Community Health Improvement Plan...Strategy 1: Market proven strategies for promoting healthy...
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Oshkosh/Winnebago County
Community Health
Improvement Plan April 2010
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Community Health Improvement Plan
Oshkosh and Winnebago County April 2010
Table of Contents
CHIP Introduction and Process Page 2
Priority Themes and Community Visions for Each Priority Page 3
Goals and Strategies: Page 4
Priority 1: Healthy Lifestyles Page 5
Priority 2: Physical Activity Page 6
Priority 3: Obesity/Overweight/Type II Diabetes Page 7
Priority 4: Healthy Recreation Opportunities Page 9
Next Steps and Action Steps Page 10
Appendix X: Identifying CHIP Priorities: Vision Themes and Data Themes Page 11
Appendix Y: List of Partners, Community Team Members, & Planning Team Members Page 12
Appendix Z: CHIP Workgroup Charge, Action Steps for Each Priority Page 13
Resources Page 17
CHIP Introduction In 2009, the Winnebago County Health Department and the City of Oshkosh Health Services Division
began the development of a community health improvement plan. A community health improvement
plan (CHIP) is a plan designed to set goals and strategies to improve the health of the community’s
residents. The community for this plan is defined as the 16 rural towns of Winnebago County, the City of
Omro, the Village of Winneconne, and the City of Oshkosh. The Oshkosh/Winnebago County Area
CHIP is designed to be implemented over 5 years, and will be re-evaluated every 5 years thereafter.
The mission of the Oshkosh/Winnebago County area CHIP is to bring together partners to work toward a
healthier community, and to use the CHIP process to identify health disparities and to create action plans
to address them. The following pages describe the process, the identified priorities, and the goals and
strategies for implementation by the work groups.
CHIP Process A Community Health Improvement Plan (CHIP) planning process identifies, prioritizes, and develops a
plan to address identified health needs in a community. A Community Team is assembled to share
available data, collect and discuss areas of need, determine priorities, and develop a plan to help the
community address local health priorities.
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Community
VisionsData
In April 2009, the Winnebago County Health Department and the Oshkosh Health Services Division
embarked upon a community–wide CHIP planning process. A CHIP Community Team of 30 members
that live, serve and/or work in the jurisdictions of the Winnebago County Health Department and the
Oshkosh Health Services Division was formed in July 2009 (Appendix Y). As the community’s “voice,”
these members were critical to the process. The Community Team members were selected to represent a
broad cross section of the residents and the organizations within the community. This team was
considered to represent the perceptions, interests, and needs of the entire community.
The planning process involved several steps that occurred between June 2009 and March 2010:
The identified representatives of the community were invited to join the
Community Team
The Community Team roster was filled in July 2009
A Kick-off Meeting was held in August 2009
A Healthy Community Visioning Session was held in September 2009
with community members being asked to identify the key requirements
of a healthy community
Local data was researched and presented to understand health issues
identified in local statistics and trends.
Data and vision themes were used to identify the key community priorities
that would be included in the CHIP
Best practices and programs were researched
Goals and strategies were developed to address the priorities
The CHIP final report was drafted in March 2010
Following is a summary of the vision, community priorities, and goals and strategies that will provide a
framework for future implementation of the Oshkosh/Winnebago County CHIP.
Priority Themes The visioning part of the plan involved the Community Team and their answering of questions about their
community. The questions were meant to spark each member’s view of the health of the community.
Questions used included:
Are you satisfied with the quality of life in this community?
Are there networks in place to support families, youth, elderly, non-English speakers, faith
preferences, public safety, and healthy lifestyles?
What do you think a healthy community looks like?
What should (or should not) be done to change the Winnebago County/Oshkosh Area?
Health indicator data was also collected and analyzed to identify trends, problems, and concerns in the
Oshkosh/Winnebago County area. Potential health concerns were presented to the Community Team for
consideration.
This visioning process identified 8 potential key themes from the community, and the health indicator
data identified 11 key themes. These key themes were rated and scored by the CHIP Community Team,
using the “Identifying CHIP Priorities” tool (see Appendix X), and 4 Priorities surfaced.
