Company Profile

1

A Summer Project Report On

“Market Survey on Insecticide in Vadodara District”

For

Devidayal (Sales) Limited

Submitted in partial fulfillment of the requirement for the award

of

MASTER IN BUSINESS ADMINISTRATION

(INTERNATIONAL AGRI-BUSINESS)

Under the guidance of:

Mr. Bhavin Patel Mr. Y.A. Lad General Manager Assistant Professor Devidayal (Sales) Limited IABMI

Anand Agricultural

University

Submitted By:

BORSE RISHIKESH SHRIRAM

(04 - 0877 - 2008)

INTERNATIONAL AGRI-BUSINESS MANAGEMENT INSTITUTE

ANAND AGRICULTURE UNIVERSITYANAND – 388 001JULY – 2009

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CERTIFICATE

This is to certificate that MR. BORSE RISHIKESH SHRIRAM

student of International Agribusiness Management Institute, at

Anand Agricultural University, Anand has submitted his

SUMMER TRAINING REPORT on “MARKET SURVEY OF

INSECTICIDE IN VADODARA DISTRICT” for the year 2008-

09 in fulfillment of the requirements of IABMI for the purpose of

practical studies of the Second semester of MBA-IAB program.

PRINCIPAL PROJECT GUIDE IABMI,AAU IABMI,AAU ANAND ANAND

Date:

Place:

3

PREFACE

This project is the result of 45 days training at Devidayal Agro

Chemicals. Summer training is an integral part of “MBA -

International Agri-Business” course and it aims to providing a

firsthand experience of industry as well as market to students. This

practical experience helps the students to view the real Business

World closely.

I was really fortunate of getting an opportunity to pursue my

Summer Training in reputed, well established, fast growing and

professionally managed organization like Devidayal (Sales)

Limited.

Project assigned “The Market Survey on Insecticide in Vadodara

District”. For this project I had carried out survey of different

distributers, dealers and retailers who deal the agriculture input

products in the Baroda district. It gave me a great knowledge of

market and practical experience.

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ACKNOWLEDGEMENT

An individual cannot do project of this scale. I take this

opportunity to express my acknowledgement and deep sense of

gratitude to the individuals for rendering valuable assistance and

gratitude to me. Their inputs have played a vital role in success of

this project.

I am grateful to Mr. Ram Devidayal (Director) of Devidayal

(Sales) Limited for providing me an opportunity to undertake a

project, which enabled me to interact with dealers, distributers of

company of Vadodara district to have better understanding and

practical exposure of market.

I express my sincere thanks to my project guide Mr. Y. A. Lad,

Assistant Professor (IABMI, AAU, Anand) for his generous

support, constant direction and monitoring the work at all stages of

training.

I am also indebted to Mr. Bhavin Patel (General Manager),

Vadodara. Devidayal (Sales) Limited. Who was a real source of

help and assistance to me during the course of the project. I take

this opportunity to thank all dealers, distributors who spared their

precious time to provide me valuable inputs for project without

which it would have not been possible.

I am also thankful to staff members in Vadodara office and also

thankful to Mr. A. V. Dharmadhikari (General Manager) in

factory and all staff members in factory.

5

I express my special thanks to my parents, friends and collogues,

who have been a constant source of help and encouragement. I

firmly believe that there is always a scope of improvement.

6

CONTENT

SR. NO. PARTICULAR PG. NO. LIST OF TABLES LIST OF FIGURES PREFACE ACKNOWLEDGEMENT 1

COMPANY PROFILE 3

1Vision, Mission of Devidayal (Sales) Limited.

5

2 History of Devidayal (Sales) Limited. 5

3Collaborations of Devidayal (Sales) Limited.

7

4 Future plane of Devidayal (Sales) Limited. 7

5About factory of Devidayal (Sales) Limited

8

6Production Unit of Devidayal (Sales) Limited.

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7 Focus product of Devidayal (sales)Limited 151 INTRODUCTION 182 RESEARCH METHODOLOGY 22

3INSECTICIDE PRODUCT GIVEN FOR SURVEY

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4 STUDY AREAS 305 BUSINESS POLICY OF COMPANY 486 DEALEAR SATISFACTION 547 CONCLUSION 568 REFERENCE 589 APPENDIX 5910 QUESTIONNAIR 64

7

LIST OF TABLES

TABLE NO. CAPTION PAGE NO.

1Statistical Information of Vadodara District.

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2 Statistical Information of Anand District. 35

3 Statistical Information of Karjan 38

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LIST OF FIGURES

FIGURE NO.

CAPTION PAGE NO.

Fig. No. 1 Showcase of all product in the factory and office

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Fig. No. 2 Dust Product Plant 11Fig. No. 3 Packaging room of Granuals 11

Fig. No. 4 Sulphur Dust Yard 12

Fig. No. 5 Wettable Dust Powder Plant 12

Fig. No. 6 Packaging Materials 13

Fig. No. 7 Raw Packaging Material Godown 14

Fig. No. 8 Taluka Map of the Vadodara District 31

Fig. No. 9 selling percentage of different companies in Vadodara dist.

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Fig. No. 10 Taluka map of Anand 35

Fig. No. 11 Selling percentage of different companies in Anand.

36

Fig. No. 12 Selling percentage of different companies in Karjan.

39

Fig. No. 13 Sahakar Biyaran Kendra Navabazar, Karjan 41

Fig. No. 14 Selling percentage of different companies in Padra

43

Fig. No. 15 Dose of the diff. Product per Acre for Different crops in Vadodara district

45

Fig No. 16 Price of the diff. company Product in Vadodara district

46

Fig No. 17 Market share of diff. Company for Total Pesticide in Vadodara district (in Value Base)

47

ACKNOWLEDGEMENT

9

An individual cannot do project of this scale. I take this

opportunity to express my acknowledgement and deep sense of

gratitude to the individuals for rendering valuable assistance and

gratitude to me. Their inputs have played a vital role in success of

this project.

I am grateful to Mr. Ram Devidayal (Director) of Devidayal

(Sales) Limited for providing me an opportunity to undertake a

project, which enabled me to interact with dealers, distributers of

company of Vadodara district to have better understanding and

practical exposure of market.

I express my sincere thanks to my project guide Mr. Y. A. Lad,

Assistant Professor (IABMI, AAU, Anand) for his generous

support, constant direction and monitoring the work at all stages of

training.

I am also indebted to Mr. Bhavin Patel (General Manager),

Vadodara. Devidayal (Sales) Limited. Who was a real source of

help and assistance to me during the course of the project. I take

this opportunity to thank all dealers, distributors who spared their

precious time to provide me valuable inputs for project without

which it would have not been possible.

I am also thankful to staff members in Vadodara office and also

thankful to Mr. A. V. Dharmadhikari (General Manager) in

factory and all staff members in factory.

10

I express my special thanks to my parents, friends and collogues,

who have been a constant source of help and encouragement. I

firmly believe that there is always a scope of improvement.

11

COMPANY PROFILE

DEVIDAYAL (SALES) LIMITED

With a motto of “Farmers Right Hands”, Devidayal Agro

Chemicals is engaged in the businesses of Agro-Chemicals under

Devidayal Sales Limited.

Devidayal Agro Chemicals has world class manufacturing

facilities across India including 1 Agro-Chemicals Formulation

Units, and a SGS United Kingdom Ltd. system and service

Certification.

