 0.2
Feb'16 (n=484) 84.9 10.1 3.3 1.0 0.6
Mar'16 (n=465) 86.9 7.7 3.0 1.5 0.9
Indonesia
Jan'16 (n=457) 83.6 9.0 3.7 2.4 1.3
Feb'16 (n=465) 80.2 11.6 3.0 2.8 2.4
Mar'16 (n=460) 80.9 10.7 3.9 2.2 2.4
Vietnam
Jan'16 (n=451) 81.6 10.9 4.0 1.8 1.8
Feb'16 (n=504) 79.6 11.9 4.6 3.4 0.6
Mar'16 (n=504) 84.1 8.5 3.0 3.6 0.8
Navigation Vietnam
Jan'16 (n=162) 14.8 18.5 28.4 25.9 12.3
Feb'16 (n=183) 20.8 20.2 20.2 27.9 10.9
Mar'16 (n=204) 15.7 21.6 22.5 29.4 10.8
Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most
in the last 30 days? [Matrix SA] [n=600]
23
Willingness to pay for each Application Category (1)
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600](Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Books
Thailand
Jan'16 67.5 20.2 6.7 3.0 1.0 0.3 1.3
Feb'16 65.3 20.2 8.2 3.2 0.8 1.0 1.3
Mar'16 68.5 17.8 6.8 3.8 1.2 0.8 1.0
Indonesia
Jan'16 49.3 17.8 11.8 8.2 5.2 4.8 2.8
Feb'16 47.8 20.3 13.3 8.0 6.2 2.3 2.0
Mar'16 55.7 19.3 11.2 6.8 3.2 2.3 1.5
Vietnam
Jan'16 67.0 18.3 5.7 4.5 2.2 1.5 0.8
Feb'16 65.2 23.3 6.8 2.5 0.7 0.3 1.2
Mar'16 64.8 23.0 6.2 3.3 1.0 0.5 1.2
Business
Thailand
Jan'16 68.0 20.0 5.3 3.0 0.7 0.8 2.2
Feb'16 66.2 19.3 6.2 3.8 1.5 0.8 2.2
Mar'16 69.0 17.7 7.5 2.2 1.8 0.5 1.3
Indonesia
Jan'16 46.7 20.0 12.8 7.2 5.2 3.2 5.0
Feb'16 46.5 22.0 12.2 9.2 3.8 4.2 2.2
Mar'16 54.8 20.8 11.8 4.8 2.0 2.7 3.0
Vietnam
Jan'16 66.2 14.0 7.5 5.2 2.7 1.7 2.8
Feb'16 68.5 14.2 8.8 4.2 1.0 1.2 2.2
Mar'16 68.3 14.8 8.3 3.5 1.3 1.2 2.5
Catalogs
Thailand
Jan'16 76.3 13.5 5.2 1.7 1.3 1.2 0.8
Feb'16 77.0 14.7 4.2 1.8 0.7 0.7 1.0
Mar'16 76.3 13.5 6.0 2.2 1.2 0.3 0.5
Indonesia
Jan'16 60.5 20.0 9.3 5.7 2.5 1.0 1.0
Feb'16 60.3 19.2 11.3 4.8 1.8 2.2 0.3
Mar'16 66.5 17.3 9.2 3.0 2.0 1.5 0.5
Vietnam
Jan'16 82.0 9.7 4.2 1.7 1.3 0.8 0.3
Feb'16 82.5 11.8 3.2 1.0 0.3 1.0 0.2
Mar'16 83.0 11.7 2.5 0.8 0.5 1.3 0.2
24
Willingness to pay for each Application Category (2)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Education
Thailand
Jan'16 58.7 20.0 9.7 7.3 1.5 0.7 2.2
Feb'16 61.3 19.5 7.7 6.3 2.5 0.7 2.0
Mar'16 61.3 21.3 9.8 3.5 2.2 0.3 1.5
Indonesia
Jan'16 41.7 19.8 12.0 10.2 4.5 4.0 7.8
Feb'16 41.8 18.2 16.7 10.2 6.7 2.5 4.0
Mar'16 50.7 18.7 13.2 5.8 4.7 3.2 3.8
Vietnam
Jan'16 58.0 17.7 12.2 5.3 3.3 1.0 2.5
Feb'16 64.2 17.5 8.5 4.8 1.7 0.8 2.5
Mar'16 62.3 17.5 9.2 5.8 2.0 0.8 2.3
Entertainment
Thailand
Jan'16 62.7 21.8 9.3 2.7 1.7 1.0 0.8
Feb'16 66.5 20.7 7.7 2.8 1.0 0.7 0.7
Mar'16 66.3 20.2 6.8 3.3 1.5 1.5 0.3
Indonesia