CHIP Priorities
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The 4 Priorities identified and addressed in the Oshkosh/Winnebago County Community Health
Improvement Plan (CHIP) are (listed in no particular order):
1. Healthy Lifestyles
2. Physical Activity
3. Overweight, Obesity, and Type II Diabetes
4. Healthy Recreational Opportunities
Community Visions for Each Priority Following are Vision Statements for the four priority areas:
1. HEALTHY LIFESTYLES
Oshkosh/Winnebago County envisions a community that promotes a healthy lifestyle throughout the
lifespan. Healthy lifestyles includes the goals of the other 3 CHIP priorities (physical activity, nutrition,
and obesity/diabetes), so to avoid duplication, this priority will focus on healthy lifestyles related to;
education (life/job skills), mental health, substance abuse, chronic disease management (other than
diabetes), dental access, healthy homes, disparities, injury prevention, wellness, cultural norms, sexual
responsibility, and prevention.
2. PHYSICAL ACTIVITY
Oshkosh/Winnebago County envisions a community in which all residents are physically active, and seek
to participate in exercise a minimum of 150 minutes per week. Increasing exercise and activity will
benefit residents by helping them to maintain healthy body weights, improving fitness, reducing injuries,
and reducing disease and illness caused by a sedentary lifestyle.
3. OVERWEIGHT/OBESITY/TYPE II DIABETES
Oshkosh/Winnebago County envisions a community that seeks to reverse the trend of increasing obesity.
Currently, the obesity rate in Winnebago County is 28% of the population at an unhealthy weight. Along
with high obesity rates comes a mortality rate for diabetes of 31.9%, which is 7.6% above the rate for
Wisconsin. Residents must be provided with information on food quality and nutrition, food quantity,
weight loss, and appropriate healthy choices to make an impact on these rates.
4. HEALTHY RECREATIONAL OPPORTUNITIES
Oshkosh/Winnebago County envisions a community that provides healthy recreational opportunities.
These opportunities will be affordable and accessible for people of all ages. These opportunities will
support, encourage, and promote physical activity, including walking trails, bike trails, parks, and play
areas. The settings will be safe, secure, and open to the public.
Goals and Strategies for Each Priority The following goals and strategies were identified for each of the four community Priorities. Each
Priority has a goal with key strategies supported by best practice literature and resources. Implementation
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details and timelines are not included here, as that will be the role of the implementation/work teams and
partners to identify and carry out.
1. Healthy Lifestyles
Goal 1: Promote wellness and prevention activities to assure Oshkosh/Winnebago County
residents have an opportunity to live a healthy lifestyle. Healthy lifestyles includes the goals
of the other 3 CHIP priorities (physical activity, nutrition, and obesity/diabetes), so to avoid
duplication, this priority will focus on healthy lifestyles related to; education (life/job skills),
mental health, substance abuse, chronic disease management (other than diabetes), dental
access, healthy homes, disparities, injury prevention, wellness, cultural norms, sexual
responsibility, and prevention.
Strategy 1: Market proven strategies for promoting healthy lifestyles within the workplace,
schools, and community.
Best Practice Information and Resources:
Substance Misuse or Dependency
o Reducing Tobacco Use
Mass media education campaigns combined with other interventions (eg.
cessation programs, increased intensity of counter-marketing on radio/tv/print
Increased tobacco tax (WI has 5th highest in the nation)
Increase funding for comprehensive tobacco program
What Works for Health website under Health Behaviors: Smoking
o Reducing Alcohol consumption/impaired driving
Increase Alcohol tax (WI has 3rd
lowest in the nation)
Increased penalties for drunk driving offences
Reduce alcohol outlet density
Alcohol screening/intervention at routine physical exams
What Works for Health website under Health Behaviors: Alcohol
Risky sexual behavior
o Condom availability programs (free or reduced cost)
No Condom No Way Program
o What Works for Health website under Health Behaviors
o CDC Community Guide: Prevention of HIV/AIDS, other STIs, and Pregnancy
Social connectedness
o Outdoor community building programs
o Families and schools together (FAST)
o What Works for Health website under Social and Physical Environment
o 21st Century Community Learning Centers
o CDC Community Guide: Promoting Health through the social environment
Injury prevention
o Increase use of safety seats, seatbelts, and helmets
Distribution of safety seats and educational campaigns
Community-wide information and enhanced enforcement of child safety seats
o What Works for Health Website under Health Behaviors: Injury Prevention
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o CDC Community Guide: Motor Vehicle-related Injury Prevention
Strategy 2: Develop social marketing campaign that promotes personal responsibility for
living a healthy lifestyle.