The Devidayal (Sales) Limited has a pan India presence, with

branches in all major Indian states and over 15000 strong dealer’s

network. Our 1000 strong techno-commercial team takes the

message of modern farming to the country.

Devidayal Agro Chemicals has been actively involved in the

service of Indian farmers for the past 50 years and has been

instrumental in providing crop specific, eco-friendly high quality

crop care products such as Thiram 25%, Missile, Deviquin,

Deviban, Don400, Devisulphan35, Deviziram, Trikaal, Duet etc,

through its international collaborations.

Devidayal Agro Chemicals has most modern, state of art

manufacturing facilities in Rajastan, Madhya Pradesh, Gujarat and

Maharashtra.

Devidayal (Sales) Limited takes pride in its strong marketing, sales

& distribution set up. This set up for pesticides business:

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Zonal offices headed by General Managers/ Directors,

Technical support teams,

Distributor and dealer base for supporting the pesticides trade,

Matching communication infrastructure at all levels.

In pesticides industry the right use is as important as the right

product in right quantity at the right time. With literacy levels in

rural India being very low educating the farmers is a herculean task

particularly in a vast country like ours, where terrains are difficult,

agro climatic conditions are diverse, large variety of crops is

present and land holding is fragmented resulting in extensive

training requirement for very small farmers.

The marketing team is expert in relationship management. They

visit villages as per predefined schedule for the week, for giving

product demonstrations and providing technical advice to farmers

on right use of technology and about specific crop related

problems. Devidayal team is specially trained before each season

to answer queries from the farmers and channel partners. They are

also equipped with product literatures, product samples, demo kits

etc. to provide on the spot solutions.

Devidayal Agro Chemicals puts highly focused efforts to provide

Indian farmers, and understanding of different modern agriculture

technologies, to ensure high quality produce with increased profits,

through its techno-commercial professionals and national

marketing network.

Devidayal (Sales) Limited is a quality conscious; customer

friendly and eco-friendly group conscious for new molecules. The

group is committed to provide Customer Support Services in the

area of product of safety and disposals.

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Devidayal (Sales) Limited has taken up a number of community

welfare programs like Devidayal training institutes for the benefit

of Agri. Students and farmers also, as well as Scholarships or gold

medals for promising agri students.

PURPOSE, MISSION, VALUE AND RESOURCES OF

DEVIDAYAL (SALES) LIMITED:

PURPOSE: Quality growth with strong foundation.

MISSION: To serve our customer in all possible ways

VALUE: Excellence in what we do good business ethics

customers delight.

RESOURCES: Motivated team, strong customer base, loyal and

dedicated business associates.

BRIEF HISTORY OF DEVIDAYAL (SALES)

LIMITED:

Devidayal (Sales) Limited, a leading manufacturing of

agrochemicals in India.

It was established in 1949. And today, we market our product

under the brand name “Devidayal Agro Chemicals”.

Company registered office is located in Mumbai, and the

manufacturing plant is in Kalol in Dist: Panchamal (Gujarat)

In addition to having a substantial domestic market share,

Company exports their product to more than 35 countries

in Europe, South America, the Far East, Asia-pacific,

Africa and the Middle East.

We have registered more than150 of our product overseas.

Formulation unit was one of the first in India to obtain an

ISO 9001:2000 certified.

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Sales turnover of 24 crores annually and seasonally sales

turnover is above 2 to 2.5 crores.

Devidayal (Sales) Limited, was incorporated as a public Limited

Company under Indian Companies Act in the year 1949; primarily

for manufacture of technical grade pesticides namely

Cypermethrin.

STRENGTHS OF COMPANY:

i. Been in business in 1949.

ii. An ISO 9001:2000 approved manufacturing plant in

Gujarat, India spread over 200,000 sq.feet.

iii. Stringent quality control in accordance with recognized

international standards.

iv. A work force of over 700 people dedicated to serving our

customers.

v. More than 200 products registered in India and 150 in

abroad.

vi. Strong domestic market presence with more than 8000

preferred dealers.

vii. Wide product range, attractive packaging, timely supplies,

and competitive pricing.

viii. Global presence with export to more than 35 countries.

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CERTIFICATE SG00/17935

Devidayal (Sales) Limited has been assessed and certified as

meeting the requirement of ISO9001:2000

Further clarification regarding the scope of this certificate and the

applicability of ISO 9001:2000 requirement may be obtained by

consulting the organization.

SGS United Kingdom Ltd. system and service certification

Address

Rossore Business Park, Ellesmere Port Cheshire CH65 3EN UK.

(www.sgs.com)

COLLABORATIONS OF DEVIDAYAL (SALES) LIMITED:

Devidayal (Sales) Limited has emerged as the chosen partner for

several Multi-National companies doing business with India, for

agricultural products. The Devidayal (Sales) Limited are

collaborated so many companies in different countries like Sudan,

Pakistan, china, etc.

Collaboration with Country

Harvest Field Industries LagosNigeria

Afcott Nigeria Plc Nigeria

ELDOMA COM.& Agri.S.Co Sudan

FUTURE PLANS OF DEVIDAYAL (SALES) LIMITED:

Develop our pesticide business in all over India as well as in other country in the world.

Set up new herbicide plant with latest technology.

Create strong, modern infrastructure in the production area.

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Have overseas partnership with reputed International companies.

ABOUT FACTORY OF DEVIDAYAL (SALES) LIMITEDThe Devidayal Agro Chemicals company factory is situated in

Kalol G.I.D.C area and is nearby Godhra. Mr. A. V.

Dharmadhikari (General Manager) is handling the works in

factory. Factory area is well developed in all the technologies to

manufacturing the pesticide for domestic and export market. All

departments are separated like Insecticide plant, Herbicide plant,

Sulphur store yard, Wetteble powder plant, Raw material store

godowns etc.

Total factory area 23-25 Acre

Dust plant 2

Solluant tank 40 KL 2

Solluant tank 20 KL 1

Store room/ Packaging 5

Total Staff members 100

Labour 500

Different types of Packaging material are used in the factory like as

below:

1) HDP Bottles are used for Devikol and Don etc and it available in

25 ml to 20 Ltr. carbo sizes.

2) Pet Bottles are used for Devisulfan and Deviban 50 TC.

3) Tin are available in 125 ml to 5 Ltr. in size.

4) Stickers: In one roll are 2000 product covers. (Fig no.6)

5) Different size of pouch (10 gm, 25 gm, etc)

6) Aluminium seal caps.

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7) Aluminium bottles are available in 50 ml to 5 Ltr. Size.(fig no.6)

8) Dust bags and Plastic bags are available in 5 kg to 50 kg size.

9) Carton packets are used for the wettable dust product only.

10) Measuring caps (plastic) in 10 ml to 150 in size.

11) Jar bottles are available in 100 gm to 5 kg in size.

In factory 5 stores rooms or packaging material rooms are available

in that 3 rooms are used only for EC product in that 80% items are

EC product and 20% are pouches. And another one store room is

used for only Dust product and Wetteble dust product. And remain

one store room is used for Herbicide materials.

In all the total five stores rooms 60% of Domestic market and 40%

of Export market materials are available.

