Communication Strategy of a French Bank
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Transcript of Communication Strategy of a French Bank
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The company
Communication strategy, about ◦ Customers : Individuals, Professionals, Associations
◦ Stockholders◦ Medias◦ Gouvernement◦ Local instances◦ Intern partners / employees◦ Competitors
Our vision
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Some numbers :
◦ Create in 1882
◦ 59 450 employees (2007)
◦ 14,9 millions customers
◦ 2nd place in retail banking in France
◦ 3 majors competitors (Crédit agricole, Banque populaire, Caisse d'épargne )
◦ 2.73 billions euros result (2007)
◦ 5148 agencies (2008) / 18 regional groups
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unlisted companyshareholders = customers (15millions)
Social shares distribution (15€/share)◦ Annual dividend◦ Acces to General Assemblies◦ Can be elected as administrator = Board of
Directors Donation for association Loan decision
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Subventions are delivered during Board of Directors
Support for local associations◦ Financial …◦ …but also with furniture providing
Partner of music events (Francofolies, NRJ Musics Award, fête de la musique…)
Foundation for the lecture◦ Create in 1992◦ 325 000€ for 80 projects in 2007◦ More than 1000 projects tota