Participate in a social marketing workshop
Strategy 3: Educate and encourage health systems to adopt best practice strategies to
support the healthy lifestyle priority (ie disease case management).
Best Practice Information and Resources:
Health Care Quality and Costs (Care management & Effectiveness)
o Disease management (eg. disease registries or pt/clinician reminders)
o Case management - assignment of case manager to coordinate all aspects of pt care
(eg. seeing that pt receives services in a timely manner, providing information to
multiple providers)
o Examples of disease/case management programs in WI:
PACE, WI Partnership Program, WI Chronic Disease Program, CCF
o What Works for Health website under Public Health & Health care Systems: Health
Care Quality and Costs
Strategy 4: Assess the current dental health of school children, and their access to dental
care.
Strategy 5: Ensure access to dental resources.
2. Physical Activity
Goal 2: Increase participation of Oshkosh/Winnebago County residents in exercise and
physical activities to improve their general health.
Strategy 1: Utilize best practice programs to increase physical activity in the home, the
workplace, and at school.
Best Practice Information and Resources:
Community
Access to opportunities/facilities that promote physical activity in the community
o Increased access to fitness/community centers/athletic facilities (physical
access/location and reduced cost or sliding scale fees to improve
economic access)
o What Works for Health website under Health Behaviors: Physical
Activity
o What Works in…Communities handout
Workplace
Incentives to increase physical activity in the workplace
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o Cash payouts, flextime policy, reimbursement for gym memberships,
reduced health insurance premiums, point-of-decision prompts
o Worksites that utilize incentives
LandsEnd, HighSmith, Quadgraphics, Miles Kimball, Lutheran
Home of Oshkosh, Faith Technologies of Menasha, Azco Inc of
Menasha
o What Works in…Worksites handout
o What Works in Health website under Health Behaviors: Physical Activity
School
Incentives to increase physical activity in the community and schools
o Community promotion of recreational activities (individually adopted health
behavior change, community wide campaigns to increase physical activity
through media efforts, and school-wide campaigns)
o Programs in WI:
Movin’ and Munchin’ Schools
Energize Eau Claire
WI’s Governor’s Challenge
o What Works in…Schools handout
o What Works for Health website under Health Behaviors: Physical Activity
Strategy 2: Create a marketing campaign to promote currently available facilities for
physical activity.
Refer to Priority 1 for Best Practice Information and Resources
Strategy 3: Establish partnerships with Park & Recreation departments, schools, businesses
(ie YMCA) to maximize access to opportunities across the county for physical activity.
Other Information and Resources:
YMCA Activate Fox Cities
Walk-to-win
New North B2B
o Monthly publication providing in-depth coverage of news/issues affecting
the business community in the New North WI region
3. Overweight/Obesity/Type II Diabetes
Goal 3: Reduce the incidence of obesity/overweight to improve health outcomes for
Oshkosh/Winnebago County residents.
Strategy 1: Create systemic collaborative plans using best practice models for schools,
health care systems, and businesses.
Best Practice Information and Resources:
Comprehensive programs that promote physical activity and nutrition
o Multi-component interventions aimed at diet, physical activity, and cognitive
change
Combination of activities and support (eg. nutrition education,
prescriptions for aerobic/strength training, pedometers, training in
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behavioral techniques, specific dietary prescriptions, group exercise
sessions)
o What Works for Health website under Health Behaviors: Physical Activity
o CDC Community Guide:
Diabetes Prevention and Control
Obesity Prevention
Promoting Good Nutrition
Strategy 2: Create a social marketing campaign to promote nutritious choices in the
community to include point of decision prompts, taste testing opportunities in cafeterias,
and food preparation classes.
See Resource section: Other Resources: Social Marketing
Strategy 3: Identify and implement specific measures that will offer healthier food options
to vulnerable populations by working with food pantries, Second Harvest, and schools.
Strategy 4: Identify, support, and pursue policies and ordinances that will help the public
make informed decisions when choosing food purchases (ie Healthy Menu Choices), and by
supporting healthy food choices in schools ( ie Farm to School programs).
Strategy 5: Support efforts of work groups for all Priorities.