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Fig No.1 Showcase of all product in the factory and office

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Fig No.2 Dust Product Plant

Fig no.3 Packaging room of Granuals

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Fig No.4 Sulphur Dust Yard

Fig No.5 Wettable Dust Powder Plant

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Stickers All size Aluminum Bottles

Pet Bottles Aluminum Pot Bottles

Fig No.6 Packaging Materials

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Fig No.7 Raw Packaging Material Godown

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PRODUCTION UNITS OF DEVIDAYAL (SALES)

LIMITED:

Devidayal Agro Chemicals has pesticides formulation centers at

Kalol in Gujarat.

Devidayal Agro Chemicals

Area 93000 sq.mt

Formulation Capacity Per Day

Liquid (EC/SL) 250 KL

WDP 250 MT

Granules 300 MT

DP 250-275 MT

EC Product: Emulsifier Concentrate.

DP Product: Dust Powder.

WDP: Wettable Dust Powder.

The production centers are equipped with the latest machinery with

high degree of sophistication for production and testing with best

safety standards in the industry. The total production capacity now

available with the company for pesticides formulation provides it

with a strong competitive advantage for meeting seasonal demand

and Toll Manufacturing for all the formulations.

FOCUS PRODUCTS OF DEVIDAYAL (SALES)

LIMITED:

In the Devidayal Agro Chemicals manufacture the so many

pesticide products and also export in other countries. Sulphur and

Devikol is registered in ISI mark product after some day Deviban

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and Thirum is registered in ISI mark some major product is

mention below:

INSECTICIDE:

1) MISSILE: It is a broad spectrum systemic insecticide with

contact and stomach action. It is also effective and economical

control of wide range pest. And give quick & longer effect.

It controls wide range of insect like aphid, jassid, thrips, and leaf

minor, saw flies. It also controls bollworms of cotton.

2) NINJA: Ninja is a broad spectrum highly active novel

pyrethroid. It has strong contact and systemic insecticide with

repellent properties. It effectively controls Bollworm, jassid, and

Thrips in cotton. Leaf folder, Stem borer, Hispa in Paddy.

3) MIDAS SUPER 70: It is a broad spectrum insecticide having

strong systemic action. It effectively control wide range of sucking

and other pest in Cotton, Okra, Chilli, Sunflower, Sugarcane etc. it

is recommended for “Integrated Pest Management” when handled

properly according to good agricultural practices.

FUNGICIDE:

1) DEVISTIN: It is most effective broad- spectrum systemic

fungicide. It can be used easily as foliar spray, seedling dip, seed

dressing etc. it controls the Leaf spot, Powdery mildew,

Anthracnose, in Moong, Cotton, Peas, Tobacco etc

2) MACZIM: It is a broad spectrum combination fungicide having

contact and systemic action with protective and curative action. It

effectively controls leaf spot and rust of groundnut and blast of

paddy crop.

3) FORCE 5E: It is a broad spectrum systemic fungicide with

protective and curative action. It is used for control of powdery

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mildew of grapes, pea and mango, scab of apple, tikka of

groundnut etc

HERBICIDE:

1) ATTACK: It is selective systemic pre- and early post

emergence herbicide. It is effectively control wide variety broad

leaved weeds and grasses in maize & sugarcane etc. it absorb by

foliage & roots and translocate throughout the weed plant.

2) FOSTER: Foster is selective herbicide. It effectively controls

annual grasses and sedges in transplanted paddy and soybean. It is

primarily absorbed through the roots and to some extent through

germinating and young spouts and tender leaves.

3) BETA 50: It is selective systemic pre-emergence herbicide. It

effectively controls wide variety of annual grasses and broad

leaved weeds in paddy field. It is also stops germination of weeds.

PLANT GROWTH REGULATOR:

1) ACIMONE: It controls the flower, buds, fruit drops and

induces flowering on plant.

2) DEVIGIBB (Gibberellic acid technical).

3) DEVIMINO (amino acid).

Address

Devidayal (Sales) Limited

P.B. No. 6219, Devidayal estate, 1st floor, Reay Road

Mumbai-400010(India)

Tel No: +91-22-23714913, Fax: +91-22-23742708

Email: [email protected]

Baroda Office: 33, Alkapuri Soc.,Baroda-390007, Guj., IndiaTel No: +91-265-2357797

Email: [email protected]

mailto:[email protected]

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1 INTRODUCTION

An insecticide is a pesticide used against insects. They include

ovicides and larvicides used against the eggs and larvae of insects

respectively. Insecticides are used in agriculture, medicine,

industry and the household. The use of insecticides is believed to

be one of the major factors behind the increase in agricultural

productivity in the 20th century. Nearly all insecticides have the

potential to significantly alter ecosystems; many are toxic to

humans; and others are concentrated in the food chain.

The classification of insecticides is done in several different ways:

1. Systemic insecticides are incorporated by treated plants. Insects

ingest (eat) the insecticide while feeding on the plants.

2. Contact insecticides are toxic to insects brought into direct

contact. Effectiveness is often related to the quality of pesticide

application, with small droplets (such as aerosols) often improving

performance.

3. Natural insecticides such as nicotine and pyrethrum are made by

plants as defences against insects. Nicotine based insecticides have

been barred in the U.S. since 2001 to prevent residues from

contaminating foods.

4. Inorganic insecticides are manufactured with metals and include

arsenates copper- and fluorine compounds, which are now seldom

used, and sulfur, which is commonly used.

5. Organic insecticides are synthetic chemicals which comprise the

largest numbers of pesticides available for use today.

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WORLD PESTICIDE:

Annual growth in world pesticide demand through 2009 will

improve from the 1999-2004 period when many prices dropped, in

part due to patent expirations. This study analyzes the US$26

billion global pesticide industry. It presents historical demand data

for 1994, 1999 and 2004 and forecasts to 2009 and 2014 by

product (e.g., herbicides, insecticides, fungicides); market (e.g.,

wheat, corn, rice, soybeans); by world region and for 27 countries.

The study also considers market environment indicators, details

industry structure, evaluates company market share and profiles

major competitors including Bayer Crop Science, Sygenta, BASF

Agricultural Products, Dow Agro Sciences, DuPont Crop

Protection, and Monsanto.

INDIAN SCENARIO OF AGRO PESTICIDE:

India is agriculture-based country. Agriculture sector alone

contributes more than 19% to the GDP and about 70% of the total

population of India depends upon this sector. Agriculture sector

need to be on boom if the country like India wants to feed its

increasing population. The Indian pesticide industry with 85,000

MT of production during FY 07 is ranked second in Asia (behind

China) and twelfth globally. In value terms, the size of the Indian

pesticide industry was estimated at Rs.74 bn for 2007, including

exports of Rs.29 bn.

Globally, due to consolidation in the industry, the top five global

MNCs control almost 78% of the market. In India, the industry is

very fragmented with about 30-40 large manufacturers and about

400 formulators. The per hectare consumption of pesticide is low in

India at 381 grams when compared to the world average of 500

grams. Low consumption can be attributed to fragmented land

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holdings, low level of irrigation, dependence on monsoons, low

awareness among farmers about the benefits of usage of pesticides

etc. India, being a tropical country, the consumption

Pattern is also more skewed towards insecticides which accounted

for 64% of the total pesticide consumption in FY07. India due to its

inherent strength of low-cost manufacturing and qualified low-cost

manpower is a net exporter of pesticides to countries such as USA

and some European & African countries. Exports formed 39% of

total industry turnover in FY07 and have grown at a Compounded

Annual Growth Rate (CAGR) of 18% from FY 03 to FY 07.

