Company Profile

Focus. Strategy. Results.

www.gerdomrealty.com

www.gerdomrealty.com

Company Profile

Overview

Gerdom Realty & Investment is a multifaceted commercial real estate firm that offers

property management, marketing, tenant representation, leasing, stabilized value-add

acquisitions and disposition services. Our success is found through a complete

perspective approach that incorporates all aspects of proper finance and project

management combined with the critical steps of professional marketing. Our main

focus is on your goals. Whether the end game is to expand, stabilize and hold or to

maximize and sell, our process is relatively the same:

“organize - enhance - add value”

Our full service approach provides comfort and security in knowing that all

components of operating and managing your project is under one roof. We create

tailored strategies and systems to achieve your desired end-result, while offering the

support and relationships to see your project through to the finish line. Whether your

needs require site acquisition, leasing & sales, design assistance, general contractor

relationships, environmental consulting or property management programs, we can

provide you with a full team of professionals that will go over and above to satisfy the

timeline and ultimate goals of your project.

Communication is the foundation for good support. From top to bottom, accessibility

and open communication provides an environment of trust and positivity. On top of

clear communication, it is critical to maintain accurate and detailed records.

Communication with you, our client, is an ongoing, fluid system where we provide

access to detailed information and concise instruments to illustrate the current position

and future objectives of the project.

Gerdom Realty & Investment's mission is to practice the fundamentals of real estate

brokerage & leasing, management, tenant representation, investment, and

development, while maintaining the primary focus of maximizing the value and returns

of our clients' real estate portfolios and new ventures.

www.gerdomrealty.com

Company Profile

Marketing

Below is a brief outline illustrating some of the marketing avenues we utilize for our

listings. Each project is unique and whenever possible we utilize local services and

publications. Our goal is to provide maximum exposure to generate activity which gives

our clients the ability to make the most informed decisions.

I. Internet and Electronic Advertising

www.Loopnet.com – a national commercial real estate database offering free

limited subscriptions and paid subscriptions for full access (LoopNet subcontracts

and shares information through several other web sites)

www.CPIX.net – a regional commercial real estate database available to

Commercial Board of Realtors members

www.CoStar.com – a subscription based national commercial real estate

database used by the larger firms across the United States. (primarily office and

industrial firms)

www.GerdomRealty.com – our proprietary web site where we list all of our

property listings, news updates and market information.

www.RealCompOnline.com – the Michigan Realtor real estate database, used by

real estate offices who deal primarily with residential properties. This can be a

great to tool to provide exposure to local agents and business operators.

(RealComp subcontracts data as well)

www.BizBuySell.com – an online marketing service specializing in operating

business sales and opportunities.

II. Direct Marketing

Warm/cold direct contact with the identified prospects in our marketing plan

Broadcast emailing to national brokerage networks, retail networks and our

internal database of over 10,000 contacts.

Field marketing, where we survey other comparable properties in the general

area for tenants that may be looking to relocate or expand.

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Company Profile

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Marketing III. Communication

One of the major attributes that set us apart from other commercial brokers is

our communication with our clients. At minimum we provide regular written

updates highlighting who we have communicated with and how they responded.

Even with a rejection we do our best to understand the reasons why and, if

necessary, adjust our marketing plan.

Our internal office management system keeps our agents efficient and orderly in

regards to prospecting, contacting and following up. Our scheduling program

enables us to be persistent without becoming a pest.

We keep meticulous notes behind our contacts and we have the ability to cater

our material to meet the specific needs of any given prospect on the fly. This is

especially helpful when dealing with regional and national tenants who manage

extensive pipelines and have limited time to focus on the details of a particular

project.

We are member and involved with multiple networking organizations including

CBOR, ICSC, NAR, MAR, and several others.

Marketing Timeline

Step Week Item

1 1 Generate a marketing plan complete with prospect category list

2 1-2 Complete marketing material including flyers, packages, professional photos (weather permitting), contact letters, signage, etc.

3 1-2 Populate all electronic marketing avenues

4 1-3 Begin broadcast campaign and direct contacting efforts

5 3-8 Individually contact every identified prospect identified in our original marketing plan (feedback usually within 1 or 2 weeks)

6 3-8 Field market to local prospects for relocations or expansions

7 6-12 Anticipated feedback from our initial marketing efforts, adjust marketing plan as needed

8 6-26 Continue prospecting efforts, re-evaluate target list, update/modify marketing plan as needed

0-26

Throughout the term of our listing agreement we field all incoming inquiries, qualify basic tenant criteria, distribute marketing materials, arrange physical inspections and facilitate negotiations of all offers

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Company Profile

Tenant Representation

Below is the process Gerdom Realty uses to procure the best possible end results for

our clients. Each tenant representation project is unique, and we have outlined the

methods we implement for the best results. Our goal is to is put our clients in the best

position for success.

