Comparative Analysis Of Frooti And It’s Competitors In Rasayani

A PROJECT REPORT ON

“Comparative Analysis Of Frooti And It’s Competitors In Rasayani”

SUBMITTED BY

MAHENDRA M PAWAR

(MARKETING)ROLL NO – B-14Batch 2011 - 2013

UNDER THE GUIDANCE OFDR. AMIT AGGRAWAL

CORE FACULTY - MARKETING

UNIVERSITY OF MUMBAIKOHINOOR BUSINESS SCHOOL,

KURLA, MUMBAI.

1

DECLARATION

I hereby declare that the project report entitled “Comparative Analysis Of Frooti And It’s

Competitors In Rasayani”carried out at “PARLE AGRO” is my work submitted in partial

fulfillment of the requirement for Degree of MASTER OF MANAGEMENT STUDIES

(MMS), UNIVERSITY OF MUMBAI from KOHINOOR BUSINESS SCHOOL, KURLA,

MUMBAI and not submitted for the award of any degree, diploma, fellowship or any similar

titles or prizes.

Date: Signature: _______________

Place: Mumbai Student Name: ___________

2

CERTIFICATE

This is to certify that the project entitled “Comparative Analysis Of Frooti And It’s

Competitors In Rasayani””is successfully completed by “Mahendra M Pawar” during the

second year of her course, in partial fulfillment of the Masters Degree in Management

Studies, under the University of Mumbai, through KOHINOOR BUSINESS SCHOOL,

Kurla, Mumbai-400070.

Date:

Place: Mumbai “Dr. Amit Aggrawal”

3

ACKNOWLEDGEMENT

It is my privilege to express my gratitude and respect to those who guided and

inspired me in the completion of this project.

I am deeply indebted to my project guide of the Kohinoor Business School Dr. Amit

Aggrawal for giving me this opportunity to undergo my project in his esteemed

organization and for his timely suggestions and valuable guidance.

On the occasion of complete and submission of project,I would like to express my deep

Sense of gratitude to college HOD .Dr. Ms.Bharati Deshpande for providing me the

Platform of management studies

I also want to give thanks to Mr. Kapil Kumar.He constantly encouraged me and

showed me the right path from day one till the completion of my project.

I am also thankful to Mr. Ravindra Satav. for helping me to proceed in conducting

the survey and complete it on time.

I am grateful to the Director, Faculties, administrative staff and the librarian of

Kohinoor Business School for providing me all the support required for successful

completion of my project.

Mahendra M Pawar

4

INDEX

CHAPTER NO CHAPTER NAME

PAGE NO

1 INTRODUCTION

EXECUTIVE SUMMERY 1

RESEARCH OBJECTIVES 2

RESEARCH DESIGN AND METHODOLOGY 3

SCOPE OF THE RESEARCH 5

2 BACKGROUND OF TOPIC

INDUSTRY INTRODUCTION 6

PARLE AGRO PRODUCTS 8

FINANCIAL PERFORMANCE 12

INDUSTRY SUSTAINABILITY 13

BRAND EQUITY 13 COMPETITORS OF FROOTI 14

3 PROFILE OF THE ORGANISATION

PARLE AGRO 18

4 ANALYSIS OF DATA 22

5 CONCLUSION AND FINDINGS

FINDING 33

CONCLUSION 33

6 APPENDICES

QUESTIONNAIRE 34

BIBLIOGRAPHY 37

5

Executive summary

Progress is a continuous process. It is relative and absolute. We cannot stop at a certain

destination and declare that target has been achieved and we need not to go further.

In this new are all the countries & their companies are trying their best to improve economic

growth. This trend has created a very complex & competitive environment in the field of

business, trend & win the race a new system of management is much needed. To fulfill this

need a new field of modern science has developed very fast i.e. Master of Management

Management. In this curriculum there are several phases, which have to be covered &

compelled properly.

The experience that I have gathered during this period has certainly provided me with an

orientation which, I believe, will help me to shoulder my assignment successfully in near

future. During this period, I have collected all the information of “Competitive analysis of

Frooti and its competitors” through primary data which were available at the Mumbai.

On the basis of my training program, I have tried my best to arrange my work in symmetric

way. However to cover the detailed information in such a short period was not possible.

Despite the inherent shortcomings of the study, a genuine attempt was made on my part see

that the study was carried out in the right respective.