Best Practice Information and Resources:
Comprehensive programs to decrease obesity/diabetes, and increase nutrition
o Increase healthy food options/decrease unhealthy choices
o Limit access, portions, or hours of sale
o Peer-to-peer marketing strategies in schools
o Point-of decision/purchase prompts
o UW-River Falls
o Dept. of Health Services
o Taste testing opportunities for new fruits/veggies in cafeteria
o Teach food preparation skills or offer healthy cooking demos
o What Works for Health website under Health Behaviors: Nutrition: Access to
healthy food options
o What Works in…Schools/Community/Worksites Handouts
Comprehensive programs to decrease obesity/diabetes, and increase nutrition
Healthcare:
Annual screening (BMI)
Educate about nutrition/physical activity recommendations
Promote decreased screen time (computer, tv, videogames)
Multidisciplinary treatment teams (MD, RN, RD, exercise Physiologist,
Behavioral Psychologist)
Refer to outreach programs (eg. health classes, reduced cost fitness
memberships)
What Works Website under Health Behaviors: Nutrition
What Works in Healthcare Handout
The American Diabetes Association Diabetes Self-Management Program
– Accredited Diabetes Education Program at Theda Care Physicians
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4. Healthy Recreational Opportunities
Goal 4: Provide and promote healthy and safe recreational opportunities that are
affordable and accessible for Oshkosh/Winnebago County residents.
Strategy 1: Develop community partnerships to ensure support and pursue policy changes
for creating an environment that promotes pedestrian mobility.
Possible Partners: Oshkosh Bike/Pedestrian Committee
Fox Cities Greenways
Strategy 2: Develop a marketing campaign for promoting and increasing the recreational
opportunities available in Oshkosh/Winnebago County communities.
See Resources section: Other Resources: Social Marketing
Strategy 3: Develop a social marketing campaign for acceptance of pedestrian
transportation as a primary mode of transportation.
See Resources section: Other Resources: Social Marketing
Strategy 4: Develop partnerships with Park & Recreation departments, schools, and
businesses to facilitate increased opportunities for activity, and to include provisions for the
disabled and elderly.
Best Practice Resources:
Incentives to reduce unnecessary driving
o Developing a bicycle/pedestrian master plan (increasing walking/biking trails,
improving connectivity of non-auto paths and trails)
o What Works for Health website under Health Behaviors: Physical Activity
o CDC Community Guide: Promoting Physical Activity: Environmental and Policy
Approaches
Zoning regulations that enable physical activity (mixed use zoning, Smart Growth Funds,
grants/funding for mixed use development)
o Smart Growth Funds: “Fix it First” infrastructure polices, tree/canopy
programs, redevelopment polices, storm water utilities
o Improved street designs (“street diets”): infrastructure projects to increase the
ease and safety of street crossing and connectivity of pedestrian walk-ways
(eg. street lighting, calming design, sidewalk coverage)
o What Works in…Communities Handout
o CDC Community Guide: Promoting Physical Activity: Environmental and
Policy Approaches
Increase green spaces and parks (especially those accessible by foot/bike)
o Rails to Trails Program
o Ozaukee Cty’s park and green space plan
o Stevens Point’s “Eco-City” initiative
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Next Steps o Form implementation/work teams for each Priority.
o Develop a summary presentation, and use it to communicate the CHIP to partners and agencies to
generate excitement, recruit partners, and learn how they can help move the CHIP goals and
strategies forward.
o Conduct a social marketing seminar for implementation/work teams.
Action Steps One page “CHIP Workgroup Charge” action step documents have been prepared for each Priority Area.
These include some of the action steps discussed by each of the groups within the Community Team.
There are also suggestions to use the best practices research and known resources within the community.
Implementation/work teams should consider these action steps as they develop their plans and objectives
for reaching the goal of the Priority being addressed.
CHIP Workgroup Charge documents are found in Appendix Z.
