Communications Best Practices for a Global Workforce...Source: RepRisk 15 10/17/2018 Kris Pugsley,...

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Communications Best Practices for a Global Workforce

Kris PugsleyCorporate Communications

ON Semiconductor

Kris Pugsley, ON Semiconductor10/17/2018

About

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Kris is a first generation American whose passion for

communication began after learning English as her

second language. After spending 10 years in the legal

field, Kris took her passion to the communication area

where she now manages:

• employee messaging

• corporate PR

• social media

• brand and reputational risk

• crisis communications

• member of the compliance committee for the

company’s compliance and ethics program for a

$5.5B public company.

She has spoken at over a dozen conferences on

communications best practices, effective compliance

communication and brand/reputational impact to

organizations.

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Key #1

Brand DevelopmentCompany

Program

Inclusive of stakeholder needs

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Describe the following brands and their reputation.

4

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What’s in a Name: 2018 World’s

Most Valuable Brands

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Source: https://www.forbes.com/powerful-brands/list/


United Example

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Aftermath: How Can You Correct It?

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Impact to ShareholdersImpact to ShareholdersImpact to ShareholdersImpact to Shareholders

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Volkswagen ExampleVolkswagen ExampleVolkswagen ExampleVolkswagen Example

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Wells Fargo ExampleWells Fargo ExampleWells Fargo ExampleWells Fargo Example

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Roseanne Barr and the AftermathRoseanne Barr and the AftermathRoseanne Barr and the AftermathRoseanne Barr and the Aftermath

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Impact to RevenueImpact to RevenueImpact to RevenueImpact to Revenue

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Doing Your Part Impacts RevenueDoing Your Part Impacts RevenueDoing Your Part Impacts RevenueDoing Your Part Impacts Revenue

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Source: http://worldsmostethicalcompanies.ethisphere.com/


Areas of AssessmentAreas of AssessmentAreas of AssessmentAreas of Assessment

POLICYCrisis Communications’ goal is to

get ahead of all crisis situations.

Once a crisis or ethics concern has been

identified:

• Media statements prepared

• Media monitoring begins – online, social,

media, TV, print

• Customer communications prepared

• Employee communications prepared

• Employee channels monitored

• Customized crisis communications plan

outlined

• CMT situation updates commence

What is a CRISIS? Perceived Responsibility

Organization is VICTIM:Natural Disasters

Product Tampering

Counterfeiting

Protests

Kidnapping

Extortion

Terrorism

Boycotts

Organization is at FAULT:Major Product Recall/Failures

Environmental Spills/Leaks

Misappropriation of Funds

Discrimination/Harassment

Evacuations

Data Breach

Layoffs/Closings

Leadership Fraud/Misconduct

Responsibility is UNCLEAR:Transportation Accidents

Government Investigations

Employee Misconduct

Fire/Explosion

Litigation

Injuries/Fatalities

Labor Strikes

Data Breach

Investor Relations Crisis:Hostile Takeover

Executive Management Changes

Analyst Major Sell Recommendation

Bankruptcy

Death

Earnings Restatement

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RepRisk Scoring Against CompetitorsRepRisk Scoring Against CompetitorsRepRisk Scoring Against CompetitorsRepRisk Scoring Against Competitors

Corporate benchmarking Corporate benchmarking Corporate benchmarking Corporate benchmarking

report assessing company’s report assessing company’s report assessing company’s report assessing company’s

exposure to these risks: exposure to these risks: exposure to these risks: exposure to these risks:

• EnvironmentalEnvironmentalEnvironmentalEnvironmental

• SocialSocialSocialSocial

• Governance (ESG) Governance (ESG) Governance (ESG) Governance (ESG)

Source: RepRiskSource: RepRiskSource: RepRiskSource: RepRisk

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Key #2

Leadership Buy-In & Successful PartnershipsIntegrated plans

Voice of the program spans the entire organization

Leveraging compliance core in everything you do

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Corporate MessageCorporate MessageCorporate MessageCorporate Message