The acquisition process is comprised of much more than just the interactions between

landlords and tenants, buyers and sellers. Beyond the deal making process, Gerdom

Realty & Investment services include:

• Market and demographic analysis

• Site selection

• Market surveys

• Building tours

• Property evaluation

• Cost of occupancy analysis

Demographic, Location, and Site Criteria – Using the most recent and detailed

demographic services, our team’s market knowledge and relationships with

property owners, we position our clients on the best track to success. We

identify and investigate all viable properties that are on and off the market to

identify the most appropriate site for our clients. Each property presents its own

unique features, and we use our insight of the market to make the best real

estate decision for the client.

Lease Negotiation – We study and analyze the competition to ensure we are

properly positioned in the market and competitive in the negotiation process. We

take pride in our ability to effectively communicate with landlords, developers

and sellers to make sure our clients needs are exceeded. We act as a mediator

between Client and Ownership to streamline the deal making process. We

understand the intricacies of the real estate transaction that go beyond the

economic terms.

• Negotiations

• Build-to-suit planning

• Strategy development

• Design and construction consulting

• Municipal negotiations

• Connections to architects engineers,

contractors, lawyers, and much more.

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Exclusive Tenant Representation

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Property Management

Security in a solid financial standing relies on a strong foundation of contractual

positioning. Having clear and concise agreements in place keeps each party

accountable, expectations inline and eliminates the unnecessary burden of dealing

with differences in opinion. It is our practice to operate from a perspective of

fairness and discretion.

Our Contract Management services include:

o Organize existing agreements, contracts and documentation.

o Summarize all leases and addendums, agreements, and memorialize all

current conditions.

o Renew and fill lease gaps. Formalize and conform the existing leases

through renewals and amendments focused on clear communication.

o Secure new leases in standardized format. Minimize vacancy.

o Develop (or update existing) Standard Operating Procedures for all

aspects of the property functions.

o Develop and enforce Standard Rules & Regulations for all tenants within

the project.

Our Property Maintenance Operating Procedures include:

o Physical inspections regularly.

o Management of improvement or repair projects.

o Emergency response 24/7 & crisis management plan.

o Rules and regulation enforcement.

o Preventative Maintenance Plan.

o Maximize income through controlled expenses and operating costs.

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Company Profile

Property Management

Services we provide for Income and Expense Management include:

o Collect, record, and execute all necessary procedures to satisfy accounts

receivable and payable.

o Reporting procedure catered to the client’s preferences including tenant

profiling, property ledgers, leasing activity reports, and market updates.

o Financial statements in specified format, current and year-to-date.

o Regular contract bidding for insurance, common area maintenance and

all necessary services as needed.

o Maintain expense reporting and proration management of billable

expenses.

o Review and file all necessary tax documents.

o Judicial collection services as needed.

Property Management Fee:

o 6% of gross revenue with a minimum commitment of one year; flexible

terms based on the individual project and scope of work.

The longevity and value in any project ultimately comes down to the management

of the finances. From the electric bill to the closing statement, collections to

distributions, our goal is to simplify when applicable, eliminate unnecessary costs

or complexities and create an adaptive system that runs smoothly in regular and

urgent scenarios.

www.gerdomrealty.com

Company Profile

Gerdom Realty & Investment Team Members

TJADER T S GERDOM is the founding principal of Gerdom Realty & Investment and

entered into the industry in 1997 with Schostak Brothers and subsequently Insite

Commercial Group. As a founding partner with Insite, Tjader helped build a team of

more than 30 brokers that dominated the market and the company eventually merged

with Colliers International-Detroit. Tjader continues to focus on investment grade retail

development, management, acquisition and disposition.

LARRY A SIEDELL has worked with Tjader since 2003, starting his career with Insite

Commercial Group. In 2012 Larry joined Tjader at Gerdom Realty after spending five

years developing nearly 50 CVS/pharmacy locations in 7 states across the country.

Larry focuses on business development and management.

MICHAEL J MURPHY earned his degree in Liberal Arts from Oakland Community

College in 2014 and joined the Gerdom Realty team in 2015. Michael focuses primarily

on the leasing and sale of retail and industrial properties in Metro Detroit with a central

focus on Oakland County.

JOEL KARBOSKE joined the Gerdom Realty team in 2016 and brings over a decade of

experience and relationships to the group. Joel covers all facets of the industry and is

very active in Oakland County and surrounding markets.

REBECCA SAAD brings over 12 years experience in real estate with 10 years as the

owner of her own brokerage and two offices in Ontario, Canada. Rebecca offers a

strong background in retail sales as well as seven years as a paralegal for a law firm in

which she was in charge of closing all of the real estate transactions including the sale

of Boblo Island.

KELLY WILLIAN, the newest associate at Gerdom Realty, graduated from Indiana

University with a BA in English and brings over 10 years of non-profit experience to

commercial real estate. Kelly applies her goal-oriented leadership, strategic problem

solving and strong relationship skills to every opportunity. She has experience in

leading a team to exceed expectations within budget constraints and is a proven

fundraiser with vision and perseverance.

PAIGE NIELSEN is the project manager and handles all aspects of marketing, customer

service and property management oversight.

www.gerdomrealty.com

Company Profile

We cater to our clients needs, adjust based on feedback and maintain a constant position of readiness. Each piece of the puzzle must fit perfectly with the others to create the masterpiece. Our complete range of services keep the pieces together in one house and provide the structure needed to obtain your goals.