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Appendix X – Vision Themes and Data Themes
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Appendix Y -- List of Partners, Community Team Members, and Planning
Team Members: (in no particular order)
Community Team Members and Visioning Partners:
Leona Whitman, Living Healthy Community Clinic
Julie Fevola & Alex Hummel, Christine Ann Center
Bob Glass, Tri-County Community Dental Clinic
Vicki Schorse, Mercy Hospital Foundation/Affinity Health Care System
Mike Hert & Ann Lagorio, Aurora Health Care System
Christine Krause, Thedacare Health Care System
Ken Arneson, Evergreen Retirement Community
Dave Morton & Lorrie Pratt, Morton Pharmacy
Ken Stoffel & Tom Saari, Winnebago County Human Services Department
Steve Herman, Winnebago County Sheriff’s Department
Susan Phillips, Town of Menasha Fire Department
John Casper, Oshkosh Chamber of Commerce
Danica Lewis & Robert Geigle, Oshkosh Area School District
Dave Wellhofer, Omro School District
Melissa Kohn & John Rank, Fox Valley Technical College
Paula McNiel, UW-Oshkosh
Rose Goyke, Peace Lutheran Church
Sister Pam Biehl, St. Mary's Church
Marc Dosogne, Boys and Girls Club of Oshkosh
Eileen Connelly-Keesler, Oshkosh Area Community Foundation
Kelly Zdanovec, Davis Child Care Center
Jennifer Greeninger, Oshkosh Planning Department
Stan Kline, Oshkosh Board of Health
Jill Collier, Winnebago County Board of Health and UW-Oshkosh
Mark Ziemer & Paula Stephens, Oshkosh Senior Services Department
Mark Harris, County Executive
Mark Rohloff, Oshkosh City Manager
Melissa Kraemer Badtke & Mike Patza, East Central Regional Planning Commission
Deb Tauer & Teri Stern, ADVOCAP
Melanie Leet & Tom Davies, Land and Water Conservation Department
Nancy Leipzig, Southwest Rotary
Elliot Garb & Mary Olson, Oshkosh Area Community Pantry
Kari Arkins, Oshkosh Area YMCA
Bertie Albright, Omro
Kit Main, Neenah
Luanne Osborne, Omro
Sue Panek, Oshkosh Area United Way
Planning Team Members:
Christine Kniep & Catherine Neiswender, UW Extension
Sandy Knutson, Tracey Mrochek, Denise Krueger, & Jayne Tebon, Oshkosh Health Services Division
Doug Gieryn, Mary Jo Turner, Cindy Draws, Emily Dieringer, Linda Baeten, Cheryl Laabs, Barb Sheldon,
& Jeff Phillips, Winnebago County Health Department
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Appendix Z – “CHIP Workgroup Charge” Action Steps
CHIP Workgroup Charge
Priority Area: Promote Healthy Lifestyles
Expectations:
Your workgroup is charged with implementing the strategies identified under
your priority area. These areas reflect the priorities of the Winnebago-
Oshkosh community and are the result of an 8 month planning process.
Start by reviewing goals, strategies, and best practices identified in the CHIP
document. Your efforts may require further research, finding partners to help implement, and identifying
funding for the projects. Objectives to meet your Priority goal need to be SMART (Specific, Measureable,
Achievable, Realistic, and have a Timeline) and obtainable in the next 5 years.
Your workgroup is empowered to organize and set your own meeting schedule, run your own meetings,
and keep minutes of your progress. The Health Department Liaison will convene the first meeting of the
group to get you started. At your first meeting, identify a leadership structure that will work for you.
Your workgroup is expected to report back to the full CHIP Team at three months and six months to report
progress on achieving the strategies. Plan to share a timeline for implementing the strategies, and desired
outcomes.
Timeline: The Oshkosh/Winnebago County area CHIP committee will convene the three and six month progress
report meetings at the end of July and end of October 2010. Communications with the CHIP committee
will be through the Health Department Liaisons.
Your Health Department Liaison:
Emily Dieringer
(920) 232-3021
Priority Area Members:
TBD
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CHIP Workgroup Charge
Priority Area: Physical Activity
Expectations:
Your workgroup is charged with implementing the strategies
identified under your priority area. These areas reflect the priorities
of the Winnebago-Oshkosh community and are the result of an 8
month planning process.
Start by reviewing goals, strategies, and best practices identified in the CHIP document. Your efforts may
require further research, finding partners to help implement, and identifying funding for the projects.
Objectives to meet your Priority goal need to be SMART (Specific, Measureable, Achievable, Realistic, and
have a Timeline) and obtainable in the next 5 years.
Your workgroup is empowered to organize and set your own meeting schedule, run your own meetings,
and keep minutes of your progress. The Health Department Liaison will convene the first meeting of the
group to get you started. At your first meeting, identify a leadership structure that will work for you.