Jan'16 44.8 21.2 14.8 7.7 5.0 3.3 3.2
Feb'16 45.3 20.0 16.3 8.7 4.3 2.3 3.0
Mar'16 56.2 18.8 12.2 5.3 3.8 2.2 1.5
Vietnam
Jan'16 66.8 17.7 6.5 4.7 2.0 0.7 1.7
Feb'16 66.2 18.0 8.5 3.7 1.2 0.5 2.0
Mar'16 65.8 19.3 8.2 2.7 1.2 0.8 2.0
Finance
Thailand
Jan'16 65.0 19.0 8.0 4.0 0.5 1.5 2.0
Feb'16 66.0 18.0 7.7 3.7 1.7 1.3 1.7
Mar'16 65.8 19.5 8.0 2.5 1.8 1.5 0.8
Indonesia
Jan'16 49.5 20.5 10.7 7.3 3.2 3.7 5.2
Feb'16 51.5 19.2 12.7 7.7 3.2 2.2 3.7
Mar'16 58.3 18.5 10.8 5.3 3.2 2.0 1.8
Vietnam
Jan'16 68.5 14.2 6.8 4.2 2.0 1.5 2.8
Feb'16 71.5 15.3 6.5 3.5 0.8 0.8 1.5
Mar'16 71.0 15.5 6.2 3.7 0.8 1.2 1.7
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
25
Willingness to pay for each Application Category (3)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Food & Drink
Thailand
Jan'16 67.7 20.2 5.7 2.8 1.2 1.0 1.5
Feb'16 69.5 17.5 4.3 4.8 1.8 1.3 0.7
Mar'16 70.2 15.5 9.0 1.8 1.3 1.3 0.8
Indonesia
Jan'16 49.8 19.5 12.8 8.0 3.7 3.0 3.2
Feb'16 51.0 19.5 13.5 7.2 3.0 3.3 2.5
Mar'16 57.3 17.0 12.8 5.0 3.7 2.7 1.5
Vietnam
Jan'16 66.2 15.8 8.5 4.7 2.3 0.3 2.2
Feb'16 70.7 15.0 6.3 3.5 1.0 2.0 1.5
Mar'16 70.3 14.5 6.5 3.7 1.7 1.8 1.5
Games
Thailand
Jan'16 57.0 22.0 10.7 4.5 1.3 2.2 2.3
Feb'16 57.7 23.3 9.0 4.0 1.8 1.8 2.3
Mar'16 55.8 22.0 11.2 6.2 2.5 1.5 0.8
Indonesia
Jan'16 50.8 18.2 14.8 9.2 2.2 2.5 2.3
Feb'16 46.8 20.5 16.2 6.5 5.2 3.0 1.8
Mar'16 52.7 20.3 13.8 6.5 3.3 1.5 1.8
Vietnam
Jan'16 65.0 18.7 7.7 3.5 2.0 0.7 2.5
Feb'16 64.7 19.7 8.0 4.2 1.3 0.8 1.3
Mar'16 62.0 20.8 9.3 4.3 1.3 1.0 1.2
Health &
Fitness
Thailand
Jan'16 67.8 17.0 8.5 3.7 1.0 0.5 1.5
Feb'16 67.5 20.2 5.7 2.8 1.8 0.8 1.2
Mar'16 68.0 19.8 7.2 1.8 1.5 1.0 0.7
Indonesia
Jan'16 50.8 21.2 13.5 5.7 3.2 3.0 2.7
Feb'16 53.8 20.0 11.3 7.7 2.8 2.2 2.2
Mar'16 59.0 18.8 10.0 6.0 2.5 2.3 1.3
Vietnam
Jan'16 60.3 17.8 9.3 4.5 3.2 1.7 3.2
Feb'16 64.3 16.7 9.8 3.0 1.3 1.2 3.7
Mar'16 62.7 18.3 10.0 2.5 1.5 1.2 3.8
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
26
Willingness to pay for each Application Category (4)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Lifestyle
Thailand
Jan'16 67.7 18.7 7.0 3.3 1.5 0.5 1.3
Feb'16 69.3 19.8 4.7 3.3 1.2 1.2 0.5
Mar'16 69.2 18.7 6.0 3.3 1.0 1.2 0.7
Indonesia
Jan'16 52.2 20.5 12.2 7.2 2.8 2.7 2.5
Feb'16 52.0 19.7 12.3 7.2 3.3 2.5 3.0
Mar'16 60.8 17.3 11.2 4.2 2.8 1.7 2.0
Vietnam
Jan'16 73.7 14.0 7.0 1.7 2.0 0.8 0.8
Feb'16 78.7 13.0 5.5 1.3 0.7 0.5 0.3
Mar'16 78.5 13.7 4.7 0.8 1.0 0.8 0.5
Medical
Thailand
Jan'16 66.8 18.0 6.8 3.3 1.3 1.0 2.7