Be it a big city or a remote village of India, the Parle agro name symbolizes quality, health

and great taste! And this reputation has been built, by constantly innovating and catering to

new tastes. Due to change in market scenario i.e. rising trend in Organized retailing, the

distributors of Parle agro product would like to know where its products are better placed.

6

Objectives of the Study

1. To evaluate the major competitors of frooti in the market.

2. To determine is there is any relation between consumer’s age group Who likes frooti

and price level of frooti.

3. To know the satisfaction level of customers about prices of frooti.

4. To know the how to improvement of advertising and campaign of frooti in the

market.

7

Research Design and Methodology

The sources of data used in this project report are both primary and secondary data.

1. Primary data

Primary data consists of original information gathered from sample size of

200 respondents residing in Mumbai, India.

2. Secondary data

Secondary data consists of information that already exists and that was collected

in the past for some other purposes.

Sample Design:

Size of Sample: The sample size selected for the research is 200 in the area of

Mumbai

Parameters of Interests: The major parameter of interest is the subgroup of people

who are working professional and web savvy having an experience in online

shopping. The two other subsidiary parameters of interest are:

o The respondent should also have an experience grocery shopping.

o And the female respondent who have an online shopping experience.

Sampling Technique:

Stratified sampling-

1. Stratification is the process of dividing members of the population into homogeneous

subgroups before sampling. The strata should be mutually exclusive: every element in the

population must be assigned to only one stratum. The strata should also be collectively

exhaustive: no population element can be excluded. Then simple random sampling or

systematic sampling is applied within each stratum. This often improves the

representativeness of the sample by reducing sampling error.

8

http://en.wikipedia.org/wiki/Systematic_sampling

http://en.wikipedia.org/wiki/Simple_random_sampling

Limitations:

1. Some of the responses might be biased.

2. Most of the survey was carried out in and around Rasayani.

3. It is wholly based on primary data.

9

Scope of the study

The scope of study is limited to Rasayani and the sample size is 200.

1. To increase sales of Parle Agro Products.

2. To cope up with competition.

3. To avoid advertising clutter.

4. DATA SCOPE: - Data is collected from the Consumer.

10

Industry Introduction

'Parle Products Pvt Ltd based in Mumbai, India has been India's largest manufacturer of

biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit,

Parle-G, and a host of other very popular brands. Its reach spans even to the remotest villages

of India. Many of the Parle products - biscuits or confectioneries, are market leaders in their

category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the

total biscuit market and a 15% share of the total confectionery market in India, Parle has

grown to become a multi-million dollar company.Parle Agro is a food and beverage company

based in Mumbai, India.

Parle Agro - a trusted name in the beverage industry for agro based drinks. Parle Agro is

a leading Indian Beverage Company, the only Indian transnational giant with the past

experience of having successfully launched leading soft drink brands like 'Frooti, Appy

Classic,Appy- Fizz, Bailley Packaged Drinking Water & Confectionery brands like Mintrox

and Buttercup'. Parle Agro strength is our people who have worked towards making our

presence felt throughout the country and all over the world through a strong Mumbai see

network and well-developed strong infrastructure. Parle Agro has its factories located in

Silvassa, Patalganga, Bhopal, Chennai, Ghaziabad and Hyderabad. At Parle Agro, success is

11

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Mumbai

http://en.wikipedia.org/wiki/Parle-G

http://en.wikipedia.org/wiki/Confectionery

http://en.wikipedia.org/wiki/Biscuits

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Mumbai

a habit; where greater heights are achieved through consumer insight, sound business

practices, marketing and sales innovation, with the focus on the consumer. 'Thinking

consumer, Tasting success, Always' - that is what Parle Agro is all about.

In the 1950s the undivided Chauhan family manufactured beverages, water,

confectionery, biscuits, etc. under its registered brand name Parle.

Over the years, the group split into three different companies – Parle Agro, Parle

Bisleri and Parle Products. Currently, all three are separate companies with separate

ownership and management. They also have different products manufactured under them. All

three companies continue to use the family trademark name – ‘Parle’ under which the current

companies are named.

Parle Agro commenced operations in 1984. Starting with only beverages and

diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first

product that was rolled out of Parle Agro in 1985. It went on to become India’s favourite

mango drink. It still has a leading market share.

Mr. Prakash Chauhan is the Executive Chairman of Parle Agro.

Schauna Chauhan is the CEO of parle agro .

Alisha chauhan is the Director of parle agro .

Nadia chauhan is the Director of parle agro .