Your workgroup is expected to report back to the full CHIP Team at three months and six months to report
progress on achieving the strategies. Plan to share a timeline for implementing the strategies, and desired
outcomes.
Timeline: The Oshkosh/Winnebago County area CHIP committee will convene the three and six month progress
report meetings at the end of July and end of October 2010. Communications with the CHIP committee
will be through the Health Department Liaisons.
Your Health Department Liaison:
Cheryl Laabs, PHN
(920) 232-3004
Priority Area Members:
TBD
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CHIP Workgroup Charge
Priority Area: Overweight, Obesity and Diabetes
Expectations:
Your workgroup is charged with implementing the strategies
identified under your priority area. These areas reflect the priorities
of the Winnebago-Oshkosh community and are the result of an 8
month planning process.
Start by reviewing goals, strategies, and best practices identified in
the CHIP document. Your efforts may require further research, finding partners to help implement, and
identifying funding for the projects. Objectives to meet your Priority goal need to be SMART (Specific,
Measureable, Achievable, Realistic, and have a Timeline) and obtainable in the next 5 years.
Your workgroup is empowered to organize and set your own meeting schedule, run your own meetings,
and keep minutes of your progress. The Health Department Liaison will convene the first meeting of the
group to get you started. At your first meeting, identify a leadership structure that will work for you.
Your workgroup is expected to report back to the full CHIP Team at three months and six months to report
progress on achieving the strategies. Plan to share a timeline for implementing the strategies, and desired
outcomes.
Timeline: The Oshkosh/Winnebago County area CHIP committee will convene the three and six month progress
report meetings at the end of July and end of October 2010. Communications with the CHIP committee
will be through the Health Department Liaisons.
Your Health Department Liaison:
Denise Krueger, PHN
920-236-5010
Priority Area Members:
TBD
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CHIP Workgroup Charge
Priority Area: Healthy Recreational Opportunities
Expectations:
Your workgroup is charged with implementing the strategies
identified under your priority area. These areas reflect the priorities
of the Winnebago-Oshkosh community and are the result of an 8
month planning process.
Start by reviewing goals, strategies, and best practices identified in the CHIP document. Your efforts may
require further research, finding partners to help implement, and identifying funding for the projects.
Objectives to meet your Priority goal need to be SMART (Specific, Measureable, Achievable, Realistic, and
have a Timeline) and obtainable in the next 5 years.
Your workgroup is empowered to organize and set your own meeting schedule, run your own meetings,
and keep minutes of your progress. The Health Department Liaison will convene the first meeting of the
group to get you started. At your first meeting, identify a leadership structure that will work for you.
Your workgroup is expected to report back to the full CHIP Team at three months and six months to report
progress on achieving the strategies. Plan to share a timeline for implementing the strategies, and desired
outcomes.
Timeline: The Oshkosh/Winnebago County area CHIP committee will convene the three and six month progress
report meetings at the end of July and end of October 2010. Communications with the CHIP committee
will be through the Health Department Liaisons.
Your Health Department Liaison:
Sandy Knutson, RS
(920) 236-5030
Priority Area Members:
TBD
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Resources
Best Practice Resources:
Priority 1. Healthy Lifestyles
1. Schools a. What Works in…Schools Handout or access online at
http://dhs.wisconsin.gov/health/physicalactivity/pdf_files/WhatWorksSchoolsfinal.pdf
2. Worksites a. What Works in…Worksites Handout or access online at
http://dhs.wisconsin.gov/health/physicalactivity/Sites/Worksite%20pdfs/WhatWorksBusi
nessfinal.pdf
b. CDC Community Guide: Worksite Health Promotion access online at
http://www.thecommunityguide.org/worksite/index.html
3. Community a. What Works in…Community Handout or access online at
http://dhs.wisconsin.gov/health/physicalactivity/Sites/Community/ACEs/What%20Works
%20-%20Active%20Environments.pdf
b. CDC Community Guide:
i. Adolescent Health access online at
http://www.thecommunityguide.org/adolescenthealth/index.html