Feb'16 67.3 19.5 5.2 3.0 1.5 1.5 2.0
Mar'16 69.8 16.5 7.0 3.0 1.7 1.5 0.5
Indonesia
Jan'16 49.0 18.5 12.2 8.2 4.7 3.7 3.8
Feb'16 49.3 19.2 11.8 8.0 3.7 4.8 3.2
Mar'16 57.8 18.3 9.5 7.2 1.7 2.3 3.2
Vietnam
Jan'16 63.7 15.2 10.7 4.5 1.8 1.8 2.3
Feb'16 67.0 16.7 7.8 2.3 1.7 1.8 2.7
Mar'16 64.7 18.2 8.5 2.5 1.7 1.7 2.8
Music
Thailand
Jan'16 58.3 23.3 11.2 3.3 1.5 1.0 1.3
Feb'16 62.5 20.8 8.8 4.2 1.3 0.7 1.7
Mar'16 61.2 23.0 9.0 3.3 1.7 1.2 0.7
Indonesia
Jan'16 52.0 20.5 13.5 7.0 3.2 2.2 1.7
Feb'16 47.8 24.8 12.3 7.3 3.8 2.7 1.2
Mar'16 55.2 21.3 14.0 5.7 1.7 1.8 0.3
Vietnam
Jan'16 68.2 19.5 6.2 2.5 1.7 1.0 1.0
Feb'16 69.0 18.7 7.0 2.7 0.5 1.2 1.0
Mar'16 68.8 19.5 6.7 1.8 0.8 1.5 0.8
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
27
Willingness to pay for each Application Category (5)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Navigation
Thailand
Jan'16 67.8 18.2 9.2 2.3 0.8 0.7 1.0
Feb'16 70.0 19.0 4.7 3.0 1.5 0.5 1.3
Mar'16 71.8 15.8 6.8 2.2 2.2 1.0 0.2
Indonesia
Jan'16 58.5 20.5 9.2 5.8 3.0 2.0 1.0
Feb'16 59.5 18.8 11.8 5.5 1.8 1.8 0.7
Mar'16 62.3 18.5 9.7 6.3 1.8 1.0 0.3
Vietnam
Jan'16 72.5 16.7 5.3 2.2 2.0 1.2 0.2
Feb'16 74.5 16.0 6.2 1.0 0.8 0.5 1.0
Mar'16 75.7 15.2 5.7 0.8 1.3 0.5 0.8
News
Thailand
Jan'16 76.3 13.5 5.0 1.7 1.7 0.8 1.0
Feb'16 70.7 17.8 6.0 2.7 1.2 0.3 1.3
Mar'16 73.3 16.3 5.3 2.3 0.7 1.7 0.3
Indonesia
Jan'16 58.3 21.8 10.0 5.2 1.7 1.8 1.2
Feb'16 59.3 19.3 10.8 6.2 2.5 1.2 0.7
Mar'16 65.7 16.7 9.5 4.8 1.7 1.5 0.2
Vietnam
Jan'16 72.3 14.8 7.7 2.2 1.2 1.0 0.8
Feb'16 73.5 15.8 7.7 1.7 0.5 0.3 0.5
Mar'16 74.5 16.0 6.3 1.3 0.5 0.8 0.5
Magazines &
Newspapers
Thailand
Jan'16 73.7 16.3 4.8 2.3 1.2 1.0 0.7
Feb'16 72.8 17.7 5.0 2.0 1.0 0.7 0.8
Mar'16 75.0 15.0 5.5 1.5 1.3 0.7 1.0
Indonesia
Jan'16 57.8 22.0 10.5 3.5 3.2 2.2 0.8
Feb'16 58.7 20.2 11.3 5.3 2.2 1.5 0.8
Mar'16 66.5 16.2 11.0 3.8 0.7 1.7 0.2
Vietnam
Jan'16 75.5 14.0 5.7 2.3 1.5 0.5 0.5
Feb'16 78.8 14.3 4.0 1.8 0.2 0.3 0.5
Mar'16 77.8 15.5 3.8 1.2 0.7 0.5 0.5
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
28
Willingness to pay for each Application Category (6)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Photo &
Video
Thailand
Jan'16 63.8 21.0 7.0 4.0 1.7 0.8 1.7
Feb'16 66.3 19.3 7.8 3.2 1.0 1.2 1.2
Mar'16 67.0 19.2 7.8 2.3 1.8 1.0 0.8
Indonesia
Jan'16 55.3 21.0 12.0 6.5 2.2 1.8 1.2
Feb'16 52.8 22.0 12.0 5.8 4.3 2.0 1.0
Mar'16 59.5 21.2 9.8 6.0 1.3 1.3 0.8
Vietnam
Jan'16 72.0 14.5 4.5 4.0 2.5 1.2 1.3