Parle Agro is an Indian company in the beverages industry and has brands like Frooti,

consistent winner of India's fruit beverage brand, Appy, Appy Fizz and packaged drinking

water, Bailley.

A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were the

first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to

introduce fruit drinks in PET bottles

In 2008, Parle Agro forayed into foods with the launch of two confectionery brands,

Mintrox mints and Buttercup candies. This was soon followed by two more brands -

Buttercup Softease and Softease Mithai.

12

Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In

2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the company’s

vision of becoming a major player in the foods and beverages industry.

Parle agro products

Parle Agro Pvt. Ltd operates under three business verticals: • Beverages – fruit

drinks, nectars, 100% Juice, sparkling drinks • Water – Packaged Drinking Water • Foods –

confectionery, snacks

1. BEVERAGES -

Frooti: Launched in 1985 as a mango drink, Frooti is the first beverage to be launched in

tetra packaging in India. Frooti is India’s favorite Mango drink and is ranked amongst the

most trusted brands in numerous national surveys

A) Appy Classic-

Launched in 1986 as an apple nectar and originally available in a white tetra pack with an

apple and leaf graphic, today it comes in black tetra packaging. Appy remains the first apple

nectar to be launched in India.

13

B) Appy Fizz-

Launched in 2005, Appy Fizz is India’s first sparkling apple drink available in a champagne

shaped PET bottle. Considered the ‘Champagne’ of Fruit drinks

Appy Fizz is a one of a kind product in the beverage market . Recently, Appy Fizz has

been given a makeover in terms of a new packaging.

Saint Juice: Launched in 2008, Saint Juice is available in three variants – Orange, Mixed

fruit, Grape and Apple. Saint Juice is 100% juice with no added color, sugar or preservatives.

14

C) LMN-

Launched in 2009, LMN is a fresh take on nimbu pani. It contains real lemon juice and has

no artificial flavors or preservatives. LMN works as an ‘Emergency Lemon Refresher’, and

tastes closest to authentic nimbu pani.

15

D) Grappo Fizz-

Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with creating the

sparkling fruit drinks category in India

Grappo Fizz is along the lines of existing product Appy Fizz. It is purple-red in color and has

no close competition in the market. 2. 3. Snacks & Confectionery.

16

E) Hippo

HIPPO is a baked snack with the goodness of wheat. It is available in seven flavors from

around the world - Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli,

Yoghurt Mint Chutney, Indian Chatpatta and Arabian Salted. These baked wheat munchies

have no added MSG, no GMO, no cholesterol and zero trans-fat.

FINANCIAL PERFORMANCE

In today’s global marketplace, where growth via acquisition is prominent, the key to

sustained positive financial performance is the ability to understand and respond to consumer

demands and competitive pressures while reducing cost of production.

INDUSTRY SUSTAINABILITY

Manufacturers want to have a positive impact on society and the environment. In addition,

17

they want to turn sustainability challenges into business advantages. At the heart of a well-

planned sustainability program is the belief that corporate investment in environmental and

social responsibility must strengthen business performance to be successful. It must reduce

environmental impact, achieve genuine economy in the use of resources, deliver a return on

investment, and enhance the equity of your company. Through automation, three major

sustainability objectives can be addressed: • Energy conservation and efficiency •

Environmental responsibility and resource management • Safety for workers, machinery,

processes and products

BRAND EQUITY

Customer loyalty is key to the success of your business, and maintaining customer loyalty is

achieved through consistently manufacturing high-quality products, batch after batch. In

doing so you add value to your brand

COMPETITORS OF FROOTI

18

Maaza is a Coca-Cola fruit drink brand marketed in India and Bangladesh Mango drinks

currently account for 90% of the fruit juice market in India. Maaza currently dominates the

fruit drink category and competes with Pepsi's Slice brand of mango drink and Frooti,

manufactured by Parle Agro.

History

Maaza was launched in 1976 in India. The Union Beverages Factory, based in the United

Arab Emirates, began selling Maaza as a franchisee in the Middle East and Africa in 1976.

By 1995, it had acquired rights to the Maaza brand in these countries through Maaza

International Co LLC Dubai. In India , Maaza was acquired by Coca-Cola India in 1993 from

Parle-Bisleri along with other brands such as Limca, Citra, Thums Up and Gold Spot. As for

North America, Maaza was acquired by House of Spices in 2005.