ii. Mental Health & Mental Illness access online at
http://www.thecommunityguide.org/mentalhealth/index.html
iii. Cancer Prevention and Control access online at
http://www.thecommunityguide.org/cancer/index.html
iv. Asthma Control access online at
http://www.thecommunityguide.org/asthma/index.html
v. Vaccinations for Preventable Diseases access online at
http://www.thecommunityguide.org/vaccines/index.html
vi. Violence Prevention Focused on Children and Youth access online at
http://www.thecommunityguide.org/violence/index.html
vii. Tobacco Use, access online at
http://www.thecommunityguide.org/tobacco/index.html
viii. Alcohol Use, access online at
http://www.thecommunityguide.org/alcohol/index.html
ix. Prevention of HIV/AIDS, other STIs, and Pregnancy access online at
http://www.thecommunityguide.org/hiv/index.html
x. Promoting Health through the social environment access online at
http://www.thecommunityguide.org/social/index.html
xi. Motor Vehicle-related Injury Prevention access online at
http://www.thecommunityguide.org/mvoi/index.html
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4. Health care a. What Works in…Healthcare Handout or access online at
http://dhs.wisconsin.gov/health/physicalactivity/Sites/Healthcare/WhatWorksHealthcarefi
nal.pdf
5. Other Resources:
WI Department of Health Services: Evidence-based Practice for Healthiest WI accessed online
at
a. Access to Primary and Preventive Health Services:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/access.htm
b. Alcohol and Other Substance Use and Addiction:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/aoda.htm
c. Environmental and Occupational Health Hazards:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/hazards.htm
d. High-Risk Sexual Behavior:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/risk.htm
e. Tobacco Use and Exposure:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/tobacco.htm
f. Community Health Improvement Processes and Plans:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/communhealth.htm
g. Coordination of State and Local Public Health System Partnerships:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/partnerships.htm
h. Sufficient, Competent Workforce:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/workforce.htm
National Institute on Drug Abuse (NIDA) access online at
http://www.nida.nih.gov/Prevention/Prevopen.html
Alcohol Policy Information System (APIS) access online at
http://www.nida.nih.gov/Prevention/Prevopen.html
University of Minnesota – Alcohol Epidemiology Program (Regarding policies) access online
at http://www.epi.umn.edu/alcohol/policy/index.shtm
No Condom No Way Program http://www.milwaukee.gov/nocondomnoway
21st Century Community Learning Centers access online at
http://www2.ed.gov/programs/21stcclc/index.html
Priority 2. Physical Activity
1. Schools a. What Works in…Schools Handout or access online at
http://dhs.wisconsin.gov/health/physicalactivity/pdf_files/WhatWorksSchoolsfinal.pdf
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2. Worksites a. What Works in…Worksites Handout or access online at
http://dhs.wisconsin.gov/health/physicalactivity/Sites/Worksite%20pdfs/WhatWorksBusi
nessfinal.pdf
3. Community a. What Works in…Community Handout or access online at
http://dhs.wisconsin.gov/health/physicalactivity/Sites/Community/ACEs/What%20Works
%20-%20Active%20Environments.pdf
b. CDC Community Guide:
1. Worksite Health Promotion access online at
http://www.thecommunityguide.org/worksite/index.html
2. Adolescent Health access online at
http://www.thecommunityguide.org/adolescenthealth/index.html
4. Health Care a. What Works for Health website accessed online at
http://whatworksforhealth.wisc.edu/search.asp
5. Other Resources:
WI Department of Health Services: Evidence-based Practice for Healthiest WI accessed
online at
1. Physical Activity for Adults:
http://dhs.wisconsin.gov/statehealthplan/practices/obj/physactivity.htm
2. Physical Activity for Children/Adolescents:
http://dhs.wisconsin.gov/statehealthplan/practices/obj/physactivity.htm
3. Community Health Improvement Processes and Plans:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/communhealth.htm
4. Coordination of State and Local Public Health System Partnerships:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/partnerships.htm
5. Sufficient, Competent Workforce:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/workforce.htm
Movin’ and Munchin’ Schools: http://www.movinandmunchin.com/
Energize Eau Claire: http://www.energizeecc.com/
WI’s Governor’s Challenge:
http://healthykids.wisconsin.gov/category.asp?linkcatid=2549&linkid=1346&locid=152