Feb'16 73.8 16.7 5.8 2.3 0.7 0.2 0.5
Mar'16 73.7 16.5 6.0 2.2 0.5 0.5 0.7
Productivity
Thailand
Jan'16 67.8 17.0 6.8 4.3 1.7 0.8 1.5
Feb'16 68.8 18.3 7.2 2.8 1.0 1.0 0.8
Mar'16 70.8 16.2 7.2 2.0 2.7 0.5 0.7
Indonesia
Jan'16 56.8 19.7 12.3 4.5 3.3 2.0 1.3
Feb'16 56.2 20.3 10.2 7.0 3.8 1.7 0.8
Mar'16 62.5 18.7 10.0 4.3 1.8 1.7 1.0
Vietnam
Jan'16 70.3 14.3 7.8 3.8 1.8 0.7 1.2
Feb'16 72.8 15.2 6.5 2.7 1.2 0.7 1.0
Mar'16 70.0 16.0 6.8 4.0 1.3 0.8 1.0
Reference
Thailand
Jan'16 76.2 14.3 4.7 1.3 0.3 1.3 1.8
Feb'16 74.5 16.0 4.5 2.8 0.5 0.7 1.0
Mar'16 76.0 14.8 4.5 1.8 1.3 1.5 0.0
Indonesia
Jan'16 60.3 19.8 11.3 3.7 1.8 2.0 1.0
Feb'16 61.7 17.7 10.0 5.8 2.7 1.2 1.0
Mar'16 67.0 16.5 8.8 4.2 1.2 1.3 1.0
Vietnam
Jan'16 75.7 11.3 5.8 4.8 0.8 0.5 1.0
Feb'16 78.3 14.2 4.8 1.8 0.2 0.2 0.5
Mar'16 78.7 14.5 4.0 1.5 0.5 0.3 0.5
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
29
Willingness to pay for each Application Category (7)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Shopping
Thailand
Jan'16 65.5 16.3 7.0 3.8 1.7 1.2 4.5
Feb'16 69.7 14.7 6.8 2.7 1.8 1.8 2.5
Mar'16 67.2 14.5 7.5 3.0 2.3 1.7 3.8
Indonesia
Jan'16 53.7 19.7 10.7 4.3 3.2 3.0 5.5
Feb'16 54.7 17.3 10.2 6.8 4.2 2.3 4.5
Mar'16 60.2 17.2 8.2 4.5 3.5 2.5 4.0
Vietnam
Jan'16 66.7 12.5 7.2 4.8 2.7 1.3 4.8
Feb'16 65.8 17.0 6.8 3.3 2.2 1.8 3.0
Mar'16 65.5 16.0 6.8 2.8 2.8 2.2 3.8
Social
Networking
Thailand
Jan'16 65.8 19.0 8.8 2.0 1.3 1.2 1.8
Feb'16 67.8 18.5 7.2 2.2 2.2 1.0 1.2
Mar'16 66.7 20.8 5.7 3.5 1.2 1.5 0.7
Indonesia
Jan'16 57.5 17.7 10.2 8.3 2.3 2.3 1.7
Feb'16 56.2 17.3 12.5 7.7 3.0 1.8 1.5
Mar'16 61.2 19.3 10.8 4.3 2.5 1.3 0.5
Vietnam
Jan'16 71.0 16.5 5.5 3.7 1.3 0.8 1.2
Feb'16 69.3 17.7 7.8 2.2 1.3 0.7 1.0
Mar'16 70.5 16.3 8.3 2.0 1.2 0.7 1.0
Sports
Thailand
Jan'16 73.3 14.3 6.2 2.7 1.7 0.7 1.2
Feb'16 73.7 16.0 5.5 2.2 0.8 0.7 1.2
Mar'16 75.8 14.5 4.7 2.5 1.0 1.3 0.2
Indonesia
Jan'16 58.8 20.0 9.0 5.7 2.3 2.7 1.5
Feb'16 57.0 19.3 13.0 4.0 3.0 2.2 1.5
Mar'16 64.3 19.8 7.7 4.7 1.2 1.5 0.8
Vietnam
Jan'16 77.0 10.3 5.3 4.0 1.8 0.7 0.8
Feb'16 80.5 11.7 4.7 1.3 0.7 0.3 0.8
Mar'16 79.5 13.2 4.0 1.0 0.3 0.8 1.2
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
30
Willingness to pay for each Application Category (8)
(Unit: %)
< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0
Travel
Thailand
Jan'16 68.3 20.7 5.3 1.8 1.7 0.5 1.7
Feb'16 69.5 17.0 6.7 2.8 1.0 1.5 1.5
Mar'16 71.5 15.8 5.5 3.8 0.8 1.2 1.3
Indonesia
Jan'16 53.3 19.8 9.5 5.8 3.5 3.3 4.7