Slice - Pure Mango Pleasure

Brand History

19

Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to

become a leading player in the category.In 2008, Slice was relaunched with a 'winning'

product formulation which made the consumers fall in love with its taste.

Brand Advantage

With the launch of “Aamsutra” campaign in 2008 along with a winning taste & most

appealing pack graphics, Slice created disruptive excitement in the category and celebrated

mango indulgence like no other.As a first ever by any brand in the Juice and Juice Drinks

Category, Bollywood’s reigning Diva, Katrina Kaif was signed on as the Brand Ambassador

on Slice.

Brand History

Tropicana was founded in Bradenton, Florida, USA, in 1947. And is now enjoyed almost

everywhere in the world. Carefully nurtured for over 50 years, it has matured into one of

the most respected beverage brands. Today it is the World's no. 1 juice brand and is

available in 63 countries. Since 1998, it has been owned by PepsiCo, Inc. Tropicana

Premium Gold was re-launched as Tropicana 100% in year 2008.

Brand Advantage

It continues to select the best in fruit to craft high-quality juices, create original products,

pioneer innovative processes and explore new markets for its products. It is devoted

towards a healthful lifestyle by ensuring that the products are naturally nutritious and

provide the daily benefits that one needs.

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DABUR REAL FRUIT JUICE

Real has been the preferred choice of consumers when it comes to packaged fruit juices,

which is what makes India's No. 1 Fruit Juice brand. A validation of this success is that Réal

has been awarded ‘India’s Most Trusted Brand’ status for four years in a row.

Real is endorsed by PFNDAI

The nutritional contents of Réal Fruit Juices & Nectars are endorsed by PFNDAI -- Protein

Foods & Nutrition development Association of India.

GODREJ JUMPIN MANGO JUICE

21

The foods division of Godrej Industries produces and markets edible oils, vanaspati, fruit

drinks, fruit nectar and bakery fats. The division has two state-of-the-art manufacturing

facilities: at Wadala in Mumbai, the capital of the western Indian state of Maharashtra; and at

Mandideep near Bhopal in the northern Indian state of Madhya Pradesh.

PROFILE OF THE ORGANISATION

22

MISSION

“We will be the leaders in our business by – maintaining high quality, introducing new and

innovative products, reaching every part of India, remaining customer-centric, constantly

upgrading our knowledge and skills.”

“To provide consumers superior, wholesome agro based food and drink bands through

which Parle can build a profitable; growth oriented organization.”

HISTORY

In 1929 a small company by the name of Parle products emerged in British dominated India.

The intent was to spread joy and cheer to children and adults alike, all over the country with

its sweets and candies. The company knew that it wouldn't be an easy task, but they decided

to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture

sweets and toffees. Apart from the factories in Mumbai and Bangalore Parle also has factories

in Bangalore Parle also has factories in Bahadurgarh in Haryana and Neman in Rajasthan,

which are the largest biscuit and confectionary plants in the country. Additionally, Parle

products also have 7 manufacturing units and 51 manufacturing units on contract.

OBJECTIVE: -

To build successful channel relationships (vendor to partner)

To assess the critical success factors when selling through distributors

To outline terms and conditions for establishing partnerships

To integrate sales and marketing objectives

23

Quality Assurance

All the products of Parle Agro Pvt. Ltd. are manufactured under the most hygienic

conditions. Great care is exercised in the selection & quality control of raw materials,

packaging materials. Rigid quality standards are ensured at every stage of the manufacturing

process. Every batch of drink, packaged drinking water and confectioneries are thoroughly

checked by quality experts using the most modern equipment.

Our drinks are made available in Tetra Packs and Pet Bottles which retains the freshness of

the drink for a long time. The special technology used in the packaging keeps the drink fresh

for a longer period of time. Owing to all these reasons, our products have been awarded with

ISO certification. Thus we are engaged in providing the new generation consumers with

healthy and delicious drink to refresh.

24

Infrastructure

For the brands Frooti, Appy Classic and Appy Fizz, Parle Agro Pvt. Ltd. has strategically

located manufacturing facilities at Patalganga, Bhopal, Chennai, Hyderabad and Ghaziabad.

We have franchisee location at Kolkata, Guwahati, Ambala and Jharkhand. The locations of

these units ensure a constant output and easy distribution. Each factory has state-of-the-art

machinery with automatic packaging facilities.

The plant that produces Bailley meets the stringent requirements of the BIS norms

comprising of chemical and microbiological tests. All the plants adhere to the recommended

International Code of Practices and the General Principles of Food Hygiene.

