Communication Plan for IT School
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Transcript of Communication Plan for IT School
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8/7/2019 Communication Plan for IT School
1/13
Our Public Relations Programfor
AMA Education System
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8/7/2019 Communication Plan for IT School
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PR OBJECTIVE
Attract more enrollees to the AMA Education
System (AMAES) locally and internationally
in order to increase profitability
A Weber Shandwick Affiliate Company
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8/7/2019 Communication Plan for IT School
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STRATEGIES
1. Reinforce via publicity the positive factors associated with
the AMAES.
2. Leverage on the success of AMA Computer University toreflect competence & academic excellence of the other schools
3. Enhance the public image of Dr. Amable R. Aguiluz V in
System.4. Protect and preserve good image and reputation of AMAES
by immediate action towards disparaging issues
5. Leverage the work and contribution of AMA foundation for
positive image and for generating more yearly events
A Weber Shandwick Affiliate Company
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KEY MESSAGES
As a result of solid I.T.-based education and the quality of
AMAES system, graduates reach their full potential and go
places
AMA graduates are world-class
AMAES has global reach
AMA partners with top I.T. firms and healthcare organizations
to provide the best training and opportunities for its students
A Weber Shandwick Affiliate Company
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TARGET MARKET
Primary
Parents and relatives of prospective studentsHigh school students looking for affordable quality
education
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Graduates who want to shift careersSecondary
Relevant government institutions
Elementary/High School guidance counselors
Media
General Public
A Weber Shandwick Affiliate Company
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AWARENESS CAMPAIGN
A Weber Shandwick Affiliate Company
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PRESS RELEASES
Craft articles that highlight positive factors associated with
AMAES. We shall create slants targeting several sections of
broadsheets, glossy magazines, weekly magazines andtabloids for maximum exposure.
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supported by several school-specific articles and photoreleases.
A Weber Shandwick Affiliate Company
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8/7/2019 Communication Plan for IT School
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PRESS RELEASES
Positive factors to reinforce:
AMAES is:
Asias pioneer and largest in IT-based education
Students experience higher employability (testimonials)
ffiliated with some of the worlds top companies engaged inInformation Technology
Reaped countless awards and recognition through the years
helping deserving students reach their full potential through its
foundation
A global player in the field of IT-based education and in other
fields
A Weber Shandwick Affiliate Company
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8/7/2019 Communication Plan for IT School
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MEDIA RELATIONS
Foster closer ties between AMAES and the media
Option 1: Media Lunches
Invite 3 to 4 editors from the business/IT and lifestyle
sections of broadsheets for lunch every month
This will be an informal gathering where AMAES can
personally share with the media new developments inAMAES
We shall also be providing media present with press
kits as guide
A Weber Shandwick Affiliate Company
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8/7/2019 Communication Plan for IT School
10/13
MEDIA RELATIONS
Option 2: FAM trip
Invite select media personalities to visit selected
AMAES branches abroad to highlight global reach
Aside from tour of facilities, we shall schedule
interviews with AMAES executives, foreign
students, as well as successful graduates workingabroad for a year-long testimonial campaign
A Weber Shandwick Affiliate Company
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8/7/2019 Communication Plan for IT School
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COLUMN FEEDS
Work for endorsement of AMAES from respected broadsheet
and tabloid columnists.
Aim to bring credibility and awareness of the product, the
graduates, the employees, and the Ambassador
A Weber Shandwick Affiliate Company
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8/7/2019 Communication Plan for IT School
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ROADSHOW
Set up an AMAES booth in high schools and malls around the
country to bring AMAES closer to the target market.
We envision an interactive booth where visitors can surf
through AMAES web site, chat with professors & students and
even participate in a lesson in on-line education
These will be supported with advertising and publicity for
maximum reach.
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