COMPANY OVERVIEW

FEBRUARY 2013

AGENDA

Corporate Structure Who We Are Facilities & Capabilities What We Are Known For Portfolio – Bacchus Cowboy Range Extended Portfolio RTD Portfolio Product Overview Export Opportunities Discussion

WHO WE ARE

• Bacchus Distillery in an Australian owned company established in 1994, manufacturing alcoholic beverages in the Australian market place

• Started by the Hajdinjak family in 1993, the business grew from a niche liqueur company to one of the largest independent suppliers of liqueurs, wine & spirits in Australia

• The business started with 5 employees and now employing over 50 employees in the plant & 18 sales staff across Australia

• From a humble beginning, Bacchus Distillery now turn over in excess of $AU20 million in the Australian & Asia Pacific region

www.bacchusdistillery.com.au

WHO WE ARE

• Bacchus brands are recognised as industry leaders in their categories priding themselves on product innovation

• Our innovative premium products are a result of extensive R&D, which is an integral part of the business. Bacchus Distillery is a industry leader and is also the largest cream liqueur manufacturer, in the Asia Pacific Region

• Bacchus Distillery has developed and owns a unique patented process in its manufacturing. The patent technology has delivered innovative premium products in wine & spirit base

• Bacchus Distillery is equipped to capitalise on new opportunities in the export market

FACILITIES & CAPABILITIES• Production can include spirits, liqueurs, cocktails & ready to drink

(RTD’s) varieties• Specialising in wine base and spirit base products• Manufacturing capabilities include producing varying sizes of products

– 275ml,700ml, 750ml, 1ltr Glass (Bottle line)– 2ltr & 1ltr Cask (Cask line)– 440ml, 375ml, 300ml, 250ml Cans – carbonated or non carbonated– 5ltr Keg – brand new technology

• To ensure every product is made within specification, Bacchus Distillery have quality systems in place to constantly test the product is made to industry standard

• Standard examples – but not exclusive to are– HACCP Food Safety Program– Third Party Audits– Sanitation Capability– Full production records for traceability

WHAT WE ARE KNOWN FOR

1994 – Butterscotch Liqueurs

Bacchus Cowboy Pack

Bacchus 700ml Cream Smoothie

2Ltr Smoothie Cask

Bacchus Twist Shots

Bacchus Shot Bucket

Bacchus Cowboy RTD

The Bacchus Evolution

1994 - Bacchus Distillery launches with 1 factory & 5

employees

2012 – Bacchus Distillery – 3

factories & 50 production

employees & 18 PBCO sales employees

2012

NUMBER 1 CREAM LIQUEUR

PRODUCER IN AUSTRALIA & ASIA

PACIFIC REGION

• The Bacchus name is renowned for butterscotch schnapps production throughout Australia since 1994

• Bacchus Butterscotch Premium Schnapps is a spirit based schnapps, competing alongside global brands De Kuyper, Teichenné Schnapps & Barron Von Scheuters

• Bacchus Butterscotch Premium is ranked in the top 3 of Butterscotch Schnapps sales in Australia

• The Bacchus Gold Schnapps range is a wine base schnapps liqueur. This range is positioned at a value price point in the Australian market

• Bacchus Butterscotch Gold is the number 1 selling schnapps in Australia’s biggest retail group Woolworths Liquor

SCHNAPPS RANGE - SPIRIT

Product Details: Butterscotch Gold Bottle Size: 700ml Alcohol Volume: 20% Target Demographic: 18yo -29yo Price Point: $AU14.99

Product Details: Butterscotch Prem Bottle Size: 700ml Alcohol Volume: 20% Target Demographic: 25yo -35yo Price Point: $AU24.99

• Bacchus Cowboy gift pack consists of Bacchus Original Cream, Bacchus Gold Butterscotch Schnapps & 2 shot glasses – all the ingredients to make your own Cowboy

• Number 1 selling gift pack in the Australian market

• Sales peak over key gifting periods such as Christmas, Easter & party periods

• Bacchus Distillery have the ability to create and manufacture exclusive packs

GIFT PACK RANGE

Product Details: Bottle Size: 2 x 700ml Alcohol Volume: 15% Target Demographic: 21yo – 35yoPrice Point: $AU32.99

• The Bacchus Smoothie flavour range is the number 1 brand by volume of flavoured cream liqueurs in the Australian market

• The Bacchus Smoothie range has continued to be innovative and produce flavours that resinate with our target consumer.