Feb'16 54.2 18.5 10.5 6.2 4.3 2.3 4.0
Mar'16 61.8 16.2 10.3 4.3 1.7 2.3 3.3
Vietnam
Jan'16 67.5 14.2 6.8 4.5 1.7 1.8 3.5
Feb'16 71.0 15.0 7.0 3.5 0.7 1.2 1.7
Mar'16 69.5 15.7 7.3 3.0 1.3 1.2 2.0
Utilities
Thailand
Jan'16 67.5 19.8 7.3 2.7 0.7 0.8 1.2
Feb'16 69.2 18.8 6.0 2.0 2.0 1.3 0.7
Mar'16 69.8 16.8 9.2 2.0 0.5 0.7 1.0
Indonesia
Jan'16 59.0 20.3 8.5 5.5 2.7 2.8 1.2
Feb'16 58.0 19.5 10.3 6.0 2.8 2.2 1.2
Mar'16 65.2 16.3 9.8 5.7 0.8 1.7 0.5
Vietnam
Jan'16 65.7 20.3 8.0 2.7 1.8 1.0 0.5
Feb'16 69.7 18.0 7.7 2.5 0.7 0.7 0.8
Mar'16 67.8 19.3 7.3 2.5 1.0 1.2 0.8
Weather
Thailand
Jan'16 78.0 13.2 4.7 1.7 1.2 0.2 1.2
Feb'16 77.8 13.0 4.7 2.3 0.8 0.5 0.8
Mar'16 78.0 13.8 3.8 1.8 1.0 0.7 0.8
Indonesia
Jan'16 66.0 17.8 7.3 4.2 2.3 1.8 0.5
Feb'16 63.5 20.5 7.7 3.8 2.8 1.2 0.5
Mar'16 71.3 15.3 7.8 3.0 1.5 0.7 0.3
Vietnam
Jan'16 81.5 10.2 4.2 2.5 1.2 0.2 0.3
Feb'16 82.8 12.0 3.0 1.3 0.2 0.5 0.2
Mar'16 83.7 10.7 2.8 1.3 0.3 0.8 0.3
Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]
©2015 THAI OPPO CO., LTD.31
E. Detail findings
1. Consumers’ behavior on Application Downloaded
2. Awareness on “Reward Application”
32
Reward Application well-known
Q7. Please tell us do you know the term “Reward Application”? [Matrix SA] [n=600](Unit: %)
Wave I: January Wave II: February Wave III: March
I know it well, because I use it now I have heard about it, but never use Do not know
64%
29%
7%
65%
27%
8%
35%
43%
22%
62%
28%
10%
66%
26%
8%
60%
31%
9%
72%
22%
7%
36%
41%
23%
37%
42%
21%
600
600
600 600 600
600 600
600 600
33
Awareness on Reward Application(Thailand)
Q8. Please tell us what reward applications are you using now? [MA] [n=600](Unit: %)
Galaxy Gift Tikko Stamp got.it Buzz Bee Getztar TampSawaddeeThailand
Others
Total 57.5 31.3 24.4 16.2 29.5 18.3 17.0 27.3 21.0
Jan'16 58.3 36.1 26.6 19.3 34.2 21.0 18.8 31.7 20.7
Feb'16 59.9 32.9 27.8 17.6 29.7 20.9 19.5 29.4 20.3
Mar'16 54.3 24.8 18.9 11.6 24.5 12.9 12.7 20.9 22.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
34
Awareness on Reward Application(Indonesia)
(Unit: %)
cumaceban.com
Cashtree WHAFF Cash App Popkoin mCent Excite Point PopSlide nCash Others
Total 9.4 66.2 48.4 17.3 17.2 30.0 24.5 35.1 10.3 8.8
Jan'16 9.3 64.9 47.5 19.4 18.3 31.0 32.8 37.0 14.5 0.8
Feb'16 10.5 67.3 53.5 17.8 17.0 32.0 23.8 35.0 8.8 8.5
Mar'16 8.4 66.5 44.2 14.9 16.3 27.0 17.0 33.5 7.7 17.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Q8. Please tell us what reward applications are you using now? [MA] [n=600]
35