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OBJECTIVES OF STUDY

The project “Market survey on Insecticide product in the

Vadodara District” is started with the following objectives:

(i) To prepare market profile for Insecticide in Vadodara

District.

(ii) To know the Competitor’s market as well as Devidayal

(Sales) Limited for total insecticide market in Vadodara

district.

(iii) To find out the total selling insecticide in Vadodara district.

(iv) To find the Dealers’ Satisfaction Level with pesticide

Industries.

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2 RESEARCH METHODOLOGIES

The purpose of the Methodology is to describe the process involve

in the research design, data collection, sampling procedure, field-

survey and analysis processor.

(1)Data Sources:

(a) Primary Data:

Primary data was collected through interview schedules by

personal contact with distributors, dealer and retailer of agro inputs

in different Taluka.

(b) Secondary Data:

Secondary data was collected from

1. Company literature.

2. Government publications.

3. Newspapers & magazines.

4. Internet.

5. Allied research papers.

(2) Study Approach:

It was based on descriptive study.

The survey has been conducted on the following guidelines:

(a) Structured schedule was used as an instrument for

gathering information.

(b) Conduction of survey of distributors, dealers/ retailers of

agri inputs.

(c) After gathering information, tabulation was done and

then a report was prepared after analysis and

interpretation of charts & tables.

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(3) Research Instruments:

Research instrument was a schedule with both open ended and

close ended questions.

(4) Sampling Plan:

4.1) Sampling Unit:

Sampling unit consisted of distributers, dealers and

retailers agro centers.

4.2) Sample Size:

For this survey Dealers/ Distributors - 20

4.3) Sampling Procedure:

The simple random sampling was chosen for

collection of the sample.

(5)Analysis of Data:

The important fact and data collected was presented & analyzed

by percentage and graphical method.

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3 INSECTICIDE PRODUCTS GIVEN FOR SURVEY

In the survey area company gives me major insecticide product

which is highly selling and some farmers why not purchase the

product in Vadodara dist. I mention the product details as below:

1. MISSILE (ACEPHATE 75% SP).

2. ALERT (CYPERMETHRIN 3% EC + QUINALPHOS 20%

EC).

3. CARVAN PLUS 50(CARTAP HYDROCLORIDE 50% SP).

4. DEVISULFAN 4 DP (ENDOSULFAN 4% DP).

5. EAGLE 405(ETHIO 40% + CYPERMETHRIN 5% EC).

PRODUCT DETAILS:

1) MISSILE(ACEPHATE 75% SP):

It is a broad spectrum systemic insecticide with contact and

stomach action. It is also effective and economical control of wide

range pest. And give quick & longer effect.

It controls wide range of insect like aphid, jassid, thrips, leaf

minor, saw flies. It also controls bollworms of cotton.

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Crop PestCOTTON Jassid, Aphid, Thrips, Whitefly,

VEGETABLEs: Chilies, Bhendi, Tomato, Brinjal

Jassid, Aphid, Thrips, Whitefly, Fruit borer

OIL SEEDS: Groundnut, castor, soybean, Safflower

Jassid, Aphid, Thrips,Aphid

PULSES: Tur, Gram, Peas, Beans

Aphid, Jassid, Thrips

Active ingredient specification

1. Common name: Acephate

2. Chemicals name: O, S- Dimethyl acetyl Phosphoramidothioate

3. Appearance: White colour free flowing powder

4. Bulk density: 0.33 to 0.39 gm/cc

5. Shelf life: 2 years

6. Packing material: 100 gm to 5 kg. Jar and Pouch & 25 kg. Drum.

7. Storage condition: keep in cool, dark, dry, & well ventilated

place, away from direct sunlight, open flames, food stuff,

animals, & children.

8. Toxicity: moderately toxic

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2) CARVAN PLUS 50(CARTAP HYDROCLORIDE 50%

SP):

It is a broad- spectrum systemic insecticide with stomach and

contact action. It effectively controls wide range of sucking and

chewing insects like stem borer, leaf folder etc. in crop like paddy

etc. it causes paralysis of central nervous system and insects stop

feeding on contact and die of starvation.


1. Common name: Cartap Hydrocloride

2. Chemicals name: S,S-(2-Dimeethylamino trimethylen)

3. Appearance: White colour free flowing powder

4. Bulk density: 0.42 to 0.46 gm/cc


6. Packing material: packed in 500gm and 1kg packets.




8. Toxicity: Highly toxic

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3) ALERT (CYPERMETHRIN 3% EC + QUINALPHOS

20% EC):

It is a broad spectrum strong stomach and contact insecticide. It

effectively controls wide range of insects like fruits and shoot

borer in brinjals and American bollworm, spotted bollworms and

jassid in cotton.


1. Common name: Cypermethrin and Quinalphos

2. Appearance: Green colour clear liquid

3. Specific Gravity: 0.94 to 0.97


5. Packing material: packed in 100ml to 5ltr. Aluminium/PET

bottles.





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4) DEVISULFAN 4 DP (ENDOSULFAN 4% DP):

Devisulfan is broad spectrum insecticide and Acaricidal

properties. It is effectively control sucking and chewing insects in

chillies, brinjals, and groundnut etc.and also it can be mixed with

other dust formulations.


1. Common name: Endosulfan

2. Chemicals name: 6,7,8,9,10,10-Hexachloro 1,5,5a6,9,9a-

hexahydro-6,9 methano-2,4,3-benzo(e)

3. Appearance: White to cream colour free flowing powder

4. Bulk density: 60% max.


6. Packing material: packed in 10 kg. And 25 kg. HDPE Bags.





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5) EAGLE 405(ETHIO 40% + CYPERMETHRIN 5% EC):

Eagle 405 is a broad spectrum insecticide having contact and

stomach action with good Acaricidal effect. It effectively controls

wide range of pests like Heliothis, Spotted bollworm, Pink

bollworm etc. in crops like cotton etc.


1. Common name: 1) Ethion 2) Cypermethrin

2. Chemicals name: O,O,O’,O’,-Tetraethyl di

3. Appearance: Light yellow colour clear liquid

4. Specific Gravity: 1.01 to 1.04


6. Packing material: packed in 100ml.to 5 ltr.Aluminium

containers.





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4 AREAS GIVEN FOR THE STUDY

VADODARA DISTRICT:

Vadodara District is a district in the eastern part of the state of

Gujarat in western India. The city of Vadodara (Baroda), in the

western part of the district, is the administrative headquarters.

Vadodara District covers an area of 7,794 km². It had a population

of 3,641,802 of which 45.20% were urban as of 2001 census.

Modern Baroda is a memorial to its late ruler, Sayajirao Rao

Gaekwad III (1875-1939). It was the dream of this able

administrator to make Baroda an educational, industrial and

commercial centre.

The district is bounded by Panchmahal and Dahod districts to the

north, Anand and Kheda districts to the west, Bharuch and

Narmada districts to the south, and the state of Madhya Pradesh to

the east. The tallest point in the region is the hill of Pavagadh. The

Mahi River passes through the district.

