School of Communication Management

The New Identity of BA in Communication Management

Target Audience

• Current Students• Future Students• Parent• External Organization

eg. Other universities, Ministry of Education

• Faculty• Staffs

Logo’s Inspiration• Create a new identity of

the program• Elite• Professional look• International look• Sophisticated but simple• Conveys high quality of

education• Memorable

Logo’s execution

NAVY BLUE• the identical color of the faculty• blue is a favorite color of both men and women • symbolism of importance, confidence, power, and authority • is associated with intelligence, stability, and unity• being very dark, navy can sometimes be a neutral like black

GREY• is a color of formality and sophisticated• symbolism of brain, intellect, solid, practical, dignity, modesty, maturity, reliability• professional-look and go well with the navy blue

WHITE• a neutral background color and other colors • symbolism of fresh, bright, good, precision

Logo’s execution

CIRCLE• symbolism of inclusion, wholeness, focus, unity, nurturing, initiation, everything, perfection, revolution, infinity, mobility, completion

OTHERS

•Use contrast to make logo stand out

•Three colors in combination convey the sense of academic and the high quality of education

•The megaphone represents the communication

Stationery

Stationery: CD, Post-it, Mouse pad

Premium

Expected Outcomes (objectives)

• New image formed in target’s mind as in the inspirations

perceived as high quality of communication management program

present modern look

international standard

• The new identity is perceived as consistent and reliable image in every touch point

THANK YOU

MembersKittiporn Ansirimongkol 4945303628Keerati Mahaplerkpong 4945305928 Juthakarn Thesrak 4945307128Nuttamon Palawongse 4945312228Chingduang Poonnopatam 4945316828Nattaporn Kaljaruek 4945329028