Awareness on Reward Application(Vietnam)
(Unit: %)
CubicReward
Tozaco Mobicoin Bigcoin Galaxy Gift mCent kiemxu Icoinvn Ixu Others
Total 9.8 34.2 22.1 57.7 23.1 9.6 52.3 23.4 32.1 3.9
Jan'16 12.0 36.4 27.8 56.9 27.8 10.5 59.3 28.2 38.8 5.7
Feb'16 7.0 33.0 18.1 57.7 20.9 9.3 50.7 20.0 27.4 3.3
Mar'16 10.4 33.3 20.3 58.6 20.7 9.0 46.8 22.1 30.2 2.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Q8. Please tell us what reward applications are you using now? [MA] [n=600]
36
Purposes on using Reward Application(Thailand)
Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600](Unit: %)
Food andBeverage
Electronicsand Gadgets
Games PaypalMovieTickets
ConcertBeauty and
Spa products
Entertainments and
Lifestlye
Mobile Credit(Airtime)
Others
Total 34.1 17.0 27.0 61.2 33.3 16.0 16.9 22.7 30.1 6.4
Jan'16 39.5 17.6 30.0 57.4 36.4 16.5 17.6 25.2 33.3 6.4
Feb'16 31.3 20.1 25.7 61.8 33.2 18.2 19.8 23.3 29.7 7.2
Mar'16 31.5 13.2 25.3 64.3 30.2 13.4 13.2 19.6 27.4 5.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
37
Purposes on using Reward Application(Indonesia)
(Unit: %)
Food andBeverage
Electronicsand Gadgets
Games PaypalMovieTickets
ConcertBeauty and
Spa products
Entertainments andLifestlye
Mobile Credit(Airtime)
Others
Total 12.2 15.5 10.4 43.8 9.2 2.3 5.7 5.9 84.9 1.9
Jan'16 11.4 15.5 11.4 47.5 8.3 2.6 5.2 7.5 86.6 1.0
Feb'16 12.8 15.8 10.8 45.0 9.0 1.8 6.0 4.5 85.3 1.5
Mar'16 12.6 15.1 9.1 38.8 10.5 2.6 5.8 5.8 83.0 3.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]
38
Purposes on using Reward Application(Vietnam)
(Unit: %)
Food andBeverage
Electronicsand Gadgets
Games PaypalMovieTickets
ConcertBeauty and
Spa products
Entertainments and
Lifestlye
Mobile Credit(Airtime)
Others
Total 20.8 23.4 24.7 34.1 31.7 10.3 16.0 11.3 59.5 8.0
Jan'16 25.4 26.8 29.7 34.4 29.7 13.4 18.7 12.0 66.5 6.2
Feb'16 19.1 21.9 22.8 34.0 31.6 9.8 14.0 9.8 54.9 8.8
Mar'16 18.0 21.6 21.6 33.8 33.8 7.7 15.3 12.2 57.2 9.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]
FOR FURTHER INQUIRIES, PLEASE CONTACT:
5F Honey Gotanda Dai2-bdg Gotanda 1-4-1 Higashi-Gotanda Shinagawa-ku
Tokyo city, Japan
Tel: +81 (0) 3-5421-7925
URL : http://wsgroup-asia.com/
Email : [email protected]
The copyright of this report belongs to World Wide System Corporation
*** Our report is officially free for those who are interested, and open for using this report as references.
For any usages regarding to our results, please refer W&S as your sources of information.