The state-of-the-art plants also minimize the wastage and render high yield. We have strength

of highly qualified and experienced team of dedicated engineers. These engineers along with

our team of R&D professionals are constantly involved in innovating various techniques and

methods to add value to the industry. The extensive distribution network, built over the years,

is a major strength for our company, since it helps us to make available to consumers our

products even in the most remote places.

PRODUCT RANGE

“FROOTI” – Mango Drink

“APPY” – Apple Drink

“APPY FIZZ” – Carbonated Apple Drink

“BAILLEY” – Packaged Drinking Water

Primary Competitive Advantages

Products are manufactured under the most hygienic conditions

The drinks are made available in a Tetra Pak and Pet Bottles

Healthy and nutritious alternative which are also delicious

Access to best quality fruits

Strategically located manufacturing facilities

25

State-of-the-art manufacturing plants

An extensive distribution network

Memberships

Agricultural and Processed Food Products Exports Developments Authority (APEDA)

Federation of Indian Chambers of Commerce and Industry (FICCI)

Project Exports Promotion Council of India (PEPC)

Federation of Indian Export Organizations (FIEO)

Standard Certification

ISO certification

HACCP certification

Analysis of Data

26

1) Where do you purchase frooti ?

(a) General Store (b) Pan Shop

(c) Sweet Shop (d) Canteen.

Option No. of respondent Percentage

General Store 84 42

Pan Shop 56 28

Sweet Shop 50 25

Canteen. 10 05

General store Pan shop Sweet shop Canteen0

5

10

15

20

25

30

35

40

45

Percentage(%)

Percentage(%)

Interpretation-

2) Which brand of soft drink you deal in.

27

(a) Frooti (b) Maaza

(c) Slice (d) Jump in

(e) Dabur Real (f) Others.


Frooti 65 32.5

Maaza 36 18

Slice 26 13

Jump in 22 11

Dabur Real 26 13

Others 25 12.5

New sc

heme

Adverti

semen

t

Regular

supply

Credit f

aciliti

es

Refrige

ration sy

stem

020406080

100120

PercentageNo. of respondent

Interpretation-

In the outlet the mostly soft drink are available and Frooti and Maaza are the more frequent

soft drink which is found and other soft drinks are available i.e. Slice, Jump in, Dabur real.

28

3 ) Which brand is the nearest competitor of frooti brand in your opinion?

(a) Dabur Real (b) Maaza


(e) Others.


Dabur Real 13 6.5

Maaza 84 42

Slice 75 37.5

Jump in 25 12.5

Others 03 1.5

Dabur Real Maaza Slice Jump in Others0

5

10

15

20

25

30

35

40

45

Percentage(%)

Percentage(%)

Interpretation-

According to the retailer the nearest competitor of Frooti is the Maaza and Slice. Other soft

drink are the Jump in and other local fruits juice.

4 ) Which company have better distribution network?

29





Frooti 60 30

Maaza 54 27

Slice 40 20

Jump in 16 08

Dabur Real 20 10

Others 10 05

Frooti Maaza Slice Jump in Dabur Real Others0

5

10

15

20

25

30

Percentage(%)

Percentage(%)

Interpretation-

The distribution network of the Frooti brand is good as regards to their near competitors like

Maaza and Slice. According to the retailer point of view because the manufacturing unit of

Frooti is found in this state.

5) Which is most preferred size of the bottle by you?

30

(a) 200ml (b) 300ml

(c) 500ml (d) 1000ml

(d) 1500ml (Use more than one tick)


200ml 65 32.5

300ml 40 20

500ml 29 14.5

1000ml 45 22.5

1500ml 21 10.5

New sc

heme

Adverti

semen

t

Regular

supply

Credit f

aciliti

es

Refrige

ration sy

stem

020406080

100120


Interpretation-

According to the given data it shows that the maximum selling of the bottle and TCA pack is

in 200ml, 500ml, and 1000ml. So the best preferred size is 200ml and 500ml.

6) You know the difference between branded and non branded soft drink?

31

(a) Yes (b) No


Yes 170 85

No 30 15

85%

15%

Percentage(%)

YesNo

Interpretation-

In the market the maximum customer know about the branded soft drink so this is advantage

for the soft drink brand in the market.