Geographical Location of the Vadodara district is 69.40° to 71.05°

East (Longitude) and 73.12° to 22.18° North (Latitude). The

district is divided into 13 talukas of which major ones include,

Chhota Udaipur , Dabhoi , Karjan , Kwant , Naswadi , Padra ,

Pavijetpur , Sankheda , Savli , Sinor ,Vadodara City , Vadodara

Rural , Waghodia.

http://en.wikipedia.org/wiki/Mahi_River

http://en.wikipedia.org/wiki/Pavagadh

http://en.wikipedia.org/wiki/Madhya_Pradesh

http://en.wikipedia.org/wiki/Narmada_District

http://en.wikipedia.org/wiki/Bharuch_District

http://en.wikipedia.org/wiki/Kheda_District

http://en.wikipedia.org/wiki/Anand_District

http://en.wikipedia.org/wiki/Dahod_District

http://en.wikipedia.org/wiki/Panchmahal

http://en.wikipedia.org/wiki/Vadodara

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Gujarat

39

Fig. No: 8 - Taluka Map of the Vadodara District

Table No: 1 - Statistical information of Vadodara District

Sr. No. Details Statistical Information

1 Geographical location73.12° to 22.18° north latitude and 69.40° to 71.05° east longitude

2 Total Area 7,794 Sq. km. 3 Climate Semi arid climate4 Land Type Black soil5 Crops Cotton, Bajra, and Vegetables crops 6 Total Talukas 13

7Population density (per sq. km)

1022

8 Temperature 43° C (Max.) & 12° C (Min)9 Average Rainfall 787 mm10 Population 3625471 (As per 2001 Census)

Source: Vadodara district Profile 2007-08

40

Major crops produced in the district are cotton, Bajra, and

Vegetables crops. In the Vadodara city so many dealers and

distributors of agro pesticide. The survey report of Vadodara city

as below:

Market size:

In the Vadodara area so many dealers and distributors in different

pesticide companies. So in the Vadodara areas mostly 80-85%

insecticides selling in different companies. Mostly all the

companies are successful in these field.

Dealers of company:

In the Vadodara area more than 75 agri pesticide shops. I survey

some agri. Pesticide shops and these shop owners have more than 3

to 4 company dealership. As I mentioned below:

1) Supriya Agrico Input

2) Bharat Traders

3) Ganesh Beej

4) Darti Fertilizers

5) Agro deal Corporation

Devidayal Rallies India DupontIndia Dow Agro Science0%

10%

20%

30%

40%

50%

60%

70%

80%

Fig no: 9 selling percentage of different companies in Vadodara dist.

Competitor (company):-

41

In the Vadodara area high competitions are in insecticide products.

I mention some competitors of Devidayal (sales) Limited as

mention below:

1) Rallies (India) Ltd

2) Hindustan insecticide

3) Dow Agro Sciences

4) E. I. DuPont India

Price negotiation:

Dealers are doing price negotiation with farmers. According to the

performance of company products. They are giving various credit

and discount facilities to the farmers. In the Baroda I have found

the dealers are given product in 80% in cash and 20% in credit

basis.

42

ANAND

Anand District is an administrative district of Gujarat state in

western India. It was carved out of the Kheda district in 1997.

Anand is the administrative headquarters of the district. It is

bounded by Kheda District to the north, Vadodara District to the

east, Ahmadabad District to the west, and the Gulf of Cambay to

the south. The district had a population of 1,856,872 of which

27.36% were urban as of 2001.

Anand is an industrial base for Chemical, Engineering and Food &

Agriculture products With a turnover of INR 4,305 Crore (USD

1,050 million) and milk collection of 6.5 million kg/day (2006-07),

Anand Milk-producers Union Limited (AMUL) is the largest dairy

cooperative in India. Industrial developments could be attributed to

the presence of a significant numbers of Chemical and Engineering

units in the district. Over 950 units of Small and Medium

Enterprises (SMEs) are present in the district. Industries engaged in

lathes & machine tools, rice production, Tobacco stemming and

wood products.

Major crops produced in the district are banana, papaya, potato,

mango, gooseberry, onion and cabbage.

Some of the main constituents of engineering sector, such as

metallurgical industries, electrical equipments, misc. machinery &

engineering and auto parts have also been growing at a steady pace

http://en.wikipedia.org/wiki/Gulf_of_Cambay

http://en.wikipedia.org/wiki/Ahmedabad_District

http://en.wikipedia.org/wiki/Vadodara_District

http://en.wikipedia.org/wiki/Kheda_District

http://en.wikipedia.org/wiki/Anand,_Gujarat

http://en.wikipedia.org/wiki/Kheda

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Gujarat

43

Fig: 10 Taluka map of Anand

Table No: 2 Statistical information of Anand District


1 Geographical location72.150 to 73.180 East (Longitude)22.070 to 23.290 North (Latitude)

2 Total Area 2,951 sq. km.3 Climate Semi arid climate4 Land Type Black soil5 Crops Papaya, Potato, and Tobacco 6 Total Talukas 8

7Population density (per sq. km)

558 Persons per sq. km

8 Temperature 43° C (Max.) & 15° C (Min)9 Average Rainfall 787 mm10 Population 1,647,759 (As per 2001 Census)

44

Market size:-

In the anand and karmsad area insecticide are 75% selling in the

market but farmers are mostly preferred different company product

because other company product marketing is goods in these areas.

So Devidayal company product is not good or less sell in these

areas.

Dealers of company:

1) Khetiwadi beej store

2) Agro chemicals

3) Agro service corporation

4) Kailash agro chemicals

5) Hari Om agro service in karmsad

These are the main dealers in anand areas and they sell other

company product higher as well as Devidayal product. I mention

fig no.4 see as below

Devidayal Bayer Syngenta Hindustan Insecticide0%

10%

20%

30%

40%

50%

60%

70%

80%

Fig: 11 selling percentage of different companies in Anand.

45


In the Anand area high competitors to Devidayal product see the

fig no. 4 Bayer are highly selling insecticide product as well as

syngenta. Devidayal product is 4th rank in these areas. In below

mention the competitors name in these area.

1) Bayer Crop Science

2) Hindustan insecticide

3) Sygenta (India) Ltd.

4) BASF

Price negotiation:



and discount facilities to the farmers. In the Anand and karmsad I

have found the dealers are given product in 70% in cash and 30%

in credit basis.

46

KARJAN:

Karjan is a city and a municipality in Vadodara district in the

Indian state of Gujarat. Karajan is one of the best Taluka in

Vadodara. Karjan railways are very nice. As of the India census,

Karjan had a population of 26,344. 52% of the population was

male, and 48% was female. The average literacy rate is 91%,

higher than the national average of 60.5%. In Karjan, 18% of the

population is under 6 years of age. Karjan is divided in juna bazaar

and Nava bazaar. National highway no.8 is passing to juna bazaar.

Famous spiritual place of Rang avadhudh maharaj ashram

'Nareshawar' in Karjan Taluka. Karjan is also a home town of

Great Philosopher Mr. Prakash Bacharwala

Table No: 3 Statistical information of Karjan


1Geographical location

71.12° to 34.18° north latitude and 69.40° to 71.05° east longitude

2 Total Area 5,654 Sq. km.

3 Climate Semi arid climate

4 Land Type Heavy Black soil

5 Crops Cotton, Tur, Bhendi, Sugarcane

6 Villages 99

7 Temperature 43° C (Max.) & 12° C (Min)

8 Population 32,344 (2004)

Market Size:

47

In the Karjan market is very systematic arrangement means some

pesticide shops are in juna bazaar and some is in Nava bazaar. And

in the Karjan area insecticide are highly selling product in the

market. Most of the dealers are good educated and selling the

different company insecticide product.