• Consistent

• Appropriate

• Accurate

• Timely

• Media

• Investors

• Customers

• Employees

Employee

Comm

External

Comm

Security/

Business

Continuity

Social

Media

Legal

Government

Relations

Human

Resources

Investor

Relations

Executives &

Board of

Directors

Quality

Manufacturing

Supply

Chain

IT

SalesBusiness

Units

Customer

Relations

Regional

Communication

Teams

Tie in to the OrganizationTie in to the OrganizationTie in to the OrganizationTie in to the Organization

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Global CommunicationsGlobal CommunicationsGlobal CommunicationsGlobal Communications

• All Employees

• Leaders

• Region

• Country

• Site

• Departmental* Note: all have restricted access and messaging

must be approved by internal communications

Mail Lists Mail Lists Mail Lists Mail Lists

• The Circuit Newsletter

• The Connection

• Mail Lists

• All Hands Meetings

• Corporate Press Releases

• Press Meetings

• Promotional Materials

• Corporate Events

• Social Media

• Other Publications

Communication ChannelsCommunication ChannelsCommunication ChannelsCommunication Channels

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External Messaging – Press and Recruitment

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External Messaging –

Suppliers and Customers

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Key #3

Reporting and MetricsEmployees

Board

Leadership team


Areas Addressed by Corporate

Communications

Areas to be Areas to be Areas to be Areas to be

Addressed by Addressed by Addressed by Addressed by

Corporate Corporate Corporate Corporate

CommunicationsCommunicationsCommunicationsCommunications

• Analyst RelationsAnalyst RelationsAnalyst RelationsAnalyst Relations

• Internal CommunicationsInternal CommunicationsInternal CommunicationsInternal Communications

• Investor RelationsInvestor RelationsInvestor RelationsInvestor Relations

• Corporate Governance Corporate Governance Corporate Governance Corporate Governance (communications about the set (communications about the set (communications about the set (communications about the set

of processes, customs, policies, laws in which a corporation is of processes, customs, policies, laws in which a corporation is of processes, customs, policies, laws in which a corporation is of processes, customs, policies, laws in which a corporation is

directed, administered, or controlled)directed, administered, or controlled)directed, administered, or controlled)directed, administered, or controlled)

• Change Management Change Management Change Management Change Management (communications aspects of (communications aspects of (communications aspects of (communications aspects of

growth management, mergers and acquisitions, etc.)growth management, mergers and acquisitions, etc.)growth management, mergers and acquisitions, etc.)growth management, mergers and acquisitions, etc.)

• Corporate Social ResponsibilityCorporate Social ResponsibilityCorporate Social ResponsibilityCorporate Social Responsibility

• Litigation Litigation Litigation Litigation (communications on/around litigation)(communications on/around litigation)(communications on/around litigation)(communications on/around litigation)

• Crisis Communications / Issue ManagementCrisis Communications / Issue ManagementCrisis Communications / Issue ManagementCrisis Communications / Issue Management

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Create a Risk AssessmentCreate a Risk AssessmentCreate a Risk AssessmentCreate a Risk Assessment

InsignificantInsignificantInsignificantInsignificant MinorMinorMinorMinor ModerateModerateModerateModerate MajorMajorMajorMajor CriticalCriticalCriticalCritical

AlmostAlmostAlmostAlmost

CertainCertainCertainCertain

LikelyLikelyLikelyLikely

PossiblePossiblePossiblePossible

UnlikelyUnlikelyUnlikelyUnlikely

RareRareRareRare

IMPACTIMPACTIMPACTIMPACT

LIKELIHOOD

LIKELIHOOD

LIKELIHOOD

LIKELIHOOD

1111 2222 3333 4444 5555

1111

2222

3333

4444

5555

1111

nnnn

nnnn

Current

Target

2017

To

p R

isks

3333

11113333

2222

Risk

Level

Mitigation

Status

nnnn

nnnn

nnnn

fully on track

Mostly on track (+/- 10%)

behindschedule

ongoingongoingongoingongoing



Short overview

1. Risk� Mitigation Plan



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Internal Communications Internal Communications Internal Communications Internal Communications MessagingMessagingMessagingMessaging

All Employee Messages

7% of all internal messages were sent to all

employees.

