Community Marketing Call, April 14th
Transcript of Community Marketing Call, April 14th
Community Marketing CallApril 14, 2010
Agenda
• Marketing Survey
• World Cup
• Firefox Education Update
• Student Reps
• TEDx Sarajevo + OpenCafe
• Balkans InterCommunity Event
• Thunderbird
Why did we want to create this
• Need for more materials about general Firefox and Mozilla.
• Looking to scale our events program and create more leverage.
• Instead of doing a few events a year where we work 1:1, we are now able to have more events and participation from you!
World Cup
Goals (or Goooooaaaaals!)
• Create campaign to generate excitement around the World Cup
• Aim is to reinforce Firefox is the best way to stay connected to the game online.
Personas
• Personas Competition
• Each country has a Persona, and the “team” with the most average fans over the tournament wins.
• Secret Prize
Add-on
• Feature Add-Ons as the best way to stay connected.
• Looking for Partners to do content.
Show us your passion!
• Download Personas
• Throw Firefox Viewing Parties
• Firefox Football-themed swag
• Twibbon
• Facebook & Twitter
• Youtube & Flickr
Spread Firefox Education Toolkit
2 New Pieces Added
• Banner
• Event Promotional Flyer
Localization of Toolkit
• Currently there are a number of pieces that can be localized:
• 5 pieces of print collateral (the event promotional flyer and event banner don't require localization.)
• 4-Up Flyer
• Firefox: World's Best Browser
• How to Choose a Web Browser
• What is Mozilla?
• Student Rep Program
• Presentation- Mozilla Firefox: Meet the World's Best Browser
Localization of Toolkit
• Currently there are a number of pieces that can be localized:
• 5 pieces of print collateral (the event promotional flyer and event banner don't require localization.)
• 4-Up Flyer
• Firefox: World's Best Browser
• How to Choose a Web Browser
• What is Mozilla?
• Student Rep Program
• Presentation- Mozilla Firefox: Meet the World's Best Browser
http://mozilla.sarahdoherty.net/sfxedutoolkit_l10n.zip
All instructions are included in .zip file.
Localization of Toolkit
• Once you are done localizing the materials we would love to link back. In order to be added to this section:
• Create a microsite page on your community website or blog for the education toolkit.
• Include the copy from spreadfirefox.com/edutoolkit (localized of course). Also, if you have any tips or tricks for using the materials locally please include them!
• Place links to all of the files you localized for download on your microsite.
• Send an e-mail [email protected]
www.spreadfirefox.com/edutoolkit
A few tips for planning events• Choose an event.
• Pick a good time of year and find out what events are coming up.
• Plan your Booth or Presentation
• Booth or table?
• Location?
• Teamwork!
• Prepare Your Messaging!
• Hint use the toolkit!
• Create Incentives
• Swag (fill out the marketing events request form to let us know about your event)
• Use the toolkit materials! Or create some of your own!
• Make it fun!
Make sure to track your success
• Add to the Spread Firefox Events Calendar (select Firefox Education as your category!)
• Fill out our Community Spotlight survey.
• Tag it! Flickr/Twitter/Social Media with the hashtag #fxedu
Thunderbird• Doing our first funnel cake builds this week.
• Getting good feedback on surveys, end-user survey and uninstall. Anyone interested in helping us do more surveys?
• Thunderbird 2.0.0.24 is our last planned security and stability update.
• Feedback on Quick Filter add-on and Migration Assistant
• http://clarkbw.net/blog/2010/04/02/quick-filtering-in-thunderbird/
• http://weblog.latte.ca/blake/employment/mozilla/thunderbird/migrationAssistantV1
www.spreadfirefox.com/edutoolkit