• ART INITIATIVE

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STATIONERY

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Customer Care Cards. These cards offer the consumer a platform to voice out their opinions and complaints about the service they experienced.

Counter Apply artworks to the business cards (refer to past work).

Menu

The cover includes peri-peri graphics, brand story and brand promise while the inside profiles the usual product offerings.

Counter & Table

An alternative option is run an art competition where winners stand a chance to have their artworks on the menu covers.

NAME DESCRIPTION LOCATION IMAGE SUGGESTION

Slips Purchase slips have the customer’s total cost and the back has interesting fact concerning Nando’s.

Counter Replace the copy with informative facts about how the Nando’s Art Initiative is changing artist lives.

Packaging Take away packaging range that has multiple designs. The range consists of carrier bags, burger, chips containers, ect. Mainly used by taker away customers.

Counter Profile artworks to form part of the limited edition packs, or write the artist’s story on the packs. Use both sides to document the now and then of the artist’s development.

Extra sauces

These are stored to exchange with empty sauces on the condiment stands on the tables – to save time in busy periods.

Tables

Brief artists to create artworks inspired by the famous Nando’s sauces. A vinyl version of the art work will be applied to these picture frames that store the sauces.

Takeaway cutlery

These include sauce sachets, takeaway pass through serviettes, straws and salad dressing.

Takeaway pass through & waiting area.

NAME DESCRIPTION LOCATION IMAGE SUGGESTION

Coffee take- away cups

Unbranded card coffee cups with a plastic sippy lid are used to serve the takeaway hot beverages – a branded slip is placed over this unbranded cup before serving – see above.

Coffee Station

Apply artworks to all the items. Preferably print art works thatWill provide intriguing patterns.

Art Wall This is where prominent pieces by various artists are displayed. All the art work is sourced to support the art initiative.

Seating Area

Include an artist’s plaque and rationale next to the art work.

(Follow next slide)

Door Front entrance to the store. Some stores may have more than one entrance. On the door we display Nando’s window decal branding, trading hour sticker, open/closed signage, security signage. The Nando’s external signage often appears above or near the main door

Door entrance Apply vinyl print patterns.

Waiting Area Following the front entrance of the store is the waiting are where most foot traffic takes place. This area is occupied with promotional messaging for customers.

Entrance space(Follow next slide)

NAME DESCRIPTION LOCATION IMAGE SUGGESTION

CONSUMER TOUCH POINTS

WAITING AREA / ART WALL SUGGESTIONS:

To track our artist’s progress we could honour them by showcasing their awards. This would challenge the Art Initiative to expose them to recognized platforms.

This framing technique could be applied to our artist of the month: January to February.

Behind all toilet doors there could be a list of all the ways artists’ lives have been transformed, or it could be a list of artists’ personal dreams.

This inspiration could be applied for the waiting area. Perhaps chairs, steps, ect. could be painted onto the wall. Customers could then interact with the painted chairs by pretending they are sitting on them. Customers can then take photos to upload unto the Art Initiative website.

For every kiddies pack bought it will come with a piece of a puzzle. Perhaps each puzzle costs R2,00 and the proceeds can go to art material supplies for local schools.

SUGGESTIONS:

Apply a simply sign above the allocated art section to inform customers about the initiative.

The Art Initiative can use the Creative Block exhibitions to sell their t-shirt range.

Using a mobile APP customers can get more information about an artist be scanning the artist’s work. The results will give more information about the artist’s inspiration and profile their existing working. From the results the customer can opt to buy a print version of the artist work at a more affordable price.

PERI-POST NANDOCA SHISA

INTERNAL COMMUNICATIONS:

Online staff news letter updated on a weekly basis. This post notifies the staff about the internal brand activities such as fund raising events, brand campaigns, job vacancies, ect.

An international Nando’s publication that is released quarterly. The Nandoca keeps the worldwide family connected. This publication offers a platformlife style magazine for the different regions to learn from each.

SHISA magazine is explicitly for the Nando's staff members. It is differentiated from all the other internal communication, like newsletters and such as it more of a life style magazine.

Local International Local

• Profile artists of the month.• Segment where artists share their inspiration.• Artists can share tips on starting an art hobby. • Artist’s Date- creative a guide directing people to art galleries

and events they can visit.

• Activations where artists paint portraits of people.• Discussion on how a certain painting is interpreted

across the world.• Artists can share tips on starting an art hobby. • Include a different poster in each publication

• Décor guide to framing your artwork.• Segment where artists share their

inspiration.• What the !$&% - What does that painting

mean?• Explain an artist net worth (Before they die).

Current:

Suggestion:

• Profile an art workshop with the artists• Have a feature on the artists home town as their inspiration • Connect a social networking account discussing what is art.

• Create art an interactive library inspired by Google’s art project.

• We could include links to where the arts are have exhibitions.

• Include a feature into an artist’s mind- interview.

• Use the Nando’s UK website as inspiration by including more information about the art initiative by profiling the art collection, creative block and projects.

ART INITIATVE WEBSITE

Crockery Customers are served food on a white crockery set with the Nando’s logo.

Tables Get artists to paint on Nando’s plates from it’s existence, these would be displayed around the restaurant. As a result the artist’s work becomes valuable.

Coffee POS Point-of-sale to advertise VIDA coffee in-store (Aprons, Table Talkers, cup tags, spider banners, promotional menu panels)

Coffee station This is Art Campaign asks people to share their views about topical artworks on twitter. This challenges people to start interpreting and appreciating art.

Counter Counters are the place where customers first interact with Nandocas, have access to the menu and order their meals, get handed their Chilli Number and then have a seat in the restaurant.

Entrance spaceApply mosaic art work onto the counter. Through a competition different artists will be used to compliment the décor theme.

Apply the artists’ work onto the counter and include a message about the Art Initiative.

NAME DESCRIPTION LOCATION IMAGE SUGGESTION

CONSUMER TOUCH POINTS

Trays Used by runner to carry food and drinks to the tables and to clear empty plates from tables

Found in at the coordination or waiter station

Apply a diagram illustrating what role the Art Initiative plays. This internal communication will be used to educate staff about the project.