Total Messages

648 internal messages have been sent

in 2018.

648 7%Open Rate

The average open rate for all internal

messages. Adjusted with auto-image %.

36%

29%

29%

28% 34%

26%

21%

29%

36%

29%

21%

17%

26%

29%

41%

18%

29%

29%

41%

21% 25%

31%

28% 32%

15%

29%

64%

34%

30%

19%

25%

34%

26%

21%

32%

34%

28%

46%

36%

29%

41%

24%

30%

27%

23%

29%

21%

33%

40%

36%

31%

21% 26% 31%

38%

26%

42%

17%

29%

37% 41%

30%

37%

36%

27%

53%

30%

32%

30%

26%

26%

46%

30% 34%

36%

25%

32%

31%

32%

26%

43%

19%

27%

29%

20%

29%

21% 24% 28%

26% 30%

28%

17%

25%

31%

25%

43%

27%

18%

14%

21%

14%

16%

31%

30%

26%

20% 24%

41%

17%

26%

26%

21%

28%

30%

23%

31%

INTERNAL MESSAGING OPEN RATES

Jan'18 Feb'18 Mar'18 Apr'18 May'18 June'18 July'18 Aug'18

Average open

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The Circuit (Newsletter Data)The Circuit (Newsletter Data)The Circuit (Newsletter Data)The Circuit (Newsletter Data)

10/17/2018

Articles by Executive

90

Articles Submitted

259259 articles have been contributed to the Circuit;

44% of those were contributed by Asia

employees.35% of all articles were contributed by

the HR team.

Readership

28%The message sent for The Circuit - average

open rate.

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8

16

5

11

5

15

5

13

6

12

18

3

1010

6

13

2

9

2

11 11

8

3

12

5

2

6

17

7

NORTH AMERICA

EUROPE ASIA GLOBAL

ARTICLES BY REGION


ARTICLES BY EXECUTIVE


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CEL Participation by Region

Compliance Activity by Country

20% North America Locations

16%

Asia location

50% Asia

Com

pliance

and Eth

ics Liaison

s Con

tribution

s

participated

41%

of all liaisons

15% Europe

14%

14% Asia location

34% North America

QX 2018 QX 2018 QX 2018 QX 2018 Compliance Liaison Compliance Liaison Compliance Liaison Compliance Liaison

Communications ActivityCommunications ActivityCommunications ActivityCommunications Activity

Circuit Article/Photo/Chart

Lunch and Learns

Local Monitor Slide

GM/Site Presentation Slide on Compliance

Small Group Session

Photos to Internal Communications taken at a site or…

Engage Internal Communications to send an email…

Work with local team to send a site communication

Video for internal communications

Info posting on local communications SharePoint site

New signage at site (engage internal communications…

Presented at a local conference or compliance event…

Informational meeting with employee

051015202530

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Recent updates and activity• Compliance and Ethics Conference and Post-Conference

Support

• EMEA Regional CEL Conference

• APAC Regional CEL Conference

• External Communications:

• Compliance and Ethics PR

• Blog Post

• Conference Speaking Engagements

• Updates to SharePoint site

• Updates to compliance posters

• Compliance and Ethics Circuit articles

• Annual Compliance Training Support and Planning

• Quote forms (sales)

Communication Support

172Number of hours dedicated to the compliance

program in Q2 by the communications team.

QX QX QX QX Compliance Communications UpdatesCompliance Communications UpdatesCompliance Communications UpdatesCompliance Communications Updates

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Thank you.

Communications Best Practices for a Global Workforce...Source: RepRisk 15 10/17/2018 Kris Pugsley,...

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