Dealers of company

There are few major suppliers of pesticide industry. In the face of

limited availability of quality insecticide in the market. So many

dealers in the Karjan Taluka in Baroda dist. They take only these

product what farmers requirement or what farmers demand in these

area. In below major dealers in these areas:

1) Nirant Biyaran

2) Shree marutinandan pesticide.

3) Sahakar Biyaran

4) Durga traders

5) Karjan sang

6) Manav fertilizer

Devidayal Tata Rallies Coromandal BASF0%

10%20%30%40%50%60%70%80%

Fig: 12 selling percentage of different companies in Karjan.


48

In the Karjan area farmers are most purchase the Devidayal

product as well as Tata Rallies and other company product because

in these area vegetables crops are high cultivation and Devidayal

product are very useful for these crops as well as quality and price

in other company product. In below some competitors in Devidayal

product.

1) Rallies (India) Ltd

2) BASF

3) Coromandal fertilizer

4) Agricon chemicals

Price negotiation:



and discount facilities to the farmers. In the Karjan I have found

the dealers are given product in 10% in cash and 90% in credit

basis.

49

Fig No.13 Sahakar Biyaran Kendra Navabazar, Karjan

PADRA:

50

Padra is a city and a municipality in Vadodara district in the Indian

state of Gujarat. Padra is located about 16 kilometers from

Vadodara city. It has an average elevation of 79 meters (259 feet).

Demographics

As of 2001 India, Padra had a population of 35,922. Males

constitute 52% of the population and females 48%. Padra has an

average literacy rate of 77%, higher than the national average of

59.5%: male literacy is 81%, and female literacy is 72%. In Padra,

11% of the population is under 6 years of age. Padra is also well

known for vegetable farming. Padra's green and fresh vegetable

reaches to Mumbai, New Delhi, Ahmadabad, Vadodara and many

other cities in India. It is also well known for producing Toor or

Tuvar Dal (a yellowish type of lentil which is a part of everyday

Gujarati food). And Padra is very well known for manufacturing

traditional Gold and Silver jewellery (mainly handcrafted). And it

is also well known for producing Cotton & Tobacco.

Transport

A road is currently being built from Vadodara to Jambusar which

will pass through Padra. Dabhasa is a very large village in Padra

Taluka. Many factories are situated near Dabhasa. Now a day’s big

pharmacy and chemical industries at Dabhasa. So many company

exports from their product.

Market size:

51

In the Padra market area are systematically arranged because all

the pesticide shops are situated in the one complex. And these

areas mostly 80-85% insecticide selling in different companies.

Like Tata Rallies, Bayer, Bharat pesticide etc and mostly all the

companies are successful in these field.

Dealers of company:

1) Bharat Pesticide

2) Navbharat Pesticide

3) Krishna Fertilizer

4) Shrinath Agro Traders

In the Padra area Bharat Pesticide and Navbharat Pesticide are

highly selling insecticide as well as other product such as seeds,

fertilizer etc

Devidayal Rallies IndiaBharat pesticide Bayer Godrej Agrovet0%

10%20%30%40%50%60%70%80%90%

Fig: 14 selling percentage of different companies in Padra


52

In this area more competitors for Devidayal product you see the fig

no. 6 Bharat pesticide and Rallies India are highly selling

percentage as well as Devidayal product and other companies.

Because of farmers are mostly prefers or use the other company

product in their field.

1) Rallies (India) Ltd 4) Godrej Agrovet Ltd.

2) Coromandal fertilizer 5) Bharat pesticide

3) Crystal Phosphate 6) Bayer Crop Science

Price negotiation:



and discount facilities to the farmers. In the Padra and Muval I

have found the dealers are given product in 60% in cash and 40%

in credit basis.

53

According to all over area survey I also find out the different types

of Dose per acre used / take in different areas. I mention as below

fig no. 7 and also find different company product are different

prices but quantity is same. You see the fig no. 8 as below

1) To compare the Dose/Acre of the product used for

spraying for different crops in Vadodara district.

Missile

Active

Carvan

plus

Devicarb

Carvan

Combi Dt

Devigon

Devikol

Devisulfa

nEa

gle0

100200300400500600700800

Product

Fig. No: 15 –Dose of the diff. Product per Acre for Different

crops in Vadodara district

From the above graph we can see that most of all products are

higher used in this area remains two products. Some product is

high dose of in used like Devicarb, Devisulfan etc. Active and

Combi DT are highly toxic product that’s way the dose of per acre

is low.

2) To compare the price of the different company product

used for farmers in the Vadodara district.

Dos

e/ac

re (

in g

m)

54

Devi-D

evisu

lfan

Devi-A

lert

Devi-M

issile

Devi-d

evik

ol

DowAgro-D

usbab

Tata R

allis-R

ogar

Tata R

allis-T

atam

ida

Bayer-E

ndosulfa

n

Thakar chem

-Toplin

e0

100

200

300

400

500

600

700

800Price of the Product companywise

Product

Pri

ce p

er K

g(in

Rs.

)

Fig. No: 16 – Price of the diff. company Product in Vadodara

district

By the above graph we can conclude that price of the Endosulfan

product of the Bayer Company is costliest product in insecticide

and there after our product Missile has the price of 605 Rs/kg.

3) To know the market share of Devidayal (Sales)

Limited and their competitors for total pesticides in the

Vadodara district.

55

15%

13%

8%

11%8%

7%2%

7%

5%

5%

8%4%

2%5%

Market share of diff.company in pesticide in Vadodara dist.

DevidayalDhanukaTataBayerGuj. AgroCrystalIndofilSyngentaCoromandalBharat Ins.DupontExcelGharda Chem.Dow Agro

Fig. No: 17 – Market share of diff. Company for Total Pesticide

in Vadodara district (in Value Base)

By the figure no. 9 we conclude that the market share of Devidayal

(Sales) limited is the highest with 15 % in total pesticides market

and in the second position Dhanuka Argo with 13 % and the Bayer

is 11% in the Vadodara district.

ASSUMPTIONS AND LIMITATIONS:

(a) Assumptions of Study:

Respondents will respondent without biases.

Respondents will response correctly.

Sample is true representative of population.

56

(b) Limitations of Study:

As the study is completed in a short span of 30 days.

The time factor put a limit on the scope at

extensiveness of the study.

Sample size was small (20) therefore sample may not

be true representative of population.

Convenience sampling was used.

In some cases respondent are not well educated so there is no

guarantee of extracting the correct information.

5 BUSINESS POLICY OF DEVIDAYL (SALES) LIMITED

The policy is divided in four major heads that are further sub-

divided.

1) DEALERSHIP POLICY

2) COMMERCIAL POLICY

57

3) EXTENSION WORK POLICY

4) STOCK POLICY

1. DEALERSHIP POLICY:

All dealers are required to fulfill following:

a. Dealer’s Information : Company has the dealer information

form, which should be filled up with all the details and submitted

to the company.

b. Partnership deed : Wherever applicable certified true copy of

partnership deed is to be given to the company.

c. Deposit : Initially every dealer is required to give an interest free,

refundable minimum deposit of Rs. 10000/- to the company. The

company in future depending on volume of business will increase

interest free deposit amount.

d. Cash Business : every year in the beginning we would like our

dealers to transact min. of Rs. 21000/- or 5% of last year turn over,

whichever is higher, business on cash terms. This is the bare

minimum business on cash terms and this condition has to be

fulfilled by each dealer, every year.

e. Secured credit : Please note that if you want credit facility,

company can provide the same only if you issue cheques against

the outstanding and / or order.

f. Product Display : We want our dealers to display our entire

product in his shop hence you must provide a prominent display

space for our products in your showcase.

g. All products Sales : The Company has a wide range of products

& we expect from our dealers to sell all our products. In any case

minimum one case or one bag of 20 products must be sold.