7) What do you feel about the price of soft drinks

32

(a) Very high (b) High

(c) medium (d) low

(e) Reasonable


Very high 24 12

High 70 35

medium 51 25.5

low 36 18

Reasonable 19 9.5

very high high medium low very low0

5

10

15

20

25

30

35

Interpretation-

According to the mostly retailer opinion the price of soft drink is high so the branded

company need to change the price of the soft drink that helps to increase the sales.

8) Do you feel a price reduction will increase the sales of branded soft drinks?

(a) Yes (b) No

33


Yes 145 72.5

No 55 27.5

73%

28%

Percentage(%)

YesNo

Interpretation-

If the price of the soft drinks will reduced then the sales will be increase as per the given data.

9) Which medium affected to you to buy?

(a) Television (b) Magazine/Newspapers

34

(c) Display (d) Hoardings

(e) campaign


Television 75 37.5

Magazine/Newspapers 40 20

Display 30 15

Hoardings 25 12.5

campaign 30 15

Television Magazine/Newspaper

Display Hoarding Campaign0

5

10

15

20

25

30

35

40

Percentage(%)

Percentage(%)

Interpretation-

In the given data explain that the advertising media is the most prominent than other media so

we can say that for improving sale of fruit soft drink should be use this media and that will

affect the sale in the market.

10) Do you think that aggressive advertisement further increase the sales volume of

frooti?

35

(a) Yes (b) No

(c) No reply


Yes 120 60

No 45 22.5

No reply 35 17.5

Yes No No Reply0

10

20

30

40

50

60

Percentage(%)

Percentage(%)

Interpretation-

Aggressive advertisement is the beneficial promotional activities for the sale promotion.

Maximum retailer are agree from the aggressive advertisement.

11) What are your suggestion to improve the sale?

36

(a) New scheme (b) Advertisement

(c) Regular supply (d) Credit facilities

(e) Refrigeration system (Use more than one tick)


New scheme 72 36

Advertisement 52 26

Regular supply 25 12.5

Credit facilities 27 13.5

Refrigeration system 24 12

New sc

heme

Adverti

semen

t

Regular

supply

Credit f

aciliti

es

Refrige

ration sy

stem

020406080

100120


Interpretation-

According to retailer perception time to time new scheme should be provide and regular

supply is necessary in the market that improve the sale. Company should also provide the

refrigerator for the own product refrigeration.

FINDING AND CONCLUSION

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1. In the outlet the mostly soft drink are available and Frooti and Maaza are the more

frequent soft drink which is found and other soft drinks are available i.e. Slice, Jump

in, Dabur real.

2. In the market the most customer age segment is the 15 to 35. They are the prominent

to visit the retail shop and purchase the soft drink. So the brand need to focus on this

segment of customers.

3. According to the mostly retailer opinion the price of soft drink is high so they Prefer

Frooti.

4. Aggressive advertisement is the beneficial promotional activities for the sale

promotion. Maximum retailer are agree from the aggressive advertisement.

QUESTIONAIRE

1) Where do you purchase frooti ?

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(a) General Store (b) Pan Shop

(c) Sweet Shop (d) Canteen.

2) Which brand of soft drink you deal in.




3 ) Which brand is the nearest competitor of frooti brand in your opinion?

(a) Dabur Real (b) Maaza


(e) Others.

4 ) Which company have better distribution network?



(e) Dabur Real (f) Others

5) Which is most preferred size of the bottle by you?

(a) 200ml (b) 300ml

(c) 500ml (d) 1000ml

(d) 1500ml

39

6) Do you know the difference between branded and non branded soft drink?

(a) Yes (b) No

7) What do you feel about the price of soft drinks

(a) Very high (b) High

(c) medium (d) low

(e) Reasonable

8) Do you feel a price reduction will increase the sales of branded soft drinks?

(a) Yes (b) No

9) Which medium affect the sales most?

(a) Television (b) Magazine/Newspapers

(c) Display (d) Hoardings

(e) campaign

10) Do you think that aggressive advertisement further increase the sales volume of frooti?

(a) Yes (b) No

(c) No reply

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11) What are your suggestion to improve the sale?

(a) New scheme (b) Advertisement

(c) Regular supply (d) Credit facilities

(e) Refrigeration system

BIBLIOGRAPHY

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Websites:

1. www.isource.com

2. www.frooti.com

Books:

3. Statistical Method by S.P.Gupta.

4. Research Methodology by C.R.Kothari.

5. Methodology of research in social sciences by Krishna swami.

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Comparative Analysis Of Frooti And It’s Competitors In Rasayani

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