• Flavours include –– Cowboy (butterscotch & Irish cream),

Strawberry Cowgirl, Choc Whip, Café Latte’, Banana

– This product can be produced as either wine based or spirit based product

• Bacchus sell more cream volume in Australia than Baileys

CREAM LIQUEUR RANGE

Product Details: Bottle Size: 700ml Alcohol Volume: 15% Target Demographic: 18yo – 30yoPrice Point: $AU9.99 - $AU12.99

• The cask segment within the Ready To Serve (RTS) category is experiencing massive growth within the Australian market over the last 3 years

• Bacchus were the 1st to hit the market with the 2ltr RTS cream & consistently remained the number 1 selling cream cask in the Australian market

• Based on the success and continual growth of the Bacchus Cowboy Cask, August 2012 saw the launch of the Cowgirl & Choc Whip 2lt Cask

• Opportunity to supply new flavours on demand

2 LITRE CASK RANGE

Product Details:Cask Size: 2 Litre Alcohol Volume: 13.9% Target Demographic: 25yo – 35yoPrice Point: $AU22.99

• First to the market, Bacchus pioneered the flavoured pre-made shot within the Australian market

• Bacchus clearly remain number 1 shot producer within Australia - producing in excess of 8 million single shots per annum

• Bacchus produced the first shot in 2003 – sold by I.D in the U.K & NZ

• The shot bucket format revolutionised the shot category & is the biggest selling SKU currently in Australia

• Shot variants include Cowboy, Cowgirl, Choc Éclair, Banana Split, QF, Pancake – flavours to suit the demographic

READY TO DRINK SHOT RANGE

Product Details: Pack Size: 6 Pack Shots Alcohol Volume: % Target Demographic: 18yo – 30yoPrice Point: $AU9.99

Product Details: Pack Size: 28 Pack Bucket Alcohol Volume: % Target Demographic: 18yo – 30yoPrice Point: $AU35.99

• The Cowboy RTD was introduced to extend the Bacchus Cowboy family & capture the RTD consumer

• The Bacchus Cowboy RTD has hit number 1 selling cream RTD in the Australian market sold at 8% Alc – 2nd in total sales to Mudslide - Choc

• The Bacchus Cowgirl & Choc Whip RTD will be launched in December 2012 due to popular demand

• The Cowgirl RTD is strawberry flavour & Choc Whip is chocolate flavour both 8% Alcohol Volume

READY TO DRINK RANGE - CREAM

Product Details: Bottle Size: 275ml Alcohol Volume: 8% Target Demographic: 18yo – 28yoPrice Point: $AU14.99

• Bacchus have pioneered & developed the “Cowboy” as a segment that dominates in the liqueur, convenient consumption packs (casks & shots) and RTD category

• The Bacchus “Cowboy” have achieved market leading status in the liqueur & RTD categories in Australia

• FACTS:-– Bacchus Cowboy gift pack – Number 1 gift pack in Australia –

Make your own Cowboy– Bacchus Cowboy Shots – Number 1 pre packed shot on the

market in Australia– Bacchus Cowboy 700ml Smoothie – Number 1 cowboy

flavoured liqueur in Australia– Bacchus 2 Litre Cask – Number 1 cream liqueur cask in

Australia– Bacchus Cowboy RTD – Number 2 cream based RTD on the

market – Only launched in October 2012

• The Bacchus Cowboy range is ranged nationally in all major chains & independent stores

STORY OF THE COWBOY RANGE

Australians have grown up with Bacchus Cowboy!!

BACCHUS COWBOY - A RANGE IN GROWTH

Bacchus Cowboy Range Growth Financial Years

2010/2011 vs 2011/2012

1. BACCHUS BUTTERSCOTCH GOLD• +1990 Cases Growth

2. BACCHUS 700ML SMOOTHIE• +5120 Cases Growth

3. BACCHUS SMOOTHIE RTD• +11946 Cases Growth

4. BACCHUS SMOOTHIE CASK• +4647 Cases Growth

5. BACCHUS SHOT RANGE• +1230 Cases Growth

THE BACCHUS SHOT REVOLUTION

Currently producing over 8 million individual shot glass per annum – Biggest Shot Producer In The World & Growing!!

• The Bacchus Original Cream is a blended cream liqueur which has vanilla and toffee characteristics – similar to Irish Cream flavour

• The Bacchus Original Cream liqueur is a major competitor to Baileys within the Australian market

• This product can be produced as either wine based or spirit based product

• This product has a very loyal & traditional following

CREAM LIQUEUR RANGE

Product Details: Bottle Size: 700ml Alcohol Volume: 15% Target Demographic: 28yo – 38yoPrice Point: $AU9.99 - $AU14.99

• The Forbidden liqueur range is a popular flavoured liqueur range within Australia – for both the on & off premise market

• The Forbidden range covers the main cocktail liqueur flavours used in Australia: Melon, Triple Sec, Blue Curacao & Peach

• Peach is the number 1 flavour within the range due to new on premise drinks

• The Forbidden range have continued to be innovative & produce flavours that are fashionable in the off & on premise trade channel

• Any additional flavours can be developed for a desired target market

FLAVOURED LIQUEUR RANGE

Product Details: Bottle Size: 500ml Alcohol Volume: 18% Target Demographic: 24yo – 32yoPrice Point: $AU8.99 - $AU12.99