byKAVINRAJ.A.G

ORIGINParle Agro is an Indian private limited

company that owns Frooti. It was started in 1984 by Chauhan

family. Headquarters is at Vile

Parle(East),Mumbai, India. It started with beverages, and later

diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007).

Frooti the first product rolled out of Parle Agro in 1985, became the largest selling mango drink in India.

Parle Agro was the first to introduce the tetra pack concept.

Schauna Chauhan (CEO)

Prakash Chauhan (Chairman & MD)

"Mango Frooti, Fresh and Juicy"

"Mango Frooti, Fresh and Juicy" to "Juice Up your Life".

FROOTI LOGO AND TAG LINE

BRAND BUILDING

Tetra pack65ml,200ml,250ml pack

Pet bottle250ml,500ml,1000ml bottle

o65ml – targeting low income levels.

o250ml – handy bottle – targeting teens as serve.

oPet 250ml – economical & used in canteens, office and colleges.

oFrooti family size 1liter pet – easy to store in fridge.

PRODUCT LINE

PARLECOMPANY

PARLE PRODUCT

S

PARLE BISLER

IPARLE AGRO

oThe original Parle company was split into three separate companies

oParle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Kismi Toffee Bar, Monaco and Krack Jack)

oParle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy)

oParle Bisleri, led by Ramesh Chauhan.

oFrooti was the first ever fruit drink in india to be packaged in PET bottles.

oIn 2013 Frooti launched pack combines the goodness of Tetra Pak with convenience of a bottle.

oFrooti was rated as India’s Most Trusted Fruit Beverage Brand.

oWith exports to over 35 countries,Frooti is on its way to becoming an international favourite.

FROOTI

oLaunched in 2005, Appy Fizz is India’s first sparkling apple drink available in a champagne shaped PET bottle.

oLaunched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with creating the sparkling fruit drinks category in India

Appy Fizz

Grappo Fizz

oLaunched in 19 May 2013,It's a new product & first of its kind ;Cafe Cuba is a carbonated Cuban coffee, more of a bottled Espresso.

oFlavour : Strong Coffee with little sugar, Helps to activate your energy levels up high.

Cafe Cuba

oLMN was launched in March 2009, as non-carbonated lemon drink (nimbu paani or lemonade)

oThe new brand is a natural lemon juice drink and the only brand in India with a taste closest to home made, fresh lime water (Nimbu pani).

oAccording to the company, LMN will offer consumers a healthy, refreshing drink with the goodness of vitamin C.

LMN

oParle Agro have always held their consumers in the highest regard,satisfying their refreshment needs at every level.

oIt was launched in 1993 and it has been the symbol of purity of years now.

BAILLEY

oParle Agro come up with an tag line of Don’t go Hungry for their new snacks Hippo.

oHippo was launched in 2008 with six flavours.

oWithin four years of its launch,Hippo has been rated amongst the top three food brands in the country.

HIPPO

80%

6%

8%6%

Parle Frooti Pepsi-Mangola Coke-Maza Unorganized

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