58

h. Yearly Projections : To serve you better with timely availability

of all products, we want to plan your business & make projection

for our products, which should be on quarterly basis. Our sales

staff will assist you to fill up your projections, and we definitely

want these projections to be taken seriously in the interest of

business growth for you as well as company.

i. Market Share : Since our range of products is large and to

provide you better service we expect you to give us 25% share of

your total business with our company. The company to achieve the

above will provide all the necessary assistance

2) COMMERCIAL POLICY:

a. Price List: Company has price list in circulation that is being

mailed to you as and when it is made applicable, Pricing term &

condition are mentioned in the price list is to be prepared by

distributors in consultation with the company only.

b. Credit Period: Applicable credit period is indicated in the price

list. For dust product on credit terms, you will have to pay 20% of

billing amount against supply to cover the freight and handling

charges. Company also has the facility of extended credit on

mutually agreed terms & conditions for which our sales staff or

Branch office may please be contacted.

c. Bill-To-Bill Payment: We don’t believe in any ad hoc payment

being received from you. We definitely want bill-to-bill payment

for better control of our account & avoid any dispute.

d. No Cash: We don’t encourage payments of bills in cash. Please

don’t pay any cash to our sales staff as you are doing this at your

own risks. We prefer advance postdated Cheques or Demand Draft

only.

59

e. Discount structure: We don’t have any general trade discount

on our price list.

f. Overdue Interest: Since we are allowing discount for early

payment, overdue interest will be charged beyond the agreed credit

terms @18% P.A.

g. Return of unpaid Cheques: In case of such an incident from

your side a penalty & bank charges will be debited to your account

as per the company’s policy in force from time to time. You are

fully responsible and need to pay all penalties & bank charges as

per the Rules / act.

h. Year-end credit notes: We would like you to confirm the

closing balance at the end of every season & issue the cheques for

the entire outstanding amount. This is to settle all pending issues &

claims of any nature will be admissible once you confirm the

balance.

3. EXTENSION WORK POLICY:

The company has a definite and fixed plan and policy for post sales

service and extension activity. Once you have fulfilled all above

requirement of dealership. You have to plan & co-ordinate with our

sales representative and branch office. These are mainly.

a. Quality & Field Demonstration: Our field staff and sales staff

are trained and have ‘unique’ quality demonstration skill. You will

have to co-ordinate with our staff and organize various farmers or

dealers meeting where our field staff can give these demonstrations

to enhance confidence of your customers in our product.

b. 1000-Acre Plan: As per our company we want you to give us

the list of good & progressive farmers of approx. 1000 acres area

with their name & address for providing special attention by the

company to such customers. We would like to concentrate on them

60

and provide technical services and literatures to make them

Devidayal farmers.

c. Wall painting: The Company willing to sponsor wall painting

or hoarding in your area provided you feel that will definitely help

to boost your as well as our business prospects.

d. Kisan Mela / Company stall: We are ready to put our product

stalls in ‘Kisan Mela’ please contact our Sales Representative for

such needs.

4. STOCK POLICY:

The company has the fixed policy related to stock, which is as

under.

a. Shortage of Goods : If there is shortage in quantity of Cartons of

Bags while taking delivery from transporter, inform our branch

office within 24 hr. of receipt of goods.

b. Leakage / Damaged Goods : Any complaints regarding

leakage’s or damages to goods in transit must be lodged within 3

days of receiving goods. Shortage inside the case or bag should be

got verified by our representative of your area.

c. Near Expiry Material : In case you have goods which are of

near expiry date i.e. expiring in next 3 months, and cannot be sold

before expiry date by you, please intimate our branch office in

writing about products, packing size, batch no and expiry date. We

will take suitable action to take back or transfer these goods to the

other area and issue credit note to you. Company will not entertains

any claim on expired goods if the details are not sent to us before 3

month of expiry date of the goods.

d. Slow Movement of stocks : In case you have some product

stocks which are moving very slowly or not selling at all, you are

requested to inform in writing to our salesperson attached to you

61

with a copy to branch office. Our salesperson will try and liquidate

all such stocks in your market area by positioning / selling 1-1 case

or bag to other dealers.

Stock Management: If you are stocking large quantities of our

product it is suggested that you report the stock to us on quarterly

basis. In case of any excess stock, which may not sell in present

season, please indicate in stock report, which is sent to us so that

we can take immediate decision to take back or divert the stock to

other place.

6 DEALER SATISFACTIONS

Dealer Satisfaction begins with the following specific assumptions

about company’s relationship with the customers.

1. The dealer service activities focus mainly on existing dealers.

2. Some dealers are more important than others.

3. They are the assets.

62

4. The dealer is always specific.

The dealer needs and value should influence every

aspect of the organization strategy, employee safety and

performance, product and organization strategy, employee safety

and performance, product and service development, sales and

marketing programs, operational procedures and information and

measurement system. Understanding the dealer is critical to the

success of any customer focus initiative, the first step in

understanding the dealers is to listen to them. A company needs to

hear what its dealers are saying about its people, product service

and vision. Their information helps to develop meaningful product

and service. As there are a large number of dealers dealing with

pesticide industries, the study was conducted to know the retailers

satisfaction towards pesticides Industries.

Farmers need to be aware about latest development in this sector

and used improved spraying treatment to achieve high production

with quality produce. There is cut throat competition in pesticides

market so this study will help Devidayal Agro Chemicals to

knowing the market share of their company in the Vadodara

district particularly the product deal for pesticide. The study will be

of great importance for Scientists, Extension officers and

company’s sales promotions.

Problems Faced by Dealers

In the agro pesticide market dealers are faced the several problems

like as below:

• Period of credit (maximum three months) is not enough because

the farmers are in need of credit for six months, i.e. for one

complete crop season.

63

• The life time of the formulated pesticides is about one year for

almost all the products. Once a certain quantity of pesticides is

purchased by the dealer, it is his responsibility to sell before its

expiry date. The company is not bound to replace the unsold

quantity of pesticides. Thus, the dealer has to either bear the loss or

try to sell the outdated stock at a low price.

• The dealers are not fully trained in the use of appropriate type of

pesticides for different crops and for different types of pest attacks.

• A few local formulators produce sub-standard quality products

and their packing are under weight. This becomes a major problem

for dealers. Some dealers have lost their licenses because of this.

• In the name of quality control, pesticide inspectors frequently

visit dealers' shops and ask them to sell more of certain products in

which they get their commission from the companies.

• Some dealers have reported that they had to write off some part of

credit given to the farmers because of crop failure.

• Some dealers suffer from the low facilities transportations in long

distances area.

7 CONCLUSIONS

From the above survey it can be concluded that the Vadodara

district is the major industrial area in Gujarat state. So many

competitions in the pesticide industries in this district. In the total

survey some areas like Karjan high selling the Devidayal (Sales)

64

Limited insecticide product as well as other competitors

companies.

