Social and content in Citi’s marketing strategy, Tradestreaming Money Conference, November 14th,...
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Servicing Customer Passion Points Through Content & Social Media Julie Booth SVP, Content & Social Citi, US Cards & Global Entertainment November 14, 2016 1
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Transcript of Social and content in Citi’s marketing strategy, Tradestreaming Money Conference, November 14th,...
![Page 1: Social and content in Citi’s marketing strategy, Tradestreaming Money Conference, November 14th, 2016](https://reader031.fdocuments.us/reader031/viewer/2022030303/587c225d1a28abb5068b6827/html5/thumbnails/1.jpg)
Servicing Customer Passion Points Through Content & Social Media
Julie Booth SVP, Content & Social Citi, US Cards & Global Entertainment November 14, 2016 1
![Page 2: Social and content in Citi’s marketing strategy, Tradestreaming Money Conference, November 14th, 2016](https://reader031.fdocuments.us/reader031/viewer/2022030303/587c225d1a28abb5068b6827/html5/thumbnails/2.jpg)
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From Business Priorities to Passion Points
Proprietary Products
Services
Entertainment
Cross-Franchise
Co-Brands
Social Media, Content and Innovation
![Page 3: Social and content in Citi’s marketing strategy, Tradestreaming Money Conference, November 14th, 2016](https://reader031.fdocuments.us/reader031/viewer/2022030303/587c225d1a28abb5068b6827/html5/thumbnails/3.jpg)
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Citi – An Experiential One Stop Shop
Value Access
Experience Community
Payment
![Page 4: Social and content in Citi’s marketing strategy, Tradestreaming Money Conference, November 14th, 2016](https://reader031.fdocuments.us/reader031/viewer/2022030303/587c225d1a28abb5068b6827/html5/thumbnails/4.jpg)
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The Game of Reporting
“You can’t control what you can’t measure,” – Tom DeMarco
![Page 5: Social and content in Citi’s marketing strategy, Tradestreaming Money Conference, November 14th, 2016](https://reader031.fdocuments.us/reader031/viewer/2022030303/587c225d1a28abb5068b6827/html5/thumbnails/5.jpg)
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Key Takeaways
Excite and delight Center messaging on passion points Offer uniqueness Work with LOB’s to develop meaningful metrics Encourage sharing