YMCA Activate Fox Cities: http://www.activatefoxcities.org/
Walk-to-win: http://www.walktowin.org/
New North B2B: http://www.newnorthb2b.com/may09cvrstry.html
Priority 3. Overweight, Obesity, and Type II Diabetes
1. Schools a. What Works in…Schools Handout or access online at
http://dhs.wisconsin.gov/health/physicalactivity/pdf_files/WhatWorksSchoolsfinal.pdf
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2. Worksites a. What Works in…Worksites Handout or access online at
http://dhs.wisconsin.gov/health/physicalactivity/Sites/Worksite%20pdfs/WhatWorksBusi
nessfinal.pdf
3. Community a. What Works in…Community Handout or access online at
http://dhs.wisconsin.gov/health/physicalactivity/Sites/Community/ACEs/What%20Works
%20-%20Active%20Environments.pdf
b. CDC Community Guide:
i. Diabetes Prevention and Control access online at
http://www.thecommunityguide.org/diabetes/index.html
ii. Obesity Prevention access online at
http://www.thecommunityguide.org/obesity/index.html
iii. Promoting Good Nutrition access online at
http://www.thecommunityguide.org/nutrition/index.html
iv. Worksite Health Promotion access online at
http://www.thecommunityguide.org/worksite/index.html
Other Resources: WI Department of Health Services: Evidence-based Practice for Healthiest WI accessed online at
1. Obesity/Overweight:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/physical.htm
2. Nutrition: http://dhs.wisconsin.gov/statehealthplan/practices/priority/nutrition.htm
3. Physical Activity for Adults:
http://dhs.wisconsin.gov/statehealthplan/practices/obj/physactivity.htm
4. Physical Activity for Children/Adolescents:
http://dhs.wisconsin.gov/statehealthplan/practices/obj/physactivity.htm
What Works for Health website accessed online at http://whatworksforhealth.wisc.edu/search.asp
See other Priority Resources
Priority 4. Healthy Recreational Opportunities
1. What Works for Health website accessed online at http://whatworksforhealth.wisc.edu/search.asp
2. WI Department of Health Services: Evidence-based Practice for Healthiest WI accessed online at
a. Physical Activity for Adults:
http://dhs.wisconsin.gov/statehealthplan/practices/obj/physactivity.htm
b. Physical Activity for Children/Adolescents:
http://dhs.wisconsin.gov/statehealthplan/practices/obj/physactivity.htm
c. Community Health Improvement Processes and Plans:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/communhealth.htm
d. Coordination of State and Local Public Health System Partnerships:
http://dhs.wisconsin.gov/statehealthplan/practices/priority/partnerships.htm
3. CDC Community Guide:
a. Promoting Physical Activity: Environmental and Policy Approaches access online at
http://www.thecommunityguide.org/pa/environmental-policy/index.html
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Other Resources for ALL PRIORITIES:
WELCOA
1. Best Practices (“Seven C’s”) for creating comprehensive and effective workplace
wellness programs
2. Accessed online at http://www.infinitewellnesssolutions.com/workplace-wellness.html
Wellness Proposals
1. Wellness programs from the world’s leading wellness companies
2. 15,000 FREE Wellness/Health Library (handouts, posters, presentations, tool kits) related to
nutrition, health promotion, mental health, dental health, stress management, fitness/physical
activity, safety, health, tobacco/smoking cessation, and financial fitness
3. Accessed online at http://www.wellnessproposals.com/
4. Wellness Search Engine
5. Links to Wellness sites
6. Accessed online at http://www.wellnesssearchengine.com/index.php?p=h
Aurora Health Care’s Wellness connection
1. Components of Wellness (eg. emotional, environmental, occupational, physical)
2. Information/facts, classes/events, how to create programs, links
3. Accessed online at http://www.aurorahealthcare.org/yourhealth/wellness/default.aspx
Corporate Report WI’s Business Magazine
1. Article on Humana WI market and wellness programs in companies
2. Accessed online at http://crwmag.com/issue/october-2009/article/the-right-partner-for-the-job
3. Active Living By Design
4. NC Institute for Public Health through the UNC Gillings School of Global Public Health
5. News, Resources, Models
6. Access online at http://www.activelivingbydesign.org/
7. Social Marketing
8. Top Rank Online Marketing, Best and Worst Practices:
http://www.toprankblog.com/2009/02/best-worst-practices-social-media-marketing/
9. Best Practices in Social Media Marketing: http://www.theharteofmarketing.com/2008/09/a-
best-practice-in-social-media-marketing.html
10. Social Media Today: http://socialmediatoday.com/SMC/47492