Devidayal Agro Chemicals are spread in not only in the Gujarat but

also in Maharashtra, M.P. in India etc and also other countries

Devidayal (Sales) Limited has good image among the farmers as

well as retailers and dealers for their quality products, wide range

of products, good services provided by proven scientists and field

assistants in each districts and also provide literatures, templates. It

has excellent supply chain market system in the district. The total

pesticides market share is 15 % in the Vadodara district due to their

good performance in the crop protection.

Suggestion

Devidayal (Sales) Limited is the very old organization and In my

all over in 45 days summer project in Devidayal (sales) Limited I

observed that in survey of Vadodara district Devidayal products

marketing is good but the responses of the farmers is less in some

65

areas like anand and Padra etc. because of most of the companies

are also selling and good marketing in these areas. So I suggest that

the increases the new techniques used in marketing of product, and

also increase the communication and relationship to dealers and

distributors as well as the farmers. I also suggest that arrange the

extension and field activity for farmers. And also search out what

problem are created to dose not selling the product in some areas.

8 REFERENCES

Anonymous (2007-08). Vadodara District Profile, District Office.

Websites:

66

www.vadodara.guj.gov.in

www.devidayalagro.com

www.mapofindia.com

www.bharatbook.com

9 APPENDIX - A

The questioner used for Market Survey of Insecticide in Vadodara

District

“Market Survey of Insecticide in Vadodara District”

http://www.mapofindia.com/

http://www.devidayalagro.com/

http://www.vadodara.guj.gov.in/

67

Name: …………………………………………………………..

Address: …………………………………………………………

Contact: …………………………………………………………

Status: Distributor/ Dealer/ Retailer

Territory for which place: …………………….........................

Major crops in your areas:

Sr. No. Crop Area % covered by seed treatment

Pest problem in major crops:

Sr. No. Crop Disease Pest Push / Pull

No. of company’s product selling:

1.

2.

3.

4.

Maximum product selling of which company:

Company name:

Product:

Company wise insecticide:

68

Sr. No. Product Company Dose/ Acre

Company wise turnover:

Sr. No. Company name Turn over

Service provide by company:

………………………………………………………………………

………………………………………………………………………

………………………………

Suggestion:

………………………………………………………………………

………………………………………………………………………

………………………………

APPENDIX-B

Price list of all insecticide products

Code

No.

Product 100ml/ gm

250ml/gm

500ml/gm

1ltr/kg

5Ltr/kg

10Ltr/kg

20Ltr/kg

50ml/gm

25/ 200 ml/g

1002 INDEX 279 - 1356 2693 - - - - 550

3076 MISSILE 67.8 160.54 309 605 626 - 617 - -

3088 ACTIVE 129 292 572 - - - - 67 -1010 NINJA 31 69 121 230 1127 - - - -1110 JUDO 46 105 194 374 1842 - - - -

69

3068 CARVAN PLUS 50

98.04 235.43 452 896.11

- - - - 24.88

1012 DEVICYPER 10 (ALU)

23.58 51.01 92.69 173 828.94 - - 15.75 -

PET - - 89.13 167.77

799.11 - - - -

3089 DEVICARB 36.33 - 156 - 1553 - - - -1015 DEVIGON 30 31.45 71.93 131 251 1237 - - 19 -

1016 DEVISULFAN 35(TIN)

- 68.45 124.48 237.5 1165 2325 4641 - -

ALU/PET 31.25 - 124 237 - - - - -

1017 DEVIKOL 40.41 93 173 337 1655 3301 6602 27 -1018 DEVIQUIN25 34.53 78.63 143 276 1349 2688 5377 - -

1418 ALERT 42.31 98.33 179 346 1712 - - - -

1019 DEVITHION50

40.41 94.06 175 338 1660 - - 23 -

1020 DEVIASTRA50

33.43 75.88 139.82 263.85

1289 2579 5148.67 - -

1420 EAGLE405 38.63 89.36 164 317 1568 - - - -

1021 DEVISYSTOX 25

39.7 91.06 170 325.54

1593 - - - -

1022 DEVIBAN20 24.86 53.5 94 177 861 1697 3386 - -

1122 DEVIBANTC - 99.04 186 359 1762 - - - -

1023 DEVIMALT 26.46 57.98 104 195 953 1897 3794 - -

1025 AGNIBAN 49.25 113.92 205 398 1974 - - - -

1026 DEVIMONO 43.28 98.04 181 352 1735 3465 6926 - -

1027 DON400 37.81 85.34 156 302 1493 - - - -

1033 SOLDIER 49 115.71 212 412 2024 - - - -1028 DEVIFEN20 29.55 65.45 117 224 1090 2146 - 18 -1433 PROSPER44 48.18 110.78 207.1 402 1989 - - - -

1029 DEVILIN20 42.58 98.99 181 352 1730 3450 6891 - -

1030 DMS601 21 46.25 82 155 750 1500 3000 - -

1036 MIG 10 30.15 67.43 118.9 226 1097 - - - -

1037 CURRENT 44.2 102 187.2 362 1782 3560 7110 - -1437 COMBI DT 49.76 117 216 420 - - - - -

1039 MIDAS2000 116 276 528 1022 - - - 70 39

1096 DEVIGENT 85.33 205.62 400 788 - - - 50 -

2018 DEVIQUIN 1.5 DP

- - - - 95.31 186 - - -

APPENDIX - C

Name, address and contact number of the agro centers which had

surveyed.

Sr.No. Name Address Contact

1 Khetiwadi beej store Anand 02692-2581842 Agro chemicals Anand 02692-254346

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3 Agro service corporation Anand -4 Kailash agro chemicals Anand 99984442145 Sabar agencies Anand -6 Hari om agro services Karmsad 94265881247 Navbharat traders Padra 98985456228 Umia fertilizer Padra 98796543229 Shree nath agro trader Padra -10 Krishna fertilizer Padra 987965594111 Sahakar Biyaran Kendra Karjan 02666-3393312 Nirant Biyaran Karjan 02666-23210113 Karjan taluka sungh Karjan 02666-23203014 Shree marutinandan Karjan -15 Navbharat pesticide Karjan 02666-23226616 Manav fertilizer Karjan -17 Supriya Agrico input Vadodara 0265-24457218 Darti pesticide Vadodara -19 Bharat traders Vadodara 989843455920 Ganesh beej Vadodara 0265-2420751

APPENDIX - D

Devidayal (Sales) LimitedORDER

Customer Name: __________________ Date: _____________

Place : __________________ Cust. Code: ________Delivery at : _________________ Delivery Date: _______Transporter’s Name: _________________________________

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Product Code

Product Name

Packing No. of Case/Bags

Payment Terms

Remarks.

Customer’s signature Name & Sign. of person booked the order *Must be obtained in case the order is at the time of personal visit

(OFFICE USE)Order No: _______Date:__________ Godown: __________ORD

10 QUESTIONNAIR

MARKET SURVEY FOR INSECTICIDE, FUNGICIDE, HERBICIDE

1) Which product is highly selling in the market?

2) What is the customer requirement?

3) Who is the competitor?

4) What are weaknesses of product through competitor

product?

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5) What is feedback of product through customers?

6) Which type of market policies/facilities give the company to

wholesaler?

7) How much price difference in product & other company

product?

8) How many product dealers selling (company product)?

9) Market share of product?

10) Fill up feedback / survey form to dealers/ wholesaler?

Company Profile

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